beth foulk - marketing portfolio - 2015
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Marketing PortfolioBeth Foulk
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Strategic Marketing ManagerRhythm Engineering
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Case Studies
I led the creation of customer-featured case studies to demonstrate a reason to believe our claims and feature unique applications of our product.
AudienceTraffic Engineers
MediaPrint & digital brochuresEmailSocial MediaVideo PresentationPowerPoint Slides
Resources Joe Carey, Videographer Abagail Pumphrey, Designer Katie Searl, Copywriter
For More:https://vimeo.com/rhythmtraffic/review/117629413/c344834c17
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Email Campaigns
I designed and launched multiple email campaigns to support thought leadership webinars, Users’ Group events, and product launches.
AudienceTraffic Engineers
MediaEmailDigital BrochuresWhite PapersVideo testimonials, case studiesWebinars
Resources Joe Carey, Videographer Abagail Pumphrey, Designer Katie Searl, Copywriter
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Website
I launched the project to redesign the current Rhythm Engineering website beginning with creating a wireframe to organize the content and guide the user experience.
AudienceTraffic Engineers, Technicians
MediaWebsite
ResourcesSought input from the marketing team
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Corporate Collateral
I managed the creation of corporate collateral such as the Rhythm Engineering “Painted Picture,” the mission/values/vision statement.
AudienceTraffic EngineersCivic Officials
MediaPrint & digital brochuresCatalogEmail
Resources Abagail Pumphrey, designer Reggie Chandra, author Katie Searl, proofreader
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Email Blasts
I directed the distribution of single email events. I was directly involved in copywriting, list management, and analytics.
AudienceTraffic EngineersCustomers and prospects
MediaWhite PapersArticlesEmails
ResourcesAbagail Pumphrey, DesignerKatie Searl, Copywriter
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Users Group Events
I began the staging of multiple, regional Users Group events. This included all promotion, budget, and logistics for each event.
AudienceCustomers and prospectsTraffic Engineers
MediaEmailDigital brochuresDirect MailVideo
ResourcesJoe Carey, VideographerAbagail Pumphrey, DesignerKatie Searl, CopywriterKelly Pettigrew, Event Planning
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Marketing Programs ManagerOptimation
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Website
I launched and managed the new website project. I also wrote the copy, set up the Google Analytics, conducted A/B tests on landing pages, and optimized the site for SEO.
AudienceManufacturing Engineers, Executives
Media White Papers Specification Sheets Videos Social Media integration Blog integration
Resources Kristen Miller, Designer (contracted) Dawn Foster, Webmaster (contracted) Tate Lundy, UI Specialist
For more - www.optimation.com
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Google AdWords
Mastered and personally managed a Google AdWords Pay Per Click Program setting bids, selecting keywords, writing copy, and optimizing landing pages. Reached a 7.52% click through rate and a greater than 4% conversion rate.
AudienceManufacturing Engineers
ResourcesWorked independently
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Blog
I created and wrote a 50,000 word blog demonstrating thought leadership and industry expertise targeted to manufacturing engineering. I optimized the blog for SEO and cross-linked it creating deep links with the website.
AudienceManufacturing Engineers,
MediaWebsiteWordPress Blog
ResourcesKristen Miller, Design (contracted)
For more http://www.optinest.com/optiblog/
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Collateral
I wrote numerous white papers, technical specification sheets, case studies, and articles for industry trade publications to extend thought leadership, generate leads, and support existing prospects.
AudienceManufacturing Engineers
ResourcesKristen Miller, Design (contracted)
For moreWhite PapersSpecification SheetsCase StudiesArticles
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Email Marketing
I wrote and sent numerous emails to prospects and customers sharing thought leadership, product information, and expertise in the buying process. I scored the recipients based on their interaction with the emails.
AudienceManufacturing Engineers
MediaEmails
ResourcesKristen Miller, Design (contracted)
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Marketing Project ManagerMailPrint (now NextPage)
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Account Management
As the lead marketer for Mail Print’s new Image 1 program, I worked directly with scores of individual clients to create their private brands and supporting collateral. I interviewed the clients from which I wrote copy, and managed print production. Developed a database to track projects.
AudienceReal Estate Market/ homeowners
ResourcesMail Print Design TeamMail Print Estimators
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Professional SpeakerGenealogy Decoded
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Speaking Presentations
I present a portfolio of one-hour, multi-media presentations on topics germane to genealogy at local and regional conferences for audiences up to 700 attendees.
AudienceGenealogy Enthusiasts
MediaPowerPoint Presentations
ResourcesIndependent Project
For morehttp://genealogydecoded.com/speaking/
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Blog
I write a blog on genealogy research techniques, sources, and personal genealogy experiences.
AudienceGenealogy Enthusiasts
ResourcesKristen Miller, Design (contracted)
http://genealogydecoded.com/blog/
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Website
My genealogy website promotes my speaking, research and writing services. It includes testimonials from clients and audience members.
AudienceGenealogy Enthusiasts
MediaWord Press Website
Resources Kristen Miller, Design (contracted)
For Morewww.genealogydecoded.com