2. n2iu6asnisunsu~u~uas6nis

3. w q wijnaiu6osnia

- uidaa"

- ERG TaJ bfla66~ hbnE~%.'d~'f

- nqwiju ns35nvlsouu'

i n r i l ufils 7 in' u w fiignluuiuo~n13$i~iu na~u&animo~uyvh~u~~3~wnnnu (mainspring)

~ $ n ~ 6 1 ~ 1 u ~ ~ ~ ~ l ~ ~ d ~ i ~ J ~ ~ ~ ~ ~ l ~ ~ i J i ~ a (motivation incentive) B~Go'o9qnuido

~:!n'nnuii~~~%dt~umrvl~~il$uya6~i~iu w LY n~dnaiu6o~ni-i (Human needs) Y D J U Y W ~ U ~ J ~ Q ~ ~ ~ ~ W R O J Q ~ I J RJW

(~uw"1~5'iu8uin~, 2520)

1. ~ ~ I ~ ~ ~ J ~ I ~ w I J ~ I J ~ I u (Basic physiological or primary needs) fl3781

6a~mr r r~u6 1 w d

2. naiun'o~niswi~knuvlQowi~8nl~vliona1~~6o~ni~-i:nuw 2 (Secondary,

social or psychological needs) w d d d d 8: hvliunaiuk~nis~tnunvlu~wrnuan'Yii~niuuui6tri~~~u 4 uar&d1~7

641 r~u~un i sA i .~~^an~ tJ 1,6u o1vli.r Li LWFI ni3uou oin~nvliulq qrwvlqijuo~

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FY I. uyw6:nn JnaiuGadnis aa:naiu%oonisuq:iia~naon~aailiijnis

&ym rruuR2iu&n h a iduu'o L G P ~ ~ F ~ ~~dG.a'n~~4'd-di uyw6ynnu~i~fiinaiuCo~nis w

u n : n a i u ~ o d n i s ~ r i ~ n i s d ~ ~ n ~ d bbd bfinaumiu

2. naiu6oio~msi!6?unouauod~~ci? fia:!ribilurbsd~1~1~&~~~lw 91 i$inssu$u 2

do!JfnniunaiuauiuuuandgR'bAuii n a i u s i o ~ n i ~ 6 a : G ~ n % w a d a w q ~ n ~ ~ u a : G o ~ Fi 2 ~dunaiu%o~nisCfuj!il6?uni~mounuo~In ni~in!6Yunisno~rru~~~a3~~u!d

a h n a i u 6 a d n i s $ u ~ a : ! ~ ~ n a i ~ ~ ~ u i u ~ ~ i n a i u 6 ~ n i i o ! d ~ u j ! ~ ! 6 ? u n i s A nouaun~di~una:~8niwada~nna~$ueio!d

~innisdnwi~n%fidnaiu~~dnisbba:naiuunndidu0du~w6 Yiil4bsi

n n u n a i u f i ~ i i ~ w n r n a i u 6 o ~ n i ~ ~ ~ i i w " ~ u ~ a ~ r ( bilu~aw;ninnilgR'~~~6ioihu a F Y ~ Y aar~i~nkynori iorwoaua~naiun'oanisuor~u~o~ ~uinuoanisdoijGu~uu~ruu

w z o ~ ~ ~ s z ~ u n a i u 6 a ~ n i s " u ~ ~ u d a e n u ~ ~ i ~ r i ~ v i i n i r nduu ~~ f i i ~ i iudd io r~nwi~~na iu

6odnima~u1.p5 ~~o~:!niiuil4gR'~dudsdo.a~wni3nii~naiu~uw"un" bramaiu W d ~iiIaounniu~~nuywuKuW"uS" ~do~: !~~G~na1u6o~n isn iu~ssu .a i~ LLRLP:!~

iifinn?iu~0~nisb~6ji$u!6~~16od k ~ ~ n d ~ d n i ~ ^ ? . a i u ~ w u K u ~ u ~ ~ i u ~ ~ ~ n r j i a

l T i 1 b: d

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na7u$a~n7~.u'uss~n16Fun7~ma~sua~rra"a na7ukasn~muuuns:wue, naluri.7n;y ~air9urr~~n~tf 'uiulnvI 'aId un'o:rn^nna7unuIonatna7u

w

6',a~n-1r&Iwaim'a!e/$n rrvI'na7u6a~n7~urr~nndlkF~n7~mou~u~~66s~'a

;Mi I &A 2 kn" 3 4

naiu6oio~nisdauynna naiuouinln' (want) uuanaiaiRn

) kfbn (Action)

