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    ContentsSection I: Executive Summary ................................................................................................ 2

    Section II: Business Description ............................................................................................. 3

    A. General description of the business ................................................................................................ 3

    B. Industry Background ...................................................................................................................... 3

    C. Goals and potential of the business and milestones ....................................................................... 5

    D. Uniqueness of product or service ................................................................................................... 5

    Section III: Marketing ............................................................................................................. 7

    A. Research and analysis .................................................................................................................... 7

    1. Target Market (customers) Identified ......................................................................................... 7

    2. Market Size and Trends ............................................................................................................... 7

    3. Competition ................................................................................................................................ 8

    4. Estimated Market Share ............................................................................................................. 8

    5. Distribution ................................................................................................................................. 9

    Section IV: Operations .......................................................................................................... 10

    A. Identify Location .......................................................................................................................... 10

    B. Proximity to supplies .................................................................................................................... 10

    C. Access to transportation ............................................................................................................... 10

    Section V: Management ........................................................................................................ 11

    A. Management team-key personne............................................................................................... 11

    B. Legal structure-stock agreements, employment agreements, ownership .................................. 11

    Section VI: Financial ............................................................................................................. 12

    A. Financial forecast ......................................................................................................................... 12

    1. Profit and Loss(Estimation) ....................................................................................................... 12

    2. Break-even analysis (Estimation) .............................................................................................. 13

    3. Cash flow (Estimation) .............................................................................................................. 14

    2. Budgeting Plan .......................................................................................................................... 15

    Section VII: Critical Risks .................................................................................................... 17

    A. Potential problems ..................................................................................................................... 17B. Obstacles and risks .................................................................................................................... 21

    Section VIII: Harvest Strategy ............................................................................................. 23

    Marketing Strategy........................................................................................................................ 23

    Section IX: Milestone Schedule ............................................................................................ 24

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    Section I: Executive Summary

    A present situation of diamond industry is very strong. Shortage of diamond is taken place in

    future. Price of diamond is continuously growing it is strong point of selecting diamond

    industry. Availability of aircraft in Surat is creating a great opportunity for diamond industry.

    India has always been center stage in the dramatic history of some of the worlds most

    famous diamonds. India has been the earliest known source of diamonds. Conversely, today

    India is a pioneer in the gem industry and a world leader in the manufacturing of cut and

    polished diamonds. The diamonds used in jewelry worldwide, nine out of every ten cut andpolished diamond come from India.

    The Indian Diamond Industry is currently going through a downturn phase. The total exports

    of cut and polished diamonds during FY 2011-12 and 2012-13 (Apr-Dec) witnessed decline

    of 17% and 36% respectively. USA is the major market for diamonds as exports to the USA

    are pegged at US 6.1 billion higher than that from Belgium and Israel. Though the

    diamond sales have bottomed out, the industry is expected to witness positive growth in

    festive months during October-December 2013. Our share in the USA has started declining;

    the industry strongly believes that the USA will continue to be a strong global trading partner.

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    Section II: Business Description

    A. General description of the businessMANUFACTURING THE DIAMOND

    Cut is the only diamond characteristic under human control, and considered by many to be

    the most important. A good cut can offset a lower color or clarity; however, even a D-color,

    Internally Flawless stone will not look its best if the cut or "make" is poor. A poor cut

    actually reduces the brilliance, sparkle and scintillations of a diamond.

    The decision to cut a diamond in a particular shape is dictated by the natural shape of the

    rough stone. Some stones are naturally oblong and are destined to become marquises, ovals

    or pear shapes. Some rough diamonds occur in near perfect crystal shapes and these will

    more than likely be cut as princess cuts or some other square cut.

