beyond reduced consumption: perspectives for climate ... · this not only includes food, electrical...

Beyond Reduced Consumption: Perspectives for Climate Compatible Consumption.Contribution of the Platform for Climate Compatible Consumption Germany

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Abstract

Introduction

Consumption as an important factor in climate mitigationOverview: The value chainProduct Carbon Footprinting as a basis

Challenges and goals

Goals in international climate mitigationClimate compatible consumption – How does that work?Consumption 2050

Approaches to the promotion of climate compatible consumptionThe first step on the path for businessesShared responsibility for climate compatible consumption

Climate compatible consumption – business strategiesDeutsche Telekomdm-drogerie marktFRoSTAHenkelREWE GroupTchiboTetra PakThe Tengelmann Group

Perspective 2015 and recommendationsCentral leversGetting on the right track – now!Recommendations to policymakers

Looking forward

Appendix: Platform for Climate Compatible Consumption GermanyPlatform initiatorsCorporate partners

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2 Platform for Climate Compatible Consumption Germany

The businesses that manufacture and distribute goods and services, deliver raw materials and energy, and recycle or dispose of the arising waste have a very significant influ-ence on the amount of GHG emissions. But not only them: Every consumer also has an influence on their consumer behaviour, i.e. through their decisions in purchasing and usage of goods and services. Last but not least, policyma-kers can provide information and set the general frame-work for the production and targeted promotion of the sale of climate compatible products as well as for their clima-te compatible use. Apart from that, the public authorities themselves are a major consumer.

Climate compatible consumption is a shared responsibility between business, politics and consumers. Individual acti-vities and combined measures alike demand a coordinated approach. Better coordinated platforms in the promotion

of climate compatible consumption are essential to do jus-tice to this possibility for mutual influence.

This report brings together the experiences, considera-tions and recommendations of the Initiators and Corporate Partners of the Platform for Climate Compatible Consump-tion Germany. In this Platform, which emerged from the Product Carbon Footprint Project Germany, representa-tives from the Potsdam-Institute for Climate Impact Re-search, the Oeko-Institut for Applied Ecology, THEMA1, and nine businesses from various branches have joined forces. After the intensive examination of the product car-bon footprint of specific products and the findings derived from it, the Platform was faced with the key question: How can a climate compatible consumption, beyond reduced consumption, be achieved in the long term and be advo-cated collectively?

Consumption is one of the biggest emission drivers in Germany. Private consumption of goods

and services is responsible for approx 40 per cent of the greenhouse gas emissions in Germany.

Whoever speaks about climate compatible consumption speaks about a large number of com-

plex value chains between businesses and consumers, which are embedded in a socio-political

context. An environmentally sound and climate compatible design of product chains and end

use patterns requires above all the co-operation of various businesses and stakeholders but

also the adequate involvement of consumers in emission reduction efforts.

Abstract

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From this it became clear: There is no silver bullet to im-plement climate compatible consumption. However eve-ry single stakeholder has the possibility and responsibility to contribute by implementing reasonable and pragmatic measures and by building synergies with others. This re-port aims to give impetus for discussion and to contribute to a comprehensive and, wherever possible, a coordinated promotion of climate compatible consumption.

The recommendations are based on the experiences with the promotion of climate compatible consumption along the respective value chains of the participating businesses as well as the joint considerations and activities derived from these individual experiences.

Climate compatible consumption beyond reduced consumption?

“Sustainable climate compatible consumption requires systemic innovation combined with a change in social paradigms, innovation in techno-logy and products, appropriate regulatory con-ditions and a fair market regime and last but not least clever cooperation and conflict resolution mechanisms. The Platform for Climate Compa-tible Consumption Germany can make an impor-tant contribution in this innovation process.”

Carl-Otto Gensch, Head of Division, Sustainable Products & Material Flows, Öko-Institut e. V.


This not only includes food, electrical appliances and clothes but also includes services like telephone and in-ternet. Numerically speaking, every person living in Ger-many creates about 11 tonnes of carbon dioxide equiva-lents (CO2e) per year, from which 1.7 tonnes are induced by food and 2.8 by other consumer goods. The private consumption of goods and services causes 40 per cent of the total greenhouse emissions in Germany. This is almost twice as much as the greenhouse gas emissions of private transport. It is thus of great importance to understand how climate compatible consumption can be promoted and in-tegrated into national and international climate protection strategies. It is widely known that consumption is a considerable cli-mate factor. Nevertheless, until now it had drawn com-paratively little attention. Consumption is an especially complex and multifaceted subset of society on which po-litical, economic and private interests exert an influence: Policymakers set frameworks for the economy and socie-ty; producers and retailers are dependent upon market de-mand for their goods and services; and, finally, consumers may not be ready to change their consumption habits or to compromise in terms of benefits, comfort or price.

Put another way this means: A successful model of every-day consumption, that serves the needs of consumers and minimises the impact on the climate and, as such, is an alternative to reducing consumption, can only be created through tight cooperation by businesses and consumers as well as support from politics and society.

From biscuits to bus tickets, from grapefruit juice to gardening gloves, from toast to telepho-

nes – consumption subsumes the production and use of a large variety of goods and services.

Whether we intend to or not, our daily consumption contributes to the use of resources and

energy, the release of greenhouse gases and the production of waste.

IntroductionConsumption as an important factor in climate mitigation

“After we have set the methodological basis for the analysis of the life cycle emissions of products, the second project phase placed the results and experiences gained in a strategic context in the developing field of climate friendly consumption. To tackle climate change nothing less than a cultural change is needed.”

Dr. Fritz Reusswig, Head of Lifestyle and Consumption Re-search, Potsdam-Institute for Climate Im-pact Research e.V.

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Source: Umweltbundesamt, Die CO2-Bilanz des Bürgers, 2007.

40 % of German emissions result from the consumption of products and food.

Annual per-capita carbon footprint (in CO2e)

2,5 t

2,7 t

1,7 t

2,8 t

1,2 t

Food

Products

Public

Mobility

Household

11 t


Overview: The value chain

The complex production processes and transport net-works behind goods and services are not usually seen. A typical value chain encompasses the phases of resource extraction, production, distribution, use and waste dispo-sal or recycling.

The type and quantity of energy and raw materials used largely determine the amount of emissions released along a value chain.

The majority of economic activities are for the purpose of public or private consumption. This is as valid for energy supply as it is for agriculture, industrial processes or waste management. For this reason the consumption and use of goods and services impacts on the emissions in practically every sector and branch of the economy. It is essential to use this leverage.

Consumption also has a meaningful international dimen-sion. Value chains do not stop at country borders. A large part of the emissions associated with consumption are generated abroad – through the high export quota the “imported” and “exported” emissions are about equal in Germany.1 Tackling consumption will hence contribute to reducing GHG emissions globally.

At the same time emissions in consumption, due to their complexity and the large number of stakeholders involved, are harder to tackle than emissions in conventional areas. For climate mitigation this means:

All stakeholders involved must make their con-tribution in order to design a climate compatible value chain and to increase the offer of low-emis-sion products.

1 cf. Carbon Footprint of Nations – www.carbonfootprintofnations.com

26 %

13 %

8 %

19 % 17 %

3 %

consumption

Share of sectors in global GHG emissions in 2004: Actvitities of all sectors contribute to emissions in consumption

14 %

Source: IPCC Fourth Assessment Report, Climate Change 2007.

energy supply

buildings

agriculture

waste and waste water

transport industry forestry

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Product Carbon Footprinting as a basis

The basis for an assessment of the climate compatibility of goods and services is a good understanding of the life cycle of individual products and a detailed knowledge of key sources of emissions. For this purpose the Product Carbon Footprint (PCF) presents an important tool: The systematic analysis of the life cycle emissions of a product provides robust evidence about its impact on the climate and gives advice about emission drivers along the value chain. Thus the emission reductions can be targeted to the parts of the value chain with the highest greenhouse gas emissions.

The analysis of individual, strategically important or repre-sentative products gives fundamental insights, which can gradually be extended to include the assessment of a full product portfolio.

Also, often the knowledge and measures derived from such an analysis can be applied beyond the particular pro-duct analysed.

In its pilot phase in 2008/2009, the Product Carbon Foot-print Project Germany2 established important foundations for the comprehensive assessment of the life cycle emissi-ons of products and made a contribution to the internatio-nal harmonisation of GHG accounting methodologies. The results of the pilot phase were introduced in a public Sym-posium in Berlin at the beginning of 2009. Detailed docu-mentation of the project is contained in the PCF Project results report “Product Carbon Footprinting – The Right Way to Promote Low Carbon Products and Consumption Habits?”3. The recommendations were picked up widely, amongst others by international standardisation initiatives on Product Carbon Footprinting4, the German Federal Envi-ronmental Agency5 in association with the Federal Environ-ment Ministry and the Federation of German Industries6.

Product Carbon Footprinting is a practical tool for the esti-mation of the climate impact of individual products and processes. However the promotion of climate compatib-le consumption demands answers to a number of more

comprehensive questions: How can climate compatible consumption and thus an alternative to reducing con-sumption become a reality? In doing so what are the roles of businesses, consumers and politics respectively? What is the right track for the short term, i. e. until 2015? Which long-term vision gives guidance to 2050? And most importantly: How can emission reductions be stimulated through politics, economics and consumers individually and collectively?

This report describes insights, challenges and first ap-proaches to promoting climate compatible consumption. The Platform Partners want to develop a keen understan-ding of the most important consumption factors and pre-sent practical ways to promote climate compatible goods and services. A fundamental principle is clear: The most necessary and, to some extent, radical changes in all are-as of society must be initiated in the short to mid-term in order to bring consumption onto a sustainable and climate compatible path and thus to be able to reach the overar-ching climate protection goals.

