beyond poking and like it: professional applications of social media for faculty and staff
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Presentation by Cindy Verduce, Heather Burgette, and Jennifer Fisher for the 2011 Teaching Conference held at IPFWTRANSCRIPT
Beyond “Poking” and “Like It” Professional Applications of Social Media for Faculty and Staff
Cindy Price Verduce Director, Learning Support Services and Career Planning & Development, Indiana Tech
Heather Burgette Internship Coordinator/Career Advisor, Indiana Tech
Jennifer Fisher Graduate Retention Program Manager, Greater Fort Wayne Chamber of Commerce
• Articulate to students the attributes of social networking sites for professional, and career success;
• Articulate to students how employers are using social networking in the hiring process;
• Join groups to interact with individuals who have similar interests, attended similar schools, or who have similar career objectives, and explain to students how to also do so
Today’s Goals
• Start discussions on both Facebook and LinkedIn and the benefits of doing so;
• Understand how faculty and staff can utilize social networking to establish themselves as experts in their field while benefiting themselves and their institutions;
• Be familiar with the various applications that allow you to embed slideshows, video or photos
Today’s Goals
Social Media describes the online technologies
utilized to share information, opinions, insights, experiences,
and media.
“three of the world’s most popular brands
online are social-media related
(Facebook, YouTube and Wikipedia)
The evolving world of Internet communication -- blogs, podcasts, tags, file
swapping -- offers students radically new ways to
research, create, and learn.
The most recent estimate of enrollments in online distance
learning programs for the starting semester in the fall of 2007 place the number at 3.94 million online students—an increase of 12.9%
over online student enrollments at the same time a
year earlier
According to these
statistics, the number of
online students has
more than doubled in
the previous five years
of online learning.
How are Faculty using Social Media?
Over 400 million users on
Facebook with over 50%
logging in at least once per
day.
As of February 2010, in the US alone, 108 million users at a growth rate of around 5 million users per month
The average
Facebook user
spends more than 55
minutes per day on
the site
71% of U.S. web users have Facebook accounts
Why Should You Use it in your course?
“One benefit of Facebook is that, unlike course-
management systems such as Blackboard, students
already know how to use it”Denise Knowles, Web-application Specialist,
Los Medanos College
Companies use Facebook to connect with future
employees, so you can help students learn appropriate
Facebook etiquette
Real time chat ability with students who may have questions
Class page where students can get information and hold a discussion
with other students
How to Use it
Fantasy Stock
Exchange
Add SlideShare to your Facebook page to share powerpoint presentations
Move your
classroom
discussion into an
online format with
Facebook and
Twitter feeds
Click on Create Group
Page vs. Group• Pages are publicly viewable just like Web
sites/groups can restrict access to members only
• Pages can have applications on the site/groups cannot use applications
• Page administrators have access to demographic data on fans/groups do not
• Page administrators can send updates to fans, which appear on fans’ Facebook home pages/groups can send emails to members
At the end of 2009 Twitter
had approximately 75
million active users with a
growth rate in Q4 of
between 6-8 million new
users per month.
There are over 50 million tweets per day as of March 2010. This is up from 3 million tweets per day in March 2008.
A social networking & micro-blogging site
More than 200 million users tweeting 70 million times a day
Text-based posts of no more than 140 characters
Launched in July 2006
Sometimes described as the “SMS of the Internet”
Users can group posts together by topic or type by use of
hashtags — words or phrases prefixed with a #. Similarly, the @ sign followed by a username
is used for mentioning or replying to other users.
Typical UsersMainly used by older adults
who may not have
connected with other social networking sites
According to comScore only 11% of Twitter's users are aged 12 to 17
On You Tube alone, there are over 1
billion views per day.
•On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood movie releases every single week.
•There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood movie releases every single week.
There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood
movie releases every single week.
YouTube is the #2
search engine in the
world. Approximately
82% of Internet users
in the USA view videos online.
More than 50 million users
First activated in February 2005 by early employees of Paypal
By July 2006, 100 million video clips were viewed daily, with an additional 65,000 new
videos uploaded every 24 hours
YouTube application examples:Moebius Transformations Revealed
University of Minnesota: 1.5 million viewers
Intestinal Fortitude –From Flying Spaghetti to Donut University of Minnesota: 1500 viewers
There are over 60
million registered
users on LinkedIn
with about 100,000
new users per week.
LinkedIn is a professional networking site designed to help you connect with alumni
and other professionals in industries and organizations that relate to your career and
academic interests.
Think of LinkedIn as a professional Facebook. LinkedIn is a place to share interests, ask
questions, and network with professionals from a wide range
of job titles and industries.
