2014mediakitmedia.dmnews.com/documents/64/2014dmn_mediakit_15837.pdfbetween marketer) and content....

2014MEDIAKIT

Contact Information: Greg Zalka I 646-638-6027 I [email protected]

DMNEWS.COM

LEAD GENERATION•SponsoredPromotion

•WhitepaperoftheDay

•HotListoftheDay

•Telemarketing

•Webcasts

•VirtualEvents

•eBook

•Social

•Source

•OnlineDirectory

BRANDING•Magazine

•dmnews.com

•Newsletters

EVENTS•Marketing&Tech

PartnershipSummit

•MarketingHallofFemme

•40Under40

•Caples

THOUGHT LEADERSHIP•Roundtable

•Blogs

•Videointerviews

CUSTOM CONTENT CREATION•eBooks/Surveys/

Microsite

RECRUITMENT•Online

•Print

OTHER•Licensing

Insightonprofitabledata-drivenmarketingstrategies

March 2014 | dmnews.com

THE HEATED DATA SECURITY AND PRIVACY DEBATE IS RICH WITH CONTRADICTIONS, CONTROVERSY, AND COMPLEXITY—

AND MAJOR CHALLENGES FOR MARKETERS.

01_DMN_Cover_v2.indd 1 2/12/14 10:37 AM

n 100%year-onedirectrequest

n100%BPAqualified

n83%C-Suite/Seniormarketingtitles

n70%Client-Sidemarketers

Marketersneedinsightthatdrivescustomeractionandprofitablerevenue.Gettingtothatinsighttakestherightmixofdata,strat-egy,andtechnology.Direct Marketing Newsprovidestheessen-tialinformationonhottrends,successfulstrategies,andcoretechnologiesthatmarketersneedtogetfromrawdatatoprofit-ableinsight.Throughamultiplatformmixofnewsandanalysis,casestudies,in-depthfeatures,andexecutiveQ&As,DMNhelpsreadersstayaheadofthecurveandaheadofthecompetition.

*BPA AUDITED FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL, SOCIAL MEDIA AND PRINT


2014 MEDIA KIT DMNEWS.COMCORE READERSHIP

• VERTICALS INCLUDE:n Online-OnlyRetailers

n TraditionalOutlets

n FinancialServices

n Healthcare

n Technology

n Publishing

n Communications

n Entertainment

n Hospitality

n Tourism&Travel

n Manufacturing

n Education

n Government

n Transportation

n Utilities

n Associations

n Agencies

n Media

Chairman,CMO,CEO,COO,etc.

MarketingManager+

B2BB2C

AgenciesSuppliers

Creative,Operational,Technical,etc.

BothB2C/B2B

Titles

55%

30%

24%

28%

26%

6%

17%

44%

70%JOB TITLE BREAKDOWN:

B2C V. B2B BREAKDOWN:

CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:

Client-SideMarketers

1

*Adduedatesarethe10thofthemonthprior

**AllEssentialGuideswillhavebonusdistributionatDMA2014

***Ineveryissue:coverageofemail,analytics/marketing-tech,anddirectmail/postalorregulatoryissues

2014 EDITORIAL CALENDAR


Month In-Depth BestPractices OneTough Next*** Supplements PlannedBonus DMNEvents (MainFeature) Feature Question (Trends) Distribution (Live&Virtual)

January

August

October

September

February

March

April

May

June

July

November

December

TopMarketing-TechTrends

WhatB2BandB2CMarketers

CanLearnFromEachOther

AllMarketingIsDirect:Data-

DrivenMarketingStrategies

AreBrandsTheirOwn

MediaOutlets?

CustomerLoyaltyinanAgeof

One-ClickChurn

DataQuality,Privacy,and

GovernanceAmidChangingLegislation

Virtual Event: RetailMarketing

Strategies(Sept10)

Live Event: 40Under40

Awards(Sept30)

HowMuchPersonalizationIsTooMuch?

