BEYOND SOLO ADS

DAY 1 – Laying the Foundation

YOUR PRESENTER: VICTORIA GATES

• Marketer / Writer / Wife / Mom

IN TODAY’S LESSON…

• EMAIL PSYCHOLOGY IN 2013

• EMAIL STRATEGY

• ROCKING YOUR PERSONAL EMAIL STYLE

• FORTUNE IN THE FOLLOW-UP

• GET YOUR EMAILS READ (LIKE BEST SELLERS IN A NEWS STAND)

• TIPS TO START ATTRACTING NEW SUBSCRIBERS (FREE OR LOW COST)

EMAIL PSYCHOLOGY IN 2013

• MAKE A GOOD IMPRESSION

• IRRESISTIBLE SUBJECT LINES

• A CLEAR PICTURE OF WHO IS SENDING THE EMAIL

• PERFECT TIMING AND PACING BETWEEN EACH ONE

EMAIL STRATEGY

• CORE REQUIREMENTS : CONSISTENCY & REGULARITY

• MIX UP YOUR TOPICS: BE NATURAL & EMPATHETIC

• BE “SITUATIONALLY AWARE”

• ROTATE DIFFERENT TYPES OF EMAILS

ROCKING YOUR PERSONAL EMAIL STYLE

• USE YOUR OWN AUTHENTIC VOICE (PEOPLE HATE FAKES)

• STRIVE FOR CONSISTENCY

• FEEL LIKE A FRIEND – BUT KEEP CLEAR BOUNDARIES

• DON’T MAKE IT ALL ABOUT “ME ME ME”

• AGAIN BE CONSISTENT

FORTUNE IN THE FOLLOW-UP

• ALWAYS CONTINUE TO GROW YOUR LIST

• INVEST IN AN AUTORESPONDER SERVICE THAT WILL ALLOW FOR GROWTH

• MAKE SURE YOU HAVE AT LEAST A FEW AUTOMATED EMAILS LOADED

• MAKE MESSAGES INVITING AND IRRESISTIBLE

YOU NEED TO…• FOCUS ON YOUR SUBSCRIBER.

• USE IRRESISTIBLE, CURIOSITY-AROUSING SUBJECT LINES

• AVOID WORDS IN YOUR SUBJECT LINES THAT TRIGGER THESE FILTERS AND KEEP YOUR INTENDED RECIPIENT FROM SEEING THEM

• USE A CONVERSATIONAL TONE

• MAKE YOUR EMAILS SHAREABLE

• TRACK YOUR EMAILS

GET YOUR EMAILS READ (LIKE BEST SELLERS IN A NEWS STAND)

• PEOPLE READ EMAILS MOSTLY ON MOBILE DEVICES (CATER TO THAT)

• KEEP THE GRAPHIC DATA LARGE AND SIMPLE

• MAKE SURE EACH EMAIL INCLUDES ONE PRICELESS “TAKEAWAY”

TIPS TO START ATTRACTING NEW SUBSCRIBERS (FREE OR LOW COST)

• CREATE A FACEBOOK PAGE APP OR GROUP

• CREATE A HANGOUT

• USE AS MANY INTERACTIVE MARKETING METHODS AS POSSIBLE

• CREATE A “TELESEMINAR” OR “WEBINAR” – LIKE THIS ONE

• USE QR CODES WHERE IT MAKES SENSE

• TAKE IT ALL TO THE NEXT LEVEL

ANNOUNCEMENTS

• EARLY NEXT WEEK – YOU WILL GET ACCESS TO MY MEMBERS ONLY SITE, JAM PACKED WITH UP TO DATE MARKETING TECHNIQUES AND ADVICE TO HELP YOU EARN MORE. THE GOOD STUFF!

• PLEASE LEAVE FEEDBACK!

FOR TOMORROW…

• BOOSTING EMAIL MARKETING RESULTS

• KNOW YOUR CUSTOMERS

• THE POWER OF JOINT-VENTURES

• AVOIDING THE DREADED EMAIL “VOID”

• 7 COMMON MISTAKES YOU NEVER WANT TO MAKE

• HOW TO USE URGENCY TO SELL MORE PRODUCTS & SERVICES

Q & A

• QUESTIONS? CONTACT ME

• THANK YOU FOR ATTENDING!