2 PCF Projekt – www.pcf-projekt.de

3 PCF Project, Product Carbon Footprinting – The Right Way to PromoteLow Carbon Products and Consumption Habits?, Berlin, January 2009 – www.pcf-project.de

4 Especially in the GHG Protocol Product Standard (www.ghgprotocol.org)and the ISO 14067 “Carbon Footprint of Products”.

5 BMU/UBA, Memorandum Product Carbon Footprint: Position statementon measurement and communication of the product carbon footprint for international standardization and harmonization purposes, Berlin, December 2009.

6 BDI/BMU, Produktbezogene Klimaschutzstrategien: Product Carbon Footprint verstehen und nutzen, Berlin, July 2010.


The Intergovernmental Panel on Climate Change (IPCC) presented the required scale in its Fourth Assessment Re-port:7 Compared to the year 2000 the sum of global annual greenhouse gas emissions must be reduced by at least 50 per cent by the year 2050. In industrialised countries, due to the much higher current emission levels, this requires reductions by 80 per cent or more, or by around 2 per cent per year. In global terms this means that by the middle of the century – with a world population of then nine billi-on people – permissible emissions must be limited to less than 2 tonnes carbon dioxide equivalents (CO2e) per capi-ta per year.

The climate impact of consumption must also be accoun-ted for in this ambitious goal. The Platform Partners have agreed on the following definition of climate compatible consumption:

Challenges and goalsGoals in international climate mitigation

Climate compatible consumption (manufacture, selection and use) of products is reached when the greenhouse gases generated as a result of their consumption conform to the global goal. This means that average per capita GHG emissi-ons in 2050 will not exceed 2 tonnes per year.

If a trend reversal in the increase of global greenhouse ga-ses does not occur before 2015 it will likely be necessary to make considerably larger emission reductions in the long term. The later a trend reversal in global emissions occurs and the later a climate compatible consumption model is reached, the more drastic the necessary drop in annual GHG emissions and in future per capita emissions must be in order to reach the target of 2 °C.

The international community has agreed to restrict the long-term average global temperature

increase to 2 °C to prevent dangerous disruptions to the world climate. This demands substantial

reductions in worldwide emissions of greenhouse gases.

7 IPCC Fourth Assessment Report, Climate Change 2007, WG III: Mitigation of Climate Change, 2007.

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Per-capita emissions of selected countries in 2005 and goal 2050 (in CO2e)

27,4 t

23,1 t

15,3 t

11,8 t

10,7 t

10,3 t

9,8 t

6,7 t

6,6 t

6,0 t

5,5 t

2,0 t

1,7 tEthiopia

Bangladesh

World 2050Level of per-capita GHG emissions to avoid dangerous climate change

Source: World Resources Institute, Climate Analysis Indicator Tool (CAIT) Version 7.0, Washington, D.C., 2010.

0,9 t

1,0 t

India

China

Turkey

Mexico

World 2005

Ecuador

EU 27

Great Britain

Germany

Brazil

USA

Australia


Climate compatible consumption – How does that work?

The emissions are defined by the interaction of several ba-sic factors:

the available range of goods and services (range of products on offer)

purchase and use of products by public authorities and private households (consumer behaviour)

the available public and private infrastructure

The range of products on offer determines which goods and services are offered in which way and which alternati-ves are available to the consumer. The range of products on offer has a direct and indirect influence on the amount of greenhouse gas emissions: Via the design of the value chains; via the availability of alternative products with simi-lar uses but with different value chains and thereby emissi-ons; via product design and its influence on product com-position, supply chain, use and disposal.

The consumer behaviour encompasses the behaviour of the public or private end user in purchase, use and was-te management. The consumer influences the amount of greenhouse gas emissions in various ways: by the choice between products with different life cycle emissions; by the use of products in such a way that comparatively more or less CO2e emissions are released; by a decision between two waste management alternatives; by the conscious de-cision for or against purchasing a certain product.

The infrastructure in place determines the available pos-sibilities for a changed and optimised design, use, and disposal of goods and services. For example, the public infrastructure influences these through functioning recy-cling facilities, transport connections, energy supply or competition laws. The private infrastructure, such as exis-ting domestic installations or the range of household ap-pliances in use, also determines possibilities for emission reductions.

The central parameters for comprehensive emission re-ductions in consumption are the three factors energy use, raw materials and process design.

Energy use: identifies the type and amount of energy sources used during the life cycle of a product – in both its production and use. Energy is the deciding factor for most carbon footprints. In Germany the CO2e emissions from energy provision alone account for around 80 per cent of all greenhouse gas emissions and thus considerably influence the emissions in consumption.

Raw material acquisition and use: identifies the type and amount of raw materials used by producers and consumers. The emissions released are mostly the result of the energy used to obtain and process the resources. In the case of biogenic raw materials, this also encompasses the emissions from agricultural and forestry processes.

Process design: identifies the design of processes throughout the value chain. It also has a strong influence on the amount of emissions. In many cases fewer emissions can be reached through the optimisation of processes without lowering product quality.

Energy use, raw materials and processes determine the climate compatibility of goods and services. However, a possible positive impact only has an effect if the corres-ponding market demand exists, i.e. the climate compatible offer is recognised by the consumer, is widely and easily accessible and finally, is used.

Through conscious decision-making about purchase and use the consumer can make a considerable contribution to climate compatible consumption and also influences the middle to long-term range of products offered.

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Consumption 2050

Comprehensive emissions reductions are required to achieve the long-term climate protection goals which en-visage that, by the middle of the century, emissions will be on average 2 tonnes CO2e per capita per annum.

If we want to maintain and improve living standards and create a perspective beyond merely cutting back con-sumption all stakeholders who are involved in economic activities are confronted with the task of considerably re-ducing their own emissions. These eventually sum up to the emissions caused by consumption.

Hence climate compatible and also sustainable consump-tion as a whole demands comprehensive social and tech-nological innovations which on the one hand includes changes to our individual and joint vision, values, con-sciousness and behaviour and on the other hand includes the redesign of technology and legislative and economic frameworks.

This premise poses great challenges to all parties involved:

The businesses use a targeted product design, active category management and portfolio design to create a comprehensive range of products that are climate compatible and satisfy consumers’ needs at the same time.

The consumer has the choice; they decide specifically for climate compatible consumption in the purchase, use, and disposal of products and do this consciously and consistently.

The existing infrastructure enables or determines climate compatible behaviour.

Fossil fuels are largely replaced by renewable energy. Energy efficiency is significantly increased. The use of non-renewable energy sources is minimised.

Raw materials with immaterial GHG emissions for their production are employed. Non-renewable resources and materials are replaced as far as possible by sustainably cultivated renewable resources. Raw materials are consistently recovered and recycled and the raw material demand altogether optimised.

The processes employed for the supply of goods and services are designed to involve minimal release of CO2e emissions.

The long term objective of climate compatible consumption demands effort, change and inno-vative approaches in all parts of society which significantly and simultaneously affect and deter-mine each other.

Conclusion:

“Consumption is becoming a fundamental element in climate change mitigation strategies. The examination of GHG emissions along the whole value chain makes the associated challen-ges and options tangible for businesses.”

Rasmus Priess, Project Manager Platform for Climate Compatible Consumption Germany, THEMA1


Generally, the first step on the path for businesses is to gain an understanding of the emissions caused by their own processes.

The pilot phase of the PCF Project showed furthermore that a good understanding of the upstream supply side and downstream customer oriented processes is vital: For many products the main emissions and therefore usually also the greatest potential for emission reductions are in the upstream supply chain or in the product use by the consumer. Hence, the second step for businesses should be gaining knowledge about CO2e emissions along the whole value chain of their products. Such analyses require considerable effort, as the availability of authoritative data is still limited and this only builds up through the practical work undertaken by pioneering companies.

However, the increasing number of analyses and the links with overall data creates an increasingly authoritative un-derstanding about the main greenhouse gas emission dri-vers in various product groups and sectors.

This means that, on the basis of the current level of infor-mation, measures for the promotion of climate compatib-le consumption should be gradually captured and at the

same time there should be openness for possibly required changes at a later stage.

Therefore it is important to collect broad-based practical experience early; to openly and constructively tackle chal-lenges; to kick off innovations and target and further deve-lop the most promising activities.

Shared responsibility for climate compatible consumption

Climate compatible consumption is determined by the influence of businesses, consumers and politics alike. It cannot be disconnected from important overriding deter-mining factors such as the demand for overall sustainable development or the actual competitive conditions of the world market.

More importantly, because greenhouse gas emissions in consumption are dependent upon many surrounding con-ditions, for example, the existing energy and transport in-

There are many approaches for changing the range of products on offer, consumer behaviour,

infrastructure, processes, energy and raw material use and thus also for the promotion of cli-

mate compatible consumption. Already today businesses from many sectors take active steps

to make their product portfolio more sustainable and climate compatible.

Approaches to the promotion of climate compatible consumptionThe first step on the path for businesses

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frastructure of a country, a climate compatible consumpti-on can only be achieved collectively and in most sectors only gradually.

Also, businesses, policymakers, consumers and the media respectively assume certain roles:

Producers of finished products: Producers of finished products have influence over their own processes but also over the upstream processes – an essential requirement for the reduction of emissions along the whole value chain. Also, they communicate through advertisements and targeted information directly with the consumer and in so doing can influence purchase decisions.

Producers of intermediate products: In many cases the climate impact of a product will be determined by the first life cycle phases. In this way the producer plays an important role in the reduction of CO2e emissions. Energy suppliers and transport service providers are in this sense also allocated as intermediate products. They communicate in the first instance with the buyer of the intermediate products and have influence over not only their own processes, but also over the downstream processes of their clients.

Retail: Retail constitutes an important interface between producers and consumers and is also an important communicator: Stores can determine the range of products offered (category management) and work with their suppliers to optimise their value chains. Also, retailers have direct contact with the consumer. They can specifically influence purchase decisions and sales of more climate compatible products through adapted sales concepts and promotions at the point of sale and inform customers about their climate compatible use.

