better e-commerce
TRANSCRIPT
Better
e-commerce
Use of recommendation systems for behavioral customer segmentation
aCloud
MarketingCompany Target group segmentation
S
Evolution of e-mail marketing!
Our value proposition for better e-commerce
Bulk mailing
(Toplugönerim)
Segmentation
(Segmentasyon)
Personalization
Kişiselleştirme)
Automatization
(Otomasyon)
Our value proposition for better e-commerce
Intelligence, bıt how?
Analytics & Recommendation
Our value proposition for better e-commerce
Segmentation, ProductRecommendation for email
marketing
More sales / income Lower cost
New clients Greater customer loyalty
euro.message solution:
euro.message solution:
Segmentation
&
PersonalisationBulk Mailing Automatisation
Autopilot
AutopilotE-track Prudsys
Datawarehouse
Datawarehouse
Segmentation
via Analytics
Data
Segmentation
Recommendation
Data
Company hasn t got
its own solution
Company has its
own solution
Our value proposition for better e-commerce
Automatic html creation
Our value proposition for better e-commerce
Campaign Management Platform
• Use of Integrated Channels through different modules
• E-mail module
• SMS module
• Social Media module
• Online survey module
• Segmentation Module
• Services
• Deliverability Services
• Data Analytics Services
• Integration Services
• Design and Campaign Management Services
Campaign Management Platform
Prepare Your Zip File
Send It to Your Data Warehouse via s/sftp in euro.message
You can upload millions of data in minutes!
Data warehouse Module
etracking.js
sbOpen
sbAdd
sbRemove
sbCheckout
sbPurchase
pView
sbDiscard
Custom Events
Custom Filters
Customer Web Site
euro.message e-track is a specialized web analytics module which is developed for real time and advanced post click analysis. With this module you can collect data such as, typical shopping basket event and custom web events and combine it with your Customer data.
E-track Module
• Which date are we going to capter?
• Category and product base Web click history• Category and product base purchase history• Open Shopping basket• Purchase amount• Last visit• Last purchase• Pre defined events
• Comments• Ratings• Liks vs..
According to your needs we can add new data sets…
E-track Module
Automatically create the personalized e-mail
Combine the segments and the campaigns
Prepare the promotions for each segment
Create segments
Collect Data
E-track Module
Campaign creation roadmap
Marketing Automation
Processes can be drawn as business rules or can be triggered
by internal events. Autopilot does not only prevent all the
possibilities of human error and leeway but also simplify the
way to create sophisticated and engaging campaigns.
Autopilot Module
WE CREATE
WELCOME PROGRAMS for NEW COMERS
CART ABANDON PROGRAMS for HESITATERS
WE MİSS YOU PROGRAMS for NON LOYAL CUSTOMERS
WIN-BACK PROGRAMS for RUNAWAYS
____________________________________________________________
With the help of autopilot...
____________________________________________________________
Autopilot Module
• With the help of PrudysRDE fire we do: – Allocation of customers
to the customer segment
– Weighting of product recommendations
– Weighting of rule recommendations
• Then we personalize the e-mail messages
Recommendation Module
We use Reinforcement learning Prudsys RDE
We are tagging you web site
• Product Views
• Add To Basket events
• Remove From Basket events
• Purchase details
Your web site sends this information to our blackbox
recommendation servers.
Real Time Recommendation Engine works out the inputs
The related information (product views, purchase details, add to
Baskets) from your web site is evaluated in the blackbox servers
of our recommendation engine by using several statistics
calculations in real time. So, the recommendations are ALWAYS
ready in real time to send out.
Real-time recommendations are shown in your emails
When sending your emails out, you can put dynamic
recommendation boxes in your emails… These boxes will be
filled out real time. When your customers open their emails
with relevant recommended content prepared only for them.
1.
2.
3.
Recommendation Module
How does it work?
Context
Customer segment
Demographic data
Historical data
Social profile
Navigation
Recommendation
Recommendation system
data & rules
Product data
category data
content
Customer
Profile Data
E-shop Meta
Data
Data Sets we need from you for Segmentation & Personalization
Recommendation Module
Result: Dynamic, personalized email content
Daily newsletter Mail after shopping
Recommendation Module
Customer
CRMData & Campaign
Autopilot
euro.message
e-marketing suite
Responses &
Analyticse-track
dw
e-track Customer Customer
Web Site
Summary
Türkiye
Yeşilce Mah.Yunus Emre Cad. No: 8 Nil Ticaret Merkezi Kat: 5 4. Levent, İstanbul
T: +90 212 343 07 38 - 39 - 41 F: +90 212 343 07 42
Germany
Pinnasberg 47, Dock 47 20359, Hamburg
T: +49 40 609 452 52F: +49 40 609 452 54M: +49 173 234 96 74
UAE
Level 4, West Offices, Index Tower, DIFCPO BOX 482018, Dubai
Be our client:[email protected]
Be our partner:[email protected]
www.euromsg.net