betware general presentation
DESCRIPTION
TRANSCRIPT
Betware
Presentation
1. Company introduction
Certus is a Betware company dedicated to developing online communities and multiplayer games
Betware is a software company
specializing in technical solutions and services for the gaming industry
INTR
OD
UCT
ION
• Betware is a pioneer in the Internet gaming market with more than 14 years’ experience of developing and delivering interactive gaming solutions. Betware became a technology leader when it launched the first ever Internet-based gaming solution, for state lotteries, for the Icelandic Soccer Pools in 1996
• Betware’s portfolio of over 200 games can be delivered over the Internet, on mobile phones or IPTV
• Betware’s customers are among the most innovative national and state lotteries in the world
• Betware’s Technology has passed numerous lottery audits which provide proof of the strength and security of Betware’s solutions. In 2009 Betware achieved ISO 27001 certification for information security
• Betware employs a team of 100 energetic, creative and passionate professionals based in Reykjavik, Copenhagen, Warsaw, Madrid and Kamloops, BC, Canada
• Betware´s EBITDA for the fiscal year 2009 was USD 2 million • Betware is a privately owned company with approximately 30% of the stock
controlled by employees
INTR
OD
UCT
ION
Betware´s global resources
Head QuartersIceland
Betware DKDenmark
Betware Solutions CAKamloops, BC, Canada
CertusDenmark
BetwareSpain
Betware currently has over 100 employees worldwide
Betware Sp. z o.o. Poland
INTR
OD
UCT
ION
Betware´s target marketsBetware exclusively works with Goverment licenced lotteries in:
Europe North America Latin AmericaOther
Betware offers 14 years of experience working exclusively
with National and State Lotteries Superior quality in Internet gaming
technology
Betware is
Experienced pioneer Innovative and Creative Trustworthy Non corporate and
energetic
INTR
OD
UCT
ION
Betware strengths
• Agile, flexible, innovative
• Modular architecture
• Customer centric focus
Betware creates value
• Lotteries can go into new and attractive sales channels
• Lotteries can increase its revenues
• Lotteries can reach new and younger target groupsIN
TRO
DU
CTIO
N
2. The Technology
Betware Technology – a global solution
Independent products
Channels Betware supports
BETW
ARE
TECH
NO
LOG
Y
Architecture
• Secure• Flexible• Scalable• Optimized for
performance• Designed for
vertical solutions• Service Oriented
ArchitectureBETW
ARE
TECH
NO
LOG
Y
BETW
ARE
TECH
NO
LOG
Y
Handling all wagering services and wallet transactions
One login process for players – support for many vertical game suppliers
Managing accountsGranular access control possibility
Access for 3rd party games using Betware API and functionality
Betware Technology supports diffrent sales channels
Sales Chann
els
Internet
Full Service
Terminals
Limited Termin
als
Cash Registe
rsInstant Ticket
Validation
Self-service
Terminals
PDAs
IPTV
Mobile Phones
Gaming Consol
es
BETW
ARE
TECH
NO
LOG
Y
3. The benefits for the lottery
New source of revenue stream
• Internet wagering is an additional sales channel that helps to increase revenues
• Lower cost if implementation vs new retail points and terminals
• eMarketing, cross promotions
Target wider audience and new groups of players
• Interactive games attract younger audience
• Extra value for players, simplicity of wagering
• In - depth information about players profile, history and bet events
Why take advantage of the Internet?
Security• Internet wagering offers highest level of transaction security and tracebility
• Betware is ISO 27001 Certified• Betware Technology undergoes audits and Lottery
inspections• Alderney, BC TGS5• Security Audits - KPMG, DefCom Denmark, Ernst &
Young, nSense)• Betware Technology operates in line with PCI Security
Standard Council• Betware is well underway to get a WLA certification – Due in
second quarter of 2010
Benefits for the lottery
Dr. Malcolm K. Sparrow, John F. Kennedy School of Government, Harvard University Praises Betware's system of insuring that underage persons are restricted from playing the Internet Lottery as offered by the British Columbia Lottery Corp., in his seminal paper on Internet Gaming Regulation (report published December 2, 2009)
• Players Management
• Games Management
• Information (manuals)
• Lottery settings for responsible Gaming
• Messaging system
• Hardware & softwaremonitoring (Hobbit)
• Information on processes
• Promotions
• Sales, customer and status reports
• Subscriptions and clubs
With Betware´s Control Center lotteries can operate and monitor their solution, manage games, subscriptions, track transactions, monitor players and create reports
Access to a unique Control Center
Benefits for the lotteryAccess to detailed player information (age, gender, email)
Research opportunities (players preferences, testing new features)
Active marketing opportunities, cross promotions,reaching the player in action
Responsible gaming
Benefits for the playerNo chance of loosing the ticket – proof of purchase saved in the system
No chance of forgetting to collect winnings
No standing in lines – playing at own convenience
Simplicity of wagering and control over transactions – one account
Responsible gaming – self exclusion limits
4. Products for the players
Betware Games
• Portfolio of more than 200 games
• Simplicity of integration
• Channel independent
• 3rd party games can easily run on Betware solution
• Community Features
• Currently running games at multiple sitesDS (Denmark), BCLC (Canada), IG (Iceland) and STL (Spain)
BETW
ARE
GAM
ES
Games
Sports BettingHorse
Betting
Number
games
Bingo
Casino Insta
nts
BETW
ARE
GAM
ES
Number games
Joker
Keno
Lotto
Viking Lotto
Other
BETW
ARE
LOTT
O G
AMES
Instant games
PET Server
Eldorado
Battle ship
Crossword
Sudoku
Quick
Sea to sky
Road to Vancou
ver
Going for
Gold
BETW
ARE
INST
ANT
GAM
ES
Sports betting
1x2 TOTO
Match
Multibet
Winner
Results
Horse racing
Live Betting
Longlist
BETW
ARE
SPO
RTS
BETT
ING
GAM
ES
Bingo
• A new game concept from Betware • Many different concrete games can be
created within the scope of Find the prize • Offers endless possibilities for operators
• New games• New look and feel (eg.