Politics: Policymakers set the regulatory frameworks, inside of which the market participants operate. Ex- amples are minimum standards for products, energy efficiency labels or “top-runner“ systems and also generally accepted methods for the assessment of the climate compatibility of products and consumer choices. Policymakers create an important basis

for social and economic change through the advan- cement of science, research and new technology. Not least, policymakers also design the public infrastructure and in doing so determine important basic conditions for consumption. Furthermore, the public authorities themselves are an important consumer and can use their own procurement to influence others.

Consumers: Well-informed consumers make purchase decisions consciously. By consciously buying, using and disposing of products they exercise influence over product sales and thus over the range of products offered and the design of products and processes. This requires awareness raising and targeted, well- grounded factual information to consumers about the context of climate protection and consumption, the impacts of the use of energy and raw materials and also about the possibility for them as individuals to change their own consumer behaviour.

Media: Public opinion and formation of opinion play an important role in the promotion of climate compatible consumption. The media decides which themes will be given most importance, how the public will be informed about complex interrelationships, if and how individual consumers and businesses will be motivated to reflect their roles as consumers and market participants. Public and media hence have an indirect influence on the range of products offered, consumer behaviour and public infrastructure.

The Project Partners are convinced that climate compatible consumption can only become a reality if the various stake-holders collectively assume their responsibility:

Businesses consumers and policymakers recognise a shared opportunity and responsibility in the promotion of climate compatible consump-tion. In addition to their respective individual commitment, coordinated approaches help to combine resources and realise synergies towards substantially improved climate compatible con-sumption.


Deutsche Telekom

With its products and services, Deutsche Telekom is alrea-dy making a considerable contribution to solving key soci-al problems. To further promote sustainable development in the environment, in society and in business, Deutsche Telekom is utilising the broad potential that modern ICT offers and is facing up to current challenges in the world: these include large-scale climate change, the promotion of equal opportunities to participate in the information socie-ty and more connected life and work.

Climate compatible consumption – business strategies

Many companies and the Platform Partners already make a contribution to climate compatible

consumption in their operations today. In this chapter their respective approaches and measu-

res will be introduced. They provide insights into how organisations in different sectors address

climate compatible consumption today and describe major challenges in its large-scale reali-

sation. All the measures are similar, in that they are to be understood as the first steps on the

path to climate compatible consumption, which can be built upon collectively.

“Our defined goal is to lead the way to a “Low Carbon Society”. With our products and services we enable our clients to make their contribution to climate protection.”

Claudia Schwab, Head of Environmental Protection and Sustainable Development, Deutsche Telekom

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Strategy and focus

In its CR strategy Deutsche Telekom defined three fields of activity as the focus:

Connected Life and Work: Linking private life with the world of work

Connect the Unconnected: Integration in the information and knowledge society

Low Carbon Society: Different ways to create a society with lower CO2e emissions

Telekom is pursuing the goal of becoming an international leader in CR and is taking responsibility along the entire value chain. The internal guidelines are constantly deve-loped and improved to ensure uniform, high standards in procurement Group-wide. During the process for the revised version of the Global Procurement Policies and Practices, expanded requirements for sustainable procu-rement were introduced. Also the sustainability require-ments were made clearer in the General Terms and Condi-tions for Purchasing.

The manufacturing of ICT products requires raw materials, which are often produced under questionable conditions

in developing and emerging-market countries. Telekom works together closely with its suppliers to minimize the ecological and social impact of raw materials extraction.

In recent years, Green ICT has become a synonym for intelligent, resource friendly information and communi-cations technology. The company not only uses modern green technology for customer solutions. By promoting the use of renewable energy sources and research in for-ward-looking technologies, Telekom also makes an impor-tant contribution to shrinking its own carbon footprint and at the same time setting new industry standards. Energy efficiency plays a decisive role for Telekom, both in the planning of new networks and the optimisation of exis-ting ones. Old systems technology is successively being replaced by a new generation of more energy-efficient de-vices. The technical improvements are implemented in a proactive dialog with the systems technology suppliers.

Telekom adopted its “Statement on Extractives” in 2009 to make its position on the responsible extraction of raw materials clear to its suppliers. The company plans to in-troduce guidelines for sustainable product development in 2010. This will systematise many of the criteria that Deutsche Telekom is already following when designing new products and will make them binding Group-wide in future.

With phone, web and videoconferencing technology Deutsche Telekom has offered simple solutions for many years that help save time, money and also CO2e emissions.


Perspectives and challenges

On the road to becoming a leading international provider for connected life and work, Telekom is investing subs-tantially in the development of innovative, sustainable ICT solutions. However, it is a huge challenge to bring susta-inable and at the same time competitive products to mar-ket. Deutsche Telekom wants to show its customers that environment protection, service and comfort through the use of modern ICT solutions are mutually compatible.

For this reason, in fall 2009, a long-term sustainability cam-paign was launched to help everyone understand the va-lue of sustainability. The Group wants to give consumers specific suggestions for making small contributions that take little effort, yet together can make significant contribu-tions to sustainable development.

For many years now, Telekom has offered a comprehen-sive portfolio of products and services that can effectively

support millions of customers in taking responsibility for sustainability themselves. In particular, Telekom is taking a leading rule in ecological product responsibility, through the development of innovative ICT solutions that make sig-nificant contributions to saving energy and reducing CO2e emissions, as well as energy-efficient devices.

With phone, web and videoconferencing technology Deut-sche Telekom has offered simple solutions for many ye-ars that help save time, money and – in particular – CO2e emissions. According to the SMART 2020 global study, up to 80 million metric tons of CO2e could be saved each year if 30 percent of all business trips around the world were replaced by videoconferences. Web conferences harbour similarly large potential for protecting the environment.

Business processes and business travel can be further “decarbonised” with the new TelePresence high-end video conferencing solution. In the scope of the PCF Project the solution was assessed with regard to its CO2e impacts and possible savings.

„In order to advance climate compatible con-sumption we need the swift implementation of currently available knowledge.”

Michael Kuhndt, Managing Director,UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP)

“For society, climate compatible consumption is an important step and it is essential that this subject, which affects everyone, is lived and implemented by all.”

Georg Abel, Managing Director, Die VERBRAUCHER INITIATIVE e. V.

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dm-drogerie markt

The key to climate compatible consumption is conscious-ness raising. Climate compatible consumption is only possible if knowledge about the influences that individual consumer behaviour has on humanity and nature is avail-able to both the retailer and the consumer. Therefore dm-drogerie markt sees a transparent communication with partners, employees and customers as the most important prerequisite for climate compatible consumption.

Strategy and focus

dm-drogerie markt fosters a fair, long-term focused col-laboration with all its industry and trading partners. An intensive exchange of information creates a strong basis, on which dm can work for the benefit of its clients and therefore promote sustainability. Current information and an extended database are available to the partners via the dm-extranet. This system creates transparency and gives impetus to dm to continuously develop. dm-drogerie markt fosters extensive communication in-ternally and externally.All employees in the company have the possibility to inform themselves about the developments at dm and pursue their work based on a deep understanding of in-ternal contexts and thus develop personally. The central sources of information include the intranet, the employee magazine “Durchblick” as well as regular exchanges with co-workers.

Active category management also provides important building blocks for conscious consumption. In the dm stores, clients find conventional as well as particularly sustainable products. In order to make orientation ea-sier when shopping the dm-quality brands carry the dm sustainability four-leaf-clover on their packaging. With in-formation about ingredients, packaging materials or the

country of origin dm helps customers in comparing and in consciously deciding in favour of sustainable products.

Sustainability plays an important role in the development and the production of the dm-quality branded products. For example, around 90 per cent of the brands of the dm mark of quality originate in Germany or Europe. Thereby dm keeps transport routes short and preserves the envi-ronment. The packaging is carefully chosen according to materials and recyclability.

The goal for the coming years is to improve collaborati-on between producers and retail in order to optimise the transparent dissemination of product information to the consumer.

Moreover, dm-drogerie markt consistently optimises the energy efficiency of its buildings. As part of a project on energy management, dm accurately assesses cur-rent energy consumption in every dm store. From this, appropriate measures for the enhancement of energy ef-

“Climate compatible consumption is only possi-ble if all participants involved in the life cycle of a product behave in a sustainable manner. As a retail enterprise we are in the key position as intermediary between producers and customers. Therefore we see as our main responsibility to facilitate conscious consumption through trans-parent communication.”

Daiga-Patricia Kang, Responsible for Environment & Resources, dm-drogerie markt GmbH & Co. KG


ficiency will be derived and implemented. The goal is to significantly increase energy efficiency in all locations (dm stores, distribution centres and head office).

The most recent example of the combination of the eco-nomic, social and ecological sustainability is the new combi-logistics centre in Weilerswist which, since Septem-ber 2009, has amalgamated the two previous distribution centres. It uses renewable energy, minimises waste, for instance, through recycling of packaging material which is then processed into dm plastic carrier bags – and which is architecturally harmonious with its surroundings. dm has assessed the life cycle costs of the heat supply of the building over its expected life-span. For this concept dm received the Hanse Globe Award in 2008.

A notable challenge for dm as an outlet-based retail com-pany lies in the distinct conditions of particular locations. The appropriate measures must be individually adapted for each case. Here it is essential to reduce complexity through internal and external standardisation.

Until now approximately 30 per cent of dm stores purchase electricity originating from renewable energy sources. Again, the challenge lies in the individual conditions of the particular locations. The goal is the large-scale use of re-newable energy for all dm locations (dm stores, distribu-tion centres and head office).

A large-scale photovoltaic array has been installed in the new distribution centre in Weilerswist. It has an annual yield of 967,000 kilowatt hours. This is approximately 13 per cent of predicted annual electricity use of the distribu-tion centre. The heat is supplied to the distribution cen-tre by a woodchip heater in combination with a gas fired higher heating value heater to cover peak demands. The woodchip heater used has an output of 940 kilowatt hours and covers 80 per cent of the heating requirements with a usage of approximately 1,300 tonnes of woodchips per year (equivalent to 312,000 litres of fuel oil).

