Building a Better Burger

Making our best-selling burger into a healthier menu

choice

Lauren Marchbanks 2

Problem and Solution

Problem: health-conscious customers avoid our burger because of the calories, fat,

and carbohydrates it contains

Solution: Find alternative components for the burger that have less calories, fat,

and carbohydrates

12/4/2013

Lauren Marchbanks 3

Bun NutritionOur Bun Alternative Bun

Calories: 140

Fat: 2 g

Carbohydrates: 27 g

12/4/2013

Calories: 260

Fat: 5 g

Carbohydrates: 45 g

Lauren Marchbanks 4

Cheese NutritionOur Cheese• Calories: 125• Fat: 9 g• Carbohydrates: 1 g

Alternative Cheese• Calories: 70• Fat: 4 g• Carbohydrates: 1 g

12/4/2013

Lauren Marchbanks 5

A Better BurgerOur Best Seller• Total Calories: 585• Total Fat: 27 g• Total Carbohydrates:

46 g

New Better Burger• Total Calories: 410• Total Fat: 19g• Total Carbohydrates:

28 g

12/4/2013