bharathiar university, coimbatore 641 046...

B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A

of 26 SCAA Dt.24.04.2015

BHARATHIAR UNIVERSITY, COIMBATORE 641 046

DEPARTMENT OF EXTENSION AND CAREER GUIDANCE

B.VOC. BUSINESS PROCESS AND DATA ANALYTICS

(For the students admitted from the academic year 2015-16 onwards)

SCHEME OF EXAMINATIONS

Part

Course Title

Lecture / Practical

Hrs

Du

rati

on

H

rs.

EXAMINATION

Cre

dit

s

Lec

ture

Pra

ctic

al

/

Fie

ld W

ork

CIA

Un

i.

Exam

Tota

l

Mark

s

Semester- I

I Language-I : mwptpay; jkpH; 3 - 3 25 75 100 3*

II Communicative English-I 3 - 3 25 75 100 3*

III Core 1: Principles of Management and

Business Organization 6 - 3

25 75 100 6**

III Core 2: Managing Business Processes - I 6 - 3 25 75 100 6**

III Core 3: Finance and Accounting for

Business Process Services - I 6 - 3

25 75 100 6**

III Allied 1: Mathematics for Management - I 4 - 3

25 75 100 4*

IV Environmental Studies # 2 2 - 50 50 2*

Total Credits 30 30

Semester –II

I Language-II: Clfj; jkpH; 3 - 3 25 75 100 3*

II Communicative English-II 3 - 3 25 75 100 3*

III Core 4: Managing Business Processes – II 6 - 3 25 75 100 6**

III Core 5: Retail Environment 6 - 3 25 75 100 6**

III Core 6: Finance and Accounting for

Business Process Services- II 6

- 3 25 75 100 6**

III Allied 2: Mathematics for management – II 4

- 3 25 75 100 4*

IV Value Education – Human Rights # 2 2 - 50 50 2*

Total Credits 30 30

Semester-III

III Core 7: Customer Relationship

Management

3 - 3 25 75 100 3*

III Core 8: Management Information System 6 - 3 25 75 100 6**

III Core 9: Capital Marketing and Business

Process Services

4 - 3 25 75 100 4**

III Core 10: Computational Finance I -

Practical

4 - 3 40 60 100 4**

III Core 11: Business Communication 4 - 3 25 75 100 4*

Core 12: Campus to Corporate 4 3 25 75 100 4**

III AOS 1: Insurance for Business Process

Services– I

3 - 3 25 75 100 3*

IV

Tamil@ / Advanced Tamil# (OR)Non-

major elective -I (Yoga for Human

Excellence)# / Women’s Rights#

2 2

50

50 2*


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/ Constitution India #

Total Credits 30 30

Semester-IV

III Core 13: Services Marketing 3 - 3 25 75 100 3*

III Core 14: Banking for Business Process

Services

6 - 3 25 75 100 6**

III Core 15: Computational Finance II-

Practical

6 - 3 40 60 100 6**

III Core 16: Career Preparation and Talent

Management

3 - 3 25 75 100 3*

III Core 17: Research Methods 6 - 3 25 75 100 6**

III AOS 2: Insurance for Business Process

Services – II

4 - 3 25 75 100 4*

IV Tamil@/Advanced Tamil# (OR)Non-

major elective -II (General Awareness #)

2 1 50 50 2*

Total Credits 30 30

Semester –V

III Core 18: Competency Mapping and

Human Resource Management – BPS

Context

6 - 3 25 75 100 6**

III Core 19: Fundamentals of Business

Analytics

6 - 3 25 75 100 6*

III Core 20: Supply Chain Management 6 - 3 25 75 100 6**

III Core 21: Promotional Management 6 - 3 25 75 100 6**

III AOS 3: Business Ethics and Corporate

Social Responsibility

6 - 3 25 75 100 6*

Total Credits 30 30

Semester-VI

III Core 22: Relational Database Management

System

6 - 3 25 75 100 6*

III Core 23: Business Intelligence and Logical

Analytics

6 - 3 25 75 100 6**

III Core 24: International Business

Environment

6 - 3 25 75 100 6**

III AOS 4: Entrepreneurship Development

and Project Management

6 - 3 25 75 100 6*

III Project and Viva Voce ^ 6 - - - - 100 6**

Total Credits 30 30

Grand Total Credits for Three years 3700 180

*General Component – 12 Credits

** Skill Component - 18 Credits

$ Includes 25/40% continuous internal assessment marks for theory and practical papers

respectively.

@ No University Examinations. Only Continuous Internal Assessment (CIA)

# No Continuous Internal Assessment (CIA). Only University Examinations.

^ For Project Report 80% Marks & Viva-voce 20% Marks


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SEMESTER I

TAMIL FOR SCIENCE

myF 1 mwptpay; jkpH;

mwptpay; jkpH; tpsf;fk; - nyf;fpaj; jkpGf;Fk; mwptpay;

jkpGf;Fk; cs;s BtWghL – mwptpay; jkpHpd; Bjit – Behf;fk; - gad;ghL

myF 2 mwptpay; fiyr;brhy;yhf;fk;

mwptpay; fiyr;brhy;yhf;fk; - fiyr;brhy;yhf;fk; - gad;ghL

– fiyr;brhy;yhf;f Kiwfs; - vjph;bfhs;Sk; rpf;fy;fs; - jPh;t[fs;.

myF 3 mwptpay; bkhHpeil

mwptpay; bkhHpeil – vspikahf;fk; - g[Jikahf;fk; -

epiyBgwhf;fk; - vGj;JUthf;fk; - mwptpay; bkhHpg; gad;ghL –

bkhHpg;gad;ghL – bfhs;iffs; - Bfhl;ghLfs; - eilKiwg;gLj;Jjy;.

myF : 4 mwptpay; ciuf;Bfhit

ciuf;Bfhit tpsf;fk; - ciuf;Bfhit tiffs; - mwptpay;

ciuf;Bfhit tifg;ghL – mwptpay; ciuf;Bfhit – nd;iwa Bjita[k;

epiya[k;.

myF :5 mwptpay; ghlkhf;fk;

mwptpay; ghlA;fis cUthf;Fjy; - filgpof;f Btz;oa

bewpKiwfs; - mwptpay; ghlkhf;fj;jpy; vGk; rpf;fy;fs; (Btjpapay;,

jhtutpay;, naw;gpay;, caphpay; Bghd;w gphpt[fspy;) – jPh;t[fs; - rpy

ghpe;Jiufs;.

ghh;it Ehy;fs;