Photovoltaic array at combi-logistics centre Weilerswist.

dm combi-logistics centre Weilerswist.

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FRoSTA

FRoSTA Purity Act and climate protectionTaking care of the environment and natural resources is an important part of the business strategy for FRoSTA. The commitment to more sustainability originated from the board of directors and is supported by all company departments. The FRoSTA Purity Act is valid for all pro-ducts under the FRoSTA brand since 2003: Additives are consistently avoided and processed ingredients used as little as possible. This Act also constitutes an important foundation for the FRoSTA climate protection measures and particularly for climate compatible consumption. The use of fresh milk instead of milk powder is just one examp-le showing that the best taste and sustainability go hand in hand.

FRoSTA uses MSC8 certified fish wherever there are MSC certified fisheries for that type of fish.

Strategy and focus

CO2e assessment system Since the beginning of the PCF Project it has been of vital importance for FRoSTA to get a good overview of their own processes, even if the activities occur with the suppliers. For FRoSTA, the knowledge about “climate hot spots” is the basis for any future climate compatible consumption.

Besides easily recognisable measures for reducing energy consumption in factories, FRoSTA is developing its own CO2e assessment system. The system encompasses all process chains of raw material procurement (e.g. fishing in Alaska), production (own processes), marketing (retail), as well as the use of frozen products and it allows quick assessments of the PCF of a product (so far 27 Product Carbon Footprints, www.frosta.de) as well as the corporate climate inventory.

In the meantime other environmental impact categories (eutrophication, acidification, ozone depletion, etc.) are also assessed with the help of the system in order to achie-ve a differentiation between the climate impact and other environmental effects. The assessment system is also the basis for energy-saving measures.

Reduction of greenhouse gas emissions at FRoSTA FRoSTA set the ambitious goal to achieve a reduction of 70 per cent of CO2e emissions of the FRoSTA brand products by 2013 in relation to the base year 2007.

At first, this challenge has been tackled through energy-sa-ving programmes at FRoSTA facilities. Heat recovery during cold production plays a particularly important role. Also, old FRoSTA refrigerated warehouses will be inspected for insuf-ficiencies and brought up to date through measures such as special “air curtains” at the doors.

At the Elbtal factory where vegetables are processed, a wa-ter treatment plant will be installed. The washing water will be purified by reverse osmosis and thereby achieve a 50 per cent saving of fresh water. The residual waste will be used for on-site electricity generation in a biogas facility, supplying power to the factory. Furthermore a solar collector will be installed on the whole roof area of a newly built refrigerated warehouse in Bydgoszcz.

“With the collection of solid data and its publica-tion via the internet, we have taken the first step towards climate compatible consumption.”

Arne Döscher, Head Research & Development, FRoSTA AG


FRoSTA operates organic farms as well as integrated ve-getable production, for which development of soil organic matter content plays an important role (see also requirement of Cross Compliance9). In general, the farms contracted to FRoSTA are certified under GLOBALG.A.P10. Thanks to the FRoSTA assessment system interrelationships between the organic or mineral fertiliser and the impacts on the environ-ment can be identified.

An ongoing task is to avoid waste and optimise the flow of materials, for example, the milk raw materials are delivered in reusable containers and reusable carton systems for self-produced raw products like peas are also being used increas-ingly.

Based on the knowledge about emissions from packaging, an adjustment of 6 to 8 packages per sales unit is applied, further reducing the amount of transport packaging required.

An important building block of the savings programme is the use of green energy (OK-Power Label or comparable).


Collaboration with raw material suppliersOn principle FRoSTA vegetables come from open field cul-tivation. Raw materials and ingredients are not transpor-ted by aeroplane, but rather by ship, truck or rail. In the future further deep frozen products shall be transported by rail (e.g. shipments from Bremerhaven to Verona in Italy).

FRoSTA does not use any palm oil as an ingredient and thereby eases pressure on rain forests. In the case that any suppliers do use palm oil it must come from certified sustainable cultivation (RSPO).

The PCF methodology is also extended to suppliers within a framework of collaborative partnerships. There are on-going projects with regard to poultry, milk products, orga-nic vegetables and packaging suppliers to enable them to take the first steps in assessing the PCF of their products. This know-how transfer serves to hone the consciousness

Explanation for customers at www.frosta.de on climate compatible food preparation.

Open declaration of ingredients with reference to the assessed PCF on back of packaging.

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8 Marine Stewardship Council, certified sustainable seafood.

9 Cross Compliance: EU policy-based obligation of keeping land in goodagricultural and environmental condition related among others to soil protection, maintenance of soil organic matter and structure, avoiding the deterioration of habitats, and water management.

10 GLOBALG.A.P is a private sector body that sets voluntary standards forthe certification of production processes of agricultural (including aqua-culture) products around the globe. – www.globalgap.org/cms/front_content.php?idcat=9

about global warming and also to start CO2e reduction pro-grammes with suppliers around the identified “hot spots”.

FRoSTA climate fundMeaningful climate protection projects will be supported from 2011 using the FRoSTA climate fund. For this pur-pose for every kilo of FRoSTA meals sold, 1 €-cent will be set aside. It is assumed that around 10,000 tonnes of pro-ducts will be sold per year, which results in a contributi-on of around 100,000 Euro per year. The money from the “FRoSTA climate fund” will be used for climate protection measures. The projects under consideration will be intro-duced soon in the FRoSTA blog.

FRoSTA communicationThe detailed disclosure of the Product Carbon Footprints (PCF) of the individual products on the FRoSTA homepage is part of the comprehensive information for consumers and others interested in the environmental impacts of FRoSTA products. Information is located on the packaging advising that PCFs as well as the associated reports can be found on the FRoSTA homepage.

The heading “CO2 sparen – das können Sie tun!”(Save CO2 – this is what you can do!) on the homepage is specifi-cally aimed at the consumer. Here, for example, various types of preparation (e.g. microwave, frying pan or oven) are compared in relation to their climate impacts and tips for everyday life are given. FRoSTA actively demands sus-tainable behaviour from suppliers, business partners, and peers in society – for example through presentations on the subject of climate and sustainability (e.g. environmen-tal education at consumer associations, climate protection congress of BMELV, Energy Efficiency Congress IHK Bre-merhaven, etc.) or through the leadership of the Forum for Stock-Preserving Fishing (“Forum Bestandserhaltende Fischerei”).

Climate goals of FRoSTA brand by 2013 (in CO2e)

3.600 t

1.100 t2013

2007

-70 %


Henkel

The ambition to achieve business sustainability and social responsibility has been one of the corporate values at Hen-kel for several decades. This includes the systematic align-ment of business activities along the value chain according to the relevant challenges of sustainable development.

These are summarised into five focal areas: Energy and Climate, Water and Wastewater, Materials and Waste, Sa-fety and Health as well as Social Progress.

The current discussions about the energy supply of the fu-ture, carbon dioxide emissions (CO2) and the dangers of climate change have been relevant to Henkel for a long time – not least also under production cost and electrici-ty bill considerations for Henkel’s clients and consumers. As such, from 1998 to 2007, the energy use per tonne of product could be reduced by around 40 per cent and the associated carbon dioxide emissions by around 33 per cent. On the basis of improvements realised until 2007, new Group-wide goals up to 2012 were defined. These include the reduction of energy consumption and asso-ciated carbon dioxide emissions by a further 15 per cent per tonne of production volume. The guiding business principles furthermore require that all new products must make a contribution to sustainable development in at least one focal area.

Strategy and focus

To fully recognise its responsibility, experts at Henkel ana-lyse and assess the full life cycle of a product. Based on this, improvement measures are implemented where the impacts on the environment are especially relevant and improvements can be realised efficiently.

For example, Henkel has been using ingredients from renewable sources for the integrated optimisation of products for many decades – given their use is approp-riate when considering ecological, economic and social aspects. Renewable resources are already an integral part of the formulation of many products – cleaning products to shower gel to wallpaper paste, all are based on rene-wable raw materials. In order to take full responsibility in the acquisition of ingredients based on renewable resour-ces, Henkel is for example committed to a certification and marketing model for palm oil from sustainable production within the “Roundtable on Sustainable Palm Oil” (RSPO). Henkel bought such certificates for the first time in 2008. Until 2015, Henkel plans to subsequently extend its pro-duct portfolio to certified sustainable palm oil and palm kernel oil by 2015.

The focus in production is on efficient provision and use of energy in order to avoid climate damaging emissions from the outset. In the organisation’s main power stati-on in Dusseldorf, renewable resources and combined heat and power generation plants contribute to reducing direct carbon dioxide emissions. The efficiency of the power plant is around 85 per cent. Furthermore it is being inves-tigated where the use of electricity from renewable energy sources is economically feasible and where hereby further contributions to climate change mitigation can be made.

In the transport and storage of its products Henkel also searches intensively for improvement possibilities. Parti-cular emphasis is placed on the simplification of logistics structures, the optimisation of truck use, and the extension of transport co-operations with other organisations. Since 2008 Henkel has worked with European logistics partners to gradually extend intermodal transportation routes. For example, in 2009 around 300,000 transport kilometres of laundry detergent from the production location in Dussel-

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dorf to the warehouses in Lomazzo and Ferentino in Italy and similarly in Vienna in Austria was shifted from road to rail transport in this way. Since the beginning of 2010 cos-metics products in Germany – around 86,000 tons – have been transported by rail to the cosmetics-logistics centre in Monheim near Dusseldorf.

Henkel’s brands and technology are used in millions of households and industry processes every day. The organisation’s products therefore have great potential to make positive contributions to social challenges such as climate change. In the efforts to achieve sustainable de-velopment, the roles of businesses, clients and consumers are intimately connected. Apart from the impacts of obtai-ning the raw materials and of production, the carbon foot-print and similarly the whole ecological footprint of many goods is largely determined by the efficient use of the pro-duct by the consumer.

