beyond shiny and new - for nac
DESCRIPTION
Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter moves.TRANSCRIPT
beyond shiny and new:how a business usessocial media tools
chris brogan - new marketing [email protected]@chrisbrogan#nac09
metypist
speaking of ME
if at any point during my presentation, i go into how awesome i am, or talk about myself, PLEASE shout loudly “ME!”
now ask me why
wiifmlandscape / starter moves
goal of our timeconnect wild ideas to actionable steps
these tools aren’t crazyawareness, leadgen, sales
they drive a strategylistening, experience, presence
listening
05_ listening
http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.com
http://google.com/reader
Google the phrase “grow bigger ears.”
experience
06_ experience
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
presence
07_ presence
HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
reward the faithfulmy canadian club experience
engagement is hardwhat I saw when I looked at some sites
HTTP://WWW.FLICKR.COM/PHOTOS/LASZLO-PHOTO/110887315/
make an online presencesetting up a few accounts
twitterfacebooklinkedinyelpupcoming.orgdopplr
some tools to look intosick of hearing about twitter yet?
toolstwitter , facebook, blogs, email marketingprivate community, location-based apps
physical tools: flip , podcasting, mobile
listening as marketingthe roger smith hotel, new york city
cafe-shaped conversationshow do you make meaningful relationships?how does it bring in leads?
connect connectbuild small powerful networks
some resourcesGoogle:
“grow bigger ears”“if I started today”“chrisbrogan outposts”
http://www.chrisbrogan.com/best-of/