(naiu#io~~n?um) Iunis~Z an

(naiuis ~n ' iu~~ iu 'bd )

uiuoanina~eisnua~i~~Su d

2030 ?~ui~7~minis~~wnd6m~iuLuabuan67ubdouoddam 1. L L B L ~ U ! ~ - r l o A

~:aii~uuuuiunrnn~uuIn" uywujelaaaainnhvli~ln~srGuw~~uiau~ulunan~n

ic? miuiqah a z r i l u n i r i i ~ G n I ~ 8 i u ~ u n i s w ~ m I ~ ~ 1 a i n ~ (In ui;. 2548)

u y w 8 ~ i l u k i h u 6aicl~o@iaunitrilunqu dni~lmdnliuvjufCu ynnuij u . 4 - n a i u 6 a ~ n l s ~ i l u ~ u ~ u dnisunhaiu~anunna i j a i i l y y ~ iinaiurdo UBCR-JIUWR

W O I 3 ~iiu61uiir q ajflmndu (a jm inas~u, 2533)

1. na~uKatnisdsdir4nln3~c

na iu i io~n isW"u~~u~u~~snuo~u~wd Go na~uFiO~n~sFi~u$i~niu nmu A AA 6o~n1sknd1a~i lu~~~ibi lu~ivl?~lnisuaaao~ l a w 6o~nlm1~1.r ii ~mvlqiif!

bvmiznu ulinwTsn ~ ~ o n a u n ? l u 6 ~ d n l ~ ~ i d 6 7 ~ b ~ 8 1 ~dbvld1Wd6au~bdr~u$d61bflu

h ~ i u u y w 6 ~ n n u v6wd r w n : n a i u r l i r i l u ~ ~ r ~ a ~ i i 3 ~ ~ 4 m o ~ i1l~up641rQuQ~

liln~~~t~~ii~uimaunua~riou~~dulm &urvlgw~knd1~anss"~a16ii nismouauod

na1usio~n1.run~i1~niua~~ilu6~~d~~l.a"~~~~u~~eJ"~s1IK niarild~,~!u r i ia inupd

o~~u~n iwdomou in~~a naiu6o~n1s~~~rsnun~ii~niufi~zrfluna1u6a~n1~luKiu d 6918: i i ~ n i u uat~uauywa~uwmuisn~uo~naiun'o~nis~i~61ui1~n1uI6~~ia ruiiia:ij d A'

na~un'o~n~sng~uuld'on hu6iw?nl~n"drin'nwn~$u~fluaCu ~wnrnaia~&~ni.iRiu

w 43 ~ a u ~ h u i l ~ ~ ~ wavoJJiunauslvu L Y I ~ ~ ~ ~ ~ n i a n u ~ - ~ u ~ 8 ~ n n a l ~ ~ s l w " n n n i J a " ~ ! ~ n l ~

w

nqiuwolqiinqz~ilurqeiln unu$~r!dfii~uniiar6o~o~lus:ur~aniGu nannaulvi d c . w ~. l r i~~u~unis8.aa1wa~iuwus~~1 w5moonui-61 Z5ounw$osuin J o ~ d s t n ~ ~ l ~ narG

X nisd iud~~odids ~ ~ I M ~ I U - J : ~ I ~ ~ ~ ~ U J I U L ~ ~ ~ R ~ I B J ~ I R ~ ~ ~ P useFnnhu 7 6u i i

w

~~au~ i9aGu~3uvo~ rv i~o~

4. a a i u ~ ~ ~ n i ~ d o r i i l S I ~ z c ~ ~ c c ~ z I 6 ~ ~ n a i u u n e i a ~ ~ w ~ ~ a ~ g:

nqia6oJniTluniuri~nuud r 8 u n ~ i u 6 o ~ n i s ~ u ~ ~ u s r ~ u i rwsit I w

lAAc l nqiu6o~nis~o~nurn!uunnuyn nisd~uiiw~~n.rsudunnooon~i:ot~ii$uuouiu 6- w z w e

u'yde undo4 ii~iluldso~dn~srsunivo~uywu n~uug~duvi?Mri1$~6oJb~i~il UQ~MI

ni~ri~~a3uniu66qu niiq!Eiii ~de;nnaln!67unisunda~iiiinqiuh<~auil~m WE c ii~ 7 u h m yuunartfin n ~ i m i n p S l ~ ~doilr~naqulviii6~lmn"Gn~riauio6au ~auo

