bg 3 471.23 fall 2015 bruce duggan providence university college
TRANSCRIPT
BG
3471.23
Fall 2015Bruce Duggan
Providence University College
Examples
unpredictable http://www.winnipegfreepress.com/local/hydro-faces-1
-m-suit-for-biomass-project-blast-224361561.html
Examples
railroads have disproportionate amount of power http://www.winnipegfreepress.com/local/sudden-silos-
concern-residents-170141316.html
Examples
How different in the US? court mediated
Examples
Case
Personal Watercraft
Sim
Morris Electrohome church mtg city council mtg
‘participants’ members of Board of
Elders Board of ECM• Ben & Becky Breitkreuz
owners of hotel
• Danielle Doerksen & Fiona Froese
opponents of VLTs
• Liz Vidal mayor
• Chair of Board of Elders
• other members of Board of Elders
Baron
» ch 2
integrated strategy
Strategy
whole course on this
for now strategy is:
• What could kill us? How will we protect against that?
• How will we thrive?
“a concerted pattern of actions taken to create value by improving the economic performance of the firm”
multiple
single
Strategies
market strategy
non-market strategy
only difference is where in environment you act
questions remain the same• What could kill us?
How will we protect against that?
• How will we thrive?
What controls an industry?
government markets private politics moral concerns
Government
importanceof
non-marketstrategy
market gov’tcontrol
biotech
telecommunications
automobiles
software
consumer electronics
importance changes
Private politics
importanceof
non-marketstrategy
market gov’tcontrol
biotech
telecommunications
automobiles
software
consumer electronics
importance changes
Private politics
importance
software
biotech
automobiles
telecommunications
consumer electronics
importanceof
non-marketstrategy
weak intenseprivate politics
Issue Life Cycle goals
time
issu
e
iden
tifica
tio n
inte
rest
g
rou
p
form
ati
on
leg
isla
tion
ad
min
istr
ati
on
en
forc
em
en
t
minimize compliance costs
change circumstances
adapt to change
minimize targeted damage
affect dev’t of issue
importanceof
non-marketstrategy
Global non-market strategies
examples advocate for free trade develop relationships with gov’ts apply universal ethical principles have consistent enviro standards
Thinking about the clichés
1. Synergy
2. Positioning
3. Assets
1. Synergy
a trendy word tough to make reality
non-marketstrategy
marketstrategy
+
+
0
0
1. Synergy
non-marketstrategy
marketstrategy
+
+
how defend?
how thrive?
how defend?
how thrive?+
+
2. Positioning
a “non-defensive” defense in arenas of
• public sentiment
• activists
• politics
• legal
3. Assets
a. reputation for responsible actions
b. expertise in dealings
c. knowledge of procedures & functioning
3. Assets
a. reputation for responsible actions
• government
• stakeholders
• public
3. Assets
a. reputation
b. expertise in dealing with
• government elected officials bureaucrats
• news media
• interest & activist groups
• the public
3. Assets
a. reputation
b. expertise
c. knowledge of functions procedures authority where issues resolved
3. Assets
a. reputation
b. expertise
c. knowledge
“credibility”
Analyzing Issues
a model for systematic analysis
Analyzing Issues
generating brainstorming research
Generatealternatives
Screen
Analyzing Issues
eliminate alternatives contrary to law policy widely shared ethical principles
Generatealternatives
Screen
Analyzing Issues
analyze interests moral motivations institutions & officeholders
Generatealternatives
ScreenAnalyz
e & Predict
Analyzing Issues
predict market reactions non-market reactions
Generatealternatives
ScreenAnalyz
e & Predict
Analyzing Issues
choose evaluate ethical claims link to strategy
Generatealternatives
ChooseScreenAnalyz
e & Predict
Analyzing Issues
monitor implementation effects
• employee cynicism
• customer support
Generatealternatives
Choose ImplementScreenAnalyz
e & Predict
Analyzing Issues
Reconsider & Refine
Generatealternatives
Choose ImplementScreenAnalyz
e & Predict
Policies
Project Options
help start rural transit along highway 75
set up a Manitoba Environmental Industries Association student chapter at Prov
become involved in Manitoba trucking industry policy development
host an all-candidates debate
help set up a car salvage operation for Garden Hill First Nation
help set up a recycling system for northern First Nations communities
?
Project Options
help start rural transit along highway 75
set up a Manitoba Environmental Industries Association student chapter at Prov
become involved in Manitoba trucking industry policy development
host an all-candidates debate
help set up a car salvage operation for Garden Hill First Nation
help set up a recycling system for northern First Nations communities
?
Project Options
help start rural transit along highway 75
set up a Manitoba Environmental Industries Association student chapter at Prov
become involved in Manitoba trucking industry policy development
host an all-candidates debate
help set up a car salvage operation for First Nations in the Garden Hill First Nation region
help set up a recycling system for northern First Nations communities
?
Projects
1. help start rural transit along highway 75• I’ll invite government and business people from Rosenort
and Morris to come to a class.
• everyone read (not urgent): http://www.bullercentre.com/projects/rural-transit/
• those particularly interested in this project: expect to be asked to write a proposal similar to this for the Hwy 79
corridor
Projects
2. become involved in Manitoba trucking industry policy development• everyone read (by next Friday):
http://www.bullercentre.com/projects/greener-trucking/
http://www.trucknews.com/features/mta-wins-round-in-biodiesel-battle/
• those particularly interested in this project: a webinar on Monday October 19th from noon to 1:30
there’ll be more to do before then
» I’ll keep you posted
Projects
3. help set up a car salvage operation for First Nations in the Garden Hill First Nation region• everyone
meeting this Monday
» 2:30
» Social Enterprise Centre
» 2nd floor
» https://www.google.ca/maps/search/social+enterprise+centre+winnipeg/@49.9052874,-97.1327586,16z
» in building labelled “Manitoba Green Retrofit” on Google Maps attend if you can
» Do not arrive late!
Case
Personal Watercraft