beyond stereotypes impact of cultures on interactions

8/9/2019 Beyond Stereotypes Impact of Cultures on Interactions

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Intercultural management

Beyond stereotypes - Impact of cultures on interactions


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Agenda

1. Introduction

2. Cultural symbols

3. Pictionary

4. Stereotypes (national)

5. Culture is a filter

6. Feedback
http://www.photo-libre.fr/activite/40.jpg


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Agenda

1. Introduction

2. Cultural symbols

3. Pictionary



6. Feedback


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Cultural symbols

Exercise

Which thought iscrossing your mind

seeing this pictures?


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Cultural symbols (1-2)
http://images.google.be/imgres?imgurl=http://camelsnose.files.wordpress.com/2007/01/arabic-script.jpg&imgrefurl=http://camelsnose.wordpress.com/2007/01/04/that-iraqi-flag-with-saddams-handwriting-how-long-do-you-think-thats-going-to-last/&h=600&w=600&sz=75&hl=nl&start=1&usg=__XCrmqKJszj_el7uue0i_Vn1jDXc=&tbnid=rue8Fo-AQ9vfqM:&tbnh=135&tbnw=135&prev=/images?q=arabic+script&gbv=2&hl=nl


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Material objects and

structures
http://www.mypainting.nl/Collectie/Gebouwen/CsiteEifeltoren.jpg


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Language and writing(may the peace of God be

with you)
http://images.google.be/imgres?imgurl=http://camelsnose.files.wordpress.com/2007/01/arabic-script.jpg&imgrefurl=http://camelsnose.wordpress.com/2007/01/04/that-iraqi-flag-with-saddams-handwriting-how-long-do-you-think-thats-going-to-last/&h=600&w=600&sz=75&hl=nl&start=1&usg=__XCrmqKJszj_el7uue0i_Vn1jDXc=&tbnid=rue8Fo-AQ9vfqM:&tbnh=135&tbnw=135&prev=/images?q=arabic+script&gbv=2&hl=nl


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Beliefs and values


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Heroes and champions


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Stories and myths


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Signs of identity


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Material objects and structures

Language and writing

Heroes and championsBeliefs and values

Stories and myths

Ceremonies, rites and ritualsSigns of identity


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Cultural symbols

Cultural symbols are the tangible and visual

outings of culture


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Agenda

1. Introduction

2. Cultural symbols

3. Pictionary



6. Feedback


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Comment this picture


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Activity: Pictionnary

Where is this picture taken?Source: Ces images qui racontent le monde (2007)


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T i 26th D b 2004 I d i


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Tsunami 26th December 2004.Indonesia


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Katrina cyclone New Orleans 3th September 2005


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Katrina cyclone New Orleans 3th September 2005


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Story: meet the local Masaai dancers


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But when the tourists are gone


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Cultural filter: we see faade, not reality

We see the world through short cutsand cultural frameworks

We see faade but not reality

Western tourist Local African dancer


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Agenda

1. Introduction

2. Cultural symbols

3. Pictionary

4. Stereotypes (national)5. Culture is a filter

6. Feedback


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US American stereotype for the fun


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Real CNN screen


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Activity: Stereo game

Just write on a piece of paper the firstwords coming to your mind

A ti it St


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Activity: Stereo game

maturemodest

nervousobservantorganizedpatientpowerful

proudquietreflectiverelaxedreligious

responsivesearching

extroverted

friendly

giving

happy

helpful

idealistic

independent

ingeniousintelligent

introverted

kind

knowledgeable

logicalloving

able

accepting

adaptable

bold

brave

calm

caring

cheerfulclever

complex

confident

dependable

dignifiedenergetic

self-assertive

self-conscioussensible

sentimental

shy

silly

spontaneous

sympathetic

tense

trustworthy

warm

wise

witty


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You can tell I am English

www.lgpcards.com

Wh t d thi k b t th B l i ?


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What do you think about the Belgians?


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What do you think about the French?


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What do you think about the French?


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I guess, theywould like toknow who we

are

Then, lets do as wedid with the Romans


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The seven original stereotypes: How the Belgium see the French

The French is arrogantThe French is chauvinistic

The French is moaner

The French is noisy

The French is living in the pastThe French is own-centered

The French is imperialistic

Source: Joint paper by Le Soir (French speaking Belgium newspaper) and La Voix duNord (French regional newspaper from the North of France). 25/01/11.