dpld dsou6 (Freud) u1n~n?nuinuaot~u~!6~n8~msuai~vo~u~wdd~slni

u ~ ~ ~ i f i i r i r n Gnszuanowq Wnssuvo~hnuoonui nssu.aiAvo~knuu yuu'n'oaod

s~unir h u l ~ ~ i l r ~ ~ a n ~ w q R n s s u o o n u i ~ 3 " 1 9 a R i ~ ~ u a r l i n u m r i i n i ~ n i s ~ ~ a n ~ d ~ ~ u

wq8ns.iu%fuq ~dol~?6?unisuou?u~in~nfinduq k d o ~ 4 1 ~ i c ~ o ~ w u w " ~ f i d n u ~ d ~

L~JLY~UI~UAIUM~JI~~~A~~IYIJ ~ 1 ~ ~ d t ~ ~ ~ 1 6 ~ ~ ~ ~ 1 ~ ~ ~ ~ ~ a ~ ~ ~ ~ ~ ~ ~ ~ f i , ~ a ~ i ~ ~ w C A 4

u d L weunu~nu~mi:dsrg~inwa~~is uiuw"unu6~ci~~ ' iu~K~i i u~$iiui!2i. v m d dwan~iadi&~~u~uids:~ui n~1unu1uw"u~6ou1n~raf1~na1uds~w"~ll~ii~u~3u

wd A g n u n ~ i u h n i y l u n o ~ n i ~ ~ n a " i ~ ~ s ~ w W " w 5 ~ u ~ n ~ ' i u ~ K ~ i i 41niuriiuuiuwa n3rwu

ilr!dwuriiu~~~~~unn~w"uniiuu" rrer~rduuniuC(viiuki vouwsr?rulunqiudnsnuiG

n i ~ l u u ~ lnot7qn"ai~$nsRwi' wiou6uniuwen~isd ~ h u i d u s o i i uZoz!s?ll

waw~ismuii "!iilo:!s~sonn7ufliu e~uriu~~~iil:uiiarnul~sKwn6bd~iu niue~u"

5. naiaGa~ni~dozI&?uaaiad7~5~

~ ~ 1 ~ 6 o ~ n i s ~ u q ~ n i u d ~ ~ u n a i u d n E n o d i ~ ~ ~ q n 1 w ~ ? n u i u h uy w d o u i n s r ~ n ~ i u h d ~ y n ~ ~ y n o d i ~ n i u n a i u ~ d ~ u v ~ ~ n u ~ o ~ LYIU n-aiuEngu$oe~3u

uiuni~uum3vn~dsem~ n ~ 1 u f t ~ ~ u d s ~ ~ 3 u ~ n ~ t i i 0 $ ~ ~ ~ ~ $ nqiuE~iludq:&~?il

n i s inw iZ~sr6u f i y~ i~on raun'u

2. ~ d ~ : y ~ 1 ~ a d ~ ? i u 6 o d n i ~ ~ u u u i ~ i i a z ~ u i ~ d i ~ ~ u d Y d

3. naiun'a~nisuidsuuudadkfluninuq iGiua5u dY A ' d

4. n~iuGo'n~nisuirzduin"~uiuoo~.raun~uuinniin~nu~Giua dW4 P'

5. flnGnaiu6osni3ua~ wnumdnYlm~idou iiail~daan

6. i ~ u n a i u ~ o d n i ~ 6 u ~ d ~ ~ ~ a u i ~ u b ~ ~ a u n a i u ~ o d n i ~ ~ i d ~ d a " a ~ Y

ddca

7. n ~ i u l ~ i n ~ n i s n i ~ ? a l ~ iiarni~ii~~uuuon~wa~0~~~n~ulg~'~~yweJ"~io~1~

ul l i l%i~? w a

~~auls~nwinqu$~~u~5u~~iu6~~nimaiuviiu o i G

nq~?~~i~¶.~n?ig l&adn13 (Hirearchy of Needs Theory)

W ~ W ~ A ? ~ ~ R ' J J ~ ~ T W ~ J ~ P ~ S I ~ B J ulflhi (Abraham Maslow) !6?un?lu

1. ~ ? i & l & ~ d ~ i 1 n i d & i ~ a ~ i d n i H (Physiological Needs) lgbtfi ~ a l ~ 6 a 4 n i 3

2. m a i u ~ ~ a d n i % ~ a i a J & P a - ~ ~ ~ (Security Needs) !6LLfi n a i ~ 6 a i o ~ n l ~ ~ a l ~