For example, the laundry detergent Persil ActicPower, thanks to its cold active enzyme technology, performs in water upwards of 15 degrees Celsius. The use of the dish-washing machine detergent Somat 9 allows for top-notch cleaning at as low as 40 degrees Celsius. In comparison to similar washing programmes using 50 or 55 degrees Celsius, energy savings of 20 per cent are achieved. With solutions such as the “Windows Technology Quality” sys-tem, Henkel is making a contribution to markedly reducing energy loss around the house: By using a high quality, du-rable sealing compound and regularly servicing the joins, up to 1,000 times more emissions over the lifetime of the window are saved than were originally caused by the pro-duction of the sealing compound.

1Targets per metric ton of output, base year: 2007.

Henkel: Focal areas and targets for 20121



The growing world population and the average increase in living standards demands a fundamental reconsideration of how and what should be produced and consumed. To push ahead with this transformation, Henkel wants to utili-se its many years of experience and its leading role on the topic of sustainability.

To this end the company researches internationally into products and technology, which have the ability to con-nect first class performance with economic advantages for clients and consumers and with responsibility for humans and the environment.

This strategy is the central driver for innovation at Henkel into the future. Therefore it is not necessarily just about the development of “green” products, but instead about offering the most intelligent solution. The foundation for this is an exact observation of its value chains.

The Product Carbon Footprint (PCF) makes the abstract challenge of climate protection tangible and identifies where measures can be meaningfully implemented. At the outset it is vital to get an overview of relevant produc-tion categories and recognise appropriate starting points for improvements. This allows for a focus on hot spots and with it the efficient use of available resources. Howe-ver, for a wider implementation, an improvement of shared underlying data is necessary in addition to creating unified international standards.

An important task is to also strengthen the awareness of consumers and to improve the transparency of the envi-ronmental and social compatibility of every day products. For this purpose the PCF must be translated into action-ori-ented consumer communication. Besides “classic” forms of product and consumer communication, innovative communication technology offers new possibilities to faci-litate information about the selection and use of products.

From road to rail: Transport of cosmetics from the production site in Bavaria to the

logistics centre Rhineland now exclusively by rail.

“The global challenges of sustainable develop-ment are continuing to increase as a result of world population growth, rising standards of living and consumption, and the associated use of resources. Worldwide, growth and quality of life must be decoupled from resource consumption and emissions. We recognize this challenge and take it into account in our strategy. Our con-tribution as a company is to develop innovative products and processes that consume fewer resources while still offering the same or better performance.”

Uwe Bergmann, Head of Sustainability Management, Henkel AG & Co. KGaA

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REWE Group

Sustainability is not a trend for the REWE Group but an attitude. Correspondingly, the leading trade and tourism organisation emphasises its responsibility to society and the environment in its corporate values. The sustainabi-lity strategy of the REWE Group is based on four pillars: “Green Products”, “Employees”, Social Commitment” and “Energy, Climate and Environment”.

Strategy and focus

The REWE Group is conscious of its responsibility to the climate. The protection of climate and environment, stron-gly anchored in the organisational philosophy, is demonst-rated in an array of examples. Within the framework of the compilation of the first Greenhouse Gas Inventory 2008, the status quo of greenhouse gas emissions were syste-matically and meticulously assessed in collaboration with the German Oeko-Institut and the Austrian Federal Envi-ronmental Agency.

The REWE Group climate goal was derived from this: By the year 2015 the REWE Group will reduce the greenhouse gas emissions per square metre of sales floor area by 30 per cent compared to the base year of 2006. In doing so emissions will be reduced from 320 to 224 kilogram of CO2 equivalent per square metre of sales floor area.

The REWE Group focuses its commitment for climate protection on those areas promising large savings. Apart from the acquisition of electricity from renewable sources, increasing energy efficiency plays a central role as more than half of the GHG emissions of the organisation result from electricity use. Since the beginning of 2008 the REWE Group obtains one hundred per cent certified renewable power from sources such as water, wind or biomass for its more than 6,000 stores countrywide. Modern technology for efficient cooling or lighting, the increased use of excess heat from chillers, the optimisation of warehouse distribu-tion networks, practical tests with more climate compatible

REWE GHG Inventory with the goal to reduce specific

GHG emissions by 30 % between 2006 and 2015.


Sustainable supermarket with 50 % reduced energy consumption: The REWE Green Building in Berlin.

refrigerants, the change to recycled paper in the office and for advertising material are just some of the measures in-troduced.

Furthermore the REWE Group has established a monito-ring system, which helps to assess implemented and plan-ned measures in terms of their contribution to the Group’s climate goal. Thus critical factors for achieving the climate goal are recognised early and corrective measures put in place.

In November 2009, with the opening of the first REWE Green Building in Berlin many of the aforementioned tech-nical measures were realised. The energy usage of this REWE store, compared to a standard store, is reduced by almost 50 per cent through the use of the most modern technologies for heating, ventilation, lighting, air conditio-ning and chilling in combination with the best insulation. The REWE store is operated “CO2e neutral”, due to the

significant reduction in energy demand, the use of green energy and the certified compensation of the unavoidable remaining emissions.

Further contributions to a more sustainable design are achieved by adopting natural day light architecture which has been rarely implemented in Germany until now, the use of – partially renewable – materials such as wood or cellulose for insulation, installing a close to 2,000 square metre large photovoltaic array and a geothermal facility, which makes the year-round use of fossil fuels unnecessa-ry. Consequently, the German Sustainable Building Coun-cil (DGNB) awarded the 1,830 square metre REWE store in Berlin-Rudow with a certificate in gold, the first supermar-ket worldwide. Furthermore this multi-award-winning pilot project serves to test the appropriateness of technologies used for their suitability in daily use and ability for dupli-cation. The findings feed into the strategy for the future rollout of the master plan as well as certain concept pro-

27

perties. The second REWE Green Building was opened in Mainz in August 2010 and more projects are in the plan-ning phase.

As well as these predominantly technically orientated measures, the REWE Group has a further focus on invol-ving employees in climate activities. For example a Group-wide applied energy savings campaign raises conscious-ness about energy savings among the 330,000 employees.

Beyond the corporate level, the REWE Group is commit-ted to climate protection on a product level also. Within the framework of the PCF Pilot Project the greenhouse gas emissions from Spanish early strawberries from contract-farms were investigated, further studies followed, for ex-ample, for the optimised acquisition of organic potatoes. Apples from regional and global farming areas were as-sessed for climate and other ecological impacts with the help of eco-efficiency analysis.

Going further, the REWE Group rolled out its sustainabili-ty label, PRO PLANET, in mid-2010. With this symbol the REWE Group labels products, which clearly do less dama-ge environmentally and socially during their production, processing or use. In doing so, all environmental and so-cial impacts along the full value chain of products are con-sidered – thus also climate protection. The goal is to guide the consumer with an all encompassing sustainability label through the product range on offer and thus make sus-tainable consumption easier. Through attractive pricing all customer groups shall be reached and sensitised for the issue. As PRO PLANET products address conventional mass-market product segments the potential leverage is significant.

In order to establish a credible and transparent process, the REWE Group involved various stakeholders in the de-velopment of PRO PLANET. In realising the PRO PLANET projects, the REWE Group collaborates with external pro-duct experts, so called Project Partners. An independent external advisory board accompanies the complete pro-cess.

The sustainability label is awarded based on a detailed life cycle analysis of the products, the so called “Hot Spot Ana-lysis”. Independent institutions with the corresponding ex-

pertise investigate the ecological and social problems over the life cycle of a product based on scientific, fact-based studies. The areas covered are resource protection, bio-diversity and animal protection, social responsibility, pro-duct safety and climate protection. The intention is to dis-solve the relevant hot spots or to reduce their magnitude.

The goal is to continually increase the number of PRO PLA-NET labelled products sold – by the end of 2011 to then more than 500 million. With this offer of products with sus-tainable added value at attractive prices the REWE Group is making a contribution to sustainable and climate compa-tible consumption in the mass market.

“With the REWE Group sustainability label, PRO PLANET, we are encouraging more sustainable and therefore also more climate compatible con-sumption. The label gives consumers guidance to products that clearly have less environmental and social burden along the whole value chain.”

Dr. Günther Kabbe, Head of Operations Sustainability/Environment, REWE Group

PRO PLANET – REWE Group sustainability label for better guidance of consumers – www.proplanet.com

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Tchibo

Climate protection is of primary importance for Tchibo, as high quality coffee needs a balanced climate. But also in the area of non-food consumer goods (e.g. with regard to the natural resources cotton or wood) the organisation is dependent on the prevention of an excessive climate change. In addition to the already existing know-how, further knowledge about environmental and social im-pacts of value chains needs to be built to offer consu-mers now and in the future a diverse range of various consumer goods and coffee products at a good price and performance level. Further, targeted measures are only possible on the basis of this extensive knowledge. Even the most sustainable product range only makes sense when embraced by consumers. Therefore the promotion of climate compatible and sustainable consumption is an important ongoing task.

Strategy and focus

Tchibo considers the life cycle of products as a basis for all measures regarding climate protection as well as sustaina-bility in general. For investigating ecological aspects, the most helpful measures are the Product Carbon Footprint (PCF) and life cycle assessment – for important product groups hot spots of greenhouse gas emissions and other environmental impacts are identified. On this basis, targe-ted measures for the ecological optimisation of the value chain are identified and implemented. An overview of the current activities is shown in the figure on page 29. The

main emphases of the activities in environmental and cli-mate protection are placed on:

Coffee: cultivation, processing, roasting and preparation

Non Food Consumer Goods: cotton, wood and energy- consuming products

Transport of goodsEnergy supply: use and provision of renewable energy Promotion of climate compatible and sustainable

consumption

Below, the Tchibo Week “Wir helfen sparen” (“We help to save”) will be presented as an example. More informati-on on Tchibo’s sustainability efforts can be found at www.tchibo-nachhaltigkeit.de.

