BEYOND THE EXTRAORDINARYD I G I T A L M A R K E T I N G O F Y O U R H O M E

sothebysrealty.com engelvoelkers.com luxuryrealestate.com luxuryportfolio.com christiesrealestate.com knightfrank.com

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500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Dec 18Nov 18Oct 18Sept 18Aug 18Jul 18Jun 18May 18Apr 18Mar 18Feb 18Jan 18

Source: SimliarWeb.com

A V E R A G E M O N T H L Y W E B S I T E V I S I T S

SOTHEBYSREALTY.CA

V I S I T S A N N U A L L Y30M+

P A G E V I E W S A N N U A L L Y118M+P R O P E R T Y D E T A I L P A G E S A N N U A L L Y48M+I N T E R N A T I O N A L W E B T R A F F I C C A N A D A R A N K I N G # 366%

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SOTHEBYSREALTY.CAAt Sotheby’s International Realty Canada our claim of exposure is supported by substance. We market Canadian homes in every neighbourhood and price range to over 3.1 million visitors on sothebysrealty.ca annually. Featuring a state-of-the-art location based and predictive search system, homes in every price range and category have never been easier to find by neighbourhood, city, region or lifestyle.

Your property listing will be distributed from sothebysrealty.ca to a number of select highly trafficked real estate, business and lifestyle branded websites. With most buyers starting their real estate search online, the plan to market homes must include proper internet exposure.

Sotheby’s International Realty Canada also offers an entire range of online services that go behind the scenes to help launch a successful marketing campaign and to complement all other online and offline exposure with sales activities.

sothebysrealty.ca MobileSotheby’s International Realty Canada also features a robust mobile platform which allows visitors to seamlessly browse listings while on the go. Features include a geotargeted home page that directs viewers to listings in their area, app-like property search and a responsive design which adjusts to the size of your mobile phone or tablet to ensure that listings display properly.

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SIR.COMThe art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.

An immersive experience moves consumers to take action. Property listings are just the beginning. sothebysrealty.com is filled with content on worldwide destinations, popular lifestyles and rich social perspectives. Language translation and listings displayed in over 40 currencies cater to an ever-increasing global marketplace of affluent consumers seeking a unified and engaging experience. Real estate is evolving into an entertainment platform and through sothebysrealty.com we create an immersive experience that drives consumers to connect.

O u r u n i q u e , g l o b a l f e a t u re s a n d f u n c t i o n s a re l i ke n o

o t h e r re a l e s t a t e w e b s i t e i n t h e w o r l d .

SOTHEBYSREALTY.CA

V I S I T S A N N U A L L Y5MP A G E V I E W S A N N U A L L Y14.9MV I S I T S F R O M C A N A D A A N N U A L L Y74%S A L E S & M A R K E T I N G C L I E N T D A S H B O A R DFOLIO

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ONLINE LISTING DISTRIBUTION With nearly all property buyers starting their search online it is imperative that your property shows up in search engine results, and is presented in the most informative, compelling manner possible. To that end, your property will receive exceptional exposure to select highly trafficked websites such as: nytimes.com, wsj.com, juwai.com and many more.

In order to increase exposure for your home and ultimately uncover the right buyer, we partner with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure results, we provide a property view report, including view and inquiry statistics, for partner sites our properties are distributed to.

Video Virtual Reality

T h e ex p o s u re a n d w o r l d w i d e re a c h o f o u r l i s t i n g s

i s a c r u c i a l p i e c e o f w h a t s e t s u s a p a r t f ro m t h e

re s t o f t h e i n d u s t r y. O u r g l o b a l p ro p e r t y m a r ke t i n g

p a r t n e r s i n c l u d e t h e m o s t a u t h o r i t a t i v e n e w s ,

l i f e s t y l e , a n d f i n a n c i a l v o i c e s , a s w e l l a s

re a l e s t a t e - c e n t r i c w e b s i t e s .

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ONE NETWORK, LIMITLESS EXPOSURECascading Website Platform Your property will also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members’ websites internationally. Each site tells the Sotheby’s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach.

Sothebys.comProperties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site. Banner ads are also used to promote properties and are included on high-profile sales pages and emails directed toward the Auction House’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com, extending the reach of the magazine into the digital space.

Lev e r a g i n g t h e p o w e r o f o u r n e t w o r k m e m b e r s t o

a t t r a c t c o n s u m e r s o n ov e r 1 0 0 l o c a l l y f o c u s e d

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Croa

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SOTHEBYSREALTY.CA

22,500+A S S O C I A T E S

990+O F F I C E S

72+C O U N T R I E S

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SOCIAL MEDIASocial Media We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.

YouTubeWith over 100,000 viewers, our Sotheby’s International Realty® YouTube channel is about offering the consumer something different that transcends the clutter and guides them in their search for the extraordinary. The Sotheby’s International Realty® YouTube channel strives to be the industry-leading video experience and highlights the highest quality videos from locations worldwide. Our YouTube channel features an alluring custom widescreen presentation, four video categories and multiple points of interest and has already proven itself to be an indelible resource.

We u s e s o c i a l m e d i a t o c o n n e c t y o u r h o m e t o

o u r v a s t c o m m u n i t y o f re a l e s t a t e i n t e n d e r s a n d

i n f l u e n c e r s f ro m a c ro s s t h e g l o b e

facebook.com/sothebysrealty

@sothebysrealty

youtube.com/sothebysrealty

pinterest.com/sothebysrealty

linkedin.com/company/sothebys-international-realty

sothebysrealty.com/extraordinary-living-blog

instagram.com/sothebysrealty

WeChat ID: SothebysIntlRealty

facebook.com/sothebysinternationalrealtycanada

@canada_sir

youtube.com/sothebysinternationalrealtycanada

pinterest.com/canada_sir

linkedin.com/company/sotheby’s-international-realty-canada

instagram.com/canada_sir

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IMMERSIVE EXPERIENCESOur websites attract more consumers to search, view and query than any other luxury real estate website. Our enhanced editorial approach enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography.

Professional Photography / VideographyNow more than ever professional media is playing a significant role in successfully marketing a property for sale. With nearly 100% of buyers pre-scouting your property online, it is imperative that the photos and video we use are of the utmost quality. When you list your home with Sotheby’s International Realty Canada, you will receive the most discerning marketing and exceptional client service. Millions of viewers immerse themselves in our collection of vibrant quality-controlled property photographs and video.

Virtual Reality / 3D Walk ThroughDistance can present a challenge when looking to buy a home. Virtual reality provids a provocative solution. This technology allows buyers to purchase homes without having to physically travel to view them, which is especially relevant to the global clientele we serve. Matterport is supported by both sothebysrealty.ca and sothebysrealty.com, and is a terrific addition or complementary piece to photos and video. We’ll work with you to find a recommended service provider in your area.

Curate by Sotheby’s International RealtySM

Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store.

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TECHNOLOGYAt Sotheby’s International Realty Canada, our goal is to provide your home with relevant points of exposure designed to connect you with potential buyers.

SIR MobileThe Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. Customize the app to your local currency, unit of measure and one of the available 18 languages.

Apple TVThe Sotheby’s International Realty Apple TV app is designed to fully immerse consumers. With our innovative app homebuyers can discover Sotheby’s International Realty brand properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities, and can highlight properties and recent searches.

eGallery & Touch GalleryThe Sotheby’s International Realty® eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. It is displayed on screens in most of the Sotheby’s International Realty® and Sotheby’s auction house locations around the world.

The Sotheby’s International Realty through-the-glass storefront touch screen display system entices foot traffic to engage with properties as passersby walk by Sotheby’s International Realty office locations throughout the world.