MarketingHallofFemme

TheEvolvingRoleofthe

MarketingAgency

LeadingMarketingInfluencers

40Under40Awards

2015MarketingOutlook

EmailMarketing

Segmentation

MultichannelDataStrategies

DirectResponse

Multichannelmarketinginthe

ageofmobile

DirectMail

CustomerAnalytics

MarketingMeasurement

LeadGeneration

ContentMarketing

CustomerEngagement

Attribution

DataGovernance

CustomerLoyalty

ChannelConflict

MarketingMeasurement

Personalization

Bigvs.SmallData

MarketingROI

DirectResponse

Attribution

Privacy

EmailMarketing

Anaytics

Segmentation

MobileMarketing

DirectResponse

Print

DRTV

ContentMarketing

Video

MultichannelMarketing

E-commerce

VoiceoftheCustomer

LeadGeneration

SocialStrategies

—

—

EmailMarketingEssentialGuide

—

ContentMarketingEssentialGuide

(eBook)

PostalEssentialGuide

—

—

AgencyBusinessReport

MultichannelMarketing

EssentialGuide

—

CaplesAwards

Marketing&TechPartnership

Summit

eTailEast

DMA2014,Advertising

Week

40Under40Awards,ERA,GraphExpo

—

MarketingHallofFemme,

NationalPostalForum,eTail

West,ad:techSF

—

—

CRMC

—

ad:techNewYork

CaplesReveal

Live Event: Marketing&Tech

PartnershipSummit(Jan28)

—

—

Virtual Event: MobileMarketing

(Feb26)

Live Event: MarketingHallofFemme(Mar21)

—

Virtual Event: LeadGeneration

(May14)

—

—

Live Event: CaplesAwards

(Nov11-13)

Virtual Event: ContentMarketing

(Dec3)

Month In-Depth Best Practices One Tough Next*** Supplements Planned Bonus DMN Events (Main Feature) Feature Question (Trends) Distribution (Live & Virtual)

2

Allratesarenet

Seemediakitpageforallopportunities

*Customoptionsavailable

2014 MEDIA KIT DMNEWS.COM2014 ADVERTISING RATES

PRINTINCLUDES DIGITAL AND APP EDITIONSDISPLAY

SOURCE

RECRUITMENT

Frequency Full Half Quarter Frequency Full Half Quarter Eighth (Includes 4 online (Includes 3 online (Includes 2 online (Includes 1 online job postings) job postings) job postings) job posting)

1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245

3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180

6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055

12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000

20%premiumaddedtobackcoverposition15%premiumaddedtoinsidefrontandinsidebackcoverpositions10%premiumaddedtoallguaranteedrun-of-bookpositions

Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"

1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545

3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520

6x $1,005 $985 $960 $935 $505 $495 $475 $465

12x $955 $915 $895 $875 $475 $460 $450 $435

LEADGENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING

DeploymentRate $5,965 $2,975 $2,375 UponRequest

CPL $50-$200

SOCIAL

TweetChatSponsor $4,565

TWITTER

LIVEEVENTS

Sponsor $24,000 Reveal $9,500 Sponsor $15,000 GoldSponsor $7,500

ROUNDTABLE CAPLES* MTPS* HALL OF FEMME*

LEADGENERATIONEVENTS

Editorial $23,625

Collaborative $22,000

Partner $18,925

Keynote $9,870

Session $9,870

Booth $4,490

WEBCAST VIRTUAL EVENT


3

Allratesarenet

2014 MEDIA KIT DMNEWS.COMADVERTISING RATES (CON’T)

ONLINE DISPLAY

SPONSORSHIPS

INTERACTIVE/RICH MEDIA

NEWSLETTERS

ONLINE DIRECTORY

JOBS.DMNEWS.COM

JOB POSTINGS

Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30) Peel Page (see specs)

1month $3,125 $2,545 $2,890 $4,975

3months $3,000 $2,440 $2,780 $4,750

6months $2,880 $2,340 $2,660 $4,557

12months $2,630 $2,140 $2,430 $4,440

CPM $105 $105 $105 —

Frequency Channel (728x90, 300x250 & 300x100) Digital Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword (728x90)

1month $7,215 $2,756 $1,575 $1,575

3months $6,625 $2,620 $1,500 $1,500

6months $6,025 $2,478 $1,415 $1,415

12months $5,485 $2,342 $1,340 $1,340

Frequency Prestitial (640x480) Pushdown (980x418) Skin (see specs)

1day $1,654 $1,050 $5,250

3days $1,570 $995 $4,725

6days $1,491 $945 $4,200

12days $1,407 $890 $3,675

Sponsorship Daily Insider (728X90, txt link & logo) Email Weekly (728X90, txt link & logo) Marketing & Tech Weekly (728X90, txt link & logo)

1week $5,250 $2,260 $2,260

2weeks $4,990 $2,140 $2,140

3weeks $4,725 $2,030 $2,030

4weeks $4,460 $1,920 $1,920

Text ad only

1week $3,750 $950 $950

2weeks $3,550 $850 $850DailyInsiderdeploys5xaweek,EmailWeekly&Marketing&TechWeeklydeploy1xaweek

Allcostsperweek

Type Option A Option B Option C

AnnualRate $1,325 $1,130 $900

Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30)

1month $1,270 $1,020 $1,145

3months $1,220 $975 $1,095

6months $1,170 $935 $1,055

12months $1,070 $855 $965

30-day $330

60-day $550

DIGITAL


4


2014 MEDIA KIT DMNEWS.COMLEAD GENERATION

You want sales leads? We have multiple ways to deliver them. Don’t pick just one – ask about our content syndication program which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales and/or marketing ready leads.