Spring, Christmas, event driven........)
• Find the Treasure – New Instant Ticket game
• Easy to configure “new” types of games in various look and feel and different sounds
“Find the Prize” BE
TWAR
E IN
STAN
T G
AMES
Certus develops multiplayer games for the web and mobile phones. The games feature rich gaming community options such as tournaments, chat and player ratings, which help to build interaction between players and loyalty to the gaming community
Hearts YatzyBETW
ARE
GAM
ES -
COM
MU
NIT
Y
• 2-3 minutes entertainment games
• 6 level price structure
• Wide range of payout possibilities
BETW
ARE
GAM
ES -
PART
NER
ING
• Interactive versions of popular
casino products• Macromedia Flash allows for
realistic graphics• Easily reskinned• Fun and real money versions• Responsible gaming features
Casino games
Blackjack
Roulette
Poker
Slots
BETW
ARE
CASI
NO
GAM
ES
• Betware has partnered with Microgaming, to sell and market Microgaming’s market leading suite of casino games, on top of its existing platform, to state lotteries
• The agreement, grants Betware the ability to supplement its suite of games with access to high quality casino games from Microgaming
• A unique offering for state lotteries
Square Enix Limited 2006 Tomb Raider, Lara Croft and the Tomb Raider logo are trademarks of Square Enix Ltd. Square Enix and the Square Enix logo are trademarks or registered trademarks of Square Enix holdings Co. Ltd. All rights reserved.
Casino
• Betware will offer the Quickfire games to state lotteries
• Quickfire - direct-launch access to a core suite of more than 85
games
• Blockbuster slots like Thunderstruck and licensed brands such as
Lara Croft’s Tomb Raider have helped define the online industry
• New games released every month
Licensed Games
Progressives
5 & 3 Reel Slots
Table Games
AWP Games
Mini Games
Benefits for Betware customers
5. Success stories
Betware Customers
ICELAND
DENMARK
CANADA
SPAIN
Danske Spil/Denmark 2001• Number/Sports/Instants/Horse Betting/Live Betting games/Community• Internet channel represents 19% of total turnover• Turnover boost with instant games• Bingo and Live betting continue the growth• Multiplayer Games
Sports: Oddset Long List, Oddset Match, Oddset Winner, Oddset Results, Goal hunt (type of Oddset long list
game), Oddset Tour Manager, Live BettingNumbers: Lotto, Wednesday Lotto, Joker, Keno, Boxen, BingoInstants: Mega, Million and Mini-Quick, Crossword, Eldorado,
Battleship, Sudoku, Deal no dealHorseracing: Dantoto
BETW
ARE
CUST
OM
ERS
British Columbia Lottery Corporation/Canada 2004
• Number/Sports/Instants games• Advertisements boost sales• Bingo and Pacific Hold’em have significantly increased revenues
Sports: Oddset, Point Spread, Over/Under, PoolsNumbers: Lotto - BC/49, Lotto Super 7, Lotto 6/49, Keno, Pacific
Hold’em, BingoInstants: Sea to Sky, 10,000 Clams, Chimp Change, Fortune Cookie,
Magic Lamp, Star Search, Super Gold Rush, Zoron, Wishing Well
Interactive: Bump n Volley, Going for Gold, Road to Vancouver, Swing for the Fences, The Archeologist, Bacon and Eggs, Bingo,
Spingo, Brick Buster, Hangman, Microbes, Volcanic Gold
BETW
ARE
CUST
OM
ERS
Islenskar Getraunir & Islensk Getspa 1998• Number/Sports games• Internet Subscriptions represent 20% of sales• Minimum jackpot increased by 50%
Loterias y Apuesta del Estado/ Spain 2007• Number/Instants games• Internet/SMS/IPTV• Affiliate/Subscription
BETW
ARE
CUST
OM
ERS
6. Business process
Business process – For discussion
• Briefings
Time
1. Lottery to review Betware´s services and technology
2. Set meetings with Betware´s CEO and Sales team – For further introduction and discussion
3. Betware to introduce the Technology to technical staff of the lottery
4. Discuss the general terms
Next steps – For discussion
Appendix 1
For referral contact details from existing customers please contact Wojtek Bachorski, Chief Sales Officer
Phone: +48 604 520 700Fax: + 48 22 637 5763E-mail: [email protected]
Referrals
THANK YOU!