beyond the play button - the future of listening
DESCRIPTION
These are the slides for my SXSW 2014 talkTRANSCRIPT
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Beyond the Play Button - SXSW 2014 - #PlayButton
Beyond the Play ButtonThe future of listening
Paul LamereThe Echo Nest
SXSW March 11, 2013#sxsw #PlayButton
Tuesday, March 11, 14
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Beyond the Play Button - SXSW 2014 - #PlayButton
The 1979 iPod
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Beyond the Play Button - SXSW 2014 - #PlayButton
The 1979 iPod
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Beyond the Play Button - SXSW 2014 - #PlayButton
The 1979 iPod
Vinyl Cassette
CD
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Beyond the Play Button - SXSW 2014 - #PlayButton
The 1979 iPod
Vinyl Cassette
CD
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Beyond the Play Button - SXSW 2014 - #PlayButton
Digital Music Milestones
2001 2003 2007 2008
1979 1995 1999
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Beyond the Play Button - SXSW 2014 - #PlayButton
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Beyond the Play Button - SXSW 2014 - #PlayButton
All listeners are not created equal
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Beyond the Play Button - SXSW 2014 - #PlayButton
Four listener types
Savants
Enthusiasts
Casuals
Indifferents
Survey conducted in 2003 and again in 2006 by Emap
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Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
10%
20%
30%
40%
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Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
>$1,000
$100
$10
$1Dollars spent per year by listener type
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Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
100+10
10
Average Interactions per Listening Session
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Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
100+10
10
Average Interactions per Listening Session
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Beyond the Play Button - SXSW 2014 - #PlayButton
Money to spendMusical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
70% of listeners
Lean forward Lean back
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Beyond the Play Button - SXSW 2014 - #PlayButton
I like AdeleWhat should I pick?
Interfaces built for engaged music fans will challenge
the casual or indifferent fan
One size doesn’t fit all
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Beyond the Play Button - SXSW 2014 - #PlayButton
Better than radio
The challenge: to engage casual and indifferent listeners
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Beyond the Play Button - SXSW 2014 - #PlayButton
Understanding the Listener
Demographics
Music Taste
Context
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Beyond the Play Button - SXSW 2014 - #PlayButton
Demographics
• Gender
• Age
• Location
How much does a listener’s
demographic affect their listening?
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender
How does a listener’s gender affect their taste in music?
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Beyond the Play Button - SXSW 2014 - #PlayButton
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Beyond the Play Button - SXSW 2014 - #PlayButton
Top gender-skewed artists
• Iron Maiden• Rage Against the Machine• Van Halen• N.W.A• Jimi Hendrix• Limp Bizkit• Wu-Tang Clan• Xzibit• The Who• Moby
• Danity Kane• Cody Simpson• Hannah Montana• Emily Osment• Playa Limbo• Vanessa Hudgens• Sandoval• Miranda Lambert• Sugarland• Aly & AJ
Skews Male Skews Female
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Beyond the Play Button - SXSW 2014 - #PlayButton
Top genres by gender
• Pop• Dance Pop• Contemporary Hit Radio• Urban Contemporary• R&B• Hot Adult Contemporary• Latin Pop• Teen Pop• Neo soul• Latin• Pop rock• Contemporary country
• Rock• Hip Hop• House• Album Rock• Rap• Pop Rap• Indie Rock• Funk Rock• Gangster Rap• Electro house• Classic rock• Nu metal
Top female genres Top male genres
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Beyond the Play Button - SXSW 2014 - #PlayButton
Age
How does a listener’s age affect their taste in music?
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Beyond the Play Button - SXSW 2014 - #PlayButton
Distribution of listeners by ageR
elat
ive
num
ber
of li
sten
ers
Year of Birth
22 y/o
32
42
5262
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Beyond the Play Button - SXSW 2014 - #PlayButton
Age specific listening preferences
• Skrillex• Emblem3• Sage The Gemini• Selena Gomez & The Scene• Barden Bellas• Karmin• Cher Lloyd• Mac Miller• The Treblemakers• Little Mix• Hannah Montana• Ross Lynch• Zedd
• Roy Orbison • James Taylor• Jackson Browne• The Everly Brothers• Neil Diamond• Willie Nelson• The Doors• Tony Bennett• Cat Stevens• Bee Gees• Rod Stewart• Nat King Cole• Joni Mitchell
13-year-old 64-year-old
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Beyond the Play Button - SXSW 2014 - #PlayButton
Age specific listening preferences13-year-old 64-year-old
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Beyond the Play Button - SXSW 2014 - #PlayButton
LocationHow does where a listener’s lives
affect their taste in music?