WHITEPAPER OF THE DAY Deliveredondemandtoover30,000*opt-inintegratedmarketers.Thisbroadcastserviceenablessuppliersandresearchfirmstoannouncewhitepapers,bestpracticeguidelines,researchresultsandotherfreeliteratureinallsectorsofintegratedmarketing.

HOT LIST OF THE DAY Deliveredto17,000*direct,database&interactivemarketers;singlesponsoreddailyHTMLemailblasttoeagersubscribers.Thesedirectmarketerswanttostayinformedonwhat’snewinresponse,compiled,postalandemaillistsinthispopularservicewhichshowcasesonenewmailinglisteverybusinessday.Detailedinfooneachlistandwheretogetitmakethisaninvaluableresourceformailingprofessionals.

SPONSORED PROMOTION Deliveredondemandtoover31,000*marketers.SponsorshipsavailableforemailblastofspecialclientpromotionssenttoDirect Marketing Newssubscriberbase.Promotionexamplesinclude,butarenotlimitedto:Webcasts,TradeShowExhibition,SpecialAnnouncements,NewProductLaunches,Advertisements,Anniversaries,NewBusinesswins,andCongratulatorymessages.

TELEMARKETINGOurtelemarketingprogramutilizesouryear-roundcirculationrequalificationeffortstotargetthemostcustomizedleadrequests.Addproprietaryquestionstoourongoingcirculationeffortstoensureyouareonlyreceivingwhatyoudeemanacceptablemarketingorsalesreadylead.*Silverpop2013average

5


DIRECT MARKETING NEWSwebcastsareanauthoritativeandinteractivemarketingopportunityforadvertisers,allowingyoutocommunicatethoughtleadershiptoacaptiveaudience.Ledbyasenioredi-tor,webcastsfeaturethemostrespectedmarketingexecutives.Sponsoringaweb-castdevelopsleadsculledfromtheDirect Marketing Newsaudienceinaneducation-alandinformativeatmosphere.Weofferthreewebcastsponsorshippackagestoeffectivelymeetyourobjectives:Editorial,Collaborative,andPartner.

DIRECT MARKETING NEWStakesrespon-sibilityforallwebcastpromotions,reg-istrations,andondemandpromotionsafterwards.Yourwebcastisavailableondemandforayearafteritruns.Youwillreceiveallregistrantcontactinformationandreceiveapersonalizedlinktopro-moteandhostondemand.

Editorial

Collaborative

Partner

DMN

DMN&Sponsor

Sponsor

DMN

DMN

DMN

DMN

DMN&Sponsor

Sponsor

Yes

Yes

Yes

Sponsorhas10minutesat

theendofQ&A

Sponsorspeaksonpanel

Sponsorspeaksonpanel

ContentCreation ModeratorFormat

Speaker Recruitment

Sponsors of Speaking

Opportunity

Option to Purchase

Webcast File

2014 MEDIA KIT DMNEWS.COMLEAD GENERATION EVENTS

6


WHO: Estimated1000+marketingdecisionmakers

WHAT: Anonlineeventtofosterlive,interactivedialoguebetweenmarketers&sponsors

FEB 26 Mobile Marketing

MAY 14 Lead Generation

SEP 10 Retail Marketing

DEC 3 Content Marketing

2014 MEDIA KIT DMNEWS.COMLEAD GENERATION EVENTS

SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This pack-age includes:n Adigitalskinduringthekeynote topromoteyourcompanyn Ahigh-levelexecutivefromyour companytakepartintheQ&A withthekeynotespeakern Youspeakerclosesthelast5min ofthekeynotesessionn Aboothintheexhibitionhall withunlimitedcontenttoengage withtheattendeesn Contactdetailsfromallregistrantsn Rate:$9,870

