beyond the book with content marketing
TRANSCRIPT
THE GOAL!
Book Marketing FEELS LIKE
a RACE!
You’re all over social media?
DO YOUR MESSAGES LOOK LIKE
THIS?
BUY MY BOOK!
BUY MY BOOK!
BUY MY BOOK!
BUY MY BOOK!
BUY MY BOOK!
BUY MY BOOK!
You might need to
rethink that strategy?
Sometimes we need to think a little more
about how to market our books.
Why I LOVE Content
marketing
This next slide has a lot of text… Sorry, the
definition is so good!
Concentrate on the
BIG words, okay?
The Content Marketing Institute states “Content marketing is a marketing
technique of creating and distributing
relevant and valuable content to attract,
acquire, and engage a clearly defined and understood target audience (readers) – with the objective of driving profitable
customer action (buy the book).”
Not so bad!
The TYPES of Content
Marketing
FREE: Wordpress.com, Blogger.com
Hard Part >> Consistency Is KEY!
KNOW Your Niche, DEVELOP Brand
Blogging
Podcasting iTunes, Stitcher, Spreaker,
SoundCloud, Blogtalk , youtube
AUDIO >> GOES Anywhere
Hard Part >> Editing, Consistency
Video Youtube, Facebook
LIVE – Google+ Hangout , Periscope
Hard Part >> Camera, Editing
23
OTHER Downloads
Slide Presentations (like this)
Social Media Visuals
Infographics
Content Marketing offers you a way to have something to
really say and provide value.
There are so many ways to re-purpose
content.
At the same time, you’re drawing
attention to your book without being
well…you know!
Need help brainstorming
content marketing ideas?
Not sure how to get started with
a platform?
For step-by-step consulting &
coaching, visit …