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Beyond the Play Button - SXSW 2014 - #PlayButton
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Beyond the Play Button - SXSW 2014 - #PlayButton
Regional listening preferences
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Beyond the Play Button - SXSW 2014 - #PlayButton
Regional listening preferences
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Beyond the Play Button - SXSW 2014 - #PlayButton
Regional listening preferences
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Beyond the Play Button - SXSW 2014 - #PlayButton
Listener’s Music Taste
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Beyond the Play Button - SXSW 2014 - #PlayButton
Listener’s Music Taste
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Beyond the Play Button - SXSW 2014 - #PlayButton
Context
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Beyond the Play Button - SXSW 2014 - #PlayButton
Context
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Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
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Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
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Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
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Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
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Beyond the Play Button - SXSW 2014 - #PlayButton
AutomaticallyInferringContext
From Activity
PersonalizedImplicit
Contextual
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Beyond the Play Button - SXSW 2014 - #PlayButtonThe most boring data
Next gen devices
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Zero UI devices
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Beyond the Play Button - SXSW 2014 - #PlayButton
Zero UI devices
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Beyond the Play Button - SXSW 2014 - #PlayButtonThe most boring data
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Beyond the Play Button - SXSW 2014 - #PlayButtonThe most boring data
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Beyond the Play Button - SXSW 2014 - #PlayButton
Lean Forward Listener
Experience
Discovery
Interaction
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Beyond the Play Button - SXSW 2014 - #PlayButton
Money to spendMusical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
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Beyond the Play Button - SXSW 2014 - #PlayButton
Money to spendMusical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
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Beyond the Play Button - SXSW 2014 - #PlayButton
Enhancing the listening experience
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.htmlTuesday, March 11, 14
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Beyond the Play Button - SXSW 2014 - #PlayButton
Tinie Tempah Rap Demonstration
Created by British agency We Make Awesome Sh.
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Beyond the Play Button - SXSW 2014 - #PlayButton
Tinie Tempah Rap Demonstration
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Beyond the Play Button - SXSW 2014 - #PlayButton
Attention Deficit Radio
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Music discovery for the more active listener
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Beyond the Play Button - SXSW 2014 - #PlayButton
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Beyond the Play Button - SXSW 2014 - #PlayButton
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Beyond the Play Button - SXSW 2014 - #PlayButton
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Beyond the Play Button - SXSW 2014 - #PlayButton
Music discovery as path finding
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.htmlTuesday, March 11, 14
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Beyond the Play Button - SXSW 2014 - #PlayButton
Music discovery as path finding
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.htmlTuesday, March 11, 14
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Beyond the Play Button - SXSW 2014 - #PlayButton
There must be five ways to get from Miley Cyrus to Cannibal Corpse
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Beyond the Play Button - SXSW 2014 - #PlayButton
Six Degrees of Black Sabbath
Path finding through the artistcollaboration space
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Beyond the Play Button - SXSW 2014 - #PlayButton
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Boil the Frog
Path finding through the artistsimilarity space
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Beyond the Play Button - SXSW 2014 - #PlayButton
Going Under Cover
Path finding through the cover song space
Tuesday, March 11, 14
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Roadtrip Mixtape
Path finding through the physical space
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3D Music Maze
Path finding through a virtual game space
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Interactive listening
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The Bonhamizer Some songs just need a little bit of Bonzo
f.u.n.
bonhamizer.com
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The Bonhamizer Some songs just need a little bit of Bonzo
f.u.n.
+
John Bonham
bonhamizer.com
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The Bonhamizer Some songs just need a little bit of Bonzo
f.u.n.
+
John Bonham
improved!=
bonhamizer.com
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The Bonhamizer Some songs just need a little bit of Bonzo
f.u.n.
+
John Bonham
improved!=
bonhamizer.com
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The Infinite JukeboxFor when your favorite song isn’t long enough
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Visualizing the structure of pop music
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Tik Tok by Ke$ha
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Paparazzi by Lady Gaga
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Baby by Justin Bieber
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Fearless by Taylor Swift
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Stairway to Heaven by Led Zeppelin
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Raise your weapon by Deadmau5
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Take Five by Dave Brubeck
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Green Grass and High Tides by The Outlaws
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Roundabout by Yes
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Cello Suite No.1, Yo-Yo Ma
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4’33 by John Cage (Live performance)
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Nyan Cat
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Girl Talk in a Box
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I’ve got 30 million songs in my pocket.Now what?
The future of music listening:
Engage the indifferents
Empower the the music fan
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Beyond the Play Button - SXSW 2014 - #PlayButton
Beyond the Play ButtonPaul Lamere@plamereThe Echo Nest // Spotify
SXSW March 11, 2013
#sxsw #PlayButton
Links to slides, demos and supporting data can be found at:
musicmachinery.com
Tuesday, March 11, 14