betsy kent_ integral salon_sag harbor, ny 12-18-14

25
Integral Salon Sag Harbor, NY Dec. 18, 2014 Love it or hate it, Social Media have transformed the way we communicate. Facebook and platforms such as Twitter, Instagram and Pinterest, have given the average person the ability, for the first time, to publish his or her own ideas and thoughts in a public forum. No longer is news, opinion and advertising the sole domain of giant corporations companies. In this way, media has been democratized. Most significantly, Social Media provide an environment where one can easily find his or her “tribe” – other people with shared interests, passions, and desires, whether they be political, cultural, religious, etc. The result of this can be of great benefit, or of great danger, to the global community. Betsy Kent President Be Visible Associates

Upload: be-visible-associates

Post on 19-Jul-2015

46 views

Category:

Marketing


1 download

TRANSCRIPT

Integral Salon Sag Harbor, NY Dec. 18, 2014

!Love it or hate it, Social Media have transformed the way we communicate. Facebook and platforms such as Twitter, Instagram and Pinterest, have given the average person the ability, for the first time, to publish his or her own ideas and thoughts in a public forum. No longer is news, opinion and advertising the sole domain of giant corporations companies. In this way, media has been democratized. !Most significantly, Social Media provide an environment where one can easily find his or her “tribe” – other people with shared interests, passions, and desires, whether they be political, cultural, religious, etc. The result of this can be of great benefit, or of great danger, to the global community. !!Betsy Kent President Be Visible Associates

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. !!They depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. !!They introduce substantial and pervasive changes to communication between organizations, communities, and individuals

2

Wikipedia

3

4

Hurts the IQ more than smoking pot.!

An impediment to wisdom.

Will inflame impressionable youths.

Overwhelms people with information and is "confusing and harmful” to the mind.

5

Hurts the IQ more than smoking pot.! CNN 2005 ABOUT EMAIL

An impediment to wisdom.Plato 5th Century BC ABOUT THE WRITTEN WORD

Will inflame impressionable youths.Benedictine Monk 15th Century ABOUT THE PRINTING PRESS

Overwhelms people with information and is "confusing and harmful" to the mind. Conrad Gesner 1600’s ABOUT BOOKS

6

“…too many shortcomings to be seriously considered as a means of communication.” – Western Union internal memo, 1876 ABOUT THE TELEPHONE

7

1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.

!2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. !3. Anything invented after you're thirty-five is against the natural order of things.”

Douglas Adams - The Salmon of Doubt

8

9

10

11

•Slow Transmission •Time Consuming •No Guarantees

12

Instantaneous

13

Public

14

Interactive

15

Real-Time News

16

17

18

19

20

21

22

23

24

“Technology will not be to blame if Americans fail to encompass this system within the political tradition of free speech. On the contrary, electronic technology is conducive to freedom. !The degree of diversity and plenitude of access that mature electronic technology allows far exceed what is enjoyed today. Computerized information networks of the twenty-first century need not be any less free for all to use without hindrance than was the printing press. !Only political errors might make them so.”

!Ithiel de Sola Pool - Technologies of Freedom On Free Speech In An Electronic Age (1984)

25