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BEYOND the CUP

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Page 1: BEYOND -   · PDF fileIt begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the

BEYOND the CUP

Page 2: BEYOND -   · PDF fileIt begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the

It begins with a partnership unlike any other.

With passion, innovation, and a personalized

approach, Keurig Green Mountain is disrupting the

premium coffee category and redefining foodservice

experiences for operators and their guests.

DELIGHT GUESTS AND BREW A MORE ROBUST BOTTOM LINE

WITH A TOTAL BEVERAGE PROVIDER THAT INVESTS IN YOUR

SUCCESS EVERY STEP OF THE WAY.

COFFEE EXPERTISE

Long-standing sourcing, roasting, and crafting experience backed by industry-leading expertise, insights, and support.

SUSTAINABILITY COMMITMENT

Sustainable practices from bean to cup and premium, Fair Trade coffee that ensures a living wage for our farmers and their families.

01Value Proposition

TOTAL SOLUTIONS

Single-serve innovation paired with an extensive portfolio of premium beverages, formats, and consumer-loved brands.

Page 3: BEYOND -   · PDF fileIt begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the

SPECIALTY COFFEE DEFINED BY THE SCAA

CUSTOMERS ARE CHOOSING SPECIALTY COFFEE.

SPECIALT Y COFFEE is our specialty.Keurig Green Mountain is proud to offer

expertise that is concentrated on the

highest quality coffee in the world.

80pts + out of 100pts

Coffee with outstanding quality and overall taste is graded “specialty,” earning a quality and overall taste rating of 80 out of 100 points.

SCAA=Specialty Coffee Association of America

More than 228 million lb. of green coffee purchased from farmer

partners around the globe.

228million lb.

Source: Penton Foodservice Industry Overview 2015

21% of consumers say beverages play an important role in which restaurants they visit for meals,

up from 16% in 2012.

21%

Source: Specialty Coffee Association of America (SCAA), December 2014

51%

Specialty coffees represent

51% of U.S. coffee cups.

Highest quality green coffee

beans

Roasted to greatest flavor potential by true craftspeople

Properly brewed to SCAA

standards

Source: National Coffee Association, 2015

Specialty coffee consumption rose threefold

in the last 15 years.

3x

02 Specialty Coffee

LEADING BRANDS

TRADITIONAL + SINGLE-SERVE

Use our full line of premium-quality

coffees to ensure consistency and

meet changing demands during

your peak and off-peak dayparts

while addressing low, medium, and

high volume needs.

Brew your way with a range of formats — fractional packs, bulk whole bean, and bulk ground.

Offer a wide selection, including Fair Trade, Organic, Rainforest Alliance Certified, and seasonal coffees.

Choose from premium blends across all roast profiles.

From single-serve to traditional

fractional packs to whole bean,

you’ll find the right format to fit

your operational needs.

T R A D I T I O N A L C O F F E E

SINGLE-SERVE

Appeal to a range of beverage preferences with 30+ well-loved beverage brands.

Serve delicious freshly brewed beverages fast.

Profit by reducing coffee waste and selling every cup you brew while commanding a premium price.

Allow guests to customize their cup with the blend that fits their taste.

BEVERAGE Formats

Source: Technomic 2015

Source: McKinsey Distributor & End Customer/decision makers Survey, August 2016

Keurig brewed products #1 recommended by operators.

Single-serve acceptance in foodservice is growing, with greatest

purchase intent from Millennials.

03Beverage Formats

#1

Page 4: BEYOND -   · PDF fileIt begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the

BEYOND THE BREWER

Boost your bottom line with selling support, from

insights and trends to merchandising and recipes.

Offer great variety with reliable,

easy-to-integrate and easy-to-use

Keurig® single-serve brewers.

Brew confidently with commercial grade

brewing equipment certified to NSF

standards, including a 1-year warranty.

Keurig ranked #1 coffee solution by Food

Service decision makers, selected 7 to 1

over the next single serve system

2016 Single Serve Coffee Maker Brand of the Year

#1

For the fifth consecutive year, the Keurig®

brewing systems is named Single Serve

Coffee Maker Brand of the Year

2016 Harris Poll EquiTrend® Equity Study

Serve consistent quality in every cup with

options designed to work for various foodservice

operations, including direct-water-line plumbing.