The provision of climate compatibly produced products is a foundation for climate compatible consumption. An-other important requirement is the conscious climate com-patible behaviour of the consumer in daily life. Therefore appropriate products are needed but also their appropriate use. With a few simple measures one can often not only save a lot of resources and thereby emissions, but also noteworthy amounts of money. A requirement for this is targeted and easily comprehensible consumer information.

Considering this, Tchibo offered a thematic Week in August 2010 on the topic of resource efficiency for the household. Under the headline “Wir helfen sparen: Mit grünen Bespiel voran!” (“We help to save: Leading with a green examp-le!”) consumers were offered a comprehensive range of

29

resource-saving articles. To make it easier to find the pro-ducts, these were labelled with guidepost icons/symbols:

Products to save electricity such as multiple socket outlets with foot switch and timers for white goods

Products to save heating energy such as digital heater controllers, sealants for doors and windows

Products to save (warm) water such as water sa-ving flow regulators

Innovative lighting fixtures which contribute to reduced energy consumption (LEDs, solar lamps)

The core product range on offer was accompanied by an array of other goods and services:

Environmental and social responsibility at Tchibo GmbH: product life cycle as guiding principle

Product Carbon FootprintLife Cycle Analysis

Recycling. Recycling of remains and feedback

Use. Eco-Design Directive. Customer inspiration indices. Promoting sustainable consumption. Tchibo travels: Atmosfair. Certified green power

Sales | Administration. Sustainable Procurement (e.g. certified green power, vehicle fleet, paper). Energy savings audits and measures

Resources. Cotton made in Africa & Organic Cotton

. FSC & FTS wood. Coffee: 4C Association,

Rainforest Alliance, Fairtrade, Organic

Production. Green power

. Energy savings audits & measures. WE (Worldwide Enhancement of Social

Quality) and SAI

Packaging. Bioplastics

. Renewable resources

Product design. Integrated Product Policy

. REACh & CLP

Transport. LOTOS

. GoGreen parcel & letter


The durable goods shown were products that use tap water for drinking water, products that reduce battery consumption and also Do It Yourself products (“repair instead of throwing away”)

As services, energy advice for tenants and home ow- ners was provided as well as travel offers with particular sustainability features

Tchibo Mobil offered the “Sony Ericsson Greenheart Elm” with a casing of recycled plastic and other environmental advantages

In the coffee field, the certified organic “Bio Genuss” coffee was on offer

A major objective in selling the Tchibo Week was to provide targeted and factually correct information to the consumer. Particularly with regard to the environmental advantages and the emissions and money saving potential of the pro-ducts. For this a system of tiered consumer information was developed and implemented.

1. Rough orientation for the consumer through the guidepost icons/symbols

a. Organising the products under the relevant symbols at the point of sale (shelves, web shop)b. Image of the symbol on the packaging

2. Information for the consumer on savings potentials at the point of sale

a. Presentation in the Tchibo customer magazineb. Presentation of the environmental aspects and where applicable the potential for savings on the packaging and in the web shop. Specific savings possibilities were illustrated in sample calculationsc. Reference to find further background information and calculation basics on www.tchibo-qualitaet.de d. Detailed information and tips for behaviour to con- serve resources in daily life were displayed in sub- sites of the web shop and in greater detail at www. tchibo-qualitaet.dee. Issuing of a “Klimaratgeber” (climate guidebook) with thorough advice and literature tips about climate compatible consumption

Altogether the Tchibo Week achieved a satisfactory result. On the detailed sub-sites, a 30 per cent higher click rate was recorded with only few follow up questions. Cus-

tomers obviously felt sufficiently informed. Beyond that there were many positive responses both by consumers as well as by environmental organisations. But, it also be-came clear from the responses that for many consumers the topic was still new and the need for information high.

Perspectives 2015 and challenges

Currently, further organisational strategic goals for the co-ming years to 2015 are set. Reducing emissions along the value chain is a large challenge, which Tchibo will syste-matically address. Climate protection is a joint task that concerns all stakeholders in society. Particular emphasis must be placed on meaningful cross-company and cross-stakeholder activities to reduce emissions, and to create a common awareness for the importance of climate com-patible consumption and its implementation in practical actions.

“Climate protection is an economic and business imperative. Therefore one of the most important common tasks is the promotion of climate com-patible consumption. This can only succeed with the constructive cooperation of all stakeholders. The collaborative work of the Platform for Climate Compatible Consumption is an important building block for our activities in climate protection.”

Stefan Dierks, Senior Manager Corporate Responsibility,Tchibo GmbH

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Tetra Pak

Tetra Pak is firmly convinced that business, politics and society must work together tightly so that sustainability becomes the deciding factor for the production and con-sumption of products and so that everyone can reduce their ecological footprint in the long term. Tetra Pak makes an active contribution in the relevant areas of energy and raw material use as well as in consumer behaviour.

Energy use

With the climate protection goal 2005-2010, Tetra Pak com-mitted to a 10 per cent reduction of the global business’ internal CO2e emissions by the end of 2010 (compared to 2005). This goal qualified Tetra Pak as one of 11 business partners for the WWF Climate Savers Programme in 2005 and means that Tetra Pak and WWF agreed on clear reduc-tions of greenhouse gas emissions. Implementation and reduction results are externally and independently moni-tored. The goal encompasses all branches of the business and considers the direct emissions of the business as well as the indirect emissions through energy suppliers.

Strategy and focusThe goal shall be achieved through improved energy effici-ency as well as a higher usage of “green energy”. Start-ing in 2006, the German Tetra Pak production plants in Limberg, Berlin, and finally the headquarters in Hochheim have been converted to renewable energy. In doing so Tetra Pak Germany completely covers its electricity needs with hydropower and thereby reduces its annual CO2e emissions by around 27,000 tonnes (Status 2009). In 2009,

compared to 2005, a global reduction in greenhouse gas emissions of 9.8 per cent was achieved with an increase in production for the same period of 33 per cent.

Perspective 2015On the basis of the results achieved after the completion of the first Tetra Pak climate protection goal at the end of 2010, a new climate protection goal will be communicated during the first quarter of 2011. It will be valid until 2015 and address the value chain in greater detail.

ChallengesRenewable energy is today neither globally available nor is its availability assured at competitive prices for the long term.


Raw materials

Around 70 per cent of Tetra Pak beverage cartons are made of the renewable resource wood. The preserva-tion of this resource is of pivotal significance for Tetra Pak. The certification process of the Forest Stewardship Council® strikes a balance between the protection and economic use of forests. Illegal tree felling and depleti-on are consistently battled against. At the beginning of 2010 Tetra Pak Germany (administration and production plants) became FSC certified (FSC®-C014047). The in-ternationally recognised seal confirms that the raw ma-terials for the beverage carton originate from responsib-ly managed forests and other controlled sources which fulfil the strict requirements of the FSC for environmen-tal and resource protection.

Strategy and focusTetra Pak has been a member of the FSC since 2006 and has promoted FSC certification internationally since then. In 2007 Tetra Pak, with its clients in the filling indus-try, was the first beverage carton producer worldwide to bring FSC labelled packaging onto the market in Great Britain. Since the end of June 2010 Tetra Pak Germany is gradually introducing around 3.3 billion packages per annum of FSC certified unprocessed cardboard to the market. That is more than 50 per cent of the total annual market quantity. The full demand for beverage cartons cannot yet be satisfied by FSC material as only around five per cent of global forests are currently certified.

Perspective 2015Tetra Pak works at all levels on reducing the carbon foot-print of its products. One project is the substitution of the non-renewable packaging components polyethylene and aluminium for renewable raw materials. As a first step, closures will be introduced made from so called “green polyethylene” which itself is based on sugar cane. By 2018 Tetra Pak wants to globally offer beverage cartons whose fibre share stems exclusively from FSC certified unprocessed paper. The goal for 2050 is for all Tetra Pak cartons on offer to be made of 100 per cent renewable raw materials that are completely recyclable worldwide.

ChallengesIt is vital that FSC certified wood and the raw materials for the production of the plant based “plastic” are available and their supply assured in the long term.

“A basic requirement for climate compatible con-sumption is that politics and business enable the consumer to make conscious purchase decisions for climate compatible goods and services. This demands an appropriate supply of information, education (material) and products.”

Dr. Heike Schiffler, Director Communications and Environment, Tetra Pak GmbH & Co KG

With FSC certification Tetra Pak takes the next step in its comprehensive environmental and climate protection strategy.

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Consumer behaviour

Strategy and focusOn the new website www.dein-vitaler-tag.de, climate-friendly shopping is at the core, together with topics around the advantages of a diet rich in calcium from milk. Also when shopping for daily food everyone can effec-tively protect the climate and save money as shown in a film by the nutritional expert Franca Mangiameli and Georg Abel, the deputy manager of the consumer organi-sation VERBRAUCHER INITIATIVE e.V. (Bundesverband).

The internet site www.tetrapak-schule.de offers a special service for teachers. Whatever is worth knowing about food and its packaging is explained to the user here in an easily understandable manner. On topics like “Packaging and Recycling” or “Renewable Resources” Tetra Pak pro-vides didactically designed teaching material.

Hase Bob (Bob the Hare), environment expert with floppy ears, guides the viewer through the campaign “Future has only what grows again” which was begun in 2009. He en-tertainingly conveys that Tetra Pak beverage cartons pre-dominantly consist of the renewable raw material wood. Bob the Hare motivates people to choose environmen-tally friendly packaging on TV advertisements, on milk and juice containers and on truck tarpaulin. Bob’s home-page www.tetrapak-umwelt.de delivers comprehensive background information. The successful campaign has been continued in 2010 and picks up on Tetra Pak’s FSC® certification.

Perspective 2015The consumer is made more familiar about the advantage of renewable raw materials through various information channels. Until 2015 this criterion should be made suffici-ently known and have an impact on purchase decisions.