    B. Industry Background

    Diamonds account for 54% of the total gem and the Jewellery export basket of the industry

    and India is the worlds leading exporterof Cut and Polished Diamonds. A major contributor

    to the creditable performance of the industry is the massive diamond manufacturing sector,

    which employs nearly one million people across the country. The industry has grown from

    its small origins in the 50s and has established itself as the worlds largest manufacturing

    center of cut and polished diamonds for the last many years, contributing 60% of the worlds

    supply in terms of value, 85% in terms of volume and 92% in terms of pieces. Surat along

    with Navsari, Bhavnagar, Amreli are known as the diamond manufacturing/processing hub

    whereas Mumbai is the diamond trading hub.

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    India is the world leader in diamonds both in quantity and value terms. This pre- eminent

    position has been achieved through progressive liberalization of Government policies,

    entrepreneurships and skilled labor. India has achieved global leadership position, in thebusiness of cutting and polishing diamonds also due to its price competitiveness and

    willingness to work for low margins.

    14 out of every 15 diamonds set in jewelry worldwide are processed in India. India has

    already established itself as International Diamond Manufacturing Hub. Indian

    diamantaires have gone on to create a marketing network worldwide. Added to this is the

    strong financial base of the industry and support of financial institutions of the country.

    Today, after creating a niche for itself in the diamond world with small diamonds, India is

    developing skills for cutting and polishing larger stones and fancy cuts. Indian diamond

    polishing factories are on par with the worlds best employing cutting edge of technology

    using laser machine, computerized yield planning machines, advanced bruiting lathe,

    diamond impregnated scarves etc.

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    Growth rate of diamond industry

    Retail diamond prices in the second half of 2008 experienced one of the largest decreases in

    decades and followed by relatively no price changes up or down in 2009. However, rough

    diamond prices in 2009 were up by about 15% and they have increased that much already in

    2010. As a result, there is significant pressure on polished diamond prices to move upward.

    C. Goals and potential of the business and milestones

    Be the world largest diamond manufacturing organization with high customer andemployee satisfaction.

    D. Uniqueness of product or service

    By finding the new cutting designing of diamond organization provides new and innovative

    to the customer. By finding new machinery for diamond cutting we introduce new methods

    of production and manufacturing.

    Nimbark Gems main product is loose diamonds, from emerald-cut to round-cut diamonds,

    with brilliant color and V VS 1, meaning Very, Very Slightly Included, or an excellent

    quality diamond. All of NIMBARK GEMS's diamonds are GIA certified (Gemological

    Institute of America) with laser inscription inside. NIMBARK GEMS was positioned as a

    diamond wholesaler rather than a retailer in the past. NIMBARK GEMS had been supplying

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    local jewelers in the area for more than twenty years and maintained very strong

    relationships.

    In the diamond business, we determine the price of a diamond according to the "4C" criteria:

    Clarity

    The most expensive diamond is the one that is absolutely clear in clarity, but many of them

    have inclusions (scratches or trace minerals) that can detract from the pure beauty of the

    diamond. Clarity has several categories that affect the price of a diamond: FL (Flawless, no

    internal/external flaws), VVS1, VVS2 (Very, Very Slightly Included, an excellent quality of

    diamond), VS1, VS2 (Very Slightly Included, not visible to the eye), S1, S2 (Slightly

    Included, may be visible to the eye), I1, I2, I3 (Included, the lowest grades of clarity).

    NIMBARK GEMS does not carry the last two clarity grades in its inventory.

    Color

    A diamond can divide light into a spectrum of colors, and reflect light as more or less

    colorful, depending on the color grade. The less color in a diamond, the better the color

    grade. Color grades are categorized into D (absolutely colorless, the highest color grade), E

    (colorless, only traces of color and only detected by gemologists), F (colorless, slight color

    detected, still a high quality diamond), G-H (near colorless, color noticeable, but still an

    excellent value), I-J (near colorless, color slightly detectable), K-M (low grade color), N-Z

    (low grade color). NIMBARK GEMS does not carry the last three color grades in its

    inventory to maintain a good selection of diamonds.