1.FHe;ijrhkp th.br. - mwptpay; jkpH;

2.fUzhfud; fp.(gjp) - mwptpay; cUthf;fj; jkpH;

3.gj;kehgd; (gjp) - mwptpay; jkpH;

4.nuhjh bry;yg;gd; - fiyr;brhy;yhf;fk;

5.Bltpl; gpughfh; g. - jkpHpy; mwptpay; ghlkhf;fk;


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Communicative English – I

Unit I

Linguistic Communication – Communication – pattern and barriers of communication – layout

of letter

Unit II

Personal Appearance – Posture – Gestures - Facial Expression - Eye contact - Space

Distancing

Unit III

Face to Face Conversation - Telephonic Conversation – Interviews – Instruction - Dictation

Unit IV

Importance of Professional Writing - Features of Written Communication - Choice of Words

and Phrases

Unit V

Types of Discussion Groups – speech - Regulation Speech – characteristics of good speech -

Conduction Seminars - Organising Conferences - Evaluating Oral Presentation

BOOK REFERENCE:

Dr. A. Vimala, Career Preparation and Talent Management, Oviya Publication, Coimbatore

CORE 1: PRINCIPLES OF MANAGEMENT AND BUSINESS ORGANIZATION

UNIT – 1

Management: Meaning – Process of Managing – Features – Management as an art or a science

or a profession – Scientific Management – Principles and Functions of Management.

UNIT –2

Planning: Definition – Nature and Characteristics of Planning – Importance – Types of Plans –

Planning process – Limitations.

Organising: Meaning – Principles and Types of Organisation – Delegation of Authority –

Decentralization – Organisation Charts.

UNIT – 3

.Staffing-meaning-nature-need- importance of staffing- functions of staffing-recruitment—

meaning and sources of recruitment-selection-meaning and importance-stages in selection

process-pre-requisites of effective test-kinds of interview-principles and process of interview

UNIT – 4

Communication-Meaning-purpose-objectives of communication-communication process-

media and types-problems of communication-methods of overcoming barriers in

communication-characteristics and principles of effective communication


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UNIT – 5

Controlling: Definition – Characteristics of control – Steps in controlling – Effective control –

Control Techniques. Co-ordination: Definition – Features and Benefits of co-ordination –

Techniques of effective co-ordination

TEXT BOOKS:

1. R.N. Gupta, 2005, Principles of Management, S.Chand & Company Limited.

2. Dinkar Pagare, 2004, Principles of Management, Sultan Chand & Sons.

CORE 2 - MANAGING BUSINESS PROCESSES - I

UNIT I PROCESS MANAGEMENT

Process management- Definition-Identification of Business Process-Core Vs Support

Processes-components of Process Management-Understanding Internal/External Customer and

End User requirements.

UNIT II PROCESS MANAGEMENT IN BPO

Process management in BPO – Role of BPO in Process Management- Typical Business

Processes outsourced - Operating Models-BPO-Lifecycle

UNIT III PROCESS MAPPING TECHNIQUES

Process mapping techniques -SIPOC-Swim lane diagram-Process Mapping Tools

UNIT IV QUALITY MANAGEMENT

Quality management - Introduction-Transaction monitoring -Quality assurance methods

UNIT V DELIVERY MANAGEMENT

Delivery management-Customer Management - Knowledge Management-capacity planning-

people management-transition management - finance management

TEXT BOOKS: Fundamentals of Business Process- TCS MATERIALS

CORE 3 - FINANCE AND ACCOUNTING FOR BUSINESS PROCESS SERVICES – I

Unit –I

Overview of accounting-meaning- objectives- concepts- classification of accounts- accounting

cycle- voucher

Unit II

Outsourcing need and current trends- BPO areas- horizontal and business verticals-BPO

industry- Future of BPO

Unit III

Supply chain- Decision process- Activities – e-procurement-SIPOC-SCOR model


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Unit-IV

Accounts payable- vendor master-invoice and payment processing-vendor reconciliation-Role

of technology in accounts payable

Unit-V

Accounts receivable-Sub categories-credit management-sales order management-Billing and

revenue recognition-collection procedures-cash application-reconciliation and reporting

TEXT BOOKS: Finance and Accounting for BPS- TCS MATERIALS

ALLIED 1 – MATHEMATICS FOR MANAGEMENT - I

UNIT - I

Sets and set operation - Venn Diagrams - Elements of Co-ordinate system. Matrices,

Fundamental ideas about matrices and their operational rules – Matrix multiplication -

Inversion of square matrices of not more than 3rd order- solving system of simultaneous liner

equations.

UNIT-II

Mathematics of Finance and series simple and compound interest - Arithmetic progression -

Geometric progression (Simple problems only).

UNIT-III

Meaning and Definitions of Statistics - Scope and Limitations. Statistical enquiries - Scope of

the problem - Methods to be employed types of enquiries - Presentation of data by

Diagrammatic and Graphical Method - Formation of Frequency Distribution.

UNIT-IV

Measures of Central tendency - Arithmetic Mean, Median, Mode, Geometric and Harmonic

mean, Measures of variation and standard, mean and quartile deviations - Skew ness and

Kurtosis Lorenz curve, Simple Correlation - Scatter diagram - Karl Pearson’s Co-efficient of

correlation – Rank correlation - Regression lines.

UNIT-V

Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations - Index

number – Unweighted indices - Consumers price and cost of living indices. * Questions in

theory and problems carry 30% and 70% marks respectively

REFERENCE BOOKS 1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical

Methods

2. Gupta S.P. - Statistical Methods

3. Navaneethan P. - Business Mathematics

4. Statistics - R.S.N. Pillai, Mrs. Bhagavathi

5. P.R. Vittal - Business Mathematics and Statistics


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SEMESTER II

Clfj;; jkpH;

myF:1

jfty; bjhlh;g[ - tpsf;fk; - jfty; bjhlh;gpd; gz;g[fs; - jfty; bjhlh;g[

tiffs; - ClfA;fs; - Clf tiffs;

myF:2

njHpay; - tpsf;fk; - njHpay; tiffs; -bra;jp – bra;jp tiffs; - njHpay;

gzpfs; - gad;ghL – cj;jpfs;

myF:3

thbdhyp epfH;r;rpfs; mfpy ne;jpa thbdhyp – gz;giy – ehlfk; - ciu

– Bgr;R – fye;Jiuahly; - Bgl;o – nir epfH;r;rp

myF : 4

bjhiyf;fhl;rp – bghjpifj; bjhiyf;fhl;rp – jdpahh; miythpirfs; -

epfH;r;rpfs; - fy;tp – Btshz;ik – bjhHpyhsh; eyk; - bgz;fSf;fhd

epfH;r;rpfs; - FHe;ijfs; epfH;r;rp – ehlfk; tpsk;guA;fs;

myF: 5

jpiug;glg; bghUz;ikfs; cj;jpfs; - niza js njH;fs; - Clfg;

gad;ghl;od; epiw Fiwfs;

ghlEhy;fs; :