Session Sponsor:Sponsor has a session during which you present a case study or best practices workshop.n Thesessionis30minandhas10 minliveQ&An Aboothintheexhibitionhall whereyoursalesexecutivescan engagewithattendeesinrealtimen Yourboothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsfromallregistrantsn Rate:$9,870

Virtual Booth in Expo Hall:Sponsor has a booth to engage with attendees in real time. n Boothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsoftheattendees thatengagedwithyourboothn Rate:$4,490

7

MASTERINGMULTICHANNELMARKETING

WHAT IS AN EBOOK?Today’scustomerswanttobeeducatedbeforemakingapurchase,aswellasinformedonhowtomakethebestuseoftheirpurchase.Contentmarketinghasbecome increasinglypopular,asa result—andeBooksareanessentialpartofacomprehensivecontentmar-ketingmix.

AneBookprovidesmorecontentthanawhitepaper,butlessthanabook.DMNsponsoredeBooksareacompilationofcontentthatincludeseveralarticlesorwhitepapersonarelatedtheme,executiveinterviews,andmore.Theyprovideanin-depthlookataparticulartopic,arerelevanttoagroupoftargetedprospectsorcustomers,andaredesignedtoengage,educate,entertainandgenerateleads.

eBooksarefreetoreadersinexchangefortheircontactinforma-tionandanexcellentsourceofengagedleads.


2014 MEDIA KIT DMNEWS.COMEBOOKS

DMN EBOOKS ARE DISTRIBUTED VIA: Email: Exclusiveemailblasts Newsletters: DailyInsiderandEmailWeekly Website: Ads,textlinksandeBooklibrary Social Media: Twitter,LinkedIn&Facebook

THE OPTIONS:Sponsor’s Content:•SponsorSuppliesContent•Clientsupplieslogoandfullpageadvert•DMNwritespromocontent/summary

CUSTOM CONTENT CREATION:•Sponsorsuppliesbrief•DMNcreateseBookwithin6weeks•Approx2,500words/8-10pages•$7,500+CPL(basedonthenumber ofleads)

THE BENEFITS:Thought Leadership:Showyourexpertiseandeducate ouraudienceinyourchosenfield

Leads:Leadsguaranteefromdownloads

Branding:Companynameandlogooncoverandoptionforfullpagead

*AllratesNetandbasedonstandardfilters.Additionalcriteriawillaffectrates.

COST:

8

100 $65 $6,500

200 $55 $11,000

300 $48 $14,500

500 $43 $21,500

Total Leads CPL Total Cost


2014 MEDIA KIT DMNEWS.COMSOCIAL

WANT TO MAKE A SERIOUS SOCIAL IMPRESSION?Asponsoredtweetchatisyouranswer.Centeredonaspecifictopicofyourchoice,tweetchatsarefast-paced,action-orientedlivediscussionsthattakeplacearoundadesignatedhashtag.Theyallowyoutoengagedirectlywithtop-levelintegratedmarketerswhofollow@dmnewswhilealsospreadingawarenessofyourbrandandincreasingyoursocialfootprint.

PRE CHAT:n Sponsorrecruitsspeakers

n 1tweetadaytheweekprior from@dmnews

n 2tweetsadaytheweekofthetweetchatfrom@dmnews

n PostonDMNFacebook&LinkedIn theweekofthechat

n PromotioninourDailyInsider Newsletterthedaybefore

n Prestitualpromotingeventday beforeanddayofevent

n Emailblasttoourtwitterfollowers

DAY OF CHAT:n DMNmoderates

n SponsorownsTwitterskin exclusively

POST CHAT:n DMNmoderatorblogsthe

“findings”ofthetweetchatfromaneditorialperspective

n Storifyyourchatsoa“cliffnote” versionisavailableforanyonewho missedtheliveevent

9


2014 MEDIA KIT DMNEWS.COMSOURCE & ONLINE DIRECTORY

BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A MONTHLY BASISDirectMarketingNewsSourceisamustforanycompanyseek-ingacost-effectiveopportunitytomaximizeexposure,andthepotentialfornewbusiness.Itisbuiltontheconceptofcontinu-ity,givingyourcompanyyear-roundvisibilitytothedecision-makerswhoreadthepublication.Makeanimpactanddeeplypenetratethiseliteaudiencebytakingadvantageofavarietyoflistingoptionstomakeyourcompanystandout!

2”x2”

4”x4”

2”x1”

2”x3”

BeoneclickawayfrombuyingdecisionsofthousandsofmarketingprofessionalsturningtotheDirect Marketing NewsOnlineDirectoryeveryday.Withover150categories,standoutintheareasthatbestdefineyourcapabilitiesanddriveleadstoyourcompany.