    Cut

    The roundness, depth, width and uniformity of the facets determine a diamond's brilliance.

    Cut is the most important characteristic of a diamond; even with perfect color and clarity, a

    poor cut will affect its brilliance.

    Carat

    The weight of a diamond. In the engagement-ring market today, usually the "dowry" is

    around 1 carat and above.

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    Section III: Marketing

    A. Research and analysis

    1. Target Market (customers) Identified

    The main reason behind the selection of this target segment is that the engagement ring

    market has been the largest segment in diamond purchasing in the U.S. for the last three

    decades. In a patriarchal tradition, men offering their marriage proposal usually accompany it

    with a gift. The gift has to represent something that is valuable to both families or parties.

    The female target market segment had been showing a significant growth in the last three

    yeaThis trend has contributed to the NIMBARK GEMS diamond expansion plan by adding

    innovative cutting design into the sales strategy.

    Here target market for NIMBARK GEMS Diamond will be international as well as national

    jewelry manufacture and investor.

    2. Market Size and Trends

    The US remains the worlds biggest consumer market for diamond jewelry at around 40% of

    global sales by value. Japan remained resiliently at around 8% despite last Marchs

    environmental catastrophe.

    The emerging markets, led by China and India, continue to grow strongly, despite a

    slowdown in the levels of growth in 2012. Bain estimates Chinese diamond jewelry demand

    to have grown between 2005 and 2011 at 32% CAGR; and India at 22% CAGR. Chinese

    consumption for diamond is still predicted to have grown by 10% in 2012, and India at a

    similar level. Indeed these two markets combined are anticipated to exceed the size of the US

    market by 2020.

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    3. Competition

    K. A. International Blue Nile Diamonds.com Mondera Sanjay Brothers Srp & Sons Diamonds Pvt. Ltd. Hari Krishna Exports Pvt. Ltd. Parul Diamond Bhumika Gems Khodal Star Mazal Diamond Shashi Gems Siddhi Gems Anjali Diam Soham Overseas - India RS Exports - India SANGHAVI JEWELLERY MFG . CO . PVT . LTD - India CLASSIC DIAMONDS (I) LTD., - India Arihant Star - India Al Hussain Fragrances & JewelsIndia JAGRUTI GEMS & JEWELLERYIndia Jamuna Dass & Sons - India Dharmanandan DiamondsIndia Adani Exports Ltd. - India

    4. Estimated Market Share

    34% in Indian Diamond Market 11% in International market

    http://www.exportersindia.com/kainternational/http://www.exportersindia.com/sanjaybrothers/http://www.exportersindia.com/goti-diamonds/http://www.exportersindia.com/harikrishnaexports/http://www.exportersindia.com/parul-diamond/http://www.exportersindia.com/bhumikagems/http://www.exportersindia.com/khodal-star/http://www.exportersindia.com/mazal-diamond-shashi-gems/http://www.exportersindia.com/siddhigems/http://www.exportersindia.com/anjali-diam/http://www.exportersindia.com/anjali-diam/http://www.exportersindia.com/siddhigems/http://www.exportersindia.com/mazal-diamond-shashi-gems/http://www.exportersindia.com/khodal-star/http://www.exportersindia.com/bhumikagems/http://www.exportersindia.com/parul-diamond/http://www.exportersindia.com/harikrishnaexports/http://www.exportersindia.com/goti-diamonds/http://www.exportersindia.com/sanjaybrothers/http://www.exportersindia.com/kainternational/
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    5. Distribution

    The products (diamonds) move from diamond mines to diamond cutters, then either directly

    to large retailers, or to wholesalers, who further distribute them to smaller retaile

    In short, major jewelry stores could sell much cheaper diamonds than the mom-and-pop

    shops, as they purchase larger quantities than their local counterparts. However, the mom-

    and-pop jewelry shops do consignment sales with their diamond suppliers to compete with

    large jewelry chains.

