Better measurement of digital

Internal Comms to prove value

Why measure digital Internal

Comms?Understand performance

Improve results / effectiveness

Increase employee

engagement & performance

Why measure Internal Comms?

Gain CREDIBILITY

with MGMT to get more

RESOURCES &

BUDGET

PROOF to show real BUSINESS IMPACT of Comms

INSIGHT to drive real behavioural change

DATA to INFLUENCE & NEGOTIATE with the TOP LEADERS

Barriers

Tools

– Not good enough

Resources;

– People

– Time

– Budget

Digital Measurement

Expertise

Existing Tools

Data & Silos

Best-practice for digital IC

measurement

1. Get Data on primary channels

1. Measure globally across channels, and by Campaign,

Project, Topic etc.

1. View Reports by Employee Data

2. Use Insights to take Action to improve Results /

Outcomes

Newsweaver Analytics

Filter by Employee / HR data

By Campaign

Reports

People

Content

Comms Analytics

+

HR Data

=

Improved Company

Performance

Value?