betware general presentation

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Betware Presentation

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Page 1: Betware general presentation

Betware

Presentation

Page 2: Betware general presentation

1. Company introduction

Page 3: Betware general presentation

Certus is a Betware company dedicated to developing online communities and multiplayer games

Betware is a software company

specializing in technical solutions and services for the gaming industry

INTR

OD

UCT

ION

Page 4: Betware general presentation

• Betware is a pioneer in the Internet gaming market with more than 14 years’ experience of developing and delivering interactive gaming solutions. Betware became a technology leader when it launched the first ever Internet-based gaming solution, for state lotteries, for the Icelandic Soccer Pools in 1996

• Betware’s portfolio of over 200 games can be delivered over the Internet, on mobile phones or IPTV

• Betware’s customers are among the most innovative national and state lotteries in the world

• Betware’s Technology has passed numerous lottery audits which provide proof of the strength and security of Betware’s solutions. In 2009 Betware achieved ISO 27001 certification for information security

• Betware employs a team of 100 energetic, creative and passionate professionals based in Reykjavik, Copenhagen, Warsaw, Madrid and Kamloops, BC, Canada

• Betware´s EBITDA for the fiscal year 2009 was USD 2 million • Betware is a privately owned company with approximately 30% of the stock

controlled by employees

INTR

OD

UCT

ION

Page 5: Betware general presentation

Betware´s global resources

Head QuartersIceland

Betware DKDenmark

Betware Solutions CAKamloops, BC, Canada

CertusDenmark

BetwareSpain

Betware currently has over 100 employees worldwide

Betware Sp. z o.o. Poland

INTR

OD

UCT

ION

Page 6: Betware general presentation

Betware´s target marketsBetware exclusively works with Goverment licenced lotteries in:

Europe North America Latin AmericaOther

Betware offers 14 years of experience working exclusively

with National and State Lotteries Superior quality in Internet gaming

technology

Betware is

Experienced pioneer Innovative and Creative Trustworthy Non corporate and

energetic

INTR

OD

UCT

ION

Page 7: Betware general presentation

Betware strengths

• Agile, flexible, innovative

• Modular architecture

• Customer centric focus

Betware creates value

• Lotteries can go into new and attractive sales channels

• Lotteries can increase its revenues

• Lotteries can reach new and younger target groupsIN

TRO

DU

CTIO

N

Page 8: Betware general presentation

2. The Technology

Page 9: Betware general presentation

Betware Technology – a global solution

Independent products

Channels Betware supports

BETW

ARE

TECH

NO

LOG

Y

Page 10: Betware general presentation

Architecture

• Secure• Flexible• Scalable• Optimized for

performance• Designed for

vertical solutions• Service Oriented

ArchitectureBETW

ARE

TECH

NO

LOG

Y

Page 11: Betware general presentation

BETW

ARE

TECH

NO

LOG

Y

Handling all wagering services and wallet transactions

One login process for players – support for many vertical game suppliers

Managing accountsGranular access control possibility

Access for 3rd party games using Betware API and functionality

Page 12: Betware general presentation

Betware Technology supports diffrent sales channels

Sales Chann

els

Internet

Full Service

Terminals

Limited Termin

als

Cash Registe

rsInstant Ticket

Validation

Self-service

Terminals

PDAs

IPTV

Mobile Phones

Gaming Consol

es

BETW

ARE

TECH

NO

LOG

Y

Page 13: Betware general presentation

3. The benefits for the lottery

Page 14: Betware general presentation

New source of revenue stream

• Internet wagering is an additional sales channel that helps to increase revenues

• Lower cost if implementation vs new retail points and terminals

• eMarketing, cross promotions

Target wider audience and new groups of players

• Interactive games attract younger audience

• Extra value for players, simplicity of wagering

• In - depth information about players profile, history and bet events

Why take advantage of the Internet?

