BEYOND THE BILLBOARD!

Steven T. YungChairman – Clear Media

August 16, 2001

Outdoor – where Big Idea comes alive!

Macro Trends Work For Outdoor ...

• Technologies

• Consumer Lifestyles

• Advertisers

Not what we can do with technology but

what we should do?

Macro Trends Work For Outdoor ...

• Technologies

• Consumer Lifestyles

• Advertisers

Macro Trends Work For Outdoor ...

• Technologies

• Consumer Lifestyles

• Advertisers

“CONTENT” IS KING!

“CONTENT” IS KING!“CONSUMER”

Convergence ...

• New & old media / economy...

• Global + Local = Glocal

• Mainstream & guerilla/viral marketers...

• Emotional boundaries of CONSUMER still reigns

Not what we can do with technology but

what we should do?

“Consumer” is King

• Understanding consumer is the only way to benefit from these great technologies …

• BRAND-WIDTH vs. BANDWIDTH

• Power Brands - key to simplify life ...

Outdoor Industry Respects

• Consumers

• Advertisers

• Creative People

Key Growth Drivers …

Street Furniture

• Fastest growing segment … with win-win-win-win offer …

• “Good Morning Singapore.”

Key Growth Drivers …

Transit Advertising

• Bus, tram, train …

• “Sex & the City”

Key Growth Drivers …

Billboard Advertising

*Time Squares, Piccadilly Circus …landmarks around the world …

* “The first Fcuk in San Francisco”

Advertising Economy out-performs GDP

• Inherently optimistic industry ...

• Outdoor plays a “front & center” role ...

• Brand-building focus on CONSUMER !

The sky is the limit !

• Growth culture is key !

• Paradise for creative minds !

• Have fun !

Thank you!