Beyond the Resume

Duc Tran CEOLori Salazar VP Bus Development

AGENDA

Part 1: Why resume is becoming outdated

Hiring process & timeline, are we solving the right problem?

Current & future trends

Part 2: Define brand first

Importance of STARs

Commercial

Resume & video tips

Part 3: How can we help make this transition

Questions?

2

Beyond the Resume, Part 1

Duc Tran CEO

Why resume is increasingly becoming outdated…

Resume outlasted all technology changes…

From an employer’s perspective

• All resumes look the same

• Especially true for students, who have little or no work experience

• “Résumés are screening out exceptional people”*

• Education and GPA is not a good predictor of success

• “most résumés don’t tell employers what they need to know”*

• Resume tells you have you have done, not will you able to do in the future

• Student have little to show for

• “we don’t have that time anymore”*

• Average time looking at resume is 6 seconds

• In spite of all the tools, recruiting process has not gotten shorter

6* “Ready, Set, Jump!”, Fortune, Feb. 1, 2018

From Student’s perspective… it’s actually the same

• “all resume look the same”*

• How do I stand out from the crowd?

• “Résumés are screening out exceptional people”*

• “if only I get an interview”

• “if only they get to see me”

• “if only….”

• “most résumés don’t tell employers what they need to know”*

• Behavior, skill, etc… is not conveyed in a resume

• Student does not know how to do it

• “we don’t have that time anymore”*

• Many students postpone job search because they dread writing a resume

7* “Ready, Set, Jump!”, Fortune, Feb. 1, 2018

Steps of hiring

Searching Screening Selecting

By solving both the Searching & Screening

process, we will speed up the whole recruiting

process and achieve better results

By going beyond the resume, better match & faster match can be achieved

Post Jobgather &

sort resumes

Pre-screen & down-select many candidates

Week 1-2 Week 2-3 Week 4 & more….

Post, sort, screen, all in one-step

Trad

itio

nal

p

roce

ssM

od

ern

p

roce

ss down-select best

candidates

Interview many candidates to find

the right one

Interview only top candidates

Current & Future Trends

• Resume is not enough

• Leveraging mobile

• Majority of job searches are on mobile

• Majority of job applications are trending that way

• Video capabilities

• Real-time, push notifications

• Job search needs to be easy

• Workforce 2.0, gig economy or short-term projects, is fastest growing segment in the labor market

• Half the labor market will be in the gig economy by 2020**

• It has not made it to the student segment yet but the appetite is there

• Students gain valuable real-world experience & company access to an under-utilized high quality labor market

**http://nation1099.com, January 2018

Beyond the Resume, Part 2

Lori Salazar VP Bus Development

1st define your brand = unique value

• Who you are and what you want to be known for?

• What field or industry am I in or want to be in?

• What are the words I would use to describe my work?

• Who is my target audience?

• What do you have to offer?

• What services do I have to offer people?

• What do I do that makes me stand out from everyone else?

• What do people perceive you to be?

• How do I make people feel?

• How do people benefit by working with me?

• What words do others use to describe me?

“Those who know how to live and manage their own brand will earn respect in any situation.” Glenn Lopis

Importance of STARs: Situation Task Action Results

• Supports your value proposition (your brand)

• Builds confidence, distinguishes you from other candidates (“WOW” factor”)

• Articulates your successes in a meaningful, responsive way

• Demonstrates you have encountered and solved a similar problem

• Makes a stronger impression on interviewers and networking connections

“A company may have two candidates but the defining element is potential”*

* “Ready, Set, Jump!”, Fortune, Feb. 1, 2018

10 Resume Tips

14

Resume is: • a professional ad• audience is your future

employer/boss• state benefits they will get by

hiring you vs just about you

1. Keep resume to 1-2 pages (except ATS, CVs)2. Customize 5% of resume for each job app. with

keywords from job description to avoid rejection3. Achievement based (STARs)4. Don’t use personal pronouns, “I” “we” “our or

“was responsible for”5. Avoid overused adjectives, “team player”,

problem-solver”, “change-agent”6. Don’t end with “references available on request”7. Job history for last 10-12 years only