SYSTEMSBrewing

K3000SEMedium-High Volume

30+ cups/day 8 cases/month

K150, K150P Small-Medium Volume

15+ cups/day 4 cases/month

K130 Hospitality

CO

NSI

STE

NT

QU

ALI

TY

05Brewer Equipment

With a breadth of 130+ varieties including Fair Trade,

Organic, and Seasonal choices, your guests can get

exactly what they want.

VARIETYBRANDS

Keep beverage offerings fresh and deliver

on the seasonal flavors customers look

for with limited-time offerings.

Approximately 28% of coffee café

consumers preferred operations

that serve Fair Trade coffee.

Seasonal/flavor interest is 4x

higher for Millennials today than

it was 5 years ago.

Source: Technomic Coffee & Bakery Report, 2014

Source: McKinsey Distributor & End Customer/decision makers Survey, August 2016

Source: 2014 National Coffee Association Drinking Trends, Flavor & Fragrance Specialties 28%

4x

SEASONAL SELECTIONS

MEDIUM

ROAST PROFILE

DARK LIGHT

People are loyal to the brands they love. Connect

with customers and align yourself with 30+ of the

best-selling coffee brands in America.

Keurig® offers America’s most popular brands. Increase profitability with the

universal appeal of national

and regional brand favorites.

FLAVORED

COCOA FRUIT BREW

DECAF TEA

FAIR TRADE & ORGANIC

Our commitment to producing premium

coffees that deliver the richest aromas and

flavors begins at the source. The quality of

our coffee is directly related to the quality

of the relationships we build with coffee

farmers around the world.

Elevate the guest experience with brands

consumers love and variety that consistently

guarantees satisfaction cup after cup.

QUALITY Beverages

REGULAR COFFEE

04 Quality Beverages

Page 5: BEYOND -   · PDF fileIt begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the

Fair Trade and Fair Trade Organic selections

Specialty, premium-quality Arabica coffee

Multiple formats to fit any operation

GREEN MOUNTAIN COFFEE®

Nearly 14M pounds of Fair Trade CertifiedTM coffee sold in 2015

14M lb.

lb.

lb.

lb.

lb.

lb.

lb.

lb.

lb.

lb.

lb.

lb.

lb.

lb.

For more information about Green Mountain Coffee, visit www.GreenMountainCoffee.com

At Green Mountain Coffee, good quality

coffee just isn’t good enough. We travel

the globe looking for only the finest

beans — the top 10% in the world — and

taste them at the source to ensure they

meet our standards. Share specialty,

premium-quality coffee with a story that

has real meaning for your guests.

06 Green Mountain Coffee

For more information about our sustainability efforts, visit www.KeurigGreenMountain.com/Sustainability

SAVE WATER AND COFFEE

15% of each pot of brewed coffee is wasted, adding up to 438 cups of coffee annually, and about 55 gallons of water wasted.

Keurig Green Mountain ranks among the Top Green Companies in the U.S. for 2016

524M

$9M

Recyclable K-Cup® pods have

started rolling off our production

lines. Increasing production each

year, 100% of our pods will be

recyclable by 2020.

RECYCLABILITY

Together with our consumers,

suppliers, employees, and

communities, Keurig is

Making Every Cup Matter.

At Keurig Green Mountain, sustainability means

more than Fair Trade, it means partnering to improve

the lives and land of small farmers to ensure their

communities will thrive for years to come.

RESPONSIBLE SOURCING

Clean water for all. Through projects that enhance

watersheds, protect habitats and conserve water, we

will restore every cup of water used to brew a Keurig®

beverage, and keep connecting people with clean water.

By brewing only what you need, the Keurig® System saves 6 gallons of water per cup vs traditional brewers.Source: Keurig Research Study on Waste Coffee, February 2016

Gallons of water restored to date through projects around North America

invested in community development funds for coffee farmers in 2015.

CLEAN WATER PROTECTION

With a focus on energy use, greenhouse gas

emissions, and waste diversion, we strive to reduce

our environmental impacts by using resources

efficiently across our supply chain and operations.

WASTE CONSCIOUSNESS

SUSTAINABILITY

Source: www.KeurigGreenMountain.com

Source: Newsweek, Ranking World’s Largest Companies on Corporate Sustainability and Environmental Impact

07Sustainability

Page 6: BEYOND -   · PDF fileIt begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the
Page 7: BEYOND -   · PDF fileIt begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the

To learn more about a partnership with

Keurig Green Mountain, contact your

representative or call 866-464-2210.

© Keurig Green Mountain, Inc. 2016. All Rights Reserved. 12004