ChallengesThe purchase decision for consumer goods is mostly based on price. Will that be the main choice criterion in the future? Awareness building is at the heart of the ne-cessary change: Priorities must be shifted from “cheap” to “especially delicious and climate compatible”.

The Tetra Pak brand ambassador Bob explains what it takes for a beverage carton to get the FSC certification.

At www.dein-vitaler-tag.de consumers receive valuable tips on climate compatible shopping.


The Tengelmann Group

Ecological and socio-political commitment is of great im-portance to the Tengelmann Group. For 40 years it has been a pioneer in environmental protection. This commit-ment has been continued with the Tengelmann Climate Initiative, which was started in 2007. It draws together va-rious measures for climate protection, among others, the development of innovative, climate compatible sales con-cepts (e.g. the Tengelmann Climate Store), the assessment of greenhouse gas emissions on corporate and products level, communication and awareness raising among em-ployees and customers as well as the regional anchoring of activities.

Strategy and focus

As a basis for environmental and climate protection mea-sures, a GHG inventory for the Tengelmann Group accor-ding to GHG Protocol Corporate Reporting Standard has been regularly compiled for four years. The emissions from electricity and heating, logistics and owned vehicles and the use of refrigerants are calculated and evaluated annually. This will also be maintained in the future and adapted or extended according to market and standard de-velopment, e.g. including Scope 3 emission sources.

The German Federal Environment Office concluded in 2007 that household and transport emissions, mainly from electricity, heat and fuel use, account for approx. 48 per cent of the carbon footprint of a citizen11. The way to a sustainable society therefore requires a rigorous analysis of the type and intensity of energy use and the associated

emissions. Working on the GHG emissions inventories, the Tengelmann Group and its staff have built up specia-list knowledge and now carry out verified carbon manage-ment themselves.

The goal is to follow the climate protection targets of the Kyoto-Protocol and to reduce GHG emissions by 20 per cent by 2020 (compared to 2006). Already in 2009 the Group had achieved a CO2e reduction of 16.2 per cent to less than 100 kilograms CO2e per square metre of sales floor area. This was primarily achieved through the rigo-rous use of green electricity, especially at Kaiser’s Ten-gelmann GmbH and the head office of the Tengelmann Group. Besides an optimisation of the green electricity use from sustainable and new sources, business proces-ses along the value chain will also be analysed in the future to reduce emissions and to use energy efficiently.

Since December 2008 Kaiser’s Tengelmann GmbH has been testing climate-friendly supermarket concepts with the first Tengelmann Climate Store. The store needs on average 50 per cent less energy through the intelligent combination of innovative technology with renewable energy. In the future, climate compatible consumption can therefore take place in climate compatible supermarkets.

In this landmark project, which at the time of its opening was unique for German retail, an existing building was completely renovated. The optimised insulation ensures a low heating demand, which can be completely covered by geothermal energy and waste heat recovery from the chil-lers. In particular, the waste heat recovery system has pro-ven to be efficient and economically feasible and will be factored into future concepts. Covered chests and shelves

35

in the deep frozen and chilled area ensure further savings and have been a standard in new stores of Kaiser’s Tengel-mann GmbH since 2008. In the Tengelmann Climate Store the use of energy efficient lighting and the daylight con-trolled basic lighting reduced the energy required for the system to approx. 10 Watt per square metre, so that further valuable energy could be saved. The long-term goal is to develop and apply innovative retail concepts that make food retailing more climate compatible and present the range of sustainable products in an appropriate context.

The principle of sustainable behaviour is constantly being integrated into corporate thinking. This is similarly valid for the tool “Product Carbon Footprinting”. The experien-

ces from the PCF Pilot Project are used to raise awareness among employees. Possibilities for projects are conti-nuously sounded out and concepts applicable in all fields of business are developed and implemented by internal experts. The Tengelmann Group, as a trading enterprise that covers many sectors, cannot limit the application of Product Carbon Footprinting to food. In order to extend its application and related measures to non-food products, developments in politics and the economy as well as in the current standardisation processes are pursued closely and refined for internal processes.

The Tengelmann Group: Sources of GHG emissions (in CO2e)

243,171 t(41 %) electricity

96,289 t(16 %) refrigerants

43,064 t(7 %) trucks (commissioned fleet)

10,417 t(2 %) trucks (own fleet)

18,945 t(3 %) company cars

13,821 t(2 %) fuel oil

32,628 t(5 %) district heating

141,860 t(24 %) gas

11 UBA, Die CO2- Bilanz des Bürgers, 2007


The indicator CO2e alone does not reflect the full sustain-ability of products. The commitment of the Tengelmann Group therefore also extends to other categories of pro-duct sustainability. For example, Kaiser’s Tengelmann GmbH is also active in the areas of sustainable fishing and fair trade.

In the future, strategies for the involvement of consumers with regard to sustainable products will also be developed and employed. Central elements are an open dialogue and transparent information. This is also practiced within the Tengelmann Group. Employees are trained and sensi-tised. Expertise is gathered in specialist departments and continuously built upon. Specialists and decision makers come together regularly to discuss current topics and to look into future developments. Sustainable behaviour is being continuously implemented into business processes by and with employees.

As a business with importance for the region, the Ten-gelmann Group also extends its commitment to regional environment and climate protection endeavours particu-larly at the head office in Mülheim. The Mülheim Clima-te Initiative carries out projects to promote sustainability together with Mülheim citizens. In network-building and knowledge-acquisition activities within the context of the initiative, the Tengelmann Group shares its range of expe-riences with citizens.

Perspective 2015 – challenges

The Tengelmann Group will continue its commitment in the Tengelmann Climate Initiative. A sustainable society con-sists of many building blocks, which link into each other and should be considered in a comprehensive strategy. In addi-tion to the efficient use of energy and resources, awareness raising and knowledge building with employees and consu-mers and continuous carbon management, the promotion of sustainable consumption is of great importance. This challenge is one that the Tengelmann Group will accept... for the environment.

“The Tengelmann Group already showed that climate mitigation and environmentally friendly shopping go hand in hand with its first Tengel-mann Climate Market in 2008.”

Sieglinde Schuchardt, Head of Public Relations, The Tengelmann Group

Energy efficient LED-lighting in completely covered refrigerated shelves.

The first Tengelmann Climate Store in Mülheim an der Ruhr.

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Central levers

There are central challenges that should be addressed joint-ly so that businesses can fully tap their respective poten-tials for climate compatible consumption. These include:

the creation of a more climate compatible and sustainable range of products

the promotion of a sufficiently large demand for climate compatible products and their climate compatible use and disposal

the availability of electricity from certified renewable energy sources

the availability of sustainably grown renewable raw materials and energy sources

the identification of underlying emission drivers in the various consumption areas and product groups based on reliable data

further research into the interrelation of emission reductions with other environmental and sustainability aspects

an improvement of the availability and quality of data about GHG emissions and other environmental impacts for important materials, resources and intermediate products

In order to fully employ market forces for climate compa-tible consumption, the consumer must recognise climate compatible options in the marketplace and businesses must provide credible information about their strategies and products. This again demands a broad cross-stake-holder discourse to ensure , relevance, acceptance and credibility.

Get on the right track - now!

Climate compatible consumption will not happen over-night. It is a long-term goal. And it is important that we get on the right track now.

Progressive businesses can:build knowledge and awareness among employees,

partners and clientsdevelop an understanding about the emission

sources in the business and about the most important products or product groups

give greater consideration to emissions and other environmental impacts when developing products and alternatives (product design)

develop an understanding of significant barriers and trade-offs

test and tap the potential for renewable energy and renewable raw materials

give greater consideration to environmental and climate impacts in the design of the whole value chain

In order to place climate compatible consumption on a broader foundation and to achieve significant emission re-ductions, joint efforts need to be taken by society:

Establishment of climate and environmentally compatible lifestylesConsumers must be informed and sensitised to view cli-mate and environmental compatibility as a building block of comprehensive product quality and thus appreciate the advantage of a climate compatible and sustainable life-style. Climate compatible consumption should be estab-lished as one pillar of a quality conscious way of life – for a wide acceptance, however, it must be attractive in price

Perspective 2015 and recommendations


and affordable. For this, the actual life cycle costs of goods and services must be made transparent. Furthermore, the increased internalisation of negative externalities and the dismantling of climate damaging subsidies make climate compatible products and options more competitive and thus promote demand.

Expansion of the climate compatible range of productsThere is a plethora of parameters to stimulate economic activities and the expansion of a climate compatible ran-ge of products. This includes the availability of electricity from approved renewable sources, sustainably grown re-newable raw materials and energy carriers. This also in-cludes the availability of reliable and accredited basic data about the climate impact of resources and raw materials and the creation of incentives for knowledge and techno-logy transfer and for tapping reasonably priced emission reduction opportunities. Not least of all, means must be identified to raise consciousness for climate compatible goods and services and to support consumers in their cli-mate compatible selection, use and disposal.

Recommendations to policymakers

Policymakers assume multiple roles in the promotion of climate compatible consumption. Public authorities can exert direct influence, in that they give greater conside-ration to criteria for the acquisition of climate compatible products in their own procurement of goods, services and energy. Policymakers can influence consumer behaviour by collaborating with others to promote and spread know-ledge and awareness of significant emission drivers in consumption as well as of climate compatible alternatives in the selection and use of products.

Furthermore, policymakers have a significant influence on the infrastructure necessary for climate compatible con-sumption. Here, the availability of energy from renewable sources is of particular importance. Of similarly signifi-cant importance is the increased availability of sustainably grown, renewable raw materials and the further expansi-on of closed-loop and recycling infrastructures and busi-ness models. Much needed innovations can be fostered

Looking forward

Climate compatible consumption is a great challenge for society. There are no silver bullets or one-dimensional solutions. Rather, the diversity of affected stakeholders leads to a diversity in possible approaches, strategies and measures. Climate mitigation demands constant effort on all levels and the contribution of all stakeholders. Jointly defined goals and paths can help overcome barriers and inertia. Through their work the Platform Partners would like to show practicable ways towards climate compatible consumption and thus bring an area into focus, which has received less or only partial attention in the past.

