MARKET ASSISTANCE SERVICES PROJECT PROFILE 2

I. PROJECT TITLE: FISHERIES PRODUCT PROMOTION: PARTICIPATION TO TRADE FAIRS, EXHIBITS

& STUDY MISSIONS II. RELEVANT SUB-MAJOR FINAL OUTPUT

- Production Support Services - Market Development Services - Information Support Services

III. SUB-SECTORAL COVERAGE

- Commercial Fisheries - Municipal Fisheries - Aquaculture - Post-harvest

IV. LOCATION

- National & International IV. OBJECTIVES

- To assist fish producers find good market (local and abroad) for their products. - To continuously develop strategies for effective and efficient fisheries promotion

through participation to various trade fairs and exhibits

V. DESCRIPTION

Promotion of fish and fishery products is carried out in two defined ways: (1) maintaining a display center/showroom for fish and fishery products; and (2) participation to trade fairs and exhibits. FIDSD maintains a display area of fish and fishery products in the Division. The display center serves as hub for the development of fishery products to becoming competitive and marketable; for finding a good market for emerging products, especially for small-scale producers. It also facilitates the ever-ready participation to trade fairs and exhibits of FIDSD and prompt service to public consumers and other interested parties. Activities herein, include: participation to local and international trade fairs & exhibits; production of promotional materials (flyers, brochures/IECs); conduct of techno-Demo during trade fairs & exhibits; maintenance & management of fisheries display center/showroom and manpower development through attendance to marketing-related seminars and conferences.

VII. METHODOLOGY OF PROJECT IMPLEMENTATION

A. PERSONNEL COMPLEMENT

NAME POSITION % OF INVOLVEMENT

PILAR F. FONTELAR, Ph.D. Division Chief 20

MARLENE G. CALAÑGIAN Senior Aquaculturist 45

MARY ANN B. DELA CRUZ Aquacultural Technician (COS) 10

ADRIAN R. MANALAYSAY Administrative Aide V (COS) 10

JHONA MAE M. SETUBAL Administrative Aide V (COS) 10

OTHER FIDSD STAFF 5

B. SCHEDULE OF IMPLEMENTATION

ACTIVITIES Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

A. TRADE FAIRS AND EXHIBITS (Local)

Farmers & Fisherfolk Month

Manila Food & Beverage Expo

50th

Fish Conservation Week Celebration

Agrilink/Foodlink/Aqualink 2013

BFAR 66th

Anniversary “Aqua Trade Fair & Exhibit”

Cooperative Month

B. TRADE FAIRS AND EXHIBITS (International)

Boston Seafood Show (USA)

Asian Seafood Exposition (Hongkong)

15th

Japan International Seafood & Technology Expo (Japan)

C. MANPOWER DEVELOPMENT (TRAINING/ SEMINAR FOR FIDSD STAFF)

Events Organization

Market-matching in Business and Trade

Writing and Photography workshop (for event documentation)

Purchase & acquisition of equipment

C. FUNDING REQUIREMENTS (000 P) ACTIVITIES Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

TRADE FAIRS AND EXHIBITS (Local)

Farmers & Fisherfolk Month 4

Manila Food & Beverage Expo 44.5

50th

Fish Conservation Week Celebration

116

Agrilink/Foodlink/Aqualink 2013

320

BFAR 66th

Anniversary “Aqua Trade Fair & Exhibit”

116

Cooperative Month 8

TRADE FAIRS AND EXHIBITS (International)

Boston Seafood Show (USA) 780

Asian Seafood Exposition (Hongkong)

730

15th

Japan International Seafood & Technology Expo (Japan)

730

MANPOWER DEVELOPMENT (TRAINING/ SEMINAR FOR FIDSD STAFF)

Events Organization 7.5

Market-matching in Business and Trade

7.5

Writing and Photography workshop (for event documentation)

7.5

Purchase & acquisition of equipment

179.5

FUNDING REQUIREMENTS (DETAILED)

PARTICULARS AMOUNT

1 Trade Fairs & Exhibits (Local)

1-a. Farmers & Fisherfolk’s Month Participation Fee (for 5 days @ P100/day) Tarpaulin printing 2 pcs @P500/pc Miscellaneous materials & supplies 1-b. Manila Food & Beverage Expo Participation Fee/exhibit booth 3mx3m Tarpaulin printing Miscellaneous materials & supplies 1-c. 50th Fish Conservation Week Rental Fee for booth set-up & installation Printing of tarpaulins & flyers for event promotion Gift Bags/Giveaways for press

500.00

1,000.00 2,500.00

40,000.00

1,500.00 3,000.00

70,000.00

6,000.00 30,000.00

4,000.00

44,500.00

116,000.00

Miscellaneous materials & supplies 1-d. BFAR 66th Anniversary Rental Fee for booth set-up & installation Printing of tarpaulins & flyers for event promotion Gift Bags/Giveaways for press Miscellaneous materials & supplies 1-e. Cooperative Month Celebration Participation fee (for 5days x 3 booths @P100/day) Tarpaulin printing 3pcs @P500/pc Miscellaneous materials & supplies 1-f. Agrilink/Foodlink/Aqualink Sponsorship Package Tarpaulin printing Layout, Design & Decors Miscellaneous & other expenses

10,000.00

70,000.00 6,000.00

30,000.00 10,000.00

1,500.00 1,500.00 5,000.00

300,000.00

5,000.00 5,000.00

10,000.00

116,000.00

8,000.00

320,000.00

2 Trade Fairs & Exhibits (International) 1-a. Boston Seafood Show Participation Fee/Exhibit Booth Rental Travel Expenses for 2 BFAR personnel Printing of promotional materials Miscellaneous materials & supply 1-b. Asian Seafood Exposition (Hongkong) Participation Fee/Exhibit Booth Rental Travel Expenses for 2 BFAR personnel Printing of promotional materials Miscellaneous materials & supply 1-c. 15th Japan International Seafood & Technology Expo Participation Fee/Exhibit Booth Rental Travel Expenses for 2 BFAR personnel Printing of promotional materials Miscellaneous materials & supply

400,000.00 300,000.00

30,000.00 50,000.00

350,000.00 300,000.00

30,000.00 50,000.00

350,000.00 300,000.00

30,000.00 50,000.00

780,000.00

730,000.00

730,000.00

3 Manpower Development/Training Seminars for FIDSD Staff on: events organization, writing & photography workshop (event documentation) 3 Seminars x 3 FIDSD Staff @P2,500/seminar

22,500.00

4 Equipment Desktop PC (P59,998 per unit x 1 unit) All-in-One Printer (P8,990 per unit x 1) Notebook PC (P22,990 per unit x 1) Digital SLR Camera (P56,300 per unit x 1) Handy Digital Camera (P3,998 per unit x 1) External Hard Drive (P5,999 per unit x 1) USB 8GB (P600 per unit x 2) Mini Tape Recorder (P10,000 per unit x 2)

59,998.00

8,990.00 22,990.00 56,300.00

3,998.00 5,999.00 1,200.00

20,000.00

179,475.00

GRAND TOTAL 3,050,475.00

VIII. TARGET BENEFICIARIES

- Producers - Consumers - Researchers - Academe - Other Fisheries Stakeholders