3 OPTIONS AVAILABLE! OPTION A: $1,325100worddescription,logo,fullcontactinformation,2corporateassetdownloads,video,socialmedialinks,editoriallinks,featuredlistingonHomePage,featuredlistingchannelpage,featuredinoneweekofDailyInsiderNewsletter,featuredas“CompanyoftheWeek”ondmnews.com

OPTION B: $1,13075worddescription,logo,fullcontactinfo,1corporateassetdownload,socialmedialinks,editoriallinks,featuredlistingonchannelpage,featuredinoneweekofDailyInsiderNewsletter

OPTION C: $90025worddescription,logo,fullcontactinformation,socialmedialinks,editoriallinks,featuredinoneweekofDailyInsiderNewsletter

10


DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL EDITIONWhetherit’saprintadvertisementorexclusivesponsorshipofthedigitaledition,mobileapp,oriPad,Direct Marketing Newsmakesiteasyforyoutogetexposureamongstmarketerseverywhere!

11


DIRECTMARKETING NEWS DMNEWS.COM

PagePeel(seespecs) Prestitial(640x480) Pushdown(980x418)

NavigationBar(980x30)

Leaderboard

(728x90)

*Webstats:Omniture2013monthlyaverage

Skin(seespecs)

IMU(300x250)

IMU impressions now served on mobile site-added value!

Monthly Page Views Monthly Visits Monthly Unique Visitors

221k 139k 113k

12


2014 MEDIA KIT DMNEWS.COMNEWSLETTERS

ThefollowingeditorialnewslettersarepublishedbyDirect Marketing Newsandareavailableforsponsorship.Sponsorshipincludesaleaderboardandatextboxbannerlocatedabovethefold.

DAILY INSIDER DeliveredDailyto40kintegratedmarketers.Themust-readformarketersandtheiragencieseverybusinessdayforitsbreakingnewscoverageandexpertanalysisonallaspectsofmarketing.

EMAIL WEEKLY DeliveredeachTuesdaytoover28kemailmarketers.Theprimarysourceoforiginalnews,expertviews,casestudies,bestpracticesandtipsontheever-changingpracticeofemailmarketing.

MARKETING&TECH WEEKLYDeliveredeachThursday,theMarketing&TechWeeklyisaonestopsourcetodiscoverthefreshestcontentaroundnewdevelopmentsinmarketingtechnologythatcanhelpyourbusinessengagewithnewconsumersandkeeployalonescomingback.

13

January 28 • NYC 2014January 28 • NYC 2014


CONVENE CONFERENCE CENTER, MIDTOWN WEST: 810 7TH AVENUE, NEW YORK, 10019Thisone-dayeventaimstofosterdeepercollaborationbetweenmarketersandtheirtechnol-ogycolleagues.Expecttoreach100+decision-makingmarketerswhowillserveasacaptiveaudienceforyourrelevantcontentandmessaging.

TheDirect Marketing News2014Marketing&TechPartnershipSummitisamuch-neededsourceofstrengthinatimeofchange.TheSummit,tobeheldonJanuary28inNewYork,isdedi-catedtoexploringwaysinwhichmarketerscanbettercollaboratewiththeirtechnologycol-leagues—whetherinIT,data,mobile,orwebdevelopment—toenhancemarketingperformance.

Theeventwillfeaturekeynotespeakers,expertpaneldiscussions,interactiveroundtables,andin-depthworkshopstogiveattendeesmultiplewaystogettheinformationtheyneedtosucceedintoday’sever-evolvingmarketplace.Speakerswillsharedeepinsightintosuchtopicsas:n OpportunitiespresentedbydeepeningtherelationshipbetweenmarketingandITn HowmarketingandITfromseveralorganizationshavejointlylaunchedandnowsustain successfulstrategicmarketinginitiativesn Improvingsuchareasasdatagovernanceandintegration

TAKEAWAYS & FEEDBACK FROM THE 2013 MARKETING&TECH PARTNERSHIP SUMMITThe2013Direct Marketing NewsMarketing&TechPartnershipSummitwasadayofcollaboration,ideation,andresolutionfilledwithgreatcontent,casestudiesandworkshopdiscussions.Attendeesleftrechargedandreadytotackletheirtoughestmarketingandtechnologychallenges.

