beyond - · pdf fileit begins with a partnership unlike any other. with passion, innovation,...
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BEYOND the CUP
It begins with a partnership unlike any other.
With passion, innovation, and a personalized
approach, Keurig Green Mountain is disrupting the
premium coffee category and redefining foodservice
experiences for operators and their guests.
DELIGHT GUESTS AND BREW A MORE ROBUST BOTTOM LINE
WITH A TOTAL BEVERAGE PROVIDER THAT INVESTS IN YOUR
SUCCESS EVERY STEP OF THE WAY.
COFFEE EXPERTISE
Long-standing sourcing, roasting, and crafting experience backed by industry-leading expertise, insights, and support.
SUSTAINABILITY COMMITMENT
Sustainable practices from bean to cup and premium, Fair Trade coffee that ensures a living wage for our farmers and their families.
01Value Proposition
TOTAL SOLUTIONS
Single-serve innovation paired with an extensive portfolio of premium beverages, formats, and consumer-loved brands.
SPECIALTY COFFEE DEFINED BY THE SCAA
CUSTOMERS ARE CHOOSING SPECIALTY COFFEE.
SPECIALT Y COFFEE is our specialty.Keurig Green Mountain is proud to offer
expertise that is concentrated on the
highest quality coffee in the world.
80pts + out of 100pts
Coffee with outstanding quality and overall taste is graded “specialty,” earning a quality and overall taste rating of 80 out of 100 points.
SCAA=Specialty Coffee Association of America
More than 228 million lb. of green coffee purchased from farmer
partners around the globe.
228million lb.
Source: Penton Foodservice Industry Overview 2015
21% of consumers say beverages play an important role in which restaurants they visit for meals,
up from 16% in 2012.
21%
Source: Specialty Coffee Association of America (SCAA), December 2014
51%
Specialty coffees represent
51% of U.S. coffee cups.
Highest quality green coffee
beans
Roasted to greatest flavor potential by true craftspeople
Properly brewed to SCAA
standards
Source: National Coffee Association, 2015
Specialty coffee consumption rose threefold
in the last 15 years.
3x
02 Specialty Coffee
LEADING BRANDS
TRADITIONAL + SINGLE-SERVE
Use our full line of premium-quality
coffees to ensure consistency and
meet changing demands during
your peak and off-peak dayparts
while addressing low, medium, and
high volume needs.
Brew your way with a range of formats — fractional packs, bulk whole bean, and bulk ground.
Offer a wide selection, including Fair Trade, Organic, Rainforest Alliance Certified, and seasonal coffees.
Choose from premium blends across all roast profiles.
From single-serve to traditional
fractional packs to whole bean,
you’ll find the right format to fit
your operational needs.
T R A D I T I O N A L C O F F E E
SINGLE-SERVE
Appeal to a range of beverage preferences with 30+ well-loved beverage brands.
Serve delicious freshly brewed beverages fast.
Profit by reducing coffee waste and selling every cup you brew while commanding a premium price.
Allow guests to customize their cup with the blend that fits their taste.
BEVERAGE Formats
Source: Technomic 2015
Source: McKinsey Distributor & End Customer/decision makers Survey, August 2016
Keurig brewed products #1 recommended by operators.
Single-serve acceptance in foodservice is growing, with greatest
purchase intent from Millennials.
03Beverage Formats
#1
BEYOND THE BREWER
Boost your bottom line with selling support, from
insights and trends to merchandising and recipes.
Offer great variety with reliable,
easy-to-integrate and easy-to-use
Keurig® single-serve brewers.
Brew confidently with commercial grade
brewing equipment certified to NSF
standards, including a 1-year warranty.
Keurig ranked #1 coffee solution by Food
Service decision makers, selected 7 to 1
over the next single serve system
2016 Single Serve Coffee Maker Brand of the Year
#1
For the fifth consecutive year, the Keurig®
brewing systems is named Single Serve
Coffee Maker Brand of the Year
2016 Harris Poll EquiTrend® Equity Study
Serve consistent quality in every cup with
options designed to work for various foodservice
operations, including direct-water-line plumbing.