1.r.N!;tud; - jfty; bjhlh;g[k; bewpKiwfSk;, rhujh gjpg;gfk;,

brd;id-4, Kjw;gjpg;g[- 2012

2.r.N!;tud; - nuh.rghgjp – njHpay; Xh; mwpKfk;, rhujh gjpg;gfk;,

brd;id -14, Kjw;gjpg;g[ 2009

ghh;itEhy; : njHpay; fiy – k.gh.FUrhkp

Paper II- Communicative English – II

Unit – I

Sentence Structure and Length - Paragraph Structure and Length - Final Draft

Unit II

Punctuation – Capitalisation – Abbreviation – Numerals – Copy Editing – Words Commonly misspelt

Unit III

Correspondents - Social Correspondence - types – structure and quality - Purposes


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Unit IV

Notices – Agenda – Minutes – Examples – Handbooks – Manuals

Unit V

Research Papers – Articles – Advertising - Types of Aids and Their Use

CORE 4 - MANAGING BUSINESS PROCESSES-II

UNIT I PROBLEM SOLVING TECHNIQUES Problem solving steps -7QC tools-Why Why analysis - Failure Mode and Effects Analysis (FMEA)

UNIT II PROCESS IMPROVEMENTS – SIX SIGMA Meaning of Six sigma-history-application of six sigma-variation measures (mean, median,

mode)-level of performance-characteristics of Normal distribution-CTQ-six sigma approaches-

DMAIC/DFSSS.

UNIT III PROCESS IMPROVEMENTS – SIX SIGMA

Six sigma Organization- six sigma project methodology (with description of activities done in

each phase) – define-measure-analyse-improve-control.

UNIT IV PROCESS IMPROVEMENTS (LEAN METHODOLOGY) Process improvements- Introduction to lean - lean Principles-Types of Waste-Kaizen- LEAN tools

UNIT V RISK MANAGEMENT Risk Management- Introduction to risk management–Risk factors-types of risks- fraud

management-business continuity plan –Identity management

TEXT BOOKS: Fundamentals of Business Process TCS MATERIALS

CORE 5 - RETAIL ENVIRONMENT

UNIT - I

Retail: Meaning- Functions- Characteristics of a Retailing- Reasons for Studying Retailing-

Marketing- types of retailing- Marketing Concepts applied to Retailing – Retailing as a Career-

Trends in Retailing. Typical Day to day life cycle of Store Operations and Merchandising

UNIT - II

Retail Formats- functions of retail formats-Retail Value Stream - Life cycle and phases in

growth of retail market- Business models in retail- Other retail models- -Rural retailing-

consumerism and ethics in retailing-corporate social responsibilities in retailing.Evolution of

Multi-Channel Retailing. New Marketing Strategies to address Multi-channel needs.

Collaboration of Multi-channel retail with Brick and Mortar Stores.


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UNIT - III

Retail Market Strategy-Strategic Planning in Retailing-Strategic retail planning process-

Situation Analysis –Objectives- Need for Identifying Consumer Needs- Overall Strategy, Feed

Back and Control- Consumer Decision Making Process. Online Marketing -Social Media

Strategy.

UNIT - IV

Retail in India: Evolution and Size of Retail in India- Drivers of Retail Change in India-

shopping trends in Indian retail market- Challenges in Retail Developments in India-

Environment and Legislation For Retailing, Face of e-Commerce in India, FDI in Retailing.

Difference between Retailing in US Vs India – Potential gains Vs loss, Threats of FDI to

Unorganised Retail

UNIT - V

Global Retail Markets: Strategic Planning Process for Global Retailing- Challenges and threats

of global retailing- U.S Retailers and Foreign Markets. Motives of International Retailing,

International Retail Environment – Socio-Cultural, Economic, Political, Legal, Technological

environment. Retail research and its need-Retail Data-Importance of retail data validation-

Retail research report , Role of BPO and IT in Retail

TEXT BOOK: Swapna Pradhan, Retailing Management, Text and cases, Tata Mc Grawhill,

2009.

REFERENCE BOOKS:

1. Barry Berman and Joel R Evans, Retail Management, A strategic Approach, Prentice

Hall of India, 12th

edition, 2011.

2. James R Ogden,Denise Ogden, Integrated,Retail Management , Biztantra,2005.

3. Gibson G Vedamani , Retail Management ,Functional Principles and Practice , Jaico

Publishing House,4th

edition,2012.

CORE 6 - FINANCE AND ACCOUNTING FOR BUSINESS PROCESS SERVICES - II

Unit I

General Ledger Process-Chart of accounts-Tax accounting-Tax accounting in India and US-

Reporting

Unit II

Emerging trends in F&A technology-ERP-ERP software system-XBRL reporting

Unit III

Accounting standards Board-Key Indian Accounting Standards-India and IFRS-International

financial accounting standards-comparison between Indian/US GAAP and IFRS

Unit IV

F&A control and compliance-Internal controls-SOX act-2002-corporate governance in India-

SAX compliance/ISAE 3402provision-types of SSAE 16-audit engagements-information

security


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Unit V

Operating model of BPS -Cost effectiveness and process efficiency-Phases before process

outsourcing-transaction flows in BPS-SIPOC-ISO standards-CMMI-Role of quality in BPO

REFERENCE BOOK:

Finance and Accounting for BPS - TCS Material

ALLIED 2 – MATHEMATICS FOR MANAGEMENT - II

UNIT - I

Introduction to Operations Research - Meaning - Scope – Models - Limitation. Linear Programming -

Formulation – Application in Management decision making (Graphical method only)

UNIT - II

Transportation (Non- degenerate only) – Assignment problems - Simple Problems only

UNIT - III

Game Theory: Graphical Solution – mx2 and 2xn type. Solving game by Dominance property -

fundamentals - Simple problems only. Replacement problem – Replacement of equipment that

deteriorates gradually (value of money does not change with time)

UNIT - IV

CPM - Principles - Construction of Network for projects – Types of Floats – Slack- crash programme.

