beyond cat videos: driving business with social media
TRANSCRIPT
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BEFORE WE GET STARTED
Beyond Cat Videos:
Driving Business with Social Media
KOKA SEXTONGlobal Industry Principal
Hootsuite
@kokasexton
ALEX RYNNEContent Marketing Manager
@amrynnie
STEVE KEARNSSocial Media Lead
@stevektweets
AGENDA
Making the case for social media
Scheduling tools and sourcing content
Mapping content to objectives
Measuring success
Campaign examples
Just for fun
POLL QUESTION
Why did you tune in today?
Answer in the poll module on the console
Visual is the new headline
of marketers say
visual marketing was the
most important form of
content for their business,
second only to blogging
(38%)
of social media marketer
use visual assets in their
social media marketing,
ahead of blogs (68%)
and videos (60%)
People remember 10% of
information they hear three days
later. But when paired with a
relevant image, they retain
65% of the same information.
of B2B marketers
say creating
visual content assets
is a top priority
Search by photo color, category,
popular photos, photographer
leaderboard, and more
Create infographic, charts,
graphs and maps, or banners
Over 1,030,000 free photos,
vectors, and art illustrations
Unite beauty and advanced
technology to create a
stunning website
Beautiful, free photos gifted by
the world’s most generous
community of photographers
Amazingly simple graphic
design software
POLL QUESTION
Are you currently able to track ROI from your social activities?
Answer in the poll module on the console
Single touch attribution models
First-touch: 100% credit to the first action Last-touch: 100% to the last action
Overcoming the attribution challenge
Overcoming the attribution challenge
Multi-touch attribution model
Allocate credit to multiple touchpoints
Cross-platform avg. engagements
increase in engagement
vs. benchmark
increase in reach
vs. benchmark
Cross-platform avg. reach
4 videos focused on social ROI
Each video had a CTABlog, eBook, webinar
on a $3K investment for influenced pipeline
This video approach generated a
RESULTS
KOKA SEXTONGlobal Industry Principal
Hootsuite
ALEX RYNNEContent Marketing Manager
STEVE KEARNSSocial Media Lead
Q&A
STAY CONNECTED
@LinkedInMKTG | lnkd.in/Blog
ALEX RYNNEContent Marketing Manager, LinkedIn Marketing Solutions@amrynnie | linkedin.com/in/alexandrarynne
STEVE KEARNSSocial Media Lead , LinkedIn
@stevektweets | linkedin.com/in/stevekearns3
KOKA SEXTONGlobal Industry Principal, Hootsuite
@kokasexton | linkedin.com/in/kokasexton