How Can You Use LinkedIN?
Get help from colleagues on solving a problem or reaching out for references
Receive
recommendations
from others in
your field of study
Improve your
Google Page Rank
and Enhance your
search engine
results
Add/upload links to: • your blog
• power points from conferences• start discussions
Provide students with recommendations via LinkedIn and
provide them with this “how to”
Find colleagues
in your area!
How Should your Students use
LinkedIN?
Employers are already using LinkedIN to recruit. Your students need to be aware of
that and use it to their advantage!
According to the Jobvite 2010 survey, 92% of employers who were planning to hire in 2010 were already using or
planned to recruit using social networks
Of those employers:86% use LinkedIn
60% use Facebook50% use Twitter
80% review profiles of their candidates on social networks before hiring!!
Studies indicate that LinkedIn is the most successful social network, both in usage, and also in the
number of hires successfully made!
Recruiting online…
For you and students remember the following…
Don’t say yes to an invitation from someone you don’t know
Don’t send invitations to people who don’t know you
Complete your profile and add information about your background
Remember your etiquette, say please and thank you!
Contribute to discussions and make the most out of your profile
Means “Really Simple Syndication”
Benefits readers in knowing when sites are updated with new
information or posts
There are approximately 126 million blogs as tracked by BlogPulse.
What is a blog?
A blog is a Web publishing tool that allows authors to quickly and easily self-publish text, artwork, links to other blogs or Web sites, and a whole array of other content.
How can You Use Blogs?
Utilize your expertise in your field of interest to convey
information to others
Educational Benefits of Blogs
Provides teachers with an excellent tool for communicating with students
Blogs are:
Motivating to students
Excellent opportunities for students to read and write
Effective forums for collaboration and discussion
Screencast-o-matic.com Ideas
Blackboard use for students – especially useful for online classes Have students use it for a project Record directions for students on how to complete their project Have students report back with this for group projects
It’s FREE!!!
Texting service
Easy to use
Set up alerts to be sent at a later time
Great way to connect with students
Set up a poll to see if students understand material
Easy to use
It’s FREE!!!
QR Codes
http://qrcode.kaywa.com/
Real Time Texting for Questionswww.polleverywhere.com
Best Practices are Common Sense for Faculty/Student Interactions:
Make distinctions between personal social networking sites and professional networking sites for content and discussion
Watch your P’s, Q’s and spelling errors…it reflects on you and your university
Know your university’s policy on social media usage before you use it in your classroom
Provide a disclaimer “the views expressed…”
Be aware that anything you post (pictures, content, etc.) can potentially be seen by others!
Best Practices are Common Sense for Faculty/Student Interactions:
People have been fired for their online activity! Be cautious about what you “Like” or post (or what’s posted for you)
Copyright and intellectual property laws apply
Be careful when using your university’s logo. It may imply endorsement
Your university’s code of conduct still applies
Cindy Heather Jennifer
ReferencesGraham, Jefferson (2005-11-21). "Video websites pop up, invite postings". USA Today (Gannett Co. Inc.). http://www.usatoday.com/tech/news/techinnovations/2005-11-21-video-websites_x.htm. Retrieved 2006-07-28.
"YouTube serves up 100 million videos a day online". USA Today (Gannett Co. Inc.). 2006-07-16. http://www.usatoday.com/tech/news/2006-07-16-youtube-views_x.htm?. Retrieved 2006-07-28.
Garrett, Sean (June 18, 2010). "Big Goals, Big Game, Big Records". Twitter Blog (blog of Twitter). http://blog.twitter.com/2010/06/big-goals-big-game-big-records.html. Retrieved February 7, 2011.
http://www.facultyfocus.com/articles/teaching-and-learning/professors-use-twitter-to-increase-student-engagement-and-grades/
http://justjobs.com/employmentnews/survey-data-indicates-increasing-recruiter-reliance-on-social-networking/
http://www.facultyfocus.com/articles/teaching-and-learning/professors-use-twitter-to-increase-student-engagement-and-grades/
How Social Networking Helps Teaching (and Worries Some Professors)By Jeffrey R. Younghttp://chronicle.com/article/How-Social-Networking-Helps/123654/
http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/
http://www.edutopia.org/how-use-social-networking-technology
http://teachingtoday.glencoe.com/howtoarticles/blog-basics
http://www.socialnetworkingwatch.com/all_social_networking_statistics/Social Media Statistics: By-the-Numbers, January 2011January 7, 2011 by Banking.com Staff 1 Comment
http://www.socialmediagovernance.com/policies.php
http://www.distance-learning-college-guide.com/massive-growth-trends-in-online-education-enrollments.html
References