UNIT -V

PERT - Time scale analysis - critical path - probability of completion of project - Advantages

and Limitations. Note: Theory and problem shall be distributed at 20% and 80% respectively.

REFERENCE BOOKS

1. Kanti Swarup, Gupta R.K. - Operations Research

2. P.R. Vittal - Operations Research

3. Gupta S.P. - Statistical Methods.

SEMESTER III

CORE 7 - CUSTOMER REALTIONSHIP MANAGEMENT

UNIT- I

Relationship Marketing- Overview, Meaning- Basis of Building Relationships- Customer

Lifetime Value- Conflict Management and Customer Retention.

UNIT- II

CRM- Evolution, Meaning, Definition, Objectives, and Benefits- Relationship between CRM &

Technology- Creating a CRM culture- Building blocks of CRM- CRM Strategies- Types of CRM.


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UNIT- III

Planning CRM Project- General Business Goals and Objectives- Framework of Successful CRM-

CRM: Implementation Steps- Role of CRM and Employees, the HCRM Model, Way Forward.

UNIT- IV

Sales Force Automation (SFA)- Overview, Strategic Advantages, Disadvantages, SFA at

Inception and Today- Call center- Objectives, Classification, Functionality, Developments-

CRM & Data Warehousing- Steps, Information Processing- Data Mining Technology and

Process.

UNIT- V

CRM Marketing Initiatives- What is ECRM? - Levels, ECRM Tools- Difference between

CRM and ECRM- CRM: Opportunities, Challenges and Ways to avoid Pitfalls.

Text Book:

1. Dr. K. Govinda Bhat, Customer Relationship Management, Himalaya Publishing

House, 2010 edition.

Reference Books:

1. S. Shajahan - Relationship Marketing, McGraw Hill,1997, 2.Paul Green Berg –

CRM, Tata McGraw hill, 2002

CORE 8 -MANAGEMENT INFORMATION SYSTEM

UNIT I

MIS – Definition – features – steps in implementation of MIS – need for information –

information system and decision making – MIS as competitive advantage MIS structures

UNIT II

Traditional File Management System – Database Management System – Components – Design

– Conceptual design – ER diagram – Normalisation – Logical design – Hierarchial – Network

– relational Model – Physical design – Distributed database – Object Oriented database –

Client Server architecture.

UNIT – III

System development Life cycle – Prototyping – Rapid application development – System

analysis and design – Steps – Tools – Testing – Post implementation – Evaluation – System

maintenance – System Quality Control.

UNIT – IV

Decision support systems – group decision support systems – Business environment –

Teleconferencing – Features components – Structures – EIS – Artificial intelligence.

UNIT – V

MIS-strategic information systems - MIS for specific functions — production — finance —

personnel —marketing - inventory applications- managing international information systems-

global strategies- managing global systems, challenges


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TEXT BOOKS:

1. L.M.Prasad, Usha Prasad- Management Information Systems, Sultan Chand & Sons,2005

2. Gerald.V. Post, David L Anderson- Management Information System, Tata McGraw Hill - 2002

REFERENCE BOOKS:

1. A.K.Gupta, Management Information System, S.Chand & Company, 2000

2. James O.Brien, Management Information System, Tata McGraw Hill , 2002

3. Kenneth.C.Laudon, Jane.P. Laudon , Management Information System, Prentice Hall

CORE 9 - CAPITAL MARKETS FOR BUSINESS PROCESS SERVICES

Unit I

Investments – Meaning and Importance – Speculators – Factors favourable for Investments-

problems – sources of Investment information.

Unit II

Financial services – Concepts – Objectives – Functions – Characteristics-Financial service

market-Concepts -Constituents-Growth and financial services in India - Problems-Regulatory

framework.

Unit III

Introduction to capital market – Meaning – Importance of capital market-role of capital market

– Regulatory framework for capital market – Types of security – Equity – fixed income and

government securities-OTC Products- Participants in Trade.

Unit IV

New issue market – Instruments of issues-functions – Players in the New issue Market-SEBI

Guidelines of public issue--Recent Trends. Secondary market-Role – Importance-organisation

– listing of securities in stock exchanges-Trading mechanism

-E-Trading.

Unit V

Derivatives – Meaning- Definition-Kinds of Financial Derivatives-Importance of Derivatives-

Types of Derivatives and Features-Forward-Future-Options-SWAP.-

REFERENCE BOOK:

CAPITAL MARKETS FOR BUSINESS PROCESS SERVICES - TCS Material


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CORE 10 - COMPUTATIONAL FINANCE – I - PRACTICAL

Unit I

Preparation of Income Statement. Input: Receipts & Payments, Functions to be used: Data

validation, Audit Toolbar, ‘fx’ – functions, Conditional Formatting, Combo Boxes, Controls,

Scenarios, Goal Seek, Auto Correct. Expected Output: Income Statement

Unit II

Time Value of money, Input: Cash Flows, Functions to be used: FV, NPER, PMT, PV, TYPE,

Expected Output: NPV, IRR, ROI

Unit III

Estimating the share price, Input: Share Prices, Functions to be used: Graph, Trend Setting

Expected Output: Trend

Unit IV Calculation of Risk Adjusted Rate, Input: Share Prices, Functions to be used: CAPM Functions

.Expected Output: Beta value and Trend line

Unit V

Capital Rationing, Input: Cash Flows, Functions to be used: Solver Parameters, Expected

Output: Ranking based on Pay-back period

Note: Practical Classes to be arranged in Computer lab.

Software essential: MS Office Excel

CORE 11 - BUSINESS COMMUNICATION

UNIT-I: Essential and Importance of Business Communication. Methods of ommunication –

Types – Barriers.

UNIT – II Communication through letters – Layout of letters business enquiries – Offers and

Quotations – Orders – Execution of Orders – Cancellation of Orders – Claims – Adjustments

and settlement of accounts – Letters of complaints – Collection letters –Status enquiries.

UNIT – III Bank correspondence – Letter to the editor. Correspondence of company secretary

with share holders and directors – Agenda – Minutes – Preparation.

UNIT – IV Communication through reports: Essentials – Importance – Contents - Reports by

individuals – Committees – Annual report – Application for appointment – reference and

appointment orders.

UNIT - V Internal communication: Short speeches – Memo – Circulars – Notices –

Explanations to superiors – Communication media – Merits of various devices – Intercom,

Telex and Telephone – Fax – Internet


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Books for Reference:

1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Chand & Sons,

New Delhi, 2006.

2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖, R.Chand&Co, New Delhi,

2003.

3. Rodriquez M V, ―Effective Business Communication Concept‖ Vikas Publishing Company

,2003.

