beyond the business card: networking in a digital age
DESCRIPTION
The rules of Professional Networking have changed! Come and spend an insightful & educational evening with your IMPACTjax peers while enjoying a presentation by representatives from Thomas Marketing Consulting and Dalton Agency. Arm yourself with tips, best practices and learn what pitfalls to avoid to take your networking to the next level!TRANSCRIPT
Here’s the plan.
Introduct ions Soc ia lnomics Evo lut ion of soc ia l med ia What do peop le want? Cr it ica l quest ions SOCIAL – a breakdown Which networks are for me? A word about et iquette
What’s up?
@MusesFled
@jessiet09
Socialnomics
Evolution of Social Media
What do people want from online experiences?
• Everything • All the time • With options • Easy & immediate
Critical Questions
1. What do I want to share? 2. Who do I want to share it with? 3. Why should they care? 4. What information do they want from me? 5. How do they “take” their information? 6. What do I want them to do?
SOCIAL
eek out your audience.
bserve their conversation.
reate your action plan.
mplement your action plan.
nalyze reach & effectiveness.
earn from your mistakes & success.
Seek out your audience.
Observe their conversation.
Create your action plan.
Implement your action plan.
Analyze reach & effectiveness.
Learn from your mistakes & successes.
Your Networking Toolbox
All eyes on you… • Be consistent & be human.
• Being transparent vs. being naked.
• Remember who’s out there.
Develop your influence. • Don’t be a robot. Find your voice.
• Follow your interests.
• Quality of followers, not quantity.
Shake (virtual) hands. • Extension of your resume.
• Establish your expertise.
• Always follow-up.
Check out the check-ins
• Location: it’s everywhere.
• Align with places your audience goes.
Social Media Etiquette
Q & A