Original title: Franais et belges: si proches, si diffrents ? Les sept clichs capitaux


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Advertising for a Czech

school teaching French


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What do you think about the Germans?


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What do you think about the Spanish?


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What do you think about the USAmericans?

What do you think about the Hungarians?


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What do you think about the Hungarians?


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What do you think about the Japanese?


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What do you think about the Chinese?


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What do you think about the Indonesians?


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What do you think about the Ethiopians?


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What do you think about the Latvians?


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Analysis framework: Circles

100 French were asked aboutforeigners from EU membercountries.

They have to give adjectives, asmany as they want.

A l i f k Ci l


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1,00 1,50

0,10 0,50

2,00 2,50

3,00 3,50

Number

of words


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Your knowledge (and stereotypes) isincreasing:

When its your neighbors

When there are long historical(cultural) relations

When the country is large andexposed to international cover (asUSA, Japan, China for instance)


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PositiveStereotype

AdvertisingThe Economist

16th-22nd February 2008


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AdvertisingThe Economist

NegativeStereotype


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Italian technology, German maestria


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Positive and negative stereotypes

Stereotype: idea based upon banalthings

Stereotypes can be positive ornegative

Unfortunately, stereotypes are veryoften the first approach to culturaldifferences.

Also, commercials focus onstereotypes as they have to deliver a

message strongly and fast.Again, unfortunately, some firstexperiences can confirm stereotypes


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Agenda

1. Introduction

2. Cultural symbols

3. Pictionary



6. Feedback

Culture as a filter (1)


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behavior behavior

values

believes

norms

values

believes

norms

is consistent in his/her behaviour with his/her own values.

is consistent in his/her behaviour with his/her own values.



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behavior behavior

values

believes

norms

values

believes

norms

Alpha analyses behaviour according to his/her values.There can appear cultural disturbance.


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Agenda

1. Introduction

2. Cultural symbols

3. Pictionary



6. Feedback


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1.1 Why are you a member of a culture?[Make a ranking]

A. I had chosen thisculture.

B. I was born in a placewhere this culture is

dominant.

C. I live for a long time ina country where thisculture is dominant.

D. I was educated in this

culture.

1 2 When we are doing tourism abroad we see


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1.2. When we are doing tourism abroad, we see

[Select two proposals]

A. Reality

B. A faade of the

reality

C. Outings of the

culture

D. Beliefs

1.3. According to the STEREO game main conclusion, which attitude you


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g g , y

should have according to your stereotypes.

[Select one proposal]

A. Delete all your

stereotypes

B. Use your stereotypes as

a analysis grid tounderstand cultural

differences

C. Be aware of your own

stereotypesD. Change your

stereotypes


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1.5. My own culture [Select one proposal]

A. Doesnt interfere in my

understanding of intercultural

situation

B. Is a filter during intercultural

situation and can bring me tomisunderstanding

C. Is a filter and is a sure tool to

understand an intercultural

situationD. Is of no use for international

business activities

1 1 Why are you a member of a culture?[Make a ranking]


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1.1 Why are you a member of a culture?[Make a ranking]

Answer

D. I was educated in thisculture.C. I live for a long time in acountry where this cultureis dominant.

B. I was born in a placewhere this culture isdominant.

A. I had chosen this

culture.

1 2 When we are doing tourism abroad we see


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1.2. When we are doing tourism abroad, we see

[Select two proposals] - Answer

B. A faade of the

reality

C. Outings of the

culture

1.3. According to the STEREO game main conclusion, which attitude you


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should have according to your stereotypes.

[Select one proposal]

C. Be aware of your own

stereotypes

1 4 How to receive information from media properly?


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1.4. How to receive information from media properly?

(select one) - Answer

C. By selecting several

sources and by checking

the medium itself

1 5 My own culture [Select one proposal]


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1.5. My own culture [Select one proposal]

Answer

B. Is a filter during intercultural

situation and can bring me to

misunderstanding


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Intercultural management


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beyond stereotypes impact of cultures on interactions

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