    Customers who already have a long-term relationship with their local stores usually trust their

    local jewelers more than the large brands. The consignment business strategy had enabledmom-and-pop jewelry stores to compete with large, middle-end diamond retailer giants such

    as Zales Corporation.

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    Section IV: Operations

    A. Identify Location

    1. Advantages

    The diamond cutting Factory is rural and village area of Gujarat, because this businessrequired more manpower and also woman labor.

    Office of assorting in city areas like Surat, Bhavnagar, and Mumbai because businessrequired facility like Exporting, banking, and Insurance.

    2. Zoning

    Factory In rural zone Office at urban zone No need manufacturing in to GIDC and Special Industrial Zone3. Taxes

    Diamond Cutting Business is Art work business so that there are no required for specialtaxes saving and Cutting

    Business has to pay the Taxes of Export and Import.

    B. Proximity to supplies

    For the diamond polish and cutting business the raw material i.e rough Diamond are to

    require from the urban country such as Africa, USA.

    The main supplier for diamond manufacturing is those who have license for importing

    rough diamond.

    We can collect rough diamond from Surat market, Mumbai market and at Bhavnagar Market.

    C. Access to transportation

    For the Transportation of rough Diamond we use Angadiya service because diamond

    required safety and security.

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    Section V: Management

    A.Management team-key personnel Mr.Nagjibhai Bhalani(Founder) Mr.Pradip Bhalani (Partner) Mr.Manoj Bhalani (Partner)

    B.Legal structure-stock agreements, employment agreements, ownership The NIMBARK GEMS GEMS be the Partnership firm. NAME OF PARTNERS Mr.Nagjibhai Bhalani Mr.Pradip Bhalani Mr.Manoj Bhalani

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    Section VI: Financial

    A. Financial forecast

    1. Profit and Loss(Estimation)

    2014 2015 2016

    Sales 5,360,000 6,432,000 7,716,900

    Direct Cost of Sales 3,752,000 4,502,800 5,400,400

    Other Costs of Sales 138,600 166,400 199,600

    Total Cost of Sales 3,890,600 4,669,200 5,600,000

    Gross Margin 1,469,400 1,762,800 2,116,900

    Gross Margin % 27.41% 27.41% 27.43%

    Expenses

    Payroll 546,799 546,800 546,800

    Marketing/Promotion 48,000 48,000 48,000

    Depreciation 0 0 0

    Rent @ Brannan Street 36,000 36,000 36,000

    Utilities @ Brannan Street 4,200 4,200 4,200

    Warehouse Utilities 7,200 7,200 7,200

    Payroll Taxes 0 0 0

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    Warehouse Rent 72,000 72,000 72,000

    Web Hosting 480 480 480

    Database Maintenance 100 100 100

    Shipping 30,000 30,000 30,000

    Total Operating Expenses 744,779 744,780 744,780

    Profit Before Interest and Taxes 724,621 1,018,020 1,372,120

    EBITDA 724,621 1,018,020 1,372,120

    Interest Expense 0 0 0

    Taxes Incurred 217,386 305,406 411,636

    Net Profit 507,234 712,614 960,484

    Net Profit/Sales 9.46% 11.08% 12.45%

    2. Break-even analysis(Estimation)

    With monthly fixed costs and variable costs, the table and chart below show what we need to

    sell in diamonds each month to break even. We are well past the break-even point, even with

    these lower margins.

