betternrg pitchdeck
Post on 21-Oct-2014
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BetterNRG Slideshow DeckTRANSCRIPT
Combining Energy savings and efficiencies
PROBLEM
CONSUMERS WANT TO USE LESS
Don’t know tools exist
Think Technology is too
expensive/complicated
CONSUMERS WANT TO PAY LESS
Don’t know they have a choice
Effort required to select the optimal
rate
ENERGY SUPPLIERS
NEED TO ACQUIRE CUSTOMERSNot so easyLooking for innovative offerings
PAY LESS THAN THE UTILITY RATE
SOLUTION – MVP
INNOVATIVE PRICING AND EFFICIENCY DEVICES
Locks into the lowest energy rate
Learns behavior, saves energy-
provided at no cost
Savings realized when both are implemented
USE LESS
Smart Device
PAY LESS
Fixed $ - Certainty
CUSTOMER SAVINGS
Savings - Change
OPPORTUNITY
The US Energy market is over $1 Trillion
• 30% of all energy (over $330 billion) is wasted through inefficiencies
• 26 deregulated states• Prices PLUS Efficiencies –
Services/Devices• Everyone wants to save money/be
green – they just need it made simple
SIGNING UP IS SIMPLE, EASY, FAST INSTANT SAVINGS. PRICE CERTAINTY. FREE NEST…WILL ADD DEMAND RESPONSE, LIGHTROFIT…NO BRAINER THAT IT SHOULD BE
www.betternrg.com
GETTING CUSTOMERS
Commercial & Residential
Direct mail/email marketing
SEO and Geo targeting
Content marketing – energy saving websites
Social Media
PR, Tradeshows, Ambassadors, Radio/TV
Direct Sales, Telemarketing JV, Affinity Groups…
Retention
Social sharing of savings – Gamification, Rewards, Incentives
Social sharing of content
Monthly emails with analytics
CUSTOMER FEEDBACK
100% of customers solicited signed up David Cornelson, Carol Stream Il Daniela Bolzmann, Chicago, Il Faraj Khasib, Chicago, Il Carol Pena, Chicago, Il Lisa Henderson, Chicago, Il
“…before the Nest thermostat, my bill was $200. The next month it was $90. Its awesome!”
ENERGY TEAM/PARTNERSPartners
National Retrofit Group - Lighting
Team
Mark Rice Cust Acq - CEO – Energy EntrepreneurIrl Nathan Cust Acq – Bus Dev – Internet GeniusJeff Eisenberg Cust Acq – Finance, M & A – I BankerBrandon Rogers Cust Acq – Legal, Bus Dev - AttyZohaib Sheikh Cust Acq – Programmer - Argonne Maddie Macleod Cust Acq – Marketing, PR, MediaMichael Baer Cust Acq – Bus Dev, Sales
Dan Olsen Cust Acq – Programmer - ArgonneIbrahim Ayad Cust Acq – Phone App – LightrofitMax Rice Cust Acq – Media, Viral DirectorJohn Pelts Cust Acq – Marketing, Social Media
HOW WE MAKE MONEY?
-The Nest is free to consumers.
-For every customer, we get 5% commission on a recurring basis.
Residential* Commercial**
Annual Recurring Commissions $100.00 $1,000.00
One Time (Nest Sales) $20.00 $20.00
*Based on average annual residential costs of $2,000
**Based on average annual commercial costs of $20,000
SALES PROJECTIONSProjections Year 1 Year 2 Year 3
New Residential Accounts 64,000.00 96,000 340,000
Residential Accounts 64,000 160,000 500,000
Residential Accounts Total $6,400,000.00 $16,000,000.00 $50,000,000.00
Net New Nest Units Sold 64,000 160,000 500,000
Residential Nest Sales Total $1,280,000.00 $3,200,000.00 $10,000,000.00
Residential Total $7,680,000.00 $19,200,000.00 $60,000,000.00
New Commercial Accounts 12000 48000 90000
Commercial Accounts 12,000 60,000 150,000
Commercial Accounts Total $12,000,000.00 $60,000,000.00 $150,000,000.00
Net New Nest Units Sold 12,000 60,000 150,000
Commercial Nest Sales Total $240,000.00 $1,200,000.00 $3,000,000.00
Commercial Total $12,240,000.00 $61,200,000.00 $153,000,000.00
Total $19,920,000.00 $80,400,000.00 $213,000,000.00
THREE YEAR PROJECTIONS
Year 3 market share is less than 1% of the total market
Year 1 Year 2 Year 3$0.00
$50,000,000.00
$100,000,000.00
$150,000,000.00
$200,000,000.00
$250,000,000.00
Residential Total Commercial Total
MILESTONES
-Signed 200 customers, site launched, Lightrofit phone app
-May 1 fully integrated site launch
-June 1 Kick Starter Campaign, Angel Round
-July 1 Kick off marketing campaign and videos
• Target Illinois, Ohio, New York and Texas
• 10K Customers
2014 • Expand to all
states. Peak Shave, Lightrofit, Incentives ,Big Data
• 100K Customers
2015 • Upsell all
efficiency products/services
• 1M Customers
2016
QUESTIONS?