BETTER WORLD SUMMIT17 JUNE 2014

JENN LIMCEO & CHIEF HAPPINESS OFFICER

TAKE A MOMENT TO THINK

WHAT ARE YOUR GOALS IN LIFE

?

WHAT IS YOUR GOAL IN LIFE?

WHEN I GET _____, ILL BE HAPPYWHEN I ACHIEVE _____, ILL BE HAPPYLOTTERY WINNERSTERMINALLY INJURED OR DISABLED OUR BRAINS ARE HARDWIRED TO SEEK HAPPINESS.

YET WERE SUPERBAD AT PREDICTINGWHAT CAN SUSTAIN IT.

REFLECTIONHOW DID I GET HERE?WHY AM I SO PASSIONATE ABOUT HAPPINESS?

OH @#$%

CAN COMPANIES REALLY BE SUCCESFUL WITH HAPPINESS AS A BUSINESS MODEL?

A WOMANS DREAM CLOSETZAPPOSKENTUCKY WAREHOUSE

EXPECTATIONSEXPERIENCEEMOTIONSSTORIESCULTUREPERSONAL EMOTIONAL CONNECTION

CULTURE#1 PRIORITY?

RESEARCH SHOWS WHAT MAKES LONG-TERM SUSTAINABLE BRANDS

CULTURE ANDHIGHER PURPOSE

HOW IS CULTURE #1 PRIORITY?HIRING FOR CULTURE5 WEEKS OF TRAINING$4000 OFFER TO QUITZAPPOS CULTURE BOOK

THE CULTURE BOOKTHE CULTURE BOOK

THE CULTURE BOOKWHAT IS IT?COMPLETELY UNEDITED EXCEPT FOR TYPOS AND SPELLING

SNAPSHOT OF CULTURE EVERY YEAR WHATS GOOD, WHAT DO WE NEED TO IMPROVE

STARTED AS CULTURE BOOK, NOW THE BRAND BOOK TOOJAPAN AND BRAZIL LOVE ZAPPOS EVEN THOUGH ZAPPOS DOESNT SHIP THERE

FOR A COPY, JUST EMAIL ME JENN@DELIVERINGHAPPINESS.COM

CORE VALUES AT ZAPPOS Deliver WOW Through Service Embrace and Drive Change Create Fun and a Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More with Less Be Passionate and Determined Be Humble

CULTURE AND CUSTOMER SERVICE$2B* COMPANY1999 TODAY NOV 09 AMAZON ACQUIRES ZAPPOS$1.2 BILLION**

*GROSS MERCHANDISE SALES**SHARE VALUE AT THE TIME OF CLOSING

BEST WORKPLACES VS. S&P 500

GREAT PLACE TO WORK/FORTUNE MAGAZINE, 2010

AN EXPERIMENT IN HAPPINESS AS A BUSINESS MODEL LESSONS LEARNED:COMMITMENTCORE VALUESTRANSPARENCYVISIONRELATIONSHIPSTHE RIGHT TEAM

AND CAN THEY BEAPPLIED TO YOU?

HOW?

1. COMMITMENT

DO YOU WANT TO BUILD A LONG-TERM, SUSTAINABLE BRAND?

ARE YOU WILLING TO COMMIT FINANCES, RESOURCES, AND TIME TO IT?

HOW LONG WILL IT BE A PRIORITY?

2. DEFINE YOUR CORE VALUES

ITS HARD.START EARLY.

WHAT ARE YOUR - COMPANYS - PERSONALCORE VALUES?DO THEY ALIGN?

EXAMPLES:VENDOR EXTRANETTWITTER.ZAPPOS.COMASK ANYTHINGTOURS & MEDIA VISITSZAPPOS INSIGHTS

4. VISION

5. BUILD MEANINGFULRELATIONSHIPS

ITS NOT ABOUT NETWORKING. ITS ABOUT CONNECTEDNESS.

IF YOURE INTERESTED, YOU DONT HAVE TO TRY TO BE INTERESTING.

IF THE PERSON YOURE TALKING TO ISNT LISTENING, BE PATIENT. MAYBE HE HAS A SMALL PIECE OF FLUFF IN HIS EAR.

-

6. BUILD THE RIGHT TEAM

HIRE SLOWLY. FIRE QUICKLY.

HIRE/FIRE BASED ON VALUES.

SOME FRAMEWORKS LEARNED ALONG THE WAYWHAT DOES THE SCIENCE OF HAPPINESSHAVE TO TELL US?SOME DATA AND FRAMEWORKS LEARNED ALONG THE WAY

SOME FRAMEWORKS LEARNED ALONG THE WAYTOP 5 I WISHES IN LIFE- BRONNIE WARETOP 5 REGRETS OF DYINGTHE COURAGE TO EXPRESS MY FEELINGS.LET MYSELF BE HAPPIERNOT WORKED SO HARDSTAYED IN TOUCH WITH FRIENDS THE COURAGE TO LIVE TRUE TO MYSELF, NOT THE LIFE OF WHAT OTHERS EXPECTEDI WISH I HAD#1

HAPPINESS FRAMEWORK 1LEVERS OF HAPPINESS

IF RESEARCH SHOWS

VISIONMEANINGHIGHER PURPOSE

LEADS TO HAPPINESSHOW DOES THAT APPLY TO YOU AND YOUR COMPANY?

FIRSTTHERE WAS A BOOK

550,000+ COPIES SOLD20 LANGUAGES/COUNTRIES

2010 BEST OF LISTSNPR MARKETPLACEINC. MAGAZINENEW YORK POSTREADWRITEWEBAMAZON CUSTOMER FAVORITE

#1 BESTSELLER LISTSNYTIMESWSJAMAZONBARNES & NOBLEBORDERS

I CAN BE A CMP!

THEN, THE BUS TOUR

WE HEARD FROM AROUND THE WORLDUNIFIEDBY THE SAME VISION

NO MATTER WHATBACKGROUNDCULTUREIDEASJOB

HAPPINESS

NOWTHE MOVEMENTTO SPREAD AND INSPIRE HAPPINESS IN THE WORLD

SCIENTIFIC SENSEBUSINESS SENSEHUMAN SENSE

HOW?

HAPPIER COMMUNITIES

HAPPIER COMMUNITIES

HAPPIER COMPANIES

HAPPINESSATWORKSURVEY.COM

TIPPING POINT OF HAPPINESS

HOW? ONE PCC AT A TIME.3100 Cities110 Countries(AND COUNTING!)

HOW CAN WE HELP?

FOR: QUESTIONSCULTURE BOOKCOPY OF THE PRESENTATIONJENN@DELIVERINGHAPPINESS.COM

JOIN THE MOVEMENTDELIVERINGHAPPINESS.COMFACEBOOK.COM/DELIVERINGHAPPINESSTWITTER | @DHMOVEMENT | @DHMOVEMENTCEO

IMAGINE

IMAGINE

IMAGINE

THEN DO.

WHAT DO CUSTOMERS EXPECT?WHAT DO CUSTOMERS ACTUALLY EXPERIENCE?WHAT EMOTIONS DO CUSTOMERS FEEL?WHAT STORIES DO THEY TELL THEIR FRIENDS?HOW CAN CULTURE CREATE MORE STORIES AND MEMORIES?

*****Does anyone know this guy?

72% unhappy. Either disengaged, working below potential, or actively sabatoging

1 in 7. Is it you? Is it person next to you? Your boss? ***Formula was emerging became secret sauce

Tony was seeing, ITS ALL ABOUT HAPPINESS!not only in life, also in business

So he set out to incorporate as much happiness in new culture at zappos as he could

The idea of happiness as a business model was born*