beyond six-feet-apart accelerator · areas of strategy, multicultural marketing and corporate...
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BeyondSix-Feet-ApartAcceleratorExpertWebinarSeriesonReopeningTopics
DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m.
ColettePhillipsCEO,ColettePhillipsCommunicationsandGetKonnected
BrandonRansomChiefExecutiveOfficerIncluDe Innovation
Welcome
RosarioUbiera-MinayaExecutiveDirectorAmplifyLatinX
BeyondSix-Feet-ApartAcceleratorExpertWebinarSeriesonReopeningTopics
DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m. Agenda
WelcomeandBeyondSixFeetApartProgramDescriptionLISCBostonExecutiveDirectorKarenKelleherIXLManagingDirectorHitendraPatel
OpeningRemarksbyPanelistsColettePhillipsBrandonRansomRosarioUbiera-Minaya
Questions- BeyondSixFeetApartAcceleratorParticipantsModeratedbyRosarioUbiera-Minaya
AudienceQuestionssubmittedthroughQ&A
Agenda
Wearepilotingadigitally-enabledplanningprocessforminority-ownedbusinessesseekingtoretooltheirbusinessessafelyandstrategicallyinthewakeofCOVID-19.
ProgramOverview
Minority-ownedbusinessownersfromfoursectorsareworkingwithconsultingteamstodeveloptheirimplementationplans.
BeyondSFAAcceleratorProcessMethodology
ParticipatingBusinesses
Food&Beverage
Retail
ProfessionalServices
PersonalServices
Theprogramisenabledbyanonlineaudittoolandgrowingdatabaseofsolutions,whichcouldbeusedtoscaletheprogram.
BeyondSFAAcceleratorProcessMethodology
Database of Innovative Solutions and Vendors
100+solutioncaseexamplesbyvariousstrategicthemes
RobotTouchless Do It Yourself ProtectedDigital Certified
Clean
Software to Assess COVID19 Readiness
Online Software
PilotingIXL’sBeyondSix-Feet-ApartMethodology,clientsfollowafive-stepapproachtoasafe,strategicImplementationPlan.
BeyondSFAAcceleratorProcessMethodology
Strategic Alignment
Identify Key Personas
Map Unsafe Journeys
Make Unsafe Journey Safe
Implementation Plan
• Findsafesolutionsforeachunsafeprocess
• Prioritizebestsolutionsincludingpartners
• Determinecost&timetoimplementeachsolution
• Createoverallimplementationplan
Strategic Direction Identify Personas Map unsafe journey
Process
Make safe journey Implementation Plan
• Identifyallstakeholders
• Identifypersonasforeachstakeholder
• AgreeonProjectObjectives, roles,commitmentandoutcomes
• AgreeonInvestmentProfile– timeline,dollars,etc.
• Createajourneymapforeachpersona
• Identifyunsafecomponentsofjourney
Week 1 Week 2 Week 3 - 4 Week 5
Outpu
ts
MBAstudentsaretrainedandsupervisedbyIXLtoprovideconsultingservicestofacilitatetheowner’splanningprocess.
BeyondSFAAcceleratorProgramOverviewAssignedMBATeam
ParticipatingMBAConsultingTeams
ExpertwebinarsfacilitatedbyLISCexplorepracticalchallengestobeincorporatedintotheplanbyownersandconsultingteams.
MTuWeTh MTuWeTh MTuWeTh MTuWeTh MTuWeTh
June3 July1Jun17 Jun24June10
BeyondSFAAccelerator
MakingSenseofReopening• MAReopeningGuidelines
• LocalGuidance&Regulations
PurchasingPPE• SupplierfromBECMA’sProtectMAPPEMarketplace
• MerrimackValleyBulkPurchaseModel
DigitalStrategies&ToolsforCommunications• WebPresence• DigitalEngagement&Tools
• ContentCreation
FinancingYourPlan• Grants,LoansandOtherCapitalSources
• LeveragingPartnership
YouAreHere
LegalIssues• Contract&LeaseIssues
• Employment&HRIssues
• Insurance&Liability
• IntellectualProperty
LISCisoneofthecountry’slargestcommunitydevelopmentsupportorganizationsworkinginandwithunderservedcommunities.
BeyondSFAAcceleratorProcessMethodology
Butwehavedeeplocalroots,andhaveworkedinMassachusettsforover35years.Wesupportprojectsandprogramstorevitalizeunderservedcommunitiesandbringgreatereconomicopportunitytoresidents.
Weprioritizeequityinourinvestments,fromaffordablehousingandqualityschoolstogrowingbusinessandconnectingcommunitywithfinancing,technicalassistanceandresourcestobuildcapacityandstability.
©2020IXLCenterInc.AllRightsReserved10
Todevelopaneffective,scalable,digitalprogram,LISCpartneredwiththeIXLCenter,aglobalinnovationfirmwithauniqueheritageinconsultingandeducation.
Boston
Dubai
London
San Francisco
Shanghai
Sao Paulo
Cairo
Bolsano
Istanbul
Singapore
Seoul
Management Education
1985
Management Consulting
Innovation Management Capability Building
2002 20032009
1964
2007
AboutIXLCenterIntroduction
BeyondSFAAcceleratorIntroductionProgramOrganizers
SmallBusinessEcosystemBuilding
EducationPolicy andAdvocacy
LISCKivaLoans&Other
Financingfor
Recovery
Mass.Equitable
PPPAccessInitiative
BeyondSixFeetApartAcceler-ator
SmallBusinessRecoveryGrants
TheBeyondSixFeetApartAcceleratorisfundedandsupportedbyMassachusettsGrowthCapitalCorporationandLocalInitiativesSupportCorporation.
