Someone said “marriages are made in heaven”.

If that’s true then Internet is the new heaven.

MADE BY: PRADEEP SOLANKI

KARAN ARORAPRADEEP RAJA KANAKANALA

ANKIT LATHRAVI GOYAL

NITISH

ONLINE BHARAT MATRIMONY

It is largest online arranged marriage site(in terms of users) with 15 million (1.5 crore) members registered with profile. It has major share in south Indian market.

It is backed by the Yahoo! corporation so score in terms of reliabliablity and is well established.

They are featured in the Limca Book of Records for the record number of documented marriages online. It has a good conversion ratio to successful marriages!

One distinct feature of Bharat Matrimony is that they have there own physical centres and contact points across 100 cities in Indian and offices in other countries all over the world

IntroductionOnline Matrimony is an organized web

based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners .

Online Matrimony caters to people spread across the globe with the help of internet.

Matrimonial sites are specially popular in India and among Indians settled overseas.

Matrimonial search is the 13th most popular activity on the Internet among 12 million urban users in India.

There are various sites available for providing the online matrimonial services.

The leading ones are shaadi.com, jeevansathi.com, bharat -matrimony.com.

Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website.

25-35 age group forms the largest base of matrimonial users at 40 per cent, followed by the 19-24 age group at 34 per cent.

Idea generationBHARAT MATRIMONY was the first company to

provide online matrimonial services to indians.Mr. Murugavel Janakiraman founder & CEO of

bharat matrimony .comStarted in 1997 BharatMatrimony.com pioneered

online matrimony.It was the first to offer features -Verified

Profiles, Assured Contacts, 15 region specific portals and Mobile Alerts in the online matrimony space.

first matrimonial site to receive the coveted ISO 9000:2001 Certification

Entered the Limca Book of Records.

THE PAST PICTUREMatch making process of Indian system is

complex & based on Caste, Religion, Economic Standard, Job status, age, height, family back ground etc.

Earlier it used to take place by a middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer.

In the last decade the print matrimonial gained an upper hand.

Word of mouth and newspapers were the prime sources for the exchange of information.

THE CHANGED PHASEIts providing a global reach to the bride/groom

seeking parties.It’s self-operative and easy task.With the internet boom in India, the picture of a

marriage broker with a huge diary with tucked-in photographs is slowly phasing out.

A service provider may use registration profiles to filter preferences .

May run several different portals to cater for needs like different languages.

Women franchisees have came into picture, controlling the offline center

• Virtual meetings are possible.• The pinching rejection concept is fading

out.• Information to be disclosed can be well

decided by the parties.

PRESENT SCENARIOIn India organized marriage services

business is worth INR 10 billion.The companies have been pushing their

online presence up in the past few years.Currently BharatMatrimony.com has an

upper hand in the online market with close to 100 centers .

Female membership at these sites steadily increase from 18 through 26 years of age.

BUSINESS MODELBharat Matrimony offers a choice of 15

regional websitesProvides a choice to search brides and

grooms by religion, mother tongue and education.

Most players to opt for clicks-and-bricks hybrid business models

More comprehensive services in the not-too-far-off future