beware these content-killing monsters!

10
Beware these A publication of Content-Killing Monsters!

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Post on 17-May-2015

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Just a few more days 'til Halloween, and nothing can be scarier than this mangy menagerie of content-killing creatures. Enter at your own risk!

TRANSCRIPT

Page 1: Beware These Content-Killing Monsters!

Beware these

A publication of

Content-Killing

Monsters!

Page 2: Beware These Content-Killing Monsters!

The Soul-Sucking

VAMPIRE

Page 3: Beware These Content-Killing Monsters!

This nightwalker sucks the life out of your content through • Convoluted sentences • “Look how smart I am” terminology • Endless details that confuse rather

than enlighten your audience

The Soul-Sucking

VAMPIRE

Page 4: Beware These Content-Killing Monsters!

The CORPORATE-SPEAK

ZOMBIE

Page 5: Beware These Content-Killing Monsters!

The CORPORATE-SPEAK

ZOMBIE He’s undead and loving it … or not. No one can really tell, because he only speaks in •  Industry jargon • Unexplained acronyms • Corporate buzzwords

Page 6: Beware These Content-Killing Monsters!

The

FRANKEN-POST

Page 7: Beware These Content-Killing Monsters!

The

FRANKEN-POST This guy’s seen one too many “best practices”—top 10 lists, newsjacking, FAQs, infographics, etc. —and crams as many as possible into each piece of content.

Page 8: Beware These Content-Killing Monsters!

The

DATA MUMMY

Page 9: Beware These Content-Killing Monsters!

The

Data mummy His unwinding bandages read like a ticker tape, an endless stream of data that tells the story of … um, well, the story of how much he really loves data. And not much else.

Page 10: Beware These Content-Killing Monsters!

Slaying content monsters since 2010.

resonancecontent.com