beworks is a leading management consulting firm that specializes in applying behavioral economics to...
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BEworks is a leading management consulting firm that specializes in applying behavioral economics to real-world challenges. . We’re Predictably Irrational. We’re Predictably Irrational. We’re constrained by time, resources and mental energy. We’re motivated by more than money. - PowerPoint PPT PresentationTRANSCRIPT
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BEworks is a leading management consulting firm that specializes in applying behavioral economics
to real-world challenges.
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We’re Predictably Irrational
We’re motivated by more than money
We’re constrained by time, resources and mental energy
We’re Predictably Irrational
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Thinking beyond traditional incentives
VELObill
Thinking Beyond Traditional Incentives
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OPower
Reduced average household energy consumption by 2%
Social Norms: We’re Motivated to Behave Like Others
Caution!
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Expedia Headspace
Social Norms: We’re Motivated to Behave Like Others
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Kondis
Kilowatt hours = ?
Sugar Consumption
Concretization: Making the Data more Meaningful
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TamagotchiNexi
Misattribution: Anthropomorphizing Technology
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Habits: Much of our Behavior is Automatic and Subconscious
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Stikk.com
Commitment Devices: Help us stick to our goals
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Ex-girlfriend blocker
Commitment Devices: Help us stick to our goals
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BEworks Diagnostic Toolkit – Our Scientific Approach to Understanding & Influencing Customers
A correct diagnosis is half the battle
There are many patterns of irrationality that
influence judgment and decision-making
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Want more BE?Wardah Malik
&Colin West
[email protected]@beworks.ca
416-920-1921180 Bloor Street, Suite 1000
Toronto, ON M5S 2V6