beyond seo

www.kineticknowledge.com

Beyond SEO:Beyond SEO:Using Business Blogs for Using Business Blogs for Automated Direct Email Automated Direct Email

MarketingMarketing

Kristen VeraldiKristen Veraldi

Kinetic KnowledgeKinetic Knowledge

www.kineticknowledge.comwww.kineticknowledge.com


Blog Marketing TrioBlog Marketing Trio

Search Engine Optimization Search Engine Optimization (SEO)(SEO)

Brand Awareness & Brand Awareness & Reputation ManagementReputation Management

Direct & Permission-Based Direct & Permission-Based MarketingMarketing


Would you still blogWould you still blogif SEO was NOTif SEO was NOT

a marketing benefit?a marketing benefit?


The Power ofThe Power ofPermission-Based Permission-Based

MarketingMarketing What is Permission Based What is Permission Based

Marketing?Marketing? You don’t chase prospects, they chase You don’t chase prospects, they chase

youyou Prospects give you permission to market Prospects give you permission to market

to them at willto them at will Prospects expect to get hit with your Prospects expect to get hit with your

messaging and will tolerate the exposure messaging and will tolerate the exposure in trade for your value-added knowledge.in trade for your value-added knowledge.


OPPORTUNITY: OPPORTUNITY:

Blogs can be used to Blogs can be used to foster and grow your foster and grow your permission-based email permission-based email lists … Automagically!lists … Automagically!


““RSS” is the KeyRSS” is the Key

Really Simple SyndicationReally Simple Syndication All Varieties of Blogs have RSS All Varieties of Blogs have RSS

FeedsFeeds Some blogs even offer feeds by:Some blogs even offer feeds by:

Category, Author, Search Term, TagCategory, Author, Search Term, Tag

Any RSS Feed you own can be Any RSS Feed you own can be used to provide subscription used to provide subscription servicesservices


RSS to EmailRSS to Email

Imagine being able to deliver Imagine being able to deliver your blog posts automatically your blog posts automatically to your subscriber’s email to your subscriber’s email inboxes as you release them inboxes as you release them ….….


FeedBurner: It’s Free!FeedBurner: It’s Free!

http://feedburner.google.comhttp://feedburner.google.com Subscription StatisticsSubscription Statistics RSS to Email ServicesRSS to Email Services

Anxious to learn how to setup Anxious to learn how to setup FeedBurner? Here’s a short video FeedBurner? Here’s a short video tutorial:tutorial:

http://www.kineticbase.com/feedburnerhttp://www.kineticbase.com/feedburner


End Results?End Results?Widget SiteWidget Site

PresentationPresentation


End Results?End Results?

The Subscriber The Subscriber SignupSignup

Process & VerificationProcess & Verification


End Results?End Results?


Promotion Vehicles forPromotion Vehicles forSubscription SignupsSubscription Signups

Email SignaturesEmail Signatures Targeted Email CampaignTargeted Email Campaign Blog Post SignaturesBlog Post Signatures E-newslettersE-newsletters Your websiteYour website Your BlogYour Blog Traditional Marketing Media Traditional Marketing Media


Resource LinksResource Links

http://feedburner.google.comhttp://feedburner.google.com (FREE) (FREE) http://www.feedblitz.comhttp://www.feedblitz.com (paid (paid

service)service) http://http://www.aweber.comwww.aweber.com (paid (paid

service)service) http://www.kineticbase.com/feedburhttp://www.kineticbase.com/feedbur

nerner (video tutorial - FeedBurner Setup) (video tutorial - FeedBurner Setup)

beyond seo

Technology

paid service

end results

rss

permission

www

http

blogs

google