Beyond Aspire, Attain, Advance:

Accelerate

Department of DevelopmentThe University of Akron

January 2011

Current

The University of Akron embraced an ambitious fund raising campaign in its Third Cycle of Expansion. Dr. Proenza led the Aspire.Attain.Advance campaign in raising $500 million toward University priorities.

In celebrating the campaign’s success, Dr. Proenza urged University benefactors and the campus community to continue the initiative in strengthening the University.

Future

The University of Akron has positioned the fund raising The University of Akron has positioned the fund raising program program to extend the Aspire.Attain.Advance resource development campaign and revitalized the initiative through the Accelerate campaign.

Accelerate Campaign

The The AccelerateAccelerate campaign is designed to complement campaign is designed to complement and aid in the implementation of The University of Akron and aid in the implementation of The University of Akron Strategic Plan for 2010-2020.Strategic Plan for 2010-2020.

The University of Akron Strategic Plan of 2010-2020The University of Akron Strategic Plan of 2010-2020

Strategic goals include:Strategic goals include:

•Student Success: Commit to inclusive excellence.

•Global Relevance: Develop dynamic and globally-relevant programs.

•Distinction: Facilitate faculty development and success by expanding clusters of interdisciplinary teaching and research.

•Engagement: Build and sustain vital relationships and partnerships.

• Community: Promote a vibrant and engaging landscape.

•Integrated Planning: Achieve measurable success.

Accelerate Campaign

Extend current campaign to $1 billion within ten years.

This continues the enthusiasm and energy of the Aspire.Attain.Advance campaign and announces an impressive goal by extending the campaign.

The first phase of the Accelerate campaign, known as the “first gate,” is a mid-campaign goal of $750 million within five years.

Progress made to the Accelerate Campaign Goal – First Gate (Five Year Mark) of $750 Million

 Aspire.Attain.Advance Current Attainment *  $749 million 

* as of December 31, 2010

Campaign Components

It is anticipated that the campaign will include the traditional components of scholarships, faculty funding, capital projects and special projects.

Needs assessment

The University completes an annual needs assessment to begin the fiscal year. University leadership works with the Department of Development to compile a comprehensive needs list. The needs assessment covers a three-year period.

Launch date

• Beginning date

o The quiet phase of the campaign will begin in 2010.

• End date

o The end date of the campaign will be determined by the goal.

Organizational structure

There are several organizational structures in developing the campaign. The options include:

• University-wideo The campaign could be structured as University-

wide with the University’s central leadership driving the needs and goals.

• University/Collegeo The campaign could have a core set of needs and

goals with additional needs and goals the responsibility of the college operating units.

• College centeredo The campaign could reflect a series of mini-

campaigns by colleges or other operating units.

How does the Department of Development meet its goals?

We find the right people to help us succeed.

The process starts with research.

Total Contributor Relations: 235,345

BreakdownAlumni/former students: 160,338

Friends: 57,432Corporations: 12,226Foundations: 1,733

Others: 3,576

We start to narrow the field.

Total Contributor Relations who are Living, Mailable, and Solicitable: 164,121

Breakdown:Alumni/former students: 116,968

Friends: 33,002Corporations: 10,429Foundations: 1,319

Others: 2,403

We reach out to the 164,121 individuals and organizations.

In an average year, the Department of Development:

• sends out 554,000 pieces of direct mail, and

• makes 104,000 telemarketing phone calls.

We narrow the field even more.

Total number of individuals and organizations on tracking*: 6,757

* Those who have the capacity to give at least $1,000

Breakdown:Alumni/former students: 3,164

Friends: 2,363Corporations: 902Foundations: 257

Others: 72

We reach out to the 6,757 individuals and organizations on tracking

with personal solicitations.

We narrow the field even more.

Total number of individuals and organizations on tracking with the capacity to give at least $100,000: 298.

Breakdown:Alumni/former students: 133

Friends: 89Corporations: 37Foundations: 39

We reach out to the 298 individuals and organizations on tracking with personal attention and solicitations.

This level of attendance helps to ensure support of this group.

Their support contributes to the success of the mission of The University of Akron.

How does the Department of Development’s success compare to other institutions’ fundraising efforts?

UNIVERSITY 2007 2008 2009

The University of Akron $32,626 $41,036 $44,026

Ball State University $22,752 $26,198 $18,862

Bowling Green State University $18,045 $16,378 $16,808

Central Michigan University $14,017 $13,274 $13,418

University of Cincinnati $69,486 $159,810 $89,727

Cleveland State University $8,087 $8,382

Kent State University $18,014 $17,420 $34,865

Miami University $50,597 $36,604 $27,729

Ohio State University $225,558 $237,380 $237,052

Ohio University $19,214 $23,591 $105,320*

University of Toledo $16,110 $14,834

Western Michigan University $19,806 $17,384

* Includes an $80 million one-time gift

Development Officers Embedded in UnitAs of January 24, 2011

Buchtel College of Arts and Sciences*

College of Business Administration

College of Education

College of Engineering**

College of Polymer Science and Polymer Engineering

School of Law

University Libraries

Wayne College

Intercollegiate Athletics

* In process** Space Allocation