CORE 12: CAMPUS TO CORPORATE

UNIT – I Overview of corporate - History of corporate - campus and corporate – distinction - overview

of BPO industry in India and world

UNIT – II

Corporate culture - Corporate etiquette – importance of corporate etiquette in India, UK and

US - Dressing and grooming skills - Workplace etiquette - Business etiquette - Email etiquette

-Telephone and meeting etiquette - Presentation skills - Professional competencies: analytical

thinking - listening skills - time management - team skills - stress management

UNIT III

PC and data skills – MS word – introduction – functions - formatting – graphics – spell cheek

-printing

UNIT IV

Data skills – MS excel – introduction – formatting data – formulas in excel

Introduction to power point – editing and formatting – presentation – animation

UNIT V

Career planning – goal setting – values – understanding the world of work – sectors of

employment - talent management – talent acquisition – SWOT analysis – resume preparation –

Facing group discussion and interview

TEXT BOOKS:

1. Rajendra Pal & Korlahalli, Essentials of Business Communication, Sultan Chand & Sons,

New delhi, 2006

2. Dr. Vimala, A., (2016), Career Preparation and Talent Management, Oviya Publication,

Coimbatore

AOS 1 - INSURANCE FOR BUSINESS PROCESS SERVICES - I

UNIT I - RISK MANAGEMENT

Concept of Risk –Risk Management-Basic Concepts (Hazards, Perils, Assets, etc) – Types of

Risk, Risk identification- Risk evaluation- Risk Avoidance-Fundamentals of Insurance-

Characteristics of a valid contract-Insurance contract –Principles and Practices of an Insurance

Contract-Important terminology Parties in Insurance contract, Concept of premium, concept of

Bonus; Insight into Group Insurance-Group Life Insurance


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UNIT II - LIFE INSURANCE

Insight to Insurance-Important terminologies in a Life Insurance Policy-Parties in a Life

Insurance Policy-Individual life Insurance Plans-Supplementary Benefits – Policy Provisions-

Ownerships rights- Life Insurance Policy Life cycle(New Business & Underwriting, Policy

servicing, Claims, etc); Popular Life Insurance plans in UK & USA.

UNIT III - ANNUITY

Concept of Pension & Annuity-Types of Annuity-Annuity contract Provisions-Annuity; USA -

Fixed Annuity, Fixed Index Annuity, Insurance contract Insurance contract Variable Annuity-

Qualified & Non Qualified Annuity, Pension plan in UK – State, Employer, Individual;

Annuity & Income Drawdown Plan; Group Retirement Plan; Group Pension plan in UK.

UNIT IV - Types of Insurance

(Personal, Commercial, Health, Life, etc)-History of Insurance- Types of Insurance

Companies-Business units in an Insurance company; Insurance Regulators – India, UK, USA;

Reinsurance concept.

UNIT V - RETIREMENT SERVICES

Concept of Retirement Services-Retirement Planning-Asset Allocation and Asset Classes-Life

stages of an Investor-Defined Benefit &Defined Contribution-Individual Retirement

Arrangement in USA-Third Party Administrator for Retirement Services in USA-Life cycle of

Participants in a plan (enrollment contributions)-Categories of pension in UK-DWP & TPR-

Annuity and Income Drawdown Plan.

REFERENCE BOOK:

INSURANCE FOR BUSINESS PROCESS SERVICES - TCS Material

SEMESTER IV

CORE 13 - SERVICES MARKETING

UNIT - I Characteristics of Services – Service classification – Service Marketing – Service Design and

Blue printing.

UNIT - II

Segmentation and target market for services – Positioning of services -Services quality and

measurement.

UNIT - III

Concept of the service product-developing service product-pricing techniques and strategies

UNIT - IV Promotion-tools, mix and campaign planning distribution-Channel for services, Role of

intermediaries franchising.

UNIT - V

Customer care and services, Evaluation of customer dissatisfaction and retention, Services

strategies .


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TEXT BOOK:

1. Helen Woodruffe, Services Marketing, Mc Milan, 1995.

REFERENCE BOOKS:

1.Payne, Essence of Service Marketing, PHI, 1993.

2.R.S.N.Pillai & Bagavathi, Modern Marketing-Principles & Practices, S.Chand & Sons, 2005.

3.K Ramamohana Rao , Services Marketing, Pearson Education, 2000.

4.Philip Kotler, Marketing Management, Prentice Hall, 2005.

CORE 14 - BANKING FOR BUSINESS PROCESS SERVICES

Unit I

Commercial Banks - functions –Central Banking- functions-Credit Control- methods adapted

by Central Bank- State Bank of India- structure and functions: Co-operative Banks in India:

Commercial Banks in rural financing -NABARD- Recent trends in Indian Banking – E-

Banking – Core Banking – Universal Banking – Corporate Banking,

Unit II

Overview of banking-Functions and products of banks-liabilities-deposits-Asset-Loans and

advances-payments-risk management

Customer Service-Data and voice-maintenance disputes and complaints-Metrics management-

productivity-quality SLA tracking and monitoring-pricing methodologies- commonly available

certifications--Risk &control-AMC-KYC info security

Unit III

Retail Banking-account origination-Account servicing-Issue of cheque books-AML/KYC

check-Account conversion-closure-customer correspondence ATM management

Time deposits-Placement, Maintenance Breakage Liquidation-Roll over Booking and Top up-

Payment processing

Retail wealth management-Mutual fund processing-equities- bonds -structured notes corporate

actions-Reconciliation-risk control and information security

Unit IV

Cards- Basics of card- components-types-entities involved-overview on association

Origination-account opening-dispatch delivery card maintenance Payment-concepts

applications-investigation-statement validation-Products on cards-rewards programs

merchandising offers

Unit V

Cards authorization and risk reviews-settlement life cycle- reconciliation-accounting and

interchange settlement-Referral authorization-bank account and payment reconciliation-

GL and ATM reconciliation-Dispute processing and fraud investigation-collections including

data review-Field collection and collection audit

REFERENCE BOOK:

Banking for BPS - TCS Material


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CORE 15 - COMPUTATIONAL FINANCE – II - PRACTICAL

Unit I

Leverage

Input: Various Cost

Functions to be used: Goal Seek

Expected Output: DOL, DFL and DCL; BEP graph

Unit II

Designing Capital Structure

Input: Summarized Income Statement

Functions to be used: Goal Seek

Expected Output: EPS, EPS growth rate.