The foundation for this is an understanding of the long-term requirements, the current situation and challenges and the identification of joint pathways for the important far-reaching changes to consumption in the next decades. The Platform and its members want to provide practical approaches to emission reductions along the value chain and thereby lay the foundations for future joint activities. They offer themselves as dialogue and co-operation part-ners to make climate compatible consumption a practical reality as soon as possible, within a tight collaboration with business, politics and consumers.

through public investment in research and development. Policymakers, if nothing else, are important communica-tors. They influence the information provided to elicit the interrelationship of climate change and consumption and they can contribute to increasing the availability of robust and high quality emissions data on materials, resources and intermediate products.

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Platform for Climate Compatible Consumption Germany

Appendix

The Platform evolved from the Product Carbon Footprint (PCF) Project Germany. The foundation was the practical exploration of measuring and communicating the carbon footprints of products in practical case studies with ten participating businesses. Through this work, important foundations for the assessment of Product Carbon Foot-prints were established and recommendations for their ap-plication and the international standardisation of underly-ing methodologies given. Findings and recommendations from the pilot phase are documented in detail in a project results report entitled, “Product Carbon Footprinting – The Right Way to Promote Low Carbon Products and Con-sumption Habits?”. The report is available on the project website, www.pcf-project.de.

The collective work has highlighted the importance of con-sumption for climate mitigation and led to the establish-ment of the Platform for Climate Compatible Consumption. In a first step the interrelation of consumption and climate

mitigation was explored and business approaches already under way discussed to lay a foundation for ongoing joint activities.

The Platform for Climate Compatible Consumption Germa-ny provides a basis for businesses and other stakeholders in society to jointly address and advance climate compa-tible consumption. The Platform and its members see themselves as drivers and partners in the implementation of reduction measures in global value chains both on the side of the respective companies and also in the use of the goods and services by the consumer. The intensive analy-sis of the climate compatibility of one’s own products is a significant instrument for identifying approaches to clima-te compatible consumption. Apart from the collective pro-motion of climate compatible consumption, the Platform offers members a context in which to measure, interpret and communicate the climate compatibility of their own products against recognised standards and peers.

The cross-sector and cross-stakeholder Platform for Climate Compatible Consumption Ger-

many promotes joint approaches for emission reductions along often complex value chains

and in consumption.

“The nature and quality positioning of the Krom-bacher Brauerei is the most persuasive manner to market a natural product like beer. This com-pany policy includes a conscious and considerate use of natural resources. Sustainable business practices and sustainable consumption go hand in hand.”

Dr. Franz-J. Weihrauch, Head of Public Relations,Krombacher Brauerei GmbH & Co. KG


Platform initiators

Potsdam-Institute for Climate Impact Research

The PIK is an internationally renowned research institute committed to the interdisciplinary examination of global climate change and its ecological, economical and social consequences. Recently, the PIK has been increasingly re-searching solutions to the climate problem at the global, national and local levels. For additional information: www.pik-potsdam.de

The Oeko-Institut

The Oeko-Institut is one of Europe’s leading independent research and consulting institutions for a sustainable fu-ture. Since its formation in 1977, the Institute has develo-ped basic principles and strategies around how the vision for sustainable development can be realised globally, na-tionally and locally.It employs more than 125 staff, including more than 85 researchers, at three locations: Freiburg, Darmstadt and Berlin. Annually they work on over 200 projects in the re-search divisions of Chemicals Management and Techno-logy assessment; Energy and Climate; Immission Control and Radiation Protection; Agriculture and Biodiversity; Sustainability in consumption, mobility, resource manage-ment and business; Nuclear Engineering and Facility Safe-ty as well as Law, Politics and Governance. For additional information: www.oeko.de

Contact PersonCarlo-Otto Gensch, Head of Division, Sustainable Products & Material Flows,[email protected]

Martin Schmied, Deputy Head of Division Infrastructure & Enterprises,[email protected]

Contact PersonDr. Fritz Reusswig, Head of Lifestyle and Consumption Research,[email protected]

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THEMA1

THEMA1 is an independent Think-Do Tank. Trends and opportunities in the future market for climate compatible offers are identified and developed in dialogue with stake-holders from business, politics, science and civil society. The focus is on initiation and implementation of cross-stakeholder activities for climate change mitigation and climate compatible consumption.

The goal of all activities is to accelerate the transition to a Low Carbon Society. For additional information: www.thema1.de

Corporate partners

Contact PersonRasmus Priess, Project Manager Platform for Climate Compatible Consumption Germany,[email protected]

Tchibo GmbH

Tchibo represents a unique business model combining roasted-coffee expertise, coffee bars and an innovative, weekly changing range of consumer goods. With its staff of over 11,000 employees the company generated EUR 3.4 billion in turnover in 2010. It operates a multi-channel sales system encompassing branded shops, depots at retailers, and internet and mail-order trade. Tchibo is the world’s fourth-largest coffee producer and the roasted-coffee mar-ket leader in four European countries. For additional information: www.tchibo.com

Contact PersonStefan Dierks, Senior Manager Corporate Responsibility,[email protected]


FRoSTA AG

The FRoSTA brand is the market leader for frozen ready meals in Germany and since 2003 has avoided using ad-ded colorants, aromas, flavour enhancers, stabilisers or emulsifiers in any of its meals. The FRoSTA AG employs 1,614 people in three locations in Germany and one in Po-land and generated a turnover of 411 million Euros in 2009. For additional information: www.frosta.de

dm-drogerie markt GmbH & Co. KG

dm-drogerie markt is Germany’s largest retailer of drug-store goods. With around 1,200 stores across the country, dm experienced an increase in turnover of 8.7 percent to 4.074 billion Euros in the 2009/2010 fiscal year. There are more than 2,400 dm stores across Europe, which achieved a rise in sales of 8.7 percent to 5.647 billion Euros in the 2009/2010 fiscal year. More than 36,000 people work at dm in total; about 23,000 of them in Germany. For additional information: www.dm-drogeriemarkt.de

Contact PersonDaiga-Patricia Kang, Responsible for Environment & Resources,[email protected]

Contact PersonArne Döscher,Head Research & Development,[email protected]

Henkel AG & Co. KGaA

Henkel operates worldwide with leading brands and tech-nologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Found-ed in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs 48,000 about people and has reported sa-les of 15,092 million euros and an adjusted operating profit of 1,862 million euros in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500. For additional information: www.henkel.com

Contact PersonUwe Bergmann, Head of Sustainability Management,[email protected]

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The Krombacher Brauerei established in 1803, is one of the most modern breweries in Europe and is one of the leading vendors of premium quality brands on the Ger-man beer market today. Total output is approximately 5.6 million hectolitres. The Krombacher Brauerei employs more than 850 people. For additional information: www.krombacher.de

Contact PersonDr. Franz-J. Weihrauch, Head of Public Relations,[email protected]

Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG

The Tengelmann Group

The Tengelmann Group is an international multi-sector retail group, which includes, among others, the Kaiser’s and Tengelmann supermarkets, the textile discount stores KiK and the OBI DIY stores. The family business was established in 1867 in Mulheim and today is in its fifth generation of ownership. With Pan-European loca-tions in 16 countries, 4,519 branches, 84,516 employ-ees, the business generated sales of 11.3 billion Euros in the 2009 fiscal year. For additional information: www.tengelmann.de

Contact PersonSieglinde Schuchardt, Head of Public Relations,[email protected]

Deutsche Telekom

Deutsche Telekom AG is one of the world‘s leading tele-communications and information technology service com-panies. The Group offers its customers an entire spectrum of modern IT and telecommunications services. Deutsche Telekom provides network access, communications servi-ces and value-added services with ever-increasing band-width via the fixed and mobile networks. The Group thus supports personal and social networking using innovative products and services. For additional information: www.telekom.de

Contact PersonHans-Jürgen Gerhardy, Environmental Protection and Sustainable Development,[email protected]


Tetra Pak GmbH & Co KG

Tetra Pak is the world’s leading food processing and pa-ckaging solutions company. Working closely with its cus-tomers and suppliers, Tetra Pak provides safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 em-ployees based in over 85 countries, Tetra Pak believes in responsible industry leadership and a sustainable ap-proach to business. The company’s motto, “PROTECTS WHAT’S GOOD™”, reflects its vision to make food safe and available, everywhere. For additional information: www.tetrapak.com

Contact PersonDr. Heike Schiffler, Director Communications and Environment,[email protected]

Caroline Babendererde, Manager Environment,[email protected]

REWE Group

The REWE group is one of Europe’s leading trade and tourism companies. In Germany alone, the REWE group has about 3,000 REWE supermarkets and self-service hy-permarkets (toom) plus 2,400 PENNY discounters as well as DIY and electronics stores (toom Baumarkt, ProMarkt). Tourism is the second core business, which includes tour operators ITS, Jahn Reisen, Tjaereborg, Dertour and Meier’s Weltreisen. In 2010, the REWE group generated a record turnover of more than 53 billion Euros and employ-ed about 330,000 people in 16 countries. For additional information: www.rewe-group.com

Contact PersonDr. Günther Kabbe, Head of Operations Sustainability/Environment,[email protected]

Imprint

PublisherPlatform for Climate Compatible Consumption Germany www.pcf-project.dec/o THEMA1 GmbHGuido Axmann, Jacob BilabelTorstraße 15410115 Berlin

Author & Platform ManagerRasmus [email protected]+ 49 30 779 0 779 15

Co-authors/ contact persons for all Platform partners can be found in the appendix.

Editing: Dipl.-Ing. Christa Friedl, Jacob Bilabel, Guido Axmann

Graphic design: Daniel Rose | www.herrturtur.de

Printed on recycling paper made of 100 % recovered paper.© 2011, THEMA1 GmbH

Platform initiators

Corporate partners

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