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John Morris, ON Semiconductor

Jamal Syed, National BI Practice Lead, Emerging Solutions

Manan Goel, Director, BI Product Marketing, Oracle

Better Insights, Better Decisions and Faster Actions with Oracle BI

Confidential Proprietary

ON Semiconductor & OBIEE BI Perspectives 2011

September 2011


• Headquarters: Phoenix, AZ

• Employees: ~21,000 globally

• Revenue: ~$3.6Bn(1)

• Market Capitalization: ~$3.8Bn(2)

• Ticker: ONNN

• Founded: Spun-off from Motorola 1999, IPO 2000

ON Semiconductor Today

(1) Based on Q2 2011 annualized revenues.

(2) Based on closing stock price on August 3, 2011


Leadership Position in Focus End-Markets

Analog ASIC #1

PC Core Power (DCDC) #1

Power Adapters (ACDC) #1

Protection #1

Op Amp #1

Linear VREG #1

Industrial ASIC #1

Hearing Aid SOC #1

Market Leader

Computing

LED Lighting Smart Grid

Wired & Wireless

Comm.

Industrial /

Medical /

Mil-Aero

Automotive Consumer

http://www.toptenreviews.com/scripts/trans_id.php?url=http://www.dpbolvw.net/click-4750817-10549103?url=http://www.dell.com/us/business/p/vostro-320/fs.aspx?c=us&cs=04&l=en&s=bsd&~ck=mn&p_id=52184&param=sid&q_delimit=1


Successful Acquisitions Expand Solutions in Target Markets

2007 2006

October 10, 2008

May 15, 2006

Oregon Fabrication Facility

June 9, 2010 November 4, 2009

December 31, 2007

CPU Voltage and PC

Thermal

Monitoring Business

March 17, 2008

January 27, 2010 January 1, 2011

2008 2009 2010 2011

February 27, 2011

CMOS Image Sensor

Business Unit

http://images.google.com/imgres?imgurl=http://www.arm.com/community/product_images/502.jpg&imgrefurl=http://www.arm.com/community/display_product/rw/ProductId/2155/&usg=__KTJUrHKGQb75aEyDQw1jhzCcVag=&h=813&w=1500&sz=175&hl=en&start=5&itbs=1&tbnid=deVvJIvz65N7oM:&tbnh=81&tbnw=150&prev=/images?q=lsi+logic&hl=en

http://www.cmd.com/


OBIEE Projects @ ON Semi

• ERP standard & ad hoc reporting

– Project Scope: Transitioning from legacy Oracle Discoverer reporting environment to

Oracle Business Intelligence 11g platform for all our ERP reporting

– OBI module used: Built using BI Publisher

– Duration: 9 months

– Launched: March 2011

• Sales & Operations Planning dashboard

– Project Scope: Creating new analytic dashboards for revenue, demand, and supply

chain capacity planning

– OBI module used: Built using Answers and Dashboards

– Timeline: 4 months

– Launched: April 2011


Lessons & Learning

Lesson Learned How to address

Make sure you have strong business

involvement providing requirements

Well-defined, business-driven requirements before even thinking about the technical

details. Identify the go to person/people for resolving disputes or unclear requirements

Using the right part of the platform

for the need

Based on the needs, selecting the right part of the platform for each project. Created a “Tools-

Capability Matrix” to help with this

Prototype often More important for BI applications because so much may be assumed by people who aren’t

inclined to think about dashboards

Get your data in order Define the data sources and strategy for supporting the project. Will the reports pull from

multiple databases or will the data be staged in a mart?

Define the governance model to be

used

Decide how these reports will be maintained, updated, governed after Go Live. Will they

be centrally maintained by IT, by a specific business team, or otherwise? And for which levels

of the data and application?

Build your Foundation Focusing on a few projects to help us gain experience and to build the foundation for

future, larger scale adoption and expansion


BI Foundation Deliverables

• “BI Basics” communication sessions for IT and business teams

• OBIEE database & application environments

• Configuration management and deployment & RPD Consolidation

• Technical features POCs

• Documentation standards

• Design and code review standards

• Design templates and accelerators for new projects

– ETL/batch job templates

– GUI/Report template standards

– Governance models

Business Intelligence Case Study for SUPERVALU

Tuesday, September 20, 2011

Jamal Syed

© 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com

• A major retail and supply chain company

• Approximately 2500 stores, 900 in-store pharmacies and 2500

affiliates through the supply chain operations.

• A leader in supply chain operations such as grocery distribution,

produce distribution, independent sales and marketing, supply

chain technology, third party logistics.

• Growth through mergers and acquisitions (differentiating factor

from other major retail chains)

Firm Profile


Engagement Drivers

• One of the biggest challenges at Supervalu is the analysis of claims data utilized by several departments in making crucial business decisions.

• Safety group utilizes this data to analyze and take action on safety measures in stores to reduce claims and related expenses for Supervalu.

• Current toolsets and data fragmentation make the business process difficult

• Business has no direct access to data

• Emerging Solutions first implemented a CRP with OBIEE

• Feedback and interest initiated a phased BI framework implementation with Safety group as the first customers


• Data access: Unavailability of claim and financial data to business users

• Multiple data silos: Data reaching business user from multiple systems

• Total IT dependency: Reports had to be run by IT against source systems

• Excel-based reporting: Only reporting tool for business user

• Manual calculations: All KPI calculated manually in Excel

• Only static reports: Business users cannot drill into the actual issues

• Delay in accessing business critical data: Delays from 2-6 weeks

• No standard definitions: Risk of inconsistent calculations and meanings

• Multiple reports for same information: Stitching and recalculation efforts

BI Challenges - Business


• Single version of truth

• Timely data for analysis

• BI for everyone

• Scalable solution

Emerging Solutions Engagement Goal


BI Optimization Process

Optimizing BI Extend Reach and

Capabilities Build a Framework

for Enterprise BI Align Business and

IT

Govern the Process BI for everyone Build a BICC Establish

Accountability

Measure and Communicate

Success

Empower the People Improve End-User

Adoption Leverage

Technology Train End-

Users Manage Change

Reduce Fragmentation

Agile Development for Quick Wins

Reduce Pain with Standardization

Optimization Roadmap


Enablement - A Centralized BI Framework with OBIEE

Reporting Data mart

ODS

DW1

DW2

DW3

ODS

MDS

Presentation Layer

•User Roles, Preference •Simplified View •Logical SQL Interface

Logical Business Layer •Dimensions •Hierarchy •Measures •Calculations •Aggregation Rules •Time Series

Physical Layer •Map Physical Data •Connections •Schema

OBIEE

Spreadsheets


High-level Engagement Steps Requirements Gathering

Data Model and Subject Area Build

Data Source Analysis and Mapping

ETL (Informatica)

Business Model Build

User Roles and Groups

Standardized User Layer Build

Interactive Dashboard Build (OBIEE)

Schedule Formatted Report Build

(BI Publisher)


Emerging Solutions Value-add

• With the implementation of the data mart framework and OBIEE the

reporting times for Safety has been reduced from 2-6 weeks to a

single day

• The phased approach of implementation introduced instant

gratification and built the groundwork for further integration and

enhancements

P 18

Chicago

20 North Wacker Drive, Suite 1870

Chicago, IL 60606

312-669-9600

[email protected]

Minneapolis

Two Carlson Parkway, Suite 205

Plymouth, MN 55447

763-278-9700

[email protected]

www.emergenow.com


Thanks!

Jamal Syed Emerging Solutions – National Practice Lead, BI

[email protected]

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