Unit III Inventory Management

Input: Inventory data

Functions to be used: Scenarios

Expected Output: EOQ, Max level, Min level, Graph.

Unit IV

Credit Policy

Input: Opening and Closing Receivables.

Functions to be used: Min, Max

Expected Output: Aging Schedule

Unit V

Cash flow Estimation

Input: Cash flows

Functions to be used: Auto correct

Expected Output: Cash Budget

Note: Practical Classes to be arranged in Computer lab.

Software essential: MS Office Excel

Text Book:

Bodhanwala.R.J, Financial Management using Excel Spreadsheet, Taxmann

Publication, New Delhi. 3rd Edition, (2010).

CORE 16 - CAREER PREPARATION AND TALENT MANAGEMENT

Unit I

Skill set requirement for Entry level careers in various service sectors like IT, ITES, Private

Education, Banking, Insurance, Logistics, Health services.

Unit II

Career preparation: Assessing relevant education and skills, Self awareness and Personality

types


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Unit III

Aptitude assessment: Analytical, Mental, English and Domain knowledge.

Unit IV

Talent management: Meaning and process, Source and pre-adjustment, Talent acquisition

strategy, key performance indicators.

Unit V

Career development task: Personal values and goals, Career alternatives.

Dr. Vimala, A., (2016), Career Preparation and Talent Management, Oviya Publication,

Coimbatore

CORE 17 - RESEARCH METHODS

UNIT – 1

Research – Definition –Importance – Advantages and Limitations – Research Process-

Problem Identification – Hypothesis: Advantages of Hypothesis – Criteria of a good

Hypothesis – Types of Research Hypothesis.

UNIT - 2

Research Design: Exploratory Research Design – Descriptive Research Design. Sampling –

Sampling Process and Selection – Determination of Sample Size and Sampling errors.

UNIT – 3

Data Collection : Types and Sources of Data – Techniques of Data Collection : Questionnaire

– Interview – Observation. Attitude Measurement and Scaling Techniques – Reliability and

Validity concepts. Data Processing (Editing, Classification and Tabulation).

UNIT – 4

Statistical Measures for Data Analysis: Formulation and Testing of Hypothesis – Z-test, t-test

and Chi-square Test (Simple Problems).

UNIT - 5

Interpretation and Report Writing – Steps in Report Writing – Layout and Types of Report.

Graphical Representation of Results.

TEXT BOOK:

C.R. Kothari - Research Methodology, Wishwa Prakashan, 2008

REFERENCE BOOKS:

1. P.P. Arya and Yesh Pal, Research Methodology in Management (Theory & Case

studies), 2000

2. P. Saravanavel, Research Methodology, Kitab Mahal, 2004.

3. Boyd and Westfall, Marketing Research, AITBS, 2001.


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AOS 2- INSURANCE FOR BUSINESS PROCESS SERVICES – II

UNIT I - INSURANCE GENERIC OVERVIEW

What is Insurance- Purpose and Need of Insurance -The Business of Insurance – Pooling of

Rises & Resources- Contract of Insurance- Condition necessary for a contract- Contractual

Duty – Role of Insurance in Economic Development. I.R.D.A- Regulations Insurance Act,

1938

UNIT II - HEALTH CARE INSUARNCE

Concept of Health care insurance-How Health care insurance workers-Key challenges of

Health Care Industry-Health Care Eco system-Health Care regulations and standards; USA -

HIPAA-Medicare-Medicaid-Individual Health care insurance policies-Managed Care .

UNIT III - PROPERTY AND CASUALTY INSURANCE

Non-Life Insurance Concepts; Hazards,

Perils,Catastrophe,PropertyDamage&BusinessInterruption,Policy,

Exclusions,Indemnity,Deductibles,Retyention,Premiums,Limits,Salvage,Subrogation,etc;

Insurance Providers- Co-Insurance, Reinsurance, Captive Insurance; Underwriting Process-

Policy servicing Process, Claims Process; Property Insurance plans – USA;

UNIT IV - DEPOSIT AND CREDIT INSURANCE

Nature, terms and Conditions, claim recovery etc., public liability insurance; emerging risk

insurance structure and power, function of General Insurance Corporation of India; Deposit

Insurance and Credit Guarantee Corporation.

UNIT V - MARINE INSURANCE

Law relating to marine insurance; scope and nature; types of policy; insurable interest;

disclosure and representation; insured perils; proximity; cause; voyage; warranties;

measurement; subrogation; contribution; under insurance.-

Fire Insurance- The Standard Fire & Special Perils Policy- Terrorism Cover- Special Policies

REFERENCE BOOK

Insurance for Business Process Services, TCS Material

SEMESTER V

CORE 18 - COMPETENCY MAPPING AND HUMAN RESOURCE MANAGEMENT

– BPS CONTEXT

UNIT – 1

(A) Meaning and Definition of HRM – Objectives and Nature of HRM – Functions and

Importance of HRM – Role of HRM.

(B) Job Analysis: Process of Job Analysis – Job Description –Job Specification.


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UNIT - 2

(A)Recruitment: Definition and Objectives of Recruitment – Recruitment Policy –Sources of

Recruitment and Methods of Recruitment. Selection: Definition and Purpose of Selection –

Selection Procedure.

(B) Training and development of Employees – Training Objectives – Need for Training –

Training Methods – Advantages of Training – Performance Appraisal System: Components

and Methods of Performance Appraisal.

UNIT – 3

Individual and Organizational Development: Definition, Objectives and Characteristics of OD

and HRD Intervention. Job Satisfaction: Definition and Factors of Job Satisfaction.

UNIT – 4

Career Planning and Succession Planning. Objectives, Process and Career Counseling –

Advantages and Limitations – Career Development stages. Promotion, Transfer and Demotion

UNIT – 5

Definition of Labour Welfare- Objectives and Scope of Labour Welfare – Principles of Labour

Welfare Programmes- Ethics in HRM- Recent Techniques in HRM.

TEXT BOOK:

Subba Rao. P - Personnel and Human Resource Management (Text and cases), Himalaya

Publishing House, 2004

REFERENCE BOOKS:

1. Udai Pareek & T.Venkateswar Rao - Designing and Managing Human Resource Systems,

Oxford and IBH Publishing Company, 2003

2. T.D.Tiwari & Anuja Thakkar, New Dimensions of HRWisdom Publication, 2005.

3. L.M. Prasad, Human Resource Management, Sultan Chand & sons, 2006.

CORE 19 – FUNDAMENTALS OF BUSINESS ANALYTICS

Unit I

Introduction to the BA Role: Business Analyst – The evolving role of the Business Analyst –

The BA roadmap – different levels of business analysis – The basic rules of Business Analysis

– IT and non-IT change Basic Principles of Business Analysis – Classical Requirements

Engineering and Business Analysis – Tasks performed by Business Analysts. Project

Definition and Scoping: Aspects of a project – The importance of understanding and defining

objectives and scope and identifying stakeholders – Projects phases and deliverables – The role

of the BA across and project lifecycle – Project approaches (and how they affect the BA) –

Waterfall, Agile, Interactive, Incremental.