3. m a i u ~ a ~ n i % n i d & i ~ ~ d ~ u (Social Needs) !6l.bn naiu6asnlsna7us"n

naiuFni7 ~iluhu~ds onzni-ilndauor uywb

4. maiu&adni%Lii u % ~ s ~ d a b 3 ~ d (Esteem Needs) !$bbfi na7utiasn13 01 dl d

n a i ~ ~ ~ i ~ w u u n a n u ~ a s naia1tni~wGufia97nynnaou nilundas ue-~iiu.iltln

dotbus

5. nai&l&asni%nais~l~~~a'daad$?(r;l (Self-Actualization Needs) !6bbfi

naiubsm~naiut~5yblubn ~~ tna iu6n~n i3~~n? ium~~ i~na t i7sb6ud

n ~ w ~ m a ~ u . ' o ~ n i ~ I ~ n i ~ ~ i ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ m a d i ~ i Y w m a i ~ d a i (1960 - 1970) M[~w$ ERG (Existence Relatedness and Growth Need) 16btlisn-diuksni~

d dP unsuyw6nontilu 3 YtW !Zilbfi naiutiasni.rua?noi naiu6nsni36~unaiud~uw"u~-

niw ueznaiu6ninmisn?iut-J^Ty t Wubnsansiu

n q l r j ~ a i u & o ~ n i s y ~ g l u 5 $ ~ a aa~B3m ~ T O U P (1900 - fi~?Gu) 16 nii-dii uyw6in-diusiosni3 5 d ~ z n i ~ &a 6a~ni~naiuJ~uw"u~niw naiu6asm~

Clelland) !6inwi n q l r j m a ~ u & d n i ~ m a i u ~ u q n ~ u a (McClellandls Need for

Achievement Theory) ~ l ~ y W 6 i n a i u t i n s ~ 3 3 6-114 AD R ~ i ~ h ~ i 3 ~ 7 i ~ h t % (Needs

for Achievement) An n?iu6~snisnaiuhb~~~unl~bbSjs~u 6asn1361~10 (Needs for

Power) ~ a i u 6 a ~ n 1 3 ~ ~ n % w 6 ~ ' ~ 1 d 0 n u ~ u L L ~ Z R ? I U ~ B J ~ I T M ~ J ~ ~ R B J (Needs for

Affiliation) & a n?iusiarni~ii~wimiwd~einn'u

nqw~naiu~nuonin (Equity Theory) RL.% o6u6 wui i T n ~ r n u ~ i G q o ~ b W A d a d uywu unnni inui i A ~ l n ~ ? e ~ i u l n 7 l Q n i i y ouwunis~93uu~Guu ws~iuvo~wu

nqw~sua2inuos~aaiarGin (Herrberg) 168nwnaiu6o~nisua~ynnn

Iuo~cinia Q~~linnis1~inisnnao~~nunia~~niwsib"?~ans~~a:pa"nfl~~ i iuaw ZOO

nu 'luU?La~bdoJ Pittsburg uoJuai5 Pennsylvania ~ u ? n i 3 ~ n ~ i n ' 8 9 aouniunwiu

L L V ~ ~ L R W ~ d n ~ i i ~ i ~ n u i i ~ ~ ~ ~ K ~ ~ S ~ ~ ~ n d w " i I H I ~ ~ 1 ~ i i n i i . a a u ~ 3 a K i a a ~ s i u ~

naoneu~inrr~we m'w.uiimd3o~na:fu~e:i11ps"nu~n~iu~in"11~~]1 i'uln'~~ri

[giYanaiuw"swalw9 t -,Ad w

unneinuu uJuaJou7 i n Q ~ ~ u n i i u i l e ~ e r ~ i ~ u y ~ ~ 4 % U T U U I U L L R ~ I ~ w

u?Yiis~o~u5Gw~~ova~~pi,au~iuCu niaflGuflyai naiuGuw"ugiauGaCu~fl~QI"u w w d w o, w - 0 , C y ~ i n~i~ i iuKu~krwnanu~wou~a;~~iu ua:n2iuKuw"u~i2uaanu~"bau~nuflyai

b ~ ~ ~ b ~ ~ ~ ~ 2 l ~ & ~ ~ ~ ~ ~ J J l ~ ~ 2 l ~ & ~ f l J ~ ~ J ~ ~ 9 l i 2 ~ 6 2 ~ ~ l ~ ~ l ~ ~ l J l ~ bb~~d'b~fl13

qnniu !o aniu:ni~&nu

~ i ~ ~ i a i n ' n i i a ~ d h n ~ u a ~ i d ~ b u i i n ~ i 6 u ~ i u ~ ~ i u ~ i ~ ~ ~ ~ d n 1 d ~

