beyond facebook & twitter

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BEYOND FACEBOOK & TWITTER Niche networks, new platforms, mobile web, and the future of social media for business Jim Hardy Hemacell Perfusion Frederick Maryland Online FredCoBio

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Presentation for #fredsmc Frederick Chamber of Commerce Social Media Conference Friday June 5, 2009

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Page 1: Beyond Facebook & Twitter

BEYOND FACEBOOK &

TWITTER

Niche networks, new platforms, mobile web, and the future of social media for business

Jim Hardy Hemacell Perfusion

Frederick Maryland Online

FredCoBio

Page 2: Beyond Facebook & Twitter

About Me Jim Hardy

Pres. & CSO

Hemacell Perfusion, Inc.

4539 Metropolitan Court

Frederick, Md 21704

(301) 639-6718

[email protected]

web: hemacellperfusion.net

blog: FredCoBio

Skype: gahaga44

Twitter: @FredCoBio

Linked-In Profile

FriendFeed profile

Page 3: Beyond Facebook & Twitter

Who Are You?

How many of you are……….Sales, Marketing, Biz Dev or PR?….IT/Computer hacks….Management or Owners ….have a Blog….have twitter account….have a web-enabled, hand-held device….Have heard of LinkedIn, skype,

friendfeed….Have heard about “Google Wave”

Page 4: Beyond Facebook & Twitter

Social Media Definedcontent created by people using highly accessible and scalable

publishing technologies. At its most basic sense, social media is a shift in

how people discover, read and share news, information and content

. It's a set of technologies, tools and platforms facilitating the

discovery, participation and sharing of content. It is transforming monologues (one to many) into dialogues (many to

many) and the democratization of information, transforming people from content

readers into publishers. Social media has become extremely popular

because it allows people to connect in the online world to form relationships for personal and business. Businesses

also refer to social media as user-generated content (UGC) or

consumer-generated media (CGM).

Page 5: Beyond Facebook & Twitter

Creators

Critics

Collectors

JoinersSpeculatorsInactives

Social Technographics™

Publish blogs, upload videos and photos, etc.

Post ratings, reviews, and comments, use forums

Use RSS feeds, add tags, vote

Maintain profiles, visit social nets

Read blogs, watch, view

Do nothing, avoid

©2008, Forrester Research

Page 6: Beyond Facebook & Twitter

Social Media Defined Networking

ListenParticipate

Create a dialogueBuild relationshipsHumanize your brand, products

Be committedMeasureOptimize

Aaron Schaap, The Image Group Leveraging Social Media for Businesshttp://www.slideshare.net/schaapy/leveraging-social-media-for-business-1423148

Page 8: Beyond Facebook & Twitter

Listening: Primary Sources of Information

http://www.baekdal.com/articles/Management/market-of-information/

Sorry PZ

Page 9: Beyond Facebook & Twitter

How Much Do you Really want to Hear?

• Gathered in a community or through a communication channel, they have a voice and impact. • The things they say could either help them think and develop, benefit or do them harm (in REAL TIME)

http://blog.novoseek.com/index.php/user-experience/companies-social-medias-how-far-do-you-listen-to-you-customers.html/

Page 11: Beyond Facebook & Twitter

Ways to Listen

RSS Feeds: Brings information to you

Page 13: Beyond Facebook & Twitter

# Hash tags

Page 14: Beyond Facebook & Twitter

Still Listening?

Page 15: Beyond Facebook & Twitter

7 ways Social Networking contributes to Healthy Conversations

http://trajectory4brands.com/blog/index.php/2009/05/seven-ways-that-twitter-contributes-to-healthy-conversations/

Page 19: Beyond Facebook & Twitter

Be Committed: Make Goals and Measure them Measure important things Not everything can be measured in a

meaningful (monetary) way

It takes work, folks

challenges and risks. It takes time, resources,

and commitment as well as a willingness to fail on occasion

careful selection of tools and tactics, a holistic

business approach, and careful testing and analysis to figure out

what’s appropriate

for your business.

strategic, focused work that requires

research, preparation, internal education

and training,

http://altitudebranding.com/archives/262

Page 21: Beyond Facebook & Twitter

the Future of the InternetMUST read: BBC News, The Tech Lab: Paul Twomey

http://news.bbc.co.uk/2/hi/technology/8064579.stm

• Future growth “will come from the world's developing economies, and it won't even be reliant on access to personal computers.” • Ten years ago, 100 million people used the internet. Today it is 1.4 billion. By the end of 2010, 5 billion people will have a mobile phone. Many of these will be internet enabled.

Page 23: Beyond Facebook & Twitter

Wave of the Future

Page 24: Beyond Facebook & Twitter

The enterprise implications of Google Wave: blogs.zdnet.com/Hinchcliffe/?p=400

Integrates many key features of e-mail, IM, microblogging, media sharing into one “Wave” or browser-like interface

Can be moved or embedded anywhere HTML can be embedded

Largely complements and doesn’t replace existing communication and collaborative applications.

Page 25: Beyond Facebook & Twitter

What’s a Wave A wave is equal parts conversation and documentPeople can communicate and work together with richly formatted text, photos, videos, maps, and more.

A wave is shared Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.

A wave is liveWith live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.

http://wave.google.com/help/wave/about.html

Page 26: Beyond Facebook & Twitter

My Impressions: the Wave

http://www.readwriteweb.com/archives/google_wave_our_first_hands-on_impressions.php

• This could easily change the “microblogging” & Email landscape, radically

•Still pre-beta, so there will be changes (8 days old)

• Open API will result in flux of new apps