beyond english direct research
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Beyond EnglishThe Next Step Into The Future
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Content• Business Description
• Industry Analysis
• Marketing Strategies
• Operational Plan
• Financial Projection
• Q&A
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IntroductionBusiness
Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Our Objective
• Curriculum
• Courses offer
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IntroductionBusiness
Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Concept- ”Coziness”
• Mission—is to drive our nation into the next step of international world and to open up more opportunity for our people.
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• Fiscal Policy Office Increase in the rate of consumer spending
• consumers are willing to spend and willingness to pay for English
Introduction Business Description
Marketing Strategies
Industry
Analysis
Operational Plan
Financial Projection
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• Threat of new entrant is high
• Social trends that could benefits our projects
– AEC
– Parents are spending more money on their child
Introduction Business Description
Marketing Strategies
Industry
Analysis
Operational Plan
Financial Projection
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Introduction Business Description
Marketing Strategies
Industry
Analysis
Operational Plan
Financial Projection
Competitors Analysis
• Well known for exam preparations such as TOEFL and IELTS
• Courses are mostly on weekends
• Concentrate on the convenience of the customers
• Teacher does not always teach the class
• They would have a lab sessions include in the course where the student would study with computer
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• Middle school to university students in Rangsit Klong 3 area
• Office worker in the area, age between 22-35
Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
Target Market
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• IELTS, TOEFL, SAT, TOEIC and English communication courses
• Most of our target customers are looking to improve English for their academic purposes
Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
Product and Service
• Representing the values of English
• Facility to assists our students, for example, library, media room, computer lab and coffee shop
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Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
Price
• Office workers are more price sensitive then students
• Price dose not only represents a cost for an English course but it also a gateway to a better future for our customers
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Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
• Located on Rangsit-Nakornayok Klong 3 road, a medium sized neighborhood, which surrounded by schools, villages, and shopping mall
Place
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Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
Promotion
• To create brand awareness• Billboard • Brochure
• To create referrals and word of mouth
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Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Start the operation in summer• Employ around 6-10 teachers
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Facilities• 4 storeys with roof top
• Maximum capacity of 14 classrooms
• Small library, media room, coffee shop
• Car park
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
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• Small classroom environment
• 8-10 students per class
• Participate and ask questions
• Television, computer, and projector
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
Classroom
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• English native speaker
• America and England
• 1,500 baht per hour
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
Teacher
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• Short-Term Goals– Establishing the
awareness
– Attracting new customers
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Evaluation Method• Quarterly
business review• Track of the
customers
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Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projectio
n
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Introduction Business Description
Marketing Strategies
Industry Analysis
Financial Projectio
n
Operational Plan
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• Corporate Social Responsibility (CSR)– Provide a free English
course to the less fortunate children
– Once a month
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
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Q&A