    Monthly Revenue Break-even 206,883

    Assumptions:

    Average Percent Variable Cost 70%

    Estimated Monthly Fixed Cost 62,065

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    3. Cash flow(Estimation)

    2014 2015 2016

    Cash Received

    Cash from Operations

    Cash Sales 5,360,000 6,432,000 7,716,900

    Subtotal Cash from Operations 5,360,000 6,432,000 7,716,900

    Additional Cash Received

    Sales Tax, VAT, HST/GST Received 0 0 0

    New Current Borrowing 0 0 0

    New Other Liabilities (interest-free) 0 0 0

    New Long-term Liabilities 0 0 0

    Sales of Other Current Assets 0 0 0

    Sales of Long-term Assets 0 0 0

    New Investment Received 0 0 0

    Subtotal Cash Received 5,360,000 6,432,000 7,716,900

    Expenditures 2006 2007 2008

    Expenditures from Operations

    Cash Spending 546,799 546,800 546,800

    Bill Payments 3,791,764 5,151,736 6,198,175

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    Subtotal Spent on Operations 4,338,563 5,698,536 6,744,975

    Additional Cash Spent

    Sales Tax, VAT, HST/GST Paid Out 0 0 0

    Principal Repayment of Current Borrowing 0 0 0

    Other Liabilities Principal Repayment 0 0 0

    Long-term Liabilities Principal Repayment 0 0 0

    Purchase Other Current Assets 0 0 0

    Purchase Long-term Assets 0 0 0

    Dividends 0 0 0

    Subtotal Cash Spent 4,338,563 5,698,536 6,744,975

    Net Cash Flow 1,021,437 733,464 971,925

    Cash Balance 3,308,437 4,041,902 5,013,827

    3. Budgeting Plan

    Future Performance(Estimation)

    2014 2015 2016

    Sales 3,300,000 3,630,000 3,993,000

    Gross Margin 1,320,000 1,452,000 1,597,200

    Gross Margin % 40.00% 40.00% 40.00%

    Operating Expenses 900,000 900,000 900,000

    Inventory Turnover 0.00 0.00 7.99

    Balance Sheet

    2014 2015 2016

    Current Assets

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    Cash 3,080,000 2,752,000 2,287,000

    Inventory 0 0 600,000

    Other Current Assets 600,000 200,000 30,000

    Total Current Assets 3,680,000 2,952,000 2,917,000

    Total Assets 3,680,000 2,952,000 2,917,000

    Current Liabilities

    Accounts Payable 260,000 200,000 120,000

    Current Borrowing 0 0 0

    Other Current Liabilities (interest

    free) 0 0 0

    Total Current Liabilities 260,000 200,000 120,000

    Long-term Liabilities 0 0 0

    Total Liabilities 260,000 200,000 120,000

    Paid-in Capital 3,000,000 2,200,000 1,500,000

    Retained Earnings 420,000 552,000 1,297,000

    Earnings 0 0 0

    Total Capital 3,420,000 2,752,000 2,797,000

    Total Capital and Liabilities 3,680,000 2,952,000 2,917,000

    Other Inputs

    Payment Days 30 30 30

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    Section VII: Critical Risks

    A.Potential problemsThe PESTEL Analysis

    The macro environment includes all relevant focus outside a companys boundaries relevant

    in the sense that they are important enough to have brought on the decision. An industry

    ultimately makes about its business model and strategy.

    Why many forces in the micro environment are beyond a companys sphere of influence?

    Companys strategy may be needed for answer it. Micro environment includes all general

    force that do not directly touch on the short run activities of the organization but that

    can and often does, indulgence itsalso ran decisions.

    1.Political Factors

    The Government of India (GOI) has been working to develop the Diamond industry in

    India through several initiatives but under the purview of Diamond industry. The main

    political factors are as follows.

    Excise duty: In the budget of year 2008-09 government reduce excise duty from 10%to 5% on cut and polished diamond units.

    Marketing and control orders: Import of rough diamonds controlled by the Jewelryexport Promotion Councils.The Council provides market information to its members

    regarding foreign trade inquiries, trade and tariff regulations, rates of import duties,

    and information about Diamond fairs and exhibitions. FDI approval: India is now the third most favored destination for Foreign Direct

    Investment (FDI), Government of India may permits 49% of FDI in the Diamond

    industry. FDI of 2 billion are invested in terms of working capital in the industry.