Page 15: Betware general presentation

Security• Internet wagering offers highest level of transaction security and tracebility

• Betware is ISO 27001 Certified• Betware Technology undergoes audits and Lottery

inspections• Alderney, BC TGS5• Security Audits - KPMG, DefCom Denmark, Ernst &

Young, nSense)• Betware Technology operates in line with PCI Security

Standard Council• Betware is well underway to get a WLA certification – Due in

second quarter of 2010

Benefits for the lottery

Dr. Malcolm K. Sparrow, John F. Kennedy School of Government, Harvard University Praises Betware's system of insuring that underage persons are restricted from playing the Internet Lottery as offered by the British Columbia Lottery Corp., in his seminal paper on Internet Gaming Regulation (report published December 2, 2009)

Page 16: Betware general presentation

• Players Management

• Games Management

• Information (manuals)

• Lottery settings for responsible Gaming

• Messaging system

• Hardware & softwaremonitoring (Hobbit)

• Information on processes

• Promotions

• Sales, customer and status reports

• Subscriptions and clubs

With Betware´s Control Center lotteries can operate and monitor their solution, manage games, subscriptions, track transactions, monitor players and create reports

Access to a unique Control Center

Page 17: Betware general presentation

Benefits for the lotteryAccess to detailed player information (age, gender, email)

Research opportunities (players preferences, testing new features)

Active marketing opportunities, cross promotions,reaching the player in action

Responsible gaming

Page 18: Betware general presentation

Benefits for the playerNo chance of loosing the ticket – proof of purchase saved in the system

No chance of forgetting to collect winnings

No standing in lines – playing at own convenience

Simplicity of wagering and control over transactions – one account

Responsible gaming – self exclusion limits

Page 19: Betware general presentation

4. Products for the players

Page 20: Betware general presentation

Betware Games

• Portfolio of more than 200 games

• Simplicity of integration

• Channel independent

• 3rd party games can easily run on Betware solution

• Community Features

• Currently running games at multiple sitesDS (Denmark), BCLC (Canada), IG (Iceland) and STL (Spain)

BETW

ARE

GAM

ES

Page 21: Betware general presentation

Games

Sports BettingHorse

Betting

Number

games

Bingo

Casino Insta

nts

BETW

ARE

GAM

ES

Page 22: Betware general presentation

Number games

Joker

Keno

Lotto

Viking Lotto

Other

BETW

ARE

LOTT

O G

AMES

Page 23: Betware general presentation

Instant games

PET Server

Eldorado

Battle ship

Crossword

Sudoku

Quick

Sea to sky

Road to Vancou

ver

Going for

Gold

BETW

ARE

INST

ANT

GAM

ES

Page 24: Betware general presentation

Sports betting

1x2 TOTO

Match

Multibet

Winner

Results

Horse racing

Live Betting

Longlist

BETW

ARE

SPO

RTS

BETT

ING

GAM

ES

Page 25: Betware general presentation

Bingo

Page 26: Betware general presentation

• A new game concept from Betware • Many different concrete games can be

created within the scope of Find the prize • Offers endless possibilities for operators

• New games• New look and feel (eg.

Spring, Christmas, event driven........)

• Find the Treasure – New Instant Ticket game

• Easy to configure “new” types of games in various look and feel and different sounds

“Find the Prize” BE

TWAR

E IN

STAN

T G

AMES

Page 27: Betware general presentation

Certus develops multiplayer games for the web and mobile phones. The games feature rich gaming community options such as tournaments, chat and player ratings, which help to build interaction between players and loyalty to the gaming community

Hearts YatzyBETW

ARE

GAM

ES -

COM

MU

NIT

Y

Page 28: Betware general presentation

• 2-3 minutes entertainment games

• 6 level price structure

• Wide range of payout possibilities

BETW

ARE

GAM

ES -

PART

NER

ING

Page 29: Betware general presentation

• Interactive versions of popular

casino products• Macromedia Flash allows for

realistic graphics• Easily reskinned• Fun and real money versions• Responsible gaming features

