bfl company profile 1€¦ · founded in 1996 approximately 680,000 customers over 135 cities...
TRANSCRIPT
BRANDS FOR LESS GROUP
COMPANY PROFILE
With new arrivals everyday, we offer a unique “Treasure Hunt” experience to customers which keeps bringing them back again and again.
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COMPANY OVERVIEWOverall information about the company01Foundation, Presence and Expansion
WHO WE ARE02SUCCESS RECIPEExplaining our Business Model and how we worked it out03BUSINESS MODELOur Position in the markets we lead and how we Do it04
AGENDA
WHERE AND HOW WE STANDExplaining why BFL Group is your ideal partner05
BRANDSOverall information about our Brands08STORES SNAPSHOTSPhotos of our stores 09
YOUR IDEAL PARTNERInformation about the company06BFL Group structure07 ORGANIZATIONAL STRUCTURE
Foundedin 1996
Approximately 680,000 Customers
Over 135 Cities
Purchases from all over the world
Largest MENA Value Retailer
More than400,000 Loyal Cutomers
Over4 countries
More than 1,700 employees
Approximately 820,000 SKUs
More than 54 Stores
COMPANY OVERVIEWOverall information about the company
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Aggressive expansion strategy applied.
Continuous Purchasing across all categories of branded men, women and children’s apparel, footwear, home goods, toys, perfumes and accessories.
Established in 1996
More than 54 stores across 4 countries. Our average store size ranges from 5,000 sq. feet to 20,000 sq. feet.
WHO WE AREFoundation, Presence and Expansion
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SUCCESS RECIPEExplaining our Business Model and how we work it out
Leading Brandsfrom all over the world
Designer Brands atdiscounted prices
Exceptional visualmerchandising resultingto fast & clear purchase
Provide value to ourcustomers
Excellent customer service.
New brands & products every day
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BUSINESS MODELOur Position in the markets we lead and how we do it
CONSTANT PURCHASEHigh Inventory turnover hence frequent merchandise purchasing.
“TREASURE HUNT” CONCEPT
Rapid inventory turnover creat-ing freshness in the stores thus reinforces our “treasure hunt” concept.
POWERFUL PRODUCT DISPLAY
Exciting visual merchandising and neat product display.
RAPID MERCHANDISE OFFERING We take immediate decisions on product offerings. Our objective is to deliver our merchandise onto our stores instantly.
EFFECTIVE MARKETING STRATEGY
Effective marketing strategy in order to increase traffic flow to the stores and onto our online shop.
PULL STRATEGY
Customers are bound to come back as we update our stores with new arrivals daily.
VARIOUS CATEGORIES, GREAT VALUE
Large selection of categories all at great value.
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WHERE AND HOW WE STANDExplaining why BFL Group is your ideal partner
LEADING FORMULABrands for Less is the leader within
its channel of distribution having 50 Million population within its
trading area.
UNIQUE VALUE RETAILERUnique position as the only retailer in the value channel that offers a wide variety of
products.
AGGRESSIVE EXPANSION STRATEGYRapidly expanding our store presence
throughout the MENA Region and Europe.
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YOUR IDEAL PARTNERInformation about the company
Consistent and experienced management.
Proven track record of success.
All purchases are Ex-Works.
We prepay for all of our purchases.
Largest Value retailer in our markets.
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ORGANIZATIONAL STRUCTUREBFL Group structure
E-COMMERCEMANAGER
IT MANAGER
MARKETINGMANAGER
CHIEF FINANCIALOFFICER
WAREHOUSEMANAGER
ADMINISTRATIVE MANAGER
RETAILMANAGER
LOGISTICSMANAGER
PROJECTMANAGER
BUSINESS DEV.DIRECTOR
HRMANAGER
BUYINGMANAGER
CHIEF EXECUTIVE OFFICER /MANAGING PARTNER
CORPORATESECRETARY
DIGITALDEPARTMENT
STUDIODEPT.
TECHSTAFF
DESIGN & ENCODING
STAFF
SURVEILLANCESTAFF
ITSTAFF
DIGITAL MKT.DEPT.
RETAILMKT.
ACCOUNTSMANAGER
INVENTORYMANAGER
WAREHOUSESUPERVISOR
WAREHOUSESTAFF
FREEZONESTAFF
ACCOUNTANTS
ACCOUNTANTASSISTANT
VISUALMERCHANDISER
SHOPMANAGER
SHOPSTAFF
LOGISTICSSTAFF
MAINTENANCESTAFF
BUSINESS DEV. EXECUTIVE
BUYERS
PROHR SUPERVISOR
HRSTAFF
BUSINESS DEV.MANAGER
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Brands For Less sparks innovation in off-retail. Our goal is to put customer delight and dynamic ideas at the heart of what we do, and ensure our audiences benefit from items to covet, desire and cherish – all at up to 80% off recommended retail prices. Every store visit is an experience, with the latest innovative products, items and gadgets waiting to be discovered.
Toys For Less extends our off-retail model to engage younger audiences. We source from 500 plus brands to ensure that there is the perfect toy at the right price for every child out there.
Homes For Less brings off-price value and BFL’s ethos of customer satisfaction to the home. Our home accessories and furniture retail brand delivers the same value, innovation, exciting products and stylish designs that BFL customers know and love. With premium brands and home fashion available at up to 60% off retail price, and a new selection of items to browse daily, Homes For Less has rapidly become the preferred brand for the thrifty house-proud.
Tchibo offers affordable variety along with the brilliant element of surprise. Our in-store collections change weekly and are available only in limited quantities – creating the desire to visit again and discover new items.
MUMUSO takes the Korean fashion ethos of combining tradition with modern cues. It’s where high quality products with avant-garde design and ever-changing influences are sold at affordable prices. The brand calling card is an entertaining shopping experience filled with discovery and delight.
BRANDSOverall information about our brands
STORES SNAPSHOTS BRANDS FOR LESS
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STORES SNAPSHOTS BRANDS FOR LESS
STORES SNAPSHOTS TCHIBO
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STORES SNAPSHOTS HOMES FOR LESS
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STORES SNAPSHOTS TOYS FOR LESS
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STORES SNAPSHOTS MUMUSO
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CONTACT US
BFL Group, Techno Park, Dubai, UAE
+971 4 812 8333
www.bflgroup.ae
UAE
THANK YOU