Bev Mitchell Trading Director, Frozen Food

Driving Growth by Driving Difference…

Frozen food is our Difference….

Our one true competitive advantage in a crowded and competitive market…

How do we drive difference?

•Our exclusive partnerships

•Continuing the ‘Power of Frozen’

•Making Frozen Retail look good

•Our award-winning Online channel

‘Only at Iceland’…

‘Because it’s frozen’…..

Frozen v Fresh…a Crusade!

‘Have you got the Power of Frozen?’

1st to Market with Different Products

Modernising our Shops

Making (Frozen) Retail look good

Making Frozen Retail look good

…..Different again

Award-Winning Online Business

Best Online

Supermarket

Customer Voted

January 2017

Online

Supermarket

of the Year

June 2017

Reader

Recommended

July 2017

Best Online Supermarket

September 2017

12 months on….Online update

✓ Partnering with Brands

✓ Online Exclusive Deals

✓ Higher trading rate

✓ Streamlined Processes

✓ Customer-centric approach

Driving Growth by Driving Difference

- Sir Malcolm Walker

Or…