Attendee feedback from 2013: n 100%ofrespondentswouldattendfutureDMNeventsn 100%ofrespondentsratedtheeventasveryusefulorusefuln 95%felttherewasexcellentorgoodopportunitiesfornetworkingn 85%felttheeventhadanidealcombinationoflengthandsessionsn 81%qualifiedtherelevancyofthetopicsasexcellentorverygood

14

January 28 • NYC 2014January 28 • NYC 2014


SPONSORSHIP OPPORTUNITIES:Session Sponsorship: $14,995n Deliveryof(uptoincludingQ&A)a40 minutesession,co-presentedwithaclient inacasestudyformatn Inclusionintheday’stakeaways closingsessionn Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n VideointerviewwithEIC(willbehostedon dmnews.comandavailableforyourownuse)n Advertisingondmnews.comagainst conferencecontent

Keynote Sponsorship: $12,495n Introduction(5-10min)n Contentdistributiontoallattendeeson theday(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n VideointerviewwithEIC(willbehostedon dmnews.comandavailableforyourownuse)n Advertisingondmnews.com

Lunch & Learn Sponsorship: $7,495n Moderatearoundtablediscussioncovering topicssuchasC-levelpartnerships,cross- channelcustomerinsightstrategies,and digitalmarketingtechtoolsn Contentdistributiontoallattendeesonthe day(1item)

n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n VideointerviewwithEIC(willbehostedon dmnews.comandavailableforyourownuse)n Advertisingondmnews.com

Sponsored Cocktail Hour: $8,995n Hostcocktailhour(welcomeannouncement)n Brandingonhightoptablesatcocktailhourn Spinningprizewheelsponsorship(prizesto besuppliedbythesponsor)n Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n VideointerviewwithEIC(willbehostedon dmnews.comandavailableforyourownuse)n Advertisingondmnews.com

Exclusive Roundtable Sponsorship: $22,500n Influencetheconversationn Prominentspeakingandthought leadershipopportunityn Involvementinthecreationoftheagenda& topicstobecoveredwitheditorialn Fulleventattendeecontactdetailsn Contentdistributiontoallattendeesonthe day(1item)n Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n Advertisingondmnews.comn EditorialcoverageoftheRoundtableinthe MarchissuewithFPadvert

15


AGENDA: Date: Friday,March21Time: 9:30a.m.–1:30p.m.Place:WHotelNewYork,541LexingtonAvenue,NYC

2014 HONOREES:n Frances Allen,EVP,ChiefBrandOfficer,Denny’sCorp.

n Amy Bohutinsky,CMO,Zillow

n Kathy Button Bell,VP,CMO,EmersonElectric

n Leilani M. Brown,CMO,StarrCompanies

n Susan Cohig,SVPofIntegratedMarketing,NationalHockeyLeague

n Dorothy Dowling,SVP,Marketing&Sales,BestWesternInternational

n Peggy Dyer,CMO,AmericanRedCross

n Jamie Haenggi,ChiefMarketing&CustomerExperienceOfficer,Protection1

n Teri Llach,CMO,BlackhawkNetwork

n Kristin Lynch,CMOandVP,BrandMarketing,WorldKitchen

n Nagisa Manabe,ChiefMarketing&SalesOfficer,USPS

n Stephanie Marchesi,CMOandSeniorPartner,FleishmanHillard

n Tricia Melton,SVPofEntertainmentMarketing,TBS,TNTandTurnerClassic Movies,TurnerBroadcasting

n Trish Mueller,SVP&CMO,TheHomeDepot

n Karen Quintos,SVP&CMO,DellInc.

n Mary Novak-Beatty,VPofMarketingandCallCenterSales,MayflowerTours

n Sheena Oliver,VP,Marketing,OticonInc.

n Ann Sung Ruckstuhl,SVP&CMO,LiveOps

CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhousebrandshavemuchincommon:dynamism,flexibility,incisiveness,intelligence.Sodothewomenwhositatthemarketinghelmsofmanyofthesecompanies.Whethertheyrunmarketingatastartuporatanestablishedbrand,thesefemalemarketingchiefshaverisentotheapexoftheprofessionascham-pionsofintegrated,directmarketingstrategiesintheirorganizations.Joinusatthe2014MarketingHallofFemme(MHoF)tomeetthewomenwhosemarketingstrategieshavemadethebiggestbusinessimpactoverthepastyear.Comehungry;leaveinspired.