Unit II

Interviewing and Fact Finding: The user perception of IT and projects – Interview different types

of user and to capture and assimilate information. Requirements Definition: Requirements –

Different techniques for documenting requirements – Types of requirement including Business,

Functional and Non-Functional – The importance of defining requirements at a high and low

level of detail - * The difference between requirements and solutions* - Identifying requirements

– Business Stakeholders to drive out high quality requirements.


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Unit III

Process Modeling: Examines business process modeling – Introduces the industry standard

process modeling technique – BPMN – Diagram leveling (how much detail to show in a

diagram) – Process modeling as a requirements definition tool. Business Analysis Planning &

Monitoring: Plan Business Analysis Approach – Conduct Stakeholder Analysis – Plan

Business Analysis Activities – Plan BA Communication – Plan Requirements Management

Process- Manage Business Analysis Performance.

Unit IV

Data Modeling: Data modeling – Entity relationship diagrams and define attributes.

Elicitation – Prepare for Elicitation – Conduct Elicitation Activity – Document and confirm

Elicitation Results. Ensuring Requirements Quality: Development of Use Cases and scenarios

– Requirements quality criteria.

Unit V

Managing Delivery: Getting to solutions – the role of the BA beyond the requirements definition

phase. Defining detailed requirements – Identifying business impact – Supporting business

implementation. Requirements Engineering Techniques: Production of a Requirements Catalogue

– Requirements Databases and CASE tools – Knowledge Types and Investigative Techniques –

Prototyping – Structured Walkthroughs – Requirements Management.

* Self Study Text Book:

1. Haydn Thomas – Demonoid (2012), Business Analysis Fundamentals, Kalyani Publishers,

reprinted 2012, Fourth edition.

Book for Reference:

1. Thomas Frisendal (1999), Design Thinking Business Analysis: Business Concept Mapping,

Educational Publishing, ISBN: 0324015658.

CORE 20 - SUPPLY CHAIN MANAGEMENT

UNIT-I

Supply Chain Management (SCM) – Meaning and Definition- Objectives – Importance of

SCM- Scope of SCM- Types of SCM- Major drivers of SCM- Supply chain as a profession-

Need for SCM in market today-Supply chain strategy.

UNIT-II

Demand Management-Basic concepts-supplier Management-Basic concepts-Operation

Management in SCM- Basic principles- Lean Manufacturing and SCM- Concepts-Benefits of

Lean Manufacturing-Elements. Mass Customization-Characteristics-Drivels-Levels-

characteristics-Methods- SCM and Mass customization-Outsourcing-Core competencies-

working models.

UNIT-III

Procurement Management in SCM- Introduction-Purchasing cycle- types – Inventory models-

EOQ model-Inventory terminology- Inventory Management- Inventory counting system. JIT-

Elements- Benefits-Vendor Management.


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UNIT-IV

Logistics Management- History and Evolution- Elements-Distribution of Management-

Distribution strategies-Transportation Management- Participants in transportation- modes of

Transportation-decision factors and transport documentation- Fleet management- process-

factors- Inter model transportation- containerization- Warehousing-Types- Warehouse

Management System (WMS)-Packaging-3PL-4PL-Reverse Logistics.

UNIT-V

Information Technology for SCM- concepts- IT applications in SCM- Benefits of Integrated

SCM tools- Role of Internet in SCM- Green Logistics-Data Mining and Data Warehouse.

TEXT BOOK:D.K. Agarwal, Logistics and supply chain management, Macmillan India Ltd,

2003.

REFERENCE BOOKS:

1. David Simchi Levi, Philip Kaminsky and Edith Simchi Levi ,Managing the supply chain

,The Definite guide, Tata Mcgraw Hill, 2004.

2. Burt, Dobler and Starling , World Class Supply Management , The Key to SCM, Tata

McGraw Hill, 11th

edition, 2003.

3. G. Raghuram, N. Rangaraj, Logistics and supply chain management, Macmillan India

Ltd,2010.Donald Bowersox, David Closs, M. Bixby Cooper, Supply Chain Logistics

Management, Mc Graw Hill, 2012

CORE 21 - PROMOTIONAL MANAGEMENT

UNIT – I

Advertising: Meaning – Importance – Objectives – Media: Print Media, Electronic Media,

Outdoor Media, Point of Purchase and Internet (Medium of the New Millennium), Cinema–

Exhibitions, Trade fair – Transportation advertising.

UNIT – II

Advertising Agencies: Features and Functions of Advertising Agencies – Selection of an

Advertising Agency. Advertising Budget - Advertising Appeal: Essentials of Good Appeal –

Classifications of Advertising Appeals. Ethics in Advertising.

UNIT –III

Advertising Layout – Functions –Types Layout – Advertising Campaign – Steps in Campaign

Planning – Measurement of Advertising Effectiveness: Pre – Concurrent and Post testing.

UNIT – IV

Sales Promotion: Meaning – Methods – Promotional Strategy –Advertising Technique of Sales

Promotion – Consumer and Dealer Promotion – After Sales service – Warranty – Guarantee –

Personal selling – Objectives – Process of Personal Selling – Salesmanship – Types of

Salesmen.

UNIT – V

Sales Force Management – Importance – Sales Force decision – Sales Force size – Training ,

Methods and Motivating Salesmen – Fixing sales territories – Quota – Evaluation.


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TEXT BOOKS:

1. P. Saravanavel & S. Sumathi - Advertising & Salesmanship, Margham Publications, 2006.

2. C.N. Sontakki, Advertising, Kalyani Publishers, 2006.

REFERENCE BOOKS:

1. Chunawalla, Kumar, Sethia Subramanian & Suchak, Advertising – Theory & Practice,

Himalaya Publishing House, 2002.

2. George E. Belch & Michael A Belch, Advertising & Promotion, Tata Mc Graw Hill

Publishing Company, 2004.

AOS 3 - BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

UNIT I

Ethics – Meaning, Definition, Objectives, Sources, Types – Ethics and business – Need,

Importance, Nature, Scope and Objectives – Myths about business ethics – Ethics and the

organization – Running an ethical business.