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    Trade Policy for Diamond

    Replenishment Licenses:

    The exporters of gem and Diamond products are entitled for REP license as per rates

    indicated in the Handbook of Procedures. Such licenses are transferable.

    Diamond Impress License:

    Diamond Impress Licenses are issued in advance for import of rough diamonds and for

    export of cut and polished diamonds. These licenses or the materials imported against them

    may be freely transferred after the export obligation has been fulfilled.

    Bulk Licenses for Rough Diamonds

    Bulk licenses for rough diamonds are allowed to any exporter whose annual average f.o.b.

    value of exports of cut and polished diamonds during the preceding three licensing years was

    not less than 75 crores and iv) any overseas Company with its branch office in India whose

    annual turnover in diamond during the preceding three licensing years is not less than 150

    crores.

    Import of raw material (rough diamonds) is highly affected by war and global marketconditions.

    Fund contribution: As per current scenario to ease the liquidity problem in diamondindustry the task force constituted by RBI.

    Task Force may propose asking banks to finance diamond manufacturers especially

    small and medium ones against their stock of polished diamonds.

    2. Economic factors

    Per capita consumption: Per capita consumption power of customers may highly affect

    diamond jewelry purchase. India`s per capita income is likely to grow more than double over

    the last seven years, to Rs 38,084 in the current fiscal, reflecting improvement in the living

    standards of the average Indian.

    Per capita income, according to the advance estimates for national income is expectedto grow by 14% during the current fiscal.

    However, after discounting for inflation, per capita income is expected to rise to Rs25,661 representing an increase of 5.6%.

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    3. Social factors

    The main social factors of the organization, which are deals as the business organization

    are as follows.

    Emergence of retail org. makes people aware about diamond as a luxury product or aninvestment option.

    Emergence of substitute: Diamond Diamond is preferred by consumers with increasein the price gold.

    Changing consumer preferences: with the increase in standard of living consumerpreference change from gold Diamond to diamond Diamond, its also considered for

    status symbol.

    4. Technological factors

    The main technological are as follows.

    As diamond industry try to moving up in to the value chain they are focusing more onthey use high end equipments.

    Technology solutions are also available for production control, supply chain andinventory management in the Diamond industry.

    The Special Economic Zones and Diamond Parks developed in various states offer

    technology-enabled environments that are conductive to growth and quality production.

    5. Environment Factors

    This section draws on literature relating to the general environmental impacts associated with

    ASM and related processing activities, and where availablespecific information relating

    to the production of gemstones. In relation to environmental impacts of ASM and gemstone

    ASM in particular, the situation in each country varies according to the type of gemstones

    being exploited, the social and natural environment of the area and cultural and

    organizational aspects of the mining operation itself.

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    Exploration Underground Extraction Surface Extraction River Dredging

    Due to the unique geological nature of gemstone deposits, whereby mineralization is

    localized in small pockets, processing of mined gemstones differs from one gem to another.

    Generally, however, the processing of gemstones that occur as distinct crystals consists of

    hand sorting with the aid of the visual characteristics of the gems (fluorescence, shine, color).

    Typically, no equipment is used in this process. Normally, such pieces recovered during

    hand-sorting in the pits and trenches still need

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    6. Legal Factors

    Trade Facilitator: The Council undertakes direct promotional activities likeorganising joint participation in international Diamond shows, sending and hosting

    trade delegations.

    Advisory Role: A crucial area of activity of the Council has also been aiding betterinteraction and understanding between the trade and the government.

    Nodal Agency for Kimberly Process Certification Scheme: GJEPC has beenappointed as the Nodal Agency in India under the Kimberly Process CertificationScheme.

    Training and Research: The Gems & Diamond Export Promotion Council runs anumber of institutions that provide regular and part-time training in all aspects of

    manufacture and design in Mumbai, Delhi, Surat and Jaipur.