I. n a i u ~ ~ n i s i i o 2 C u n a i ~ ~ G u n ~ (Security)

2. n a i u 6 a ~ n i ~ $ I ~ n u 8 u ~ s i i u i i ~ a i n a 1 ~ ~ ~ ~ 1 ' ~ (To be great important) n oa

3. naiu6~io~n~3~%mb?~~$uni3d~~~n9i~d91a9mu (Recognition)

4. naiu60sni~nai~n'ia~od"i (Opportunity)

5. naiurin~n13doainq-~~pb~41~ 09 (Belongings)

6. ~aia~6~9ni3b8~d11~ (Freedom) d

7. naiun'n~m3~udszmnibd~a.i (New experience) w 2 m9u

Nkw Experience

~4omiui iwot \

Opportunity \ 1

Material Needs WOJB~CS~ \ * / Needs for survival I iu$uniad~uQuo~nu \ \ ,

I Recognition \ '. \

I Desire to be great-important \ I

\

n2181Cuns \

\ \

Security \

4 \

niw 4 n~i~~vYosniavii~ 7 a ~ i i d ' ~ o

~vl%wawddrsr~as N$~G~B~IO"UOSRM.[%BW q ~ n r s u h i a ~ i ~ i u ~ u o s 6 n i r

fliaui d n ' n i i a ~ ~ n a i u 6 a ~ n i ~ v a ~ n u d ~ ~ d ~ n i i nudawnn&mis a m ufl m6ry

usza r i luna~unj~nisni~61u8al~ njzu 6'1~6~nisma~naiaJ 6aanislss"ns~ki;

9:~ilunls"u~wd~aor"1l~{uI6 ~"d ~bssuzua~%~siai~aaulKi $22: nu: Gu? ainz

vP3e nssu&nvlinn anul f in iu d ~ u a i ~ i ~nnq5eri ~~nz~ui r innn i ~ i l u ~ g n uywu-

~ u ~ h ' a d i ~ ~ d ~ ~ u ~ ~ ~ b s s l i ~ U d a ~ 6 u ~ u ~ n n ~ i ~ ~ i u a n ~ 3 i n 1 f u ~ j ~ b s s u ~ n ~ i a i u

dsenis b~u~ndso~kb~iunaiu~uw"uIi"~u~sz~li i~ wjjJKu17n~aiKu$Gfl~KusJ"q"1/1 91

A d e-w ,A w A o u ~ ~u a~.nozaii~naiuKuw"unaunnunuq nu4 ~sisr6ar ~Gilsnlnanrc

w

6u2iuui~dsmis id% ~y~6sidn~suaiPntVuaei i~I~ ~ ~ a ~ s i ~ r I & a i ~ - a i u j ~ u u i P -ads4 b~u~~dsznaulunis~ilism7~i~~nd~umnw~n-iziisz~lii~k b$u uyw6dnaiu

2io~nis inaia~auinI6 nj$u : ~ ~ J ~ ~ $ ~ ~ " $ J + I ~ ~ ~ c F u L R ~ R ~ I B J w o ~ B 91 u i i l ru~ i i ia id i i r r

r i l a d i ~ ~ s d 2 ~ ~ s s " ~ ~ ~ ~ b r n ~ ~ i u b f i a n a i u ~ n ~ ~ w " ~ a a ~ ~ i u 91 ~iinaufiiia~unirdiju>tu

m ~ r 6 a ~ 8 n n u ~ o ~ I % ~ i l u ~ ~ $ ~ r ~ n z ~ i u niu~Knn~ilss"~~nznisiu

'Luni~nurYuQiu 6! a~f innaiu~nu~~\u6iuna7u~n ~ 4 1 6 6 ~ ~ ~ .u" i~~ i iuy~eJ" i X t naiuGo~nis n a 1 u ~ ~ n P t n ~ ~ u i i l i n w u ~ i u n 1 3 o u s u r n u ~ ~ nisinwi k~nar iaud

w l ~ ~ n n d i ~ 6 ' u ~ ~ i r i n ~ F i ~ i ~ r u i ~ n n ~ u ~ i ~ u i ~ d ~ : n i ~ o d i ~ ~ u ~ ~ ~ a ~ ~ a rdanu~.rnai

taun"uI6a e i i ~ & G i