16


Networking Cocktail Reception Sponsorship - $12.5kn SponsorwillwelcomeattendeestotheCocktailhour andaddresstheaudiencewithacongratulatorytoast tothewinners

n Brandingduringcocktailnetworkingreception–any wherethat’sfittingatthevenue

n Seatatatablewithoneofthehonorees

n Sponsorswillreceiveamentionintheeventcoverage intheMayissueofDMN,intheMHoFeBookandonline

n HalfPage“congratulations”advertintheMayissue

n 3ticketstotheevent

n SponsorshipofChampagneRaffle(businesscarddrop)

n PresentationoftheChampagnetothewinner

n Thebusinesscardsofallparticipants

Photo Shoot Sponsorship - $7.5Kn ExclusiveSponsorshipofthephotoshoot

n Exclusiveaccesstothehonoreesthroughoutthe photoshoot

n Brandingduringtheevent–anywherethat’sfittingat thevenue

n Brandingonpromotionalmaterialsleadingupto theevent

n HalfpageadintheMayissuecoveringtheevent


Photobooth sponsorship - $9.5Kn Brandingduringtheevent–anywherethat’sfittingat thevenue


n Guestswillbeinvited/encouragedtotakesouvenir photosofthemselvesattheeventinthebranded photobooth.

n Photoswillbeprintedonacolorprinterleavingguests withabrandedsouvenircarryingyourbrandingforlong termexposureandassociationwithamemorableevent


*CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE!

SPONSORSHIP OPPORTUNITIES:*Platinum Sponsorship - $25kKickingoffthedayatthe2014MarketingHallofFemmeisanexclusiveroundtable(RT)forhon-oreesonly.Thoseexecutivesparticipatingwillhavetheopportunitytoshareinsightanddiscusspressingissuesandcurrenttrendswithotherhonoreesattending.Examplesoftopicstobedis-cussedincludetheevolvingroleoftheCMO,col-laboratingwiththeCIO,keepingontopofissueslikecustomerexperienceandBigData.

n SponsorsreceivesaseatatRTalongsidethe honorees(mustbetopmarketerinattendance)

n CommentaryfromtheRTwillbepublishedin theMayissueofDirectMarketingNews(DMN), intheMHoFeBookandonline.Sponsorswillbe includedintheintro.

n Sponsorswillhave5minutesonstageorthe optionofintroducingthekeynotesession (dependentonavailability)

n Brandingduringtheevent–anywherethat’s fittingatthevenue


n 5ticketstotheevent(includingoneattendee forRoundtable)

Gold Sponsorship - $10kn Brandingduringtheevent–anywherethat’s fittingatthevenue


n Sponsorswillhave5minutesonstageorthe optionofintroducingthekeynotesession (dependentonavailability)

n Sponsorswillreceiveamentionintheevent coverageintheMayissueofDMN,intheMHoF eBookandonline

n HalfPage“congratulations”advertinthe Mayissue


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CELEBRATING THE MOST INFLUENTUAL PEOPLE IN MARKETINGJoinusonSeptember30 inNewYork for theDirect Marketing News40Under40AwardsandLuncheon,wherewe’llcelebrateyoungmarketingleaderswhoarenot only succeeding, but excelling despite the manychallengesthey’refacedwithtoday.

TheDirect Marketing Newseditorialteamjudgednom-inationsfromacrossagencies,brands,andvendorstoselect40professionalsundertheageof40whoareamongthebrightestandmostambitiousprofessionalsintheintegrated,digital,andtraditionaldirectmarket-ing fields. Along with a festive awards ceremony tohonortheiraccomplishments,theluncheonwillfeaturea panel discussion among several past winners whowilldiscusstheirsuccessstrategiesandwhatthey’redoing now to maintain their career and companymomentum.Youwon’twanttomissthisexcitingday!

SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500

nAseatatthetable

n Influencetheconversation

- Prominentspeakingopportunity

- Involvementinthecreationoftheagenda& topicstobecoveredwiththeeditorialteam

nTablefor10attheluncheon(VIPpositioning)

nBrandingonpromotionalmaterialsintherunup totheeventsandattheevent

nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)

nEditorialcoverageoftheRoundtableinthe Novemberissue

nFullpageadinNovemberissue KEYNOTE SESSION: $12,500

n IntroductionofKeynotespeaker



20142014

nHalfpageadintheNovemberissuecovering theevent

nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content) PANEL DISCUSSION: $12,500

nModerate/Hosttheconversation




nEditorialcoverageintheNovemberissueand www.dmnews.com

nHalfpageadinNovemberissue

CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500

nSponsorshipofChampagneRaffle(businesscarddrop)

nPresentationoftheChampaigntothewinner

nThebusinesscardsofallparticipants



nHalfpageadintheNovemberissuecoveringtheevent


PHOTO SHOOT SPONSORSHIP: $9,500

nExclusiveSponsorshipofthePhotoshoot

nExclusiveaccesstothehonoreesthroughoutthe photoshoot





GOLD SPONSORSHIP: $7,500





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2014 MEDIA KIT DMNEWS.COMROUNDTABLE SPONSORSHIP

Direct Marketing News’ ROUNDTABLE SERIES FOR 2014 will address a wide range of topics critical to marketers, including:

Theroundtablesbringtogethermarketerstodiscussimportantissuesandrelevanttopicsofconcerntomarketingexecutives.The8to12participantswillincludeclientsidemarketersandhigh-levelthoughtleaders.

FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n Demonstrateexpertisen Deliverinsight

n Sharethoughtleadership

Before the Event:Inclusionwithinpromotionalactivitiesleadinguptotheevent.Invitesforatten-danceincludementionofsponsor.Sponsorcansuggestprospectivesandclientstheywouldlikepresent,butfinaldecisionwillbemadebyDirect Marketing Newseditors.

During the Event: Sponsortoattendandparticipateincloseddoorroundtablewithoneseatatthetable.

After the Event:FullpagedisplayadvertisementforsponsortoappearinDirect Marketing News’printeditionandonlineatdmnews.com,alignedwithroundtableeditorial.

n Segmentation andtestingn E-commercen Socialmedian Mobilemarketingn Searchmarketingn WomeninMarketing

n Bigdatan Consumerprivacyn Emailmarketingn Leadgenerationn Analyticsand measurement

DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the round-table discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.

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2014 MEDIA KIT DMNEWS.COMRECRUITMENT

DirectanddigitalmarketersturntoDirect Marketing Newstogetaninsider’sviewonthelatestandgreatestintheindustry.Narrowyoursearchandhoneinontheperfectcandidatebypublishingthejobopportunitiesatyourcompanywiththeindustryheavyweight.Preferprint?Thinkwebisthewaytogo?We’vegotyoucoveredonbothfronts.

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2014 MEDIA KIT DMNEWS.COMLICENSING, REPRINTS & EPRINTS

PROMOTEYOURCOVERAGEWITHDIRECT MARKETING NEWS’CUSTOMREPRINTSCreatedwithhighstandardsandcompetitivelypriced,DirectMarketingNewsarticlescanbereprintedintheiroriginalformorcustomizedtomeetyourspecificrequirements.Choosebetweenreprintsandeprints(electronicPDFs)forauniqueandcost-effectivewaytomarketyourcompany,services,andsolutions.Useoure-printstoelevateyourprofileandshowcaseyourcoveragewhiledrivingtraffictoyoursite.Reprintscanbeusedinhandouts,mediakits,mailings,andincorporatedisplays.

EPRINTS:nDirectMarketingNewsproducesanddelivers

aready-to-usePDFofthearticle,whichcanincludeyourcompanylogoandcontactdetails.

nThepurchasingcompanycanhostthePDFonitswebsite,sendtoclients/contactsviaemail,diskoronaCD.

n Thisoptionisidealforemailmarketingand PRcampaigns.

nNon-printable:$700

nPrintable:$1700

HARD COPY REPRINTS:n4-color,100lb.stocknSinglesided

nHalfPage:$1150

nFullPage:$1440

FULL MARKETING LICENSE:n Eprintsn HardCopyReprintsn MarketingCollateralLicensen HalfPage:$1475n FullPage:$2175

VIDEO:n Linktoonlinevideocoverage

Rate:$2000

PLAQUE: n 12”x15”(Cherry,Oak,orBlackMatte-base) plaquewithpersonalizedengravingn Includesproofing,formatting,production, andshippingn HalfPage:$790n FullPage:$825

MARKETING COLLATERAL LICENSE: n UseofDMNlogoandeditorialquotes

Rate:$650

Laminates:$45(bulkpricing discountsavailable)

CountercardwithEasel:$65

SPECIAL TRADE SHOW PACKAGEn MarketingCollateralLicensen Laminatesn CounterCardwithEasel

Rate:$765

*Allratesarenet

**Minimum500copiesforHardCopyReprints

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2014mediakitmedia.dmnews.com/documents/64/2014dmn_mediakit_15837.pdfbetween marketer) and content....

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