UNIT II

Ethics in marketing: Ethics in areas of advertising, new product pricing, product packaging

and labeling, personal selling, international marketing, supply chain management – criticism of

ethics in marketing – Ethics in ;retail business.

UNIT III

Ethics in HRM: Privacy issues – psychological expectation model – Restricting and layoffs –

wages empowerment of the weakest and uniquest – Advancement of women in the workforce

– Human quality development – Sexual harassment – Discrimination – Whistle Blowing vs

Organizational loyalty – Employer rights and responsibilities

UNIT IV

Ethics in production and operations management – Ethics in finance

Specific laws that affect retailers.

UNIT V

Ethics in global business – Ethical international decision – Making methods – Corporate

responsibility and the environment

TEXT BOOKS:

Business Ethics- Text and cases – C S V Murthy, Himalaya publishing house, 2nd

edition, 2006.

REFERENCE BOOKS:

1.Business ethics – A stakeholder and issues management approach – Joseph W Weiss,

Thomson (South-Western), 3rd

edition, 2003.

2.Retailing management – Text and cases – Swapna Pradhan, Tata McGraw Hill, 2nd

edition, 2004.


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SEMESTER VI

CORE 22 – RELATONAL DATABASE MANAGEMENT SYSTEM

Unit I

Database system architecture – Database system – Definition, Purpose, View of Data:

Operational Data, Data abstraction and data independence, Instance and Schema – Architecture

for a database system – Data Models (Relational Approach, Hierarchical approach, Network

approach).

Unit II

Entity Relationship model – Basic Concepts: Keys, Entities and Attributes – Relationships: one

to one, many to may, one to many – DDL.

Unit III

Data manipulation languages – Insert, select, delete, update tables, view-defining and

manipulating view, access control in SQL – Transaction Control – Embedded SQL – Cursors.

Unit IV

Relational Database concepts – Relational database management system – Definition of

Relation. Relational Algebra: Relational Operations – Set operations on Relations. Queries –

Join Operations.

Unit V

Normalization process – Introduction – Functional Dependency -1, NF – 2, NF – 3, NF –

Boyce-code NF. Normalizing the model – (Table Instance Charts)

* *Self study Text Book

Madhulika Jain & Vineeta Pillai, 2008, Introduction to Database Management, BPB

Publications, New Delhi.

Books for Reference

1. Abraham Silberschatz Henry F. Korth and S. Sndharshan, 2009, Database System Concepts,

Tata McGraw Hill, New Delhi.

2. Ramon A. Mata and Pauline K. Cushman, 2009, Fundamentals of Relational Databases, Tata

McGraw Hill, New Delhi.

CORE 23 – BUSINESS INTELLIGENCE AND LOGICAL ANALYTICS

UNIT I

Introduction to Business Intelligence: Framework for Business Intelligence – Intelligence Creation –

Transaction Processing Versus Analytic Processing – Major Tools and Techniques of BI.

UNIT II

Data Warehousing – Data Warehousing Definition – Process – Architecture – Data Integration –

Data Warehouse Development – Data Warehousing Implementation – Real Time Data

Warehousing – Data Warehouse Administration, Security Issues and Future Trends.


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UNIT III

Business Performance Management – Strategize – Plan – Monitor – Performance Measurement

– BPM Methodologies – Performance Dashboards and Scorecards.

UNIT IV

Data Mining for Business Intelligence – Concepts and Definition – Applications – Process –

Methods – Artificial Neural Networks – Data Mining Software Tools. Text and Web Mining –

Concepts – Natural Language Processing – Text Mining Applications – Process – Tools – Web

Mining Overview – Web Content Mining and Web structure – Web usage Mining.

UNIT V

Business Intelligence Implementation : Integration and Emerging Trends – Implement BI – BI

and Integration – Connecting BI systems to Databases and other enterprise systems – On –

Demand BI – Issues of Legality, Privacy and Ethics – Emerging Topics in BI.

Text Book:

Efraim Turban et al., 2012, Business Intelligence A Managerial Approach, Pearson

Publications

Galit Shmueli et al., 2011, Data Mining for Business Intelligence, Wiley Publication

CORE 24 - INTERNATIONAL BUSINESS ENVIRONMENT

UNIT – I

Environmental adjustment needs – Analyzing the international marketing environment – Vital

importance of continuous monitoring, adopting to the changing environment.

UNIT – II The national physical endowment – Topography – Climate – The nature of Economic activity

– Rostow’s view. Infrastructure – Transportation. Energy – communication – Urbanisation –

Tax structure, Inflation foreign investment.

UNIT – III Cultural environment: Material culture – language – Aesthetics – design, colour, music, brand names

– educational – religious – Attitudes and values – Eastern Vs Western Culture.

UNIT – IV Legal environment – Bases for legal system – Jurisdictation International Legal disputes –

International dispute resolution crime, Corruption and law – Commercial law within countries

– Impact on International law on Business of human Rights.

UNIT – V Fundamentals of environmental protection and economics – Environmental problems, air,

water pollution – forests – land use – Environmental policy : Basic approach – Regulation –

Distributive effects – International policy – India’s policy and the relevant constitutional

provisions – law of environment – protection in India.


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TEXT BOOK:

1. International Marketing : Onkvist & Shaw

2. International Marketing : Philip R. Careora

3. Environmental Economics : M. Karpagam

4. Environmental Pollution : Katyal, Timmy & Satake.

AOS 4 - ENTREPRENEURSHIP DEVELOPMENT AND PROJECT MANAGEMENT

UNIT I Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship -

Entrepreneur - Role of entrepreneurship in economic development.

UNIT II Factors affecting Entrepreneur growth - economic – non-economic. Entrepreneurship

development programmes - need - objectives – course contents - phases - evaluation.

Institutional support to Entrepreneurs.

UNIT III Project Management: Meaning of project - concepts - categories - project life cycle phases -

characteristics of a project – project manager - role and responsibilities of project manager.

UNIT IV

Project identification - selection - project formulation – contents of a project report - planning

commission guidelines for formulating a project - specimen of a project report.

UNIT V Source of finance for a project - Institutional finance supporting projects project evaluation -

objectives - types - methods.

TEXT BOOK

1. Entrepreneurial Development: S.S.Khanka

2. Entrepreneurial Development: C.B.Gupta & N.P. Srinivasan

3. Project Management : S.Choudhury

4. Project Management : Denis Lock

bharathiar university, coimbatore 641 046...

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