LISCBostonsupportssmallanddisadvantagedbusinessesthroughoutMassachusetts.LISC’sRapidResponseandRecoveryFundforMassachusettsincludesanumberofsmallbusinessresponsestoCOVID-19.
RapidReliefandRecoveryFundforMassachusetts
BeyondSix-Feet-ApartAcceleratorExpertWebinarSeriesonReopeningTopics
DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m.
ColettePhillipsCEO,ColettePhillipsCommunicationsandGetKonnected
BrandonRansomChiefExecutiveOfficerIncluDe Innovation
OurPanelists
RosarioUbiera-MinayaExecutiveDirectorAmplifyLatinX
BeyondSixFeetApartparticipantswilljointhediscussiontoaskquestionsand/orcommentonwhat
theirbusinessisexperiencingorplanningfor.
AudiencemembersmaysubmitquestionsusingtheGotoWebinar Questionsfunction.
Pleaseintroduceyourself,withyourname,businessname(ifapplicable)andlocation.
Thankyou.
BeyondSix-Feet-ApartAcceleratorExpertWebinarSeriesonReopeningTopics
QuestionsDiscussion
DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m.
BeyondSix-Feet-ApartAcceleratorExpertWebinarSeriesonReopeningTopics
DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m. Agenda
WelcomeandBeyondSixFeetApartProgramDescriptionLISCExecutiveDirectorKarenKelleherIXLManagingDirectorHitendraPatel
OpeningRemarksbyPanelistsColettePhillipsBrandonRansomRosarioUbiera-Minaya
Questions- BeyondSixFeetApartAcceleratorParticipantsModeratedbyRosarioUbiera-Minaya
AudienceQuestionssubmittedthroughQ&A
Agenda
BeyondSix-Feet-ApartAcceleratorExpertWebinarSeriesonReopeningTopics
ColettePhillips isPresidentandCEOofColettePhillipsCommunications,Inc. Sheisavalues-basedleader,trustedadviserandunderstandstheimportanceofengagingandinfluencingkeystakeholders.Shehasextensiveexperienceindevelopingpublicrelationsbrandingandinternal/externalcommunicationsinareasofstrategy,multiculturalmarketingandcorporatecitizenship.Sheisfrequentlyconsultedbycorporationsandnon-profitorganizationsabouthowtoarticulatehealthy,inclusiveworkingenvironmentsfortheiremployeesandhowtoengageculturallydiverseconsumers.
In2008,shelaunchedBoston’spremierinclusivebusinessnetworkingforumcalledGetKonnected!whichbringstogetherprofessionals,businessandcivicleadersandentrepreneursfromallculturesandindustries.GetKonnected!isthecreatorofthehistoricGK100,Boston’sfirstcomprehensivelistofthe100MostInfluentialPeopleofColor.TheBostonGlobe citesthesocialimpactventureas"changingtheconversationondiversity”andPhillipsasa“SocialConnector.”
Asanactivecivicleader,ColettecurrentlyservesonBoardofTrusteesforEasternBank,TheGreaterBostonChamberofCommerceandtheMassachusettsGeneralHospitalPresident’sCouncil.ShehasbeennamedtoBostonMagazine’sPower2018:The100MostInfluentialPeopleinBoston,theBostonBusinessJournal's2016/2017Power50andTheBostonGlobe’sA-List.BornintheCaribbeannationofAntigua,PhillipsholdsaBachelorandMasterofSciencefromEmersonCollege.SheistherecipientofanhonoraryDoctorofLawfromMountIdaCollege.
SpeakerBiosSpeakerBios
DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m.
BeyondSix-Feet-ApartAcceleratorExpertWebinarSeriesonReopeningTopics
RosarioUbiera-Minaya isanafro-Latinaleader,communityactivistandsocialentrepreneuroriginallyfromtheDominicanRepublic. Rosariohasover25yearsofexperienceworkingandadvocatingforsystemicchange,socialjustice,andequity,onbehalfoftheLatinxcommunity,intheareasofeducation,housing,voterengagement,publichealth,andthearts.
RosarioisthefounderofCojuelos’Productions,whichproudlycelebratesallartisticexpressionthroughcreativeandinnovative,diverseandculturally-orientedprogrammingandhigh-endspecialevents.Cojuelos’Productionsthrivesincreatingcuratedexperiencesforprivate,corporate,andcommunitysettingswithanemphasisonculturalandeducationalprogramming.Rosario’svisionhasledtowhatistodaythePUNTOUrbanArtsMuseuminSalem,anoutdoorcollectionofpublicartthatservesasavehicletostartbreakingdownthesocioeconomicandinvisibledividesthatsystematicallyexistinlow-incomecommunitiesofcolor.
ShehasreceivednumerousawardsandrecognitionsincludingtheRisingStarAwardforOutstandingLeadershipinCommunityDevelopmentfromMACDCandtheCommunityServiceAwardfromtheMassachusettsLeagueofCommunityHealthCenters;shewasrecognizedasCommunityHerobytheNegroElectionDayAssociationandasaBoston’sHispanicHerobytheCommonwealthofMassachusetts.
SpeakerBiosSpeakerBios
DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m.