BEYOND LIKES AND CAT VIDEOS:

INTRO TO FACEBOOK FOR BUSINESS MARCH 29, 2015

WHAT WE’LL COVER…

• Introductions

• Facebook Facts & Figures

• Purpose & Audience

• Content Strategy

• Success Metrics

• Inspiration

FACEBOOK FACTS & FIGURES

Facebook users are 53% female and

47% male.

Age 25 to 34, at 29.7% of users, is the

most common age demographic.

Every 60 seconds on Facebook: 510

comments are posted, 293,000 statuses

are updated, and 136,000 photos are

uploaded.

50% of 18-24 year-olds go on Facebook

when they wake up.

Highest traffic occurs mid-week

between

1 to 3 pm.

Worldwide, there are more than 950

million Facebook users.

PURPOSE & AUDIENCE

What’s the purpose?

• Share logistical information with

swimmers

• Schedule/promote events

• Recruit swimmers

• Engage with alumni

• Engage with swimmers’ families

and friends

• ???

What’s the right forum?

• Groups vs. Pages

• Privacy considerations

• Consent forms

CONTENT STRATEGY

Tone: conversational, emotional, for

friends & family (vs. professional)

Frequency: be consistent, be

reasonable, provide year-round

content

Responsiveness: monitor and

respond when necessary; don’t

engage with haters

Ideas:

• Don’t just talk about your club

• Provide tips

• Link to articles of interest

• Have standing “days”/ buckets • Featured Swimmer

• Featured Coach

• Featured Volunteer

• Throwback Thursdays

• Inspirational Mondays

• Pic of the Week

CONTENT STRATEGY: ORGANIC VS. PAID

SUCCESS METRICS

INSPIRATION: EASTLAKE LITTLE LEAGUE

• Eastlake combines administrative league information, articles of interest to parents, as well as videos and images of fields and kids playing.

• They foster a community where users are encouraged to post information regarding how teams are doing, as well as positive comments on coaches and teams.

INSPIRATION: FLORIDA STONE CRABS LACROSSE CLUB

• Florida Stone Crabs Facebook page provides administrative information, congratulatory posts to teams and players, and relevant information regarding health, safety and other sports leagues.

• They also have a fun page that sends holiday greetings, fun memes, and will communicate with fans in both English and Spanish.

Q&A

groundfloormedia.com | @groundfloorpr

CS

R

energy

eve

nts

experiential jeremy

story