better spend your social marketing budget on valuable fans
Post on 21-Oct-2014
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It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible to learn who your valuable fans are and what they appreciate. Once you are aware of that, the magic begins.TRANSCRIPT
LET'S SHARE A SECRET
BETTER SPEND YOUR SOCIAL BUDGET ON VALUABLE
FANS!
PETER HORSTEN – INFOSHARE 2014
DO YOU LIKE INFOSHARE?
IS IT ABOUTMAKING A STATEMENT?
PUSHING YOUR MESSAGE?
ENGAGEMENTAND JUST DOING A GOOD JOB?
(NO) SOCIAL MEDIA
ABUSE
ENGAGEMENT
BASED ON GREAT CONTENT =
KING
BRANDS LOST THEIR GOAL
TO SATISFY HUMAN NEEDS
AND THIS IS THEIR BIGGEST PROBLEMTHOMAS KOLSTER
HATALSKA.COM, TRENDBOOK 2014
PAGE
LIKESARE USELESS
IT’S PAY DAY
LESS MIGHT BE
MORE
ATTRACT TO
CONVERT
Attract
Convert
Nurture
Engage
ENGAGEMENT NOT A BIG BRAND THING?Page Score Fans
Trojmiasto.pl 8,73% 54.197
Manchester United 4,40% 48.686.209
FC Barcelona 3,74% 64.817.023
McDonald's PL 1,88% 1.268.897
Coca-Cola 0,79% 82.389.237
Pepsi 0,66% 31.959.452
Play 0,27% 2.164.228
KNOW YOUR FANS
LET THEM TALK!
A 1000 real
ambassadorsmay be worth a million likes
Workshop
WANT TO KNOW HOW?
JOIN TOMORROW’S FANTUNER WORKSHOP
TRIGGERED BY THIS PRESENTATION?
LET’SENGAGE!
Picture/image credits
• Title page fans, iStockphoto.com• Conchita Wurst, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• Poland at Eurovision, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• The Common Linnets, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• KING, iStockphoto.com• Page Likes, iStockphoto.com• Less might be more, iStockphoto.com• (No) Social Media Abuse, iStockphoto.com• Let them talk, iStockphoto.com• Let’s engage, iStockphoto.com
• Andrew, S. (2005, April). 5000 Fans. Retrieved from scottandrew.com: http://www.scottandrew.com/wordpress/archives/2005/04/5000_fans.html
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