    Boosting Exports: Among the promotional activities GJEPC undertakes for thesector is the organising of joint participation of member - exporters in some importantinternational exhibitions and puts up promotional stalls in othe

    B. Obstacles and risksThreats from close substitute:

    As entrance of Synthetic diamond which is close substitute of real diamond leads to

    threats for Indian diamond industry.

    China, Sri Lanka and Thailands entry in small diamond segment Infrastructural bottlenecks, frequent changes in ex-im policies, irregular supply of

    gold.

    Over dependence on single-channel supply chain. Decisions of De Beers and Argylesterms for renewing their supply contract.

    High domestic interest rates compared to elsewhere:The overall lending rate in Indian financial market is too high with comparison to

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    financial Market of other countries so it affects the overall investment of country along

    with the investment in diamond.

    Small firms lacking technological/ export information expertise:

    As small firm not have so much capital fund to invest in technology and research and

    development because of this they havent get benefit of technological advancement.

    Low productivity compared to labor in china, Thailand and Sri lanka:

    The labours of Indian diamond industry are less productive than the labour of China,

    Thailand, and Srilanka.

    High carring cost:

    As the major raw material requirements need to be imported, companies normally stock

    huge quantities of inventory resulting high inventory carrying costs.

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    Section VIII: Harvest Strategy

    The growth strategy of NIMBARK GEMS will require an expansion of the current divisions

    inside the organization, a restructuring of the company. Without the benefits of the

    restructuring, it is likely that the NIMBARK GEMS business will stagnate. The process of

    restructuring, however, is not without any risk, as the current business practices that had been

    the foundation of the company will have to be slightly adjusted in response to today's retail

    environment.

    There will be two phases of restructuring the company. First, changes will be made in the

    current NIMBARK GEMS location. Second, we must revamp the NIMBARK GEMS brandto build and strengthen customers' "emotional" attachment to it.

    The revised brand messaging will suggest the companys seriousness in increasing its value

    in serving the customers. Some of the characteristics of the new brand will reflect the sense

    of:

    Sophistication Exclusivity Globalization Professionalism Respect Fashionable/Contemporary Youthful Mysticism

    Marketing Strategy

    The concept of e-marketing is similar to a traditional marketing, which is the process of

    planning and executing conception, pricing, promotion, and distribution of ideas, goods, and

    services to create exchanges that satisfy the company's objectives. Marketing does not

    necessarily mean forms of advertising of products, but fully utilizing all of the company's

    resources into getting the customers to buy our products. In this case study, we will explore

    the three marketing strategies for NIMBARK GEMS that are involved in e-commerce

    marketing, including posting and positioning, and traditional marketing, including advertising

    and the combination of all.

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    Section IX: Milestone Schedule

    The milestones program shows the detailed implementation schedule for NIMBARK

    GEMS's expansion in its product portfolio and distribution strategy. Partner himself will lead

    the project in finding potential upscale jewelry stores in the area, and control the budget in

    several strategic areas.

    Deadlines and Milestones

    Milestone Start Date End Date Budget Department

    Website Redesign 20/11/2014 12/2/2015 500 IT

    Annual Marketing Program 16/11/2014 2/1/2015 48,000 Marketing

    Finding Potential Jeweler

    Partner 28/10/2014 6/6/2015 1,200 Business Dvpmnt

    Establish Alliance With

    Internet Vendors 15/12/20014 10/2/2015 1,200 Business Dvpmnt

    Establish RelationshipWith Outsourcing

    Workshops 2/12/2014 12/2/2015 1,200 Business Dvpmnt

    Revamp Logo Design 20/11/2014 6/6/2015 800 Business Dvpmnt

    Establish Relationship

    With Banks For Co

    Branding 22/11/2014 17/1/2015 1,200 Business Dvpmnt

    Upgrade Existing

    Warehouse 2/12/2014 20/3/2015 12,000 Operation

    Update List of New Local

    Jeweler Partners 5/1/2015 1/9/2015 0 IT