Casino games

Blackjack

Roulette

Poker

Slots

BETW

ARE

CASI

NO

GAM

ES

Page 30: Betware general presentation

• Betware has partnered with Microgaming, to sell and market Microgaming’s market leading suite of casino games, on top of its existing platform, to state lotteries

• The agreement, grants Betware the ability to supplement its suite of games with access to high quality casino games from Microgaming

• A unique offering for state lotteries

Square Enix Limited 2006 Tomb Raider, Lara Croft and the Tomb Raider logo are trademarks of Square Enix Ltd. Square Enix and the Square Enix logo are trademarks or registered trademarks of Square Enix holdings Co. Ltd. All rights reserved.

Casino

Page 31: Betware general presentation

• Betware will offer the Quickfire games to state lotteries

• Quickfire - direct-launch access to a core suite of more than 85

games

• Blockbuster slots like Thunderstruck and licensed brands such as

Lara Croft’s Tomb Raider have helped define the online industry

• New games released every month

Page 32: Betware general presentation

Licensed Games

Progressives

5 & 3 Reel Slots

Table Games

AWP Games

Mini Games

Page 33: Betware general presentation

Benefits for Betware customers

Page 34: Betware general presentation

5. Success stories

Page 36: Betware general presentation

Danske Spil/Denmark 2001• Number/Sports/Instants/Horse Betting/Live Betting games/Community• Internet channel represents 19% of total turnover• Turnover boost with instant games• Bingo and Live betting continue the growth• Multiplayer Games

Sports: Oddset Long List, Oddset Match, Oddset Winner, Oddset Results, Goal hunt (type of Oddset long list

game), Oddset Tour Manager, Live BettingNumbers: Lotto, Wednesday Lotto, Joker, Keno, Boxen, BingoInstants: Mega, Million and Mini-Quick, Crossword, Eldorado,

Battleship, Sudoku, Deal no dealHorseracing: Dantoto

BETW

ARE

CUST

OM

ERS

Page 37: Betware general presentation

British Columbia Lottery Corporation/Canada 2004

• Number/Sports/Instants games• Advertisements boost sales• Bingo and Pacific Hold’em have significantly increased revenues

Sports: Oddset, Point Spread, Over/Under, PoolsNumbers: Lotto - BC/49, Lotto Super 7, Lotto 6/49, Keno, Pacific

Hold’em, BingoInstants: Sea to Sky, 10,000 Clams, Chimp Change, Fortune Cookie,

Magic Lamp, Star Search, Super Gold Rush, Zoron, Wishing Well

Interactive: Bump n Volley, Going for Gold, Road to Vancouver, Swing for the Fences, The Archeologist, Bacon and Eggs, Bingo,

Spingo, Brick Buster, Hangman, Microbes, Volcanic Gold

BETW

ARE

CUST

OM

ERS

Page 38: Betware general presentation

Islenskar Getraunir & Islensk Getspa 1998• Number/Sports games• Internet Subscriptions represent 20% of sales• Minimum jackpot increased by 50%

Loterias y Apuesta del Estado/ Spain 2007• Number/Instants games• Internet/SMS/IPTV• Affiliate/Subscription

BETW

ARE

CUST

OM

ERS

Page 39: Betware general presentation

6. Business process

Page 40: Betware general presentation

Business process – For discussion

• Briefings

Time

Page 41: Betware general presentation

1. Lottery to review Betware´s services and technology

2. Set meetings with Betware´s CEO and Sales team – For further introduction and discussion

3. Betware to introduce the Technology to technical staff of the lottery

4. Discuss the general terms

Next steps – For discussion

Page 42: Betware general presentation

Appendix 1

Page 43: Betware general presentation

For referral contact details from existing customers please contact Wojtek Bachorski, Chief Sales Officer

Phone: +48 604 520 700Fax: + 48 22 637 5763E-mail: [email protected]

Referrals

Page 44: Betware general presentation

THANK YOU!