SYSTEMSBrewing
K3000SEMedium-High Volume
30+ cups/day 8 cases/month
K150, K150P Small-Medium Volume
15+ cups/day 4 cases/month
K130 Hospitality
CO
NSI
STE
NT
QU
ALI
TY
05Brewer Equipment
With a breadth of 130+ varieties including Fair Trade,
Organic, and Seasonal choices, your guests can get
exactly what they want.
VARIETYBRANDS
Keep beverage offerings fresh and deliver
on the seasonal flavors customers look
for with limited-time offerings.
Approximately 28% of coffee café
consumers preferred operations
that serve Fair Trade coffee.
Seasonal/flavor interest is 4x
higher for Millennials today than
it was 5 years ago.
Source: Technomic Coffee & Bakery Report, 2014
Source: McKinsey Distributor & End Customer/decision makers Survey, August 2016
Source: 2014 National Coffee Association Drinking Trends, Flavor & Fragrance Specialties 28%
4x
SEASONAL SELECTIONS
MEDIUM
ROAST PROFILE
DARK LIGHT
People are loyal to the brands they love. Connect
with customers and align yourself with 30+ of the
best-selling coffee brands in America.
Keurig® offers America’s most popular brands. Increase profitability with the
universal appeal of national
and regional brand favorites.
FLAVORED
COCOA FRUIT BREW
DECAF TEA
FAIR TRADE & ORGANIC
Our commitment to producing premium
coffees that deliver the richest aromas and
flavors begins at the source. The quality of
our coffee is directly related to the quality
of the relationships we build with coffee
farmers around the world.
Elevate the guest experience with brands
consumers love and variety that consistently
guarantees satisfaction cup after cup.
QUALITY Beverages
REGULAR COFFEE
04 Quality Beverages
Fair Trade and Fair Trade Organic selections
Specialty, premium-quality Arabica coffee
Multiple formats to fit any operation
GREEN MOUNTAIN COFFEE®
Nearly 14M pounds of Fair Trade CertifiedTM coffee sold in 2015
14M lb.
lb.
lb.
lb.
lb.
lb.
lb.
lb.
lb.
lb.
lb.
lb.
lb.
lb.
For more information about Green Mountain Coffee, visit www.GreenMountainCoffee.com
At Green Mountain Coffee, good quality
coffee just isn’t good enough. We travel
the globe looking for only the finest
beans — the top 10% in the world — and
taste them at the source to ensure they
meet our standards. Share specialty,
premium-quality coffee with a story that
has real meaning for your guests.
06 Green Mountain Coffee
For more information about our sustainability efforts, visit www.KeurigGreenMountain.com/Sustainability
SAVE WATER AND COFFEE
15% of each pot of brewed coffee is wasted, adding up to 438 cups of coffee annually, and about 55 gallons of water wasted.
Keurig Green Mountain ranks among the Top Green Companies in the U.S. for 2016
524M
$9M
Recyclable K-Cup® pods have
started rolling off our production
lines. Increasing production each
year, 100% of our pods will be
recyclable by 2020.
RECYCLABILITY
Together with our consumers,
suppliers, employees, and
communities, Keurig is
Making Every Cup Matter.
At Keurig Green Mountain, sustainability means
more than Fair Trade, it means partnering to improve
the lives and land of small farmers to ensure their
communities will thrive for years to come.
RESPONSIBLE SOURCING
Clean water for all. Through projects that enhance
watersheds, protect habitats and conserve water, we
will restore every cup of water used to brew a Keurig®
beverage, and keep connecting people with clean water.
By brewing only what you need, the Keurig® System saves 6 gallons of water per cup vs traditional brewers.Source: Keurig Research Study on Waste Coffee, February 2016
Gallons of water restored to date through projects around North America
invested in community development funds for coffee farmers in 2015.
CLEAN WATER PROTECTION
With a focus on energy use, greenhouse gas
emissions, and waste diversion, we strive to reduce
our environmental impacts by using resources
efficiently across our supply chain and operations.
WASTE CONSCIOUSNESS
SUSTAINABILITY
Source: www.KeurigGreenMountain.com
Source: Newsweek, Ranking World’s Largest Companies on Corporate Sustainability and Environmental Impact
07Sustainability
To learn more about a partnership with
Keurig Green Mountain, contact your
representative or call 866-464-2210.
© Keurig Green Mountain, Inc. 2016. All Rights Reserved. 12004