MODERN TIPS:8. Include LinkedIn URL address(customize) &

pay attention to headline (below your name)9. Designers/creative skills: add portfolio link 10. Include soft skills up top

PROOFREAD several times & have friends review

Make it “skimmable” & most important at top

15Resume Example

Commercial: quickly and effectively market yourself

16

Your 30-second commercial should:

● Identify who you are

● Highlight a few strengths and accomplishments

● Show how you can bring added value to an organization

● Be concise

Useful when writing resumes/cover letters/emails or when leaving voicemails

Practice to deliver your 30-second commercial seamlessly with confidence

Video Tips

• Treat as if hiring manager is in room with you (dress properly)

• Have an environment free of noise and distractions

• Check what you look like ahead of time:

• what is the background behind you?

• find a location with good lighting (not in front of a window - you could be in the shadow)

• is it a good centered head shot of you? adjust camera closer/farther away, up/down

• look at the camera not the screen

• practice video chat with someone to ensure a great connection (better to use an ethernet connection to avoid line dropping)

• Sit up straight and be succinct

• Take deep breaths as needed before answering

• Relax, be yourself and SMILE 17

Websites for more information

Google.com Company, job, self-check (google yourself)

LinkedIn.com Professional network, job hunting

Glassdoor.com Company reviews, salaries, and job listings

Salary.com Position salaries, used by HR departments

Jobscan.co Optimize your resume keywords against a job description

Wordle.net Compare job description key words with resume

Vizualize.me Create an infographic of your resume

Easel.ly Create an infographic of your resume

JibberJobber.com Find jobs, network, and track companies

Beyond the Resume, Part 3

Duc Tran CEO

Better and faster match between Students & Recruiters

20

For Employers

Problems:• All resumes look similar, making it

difficult to select the right candidate for a job interview

• Recruiting is time-consuming and costly

Solution:• Select the right candidate with

match-rating tool• Video Introduction• Work preference• Record video interview pre-

screening tool

Benefits:• Better match

• Faster match

For Students

Problems:• Difficult to stand out among their

peers

• Do not know if they match well with the job

Solution:• Stand-out with match-rating tool• Video Introduction• Work preference• Record video interview pre-

screening tool

Benefits:• Increase probability of being seen

by employer

• Increase probability that they are interviewed for the right job

• Saves time

For Career Centers

Problems:• Competitive market to attract

employers

• Recruiting process is becoming more complex

• Student engagement is more difficult

Solution:• Provide student with App-based all-

in-one recruiting platform that they can search, save, apply, and do interviews for full-time employment, internship and short-term “gig” projects

Benefits:• More satisfied students & employers

• Attract more employers

Better quality match… save time & money for recruiters

Academic backgroundVideo IntroductionWork preferenceVideo Interviews

Match-rating systems

Post Jobgather &

sort resumes

Pre-screen & down-select many candidates

Week 1 & 2 Week 2 & 3 Week 4 and more….

Post, sort, screen, all in one-step

Trad

itio

nal

p

roce

ssJo

bTr

ee

pro

cess down-select

best candidates

Interview many candidates to find

the right one

Interview only top candidates

1. Designed for the mobile world from the beginning

• Search, save & apply for full-time jobs, internships, & short-term projects “gig”

• Built-in 30 second video introduction

• Simple work preference assessments

• Easy Apply with one-click• Profile sent to employer,

including video introduction & work-preferences

Content hidden

Content hidden

Content hidden

Content hidden

Content hidden

Content hidden

Content hidden

Content hidden

2. Control your private network (Student App)

• Using mobile phone & school email, private networks are automatically created for each school or departments• Each school is a private community with

students, career-center staff and invited alumni as it’s members

• Career Centers can• Post career events to its members

• Chat to individual member directly or to all

• View and participate in discussion forums

• Approve job postings

• Students• Any students can chat with any other students

within the private network

• Create, view or join-in any discussion forums

• Stay updated on career center activities

3. Better match through better tools (Employer dashboard)

Sort applicants by best match• School• Major• GPA• Work preference compatibility• Video• Experience

Employer can• Message the candidate• See their full-profile featuring a

video introduction by the candidate

• Do a video pre-screening

Thank You!