bharti airtel unveiled its new logo

8/8/2019 Bharti AirTel Unveiled Its New Logo

http://slidepdf.com/reader/full/bharti-airtel-unveiled-its-new-logo 1/4

Bharti AirTel, the biggest telecom company in India, has unveiled its new logo.

It is the first step in their plan to adopt a new international identity. They are expected tospend around 300 crores rupees in the whole process.

According to their website:

³Our new international identity has been specially crafted to appeal to a more dynamic &demanding audience. At the same time, it retains the core elements of what has made our brand a market leader.´

³Our unique symbol is an interpretation of the µA¶ in Airtel. The curved shape and thegentle highlights on the red color make it warm and inviting, almost as if it were a livingobject.´

From the consumer¶s perspective I don¶t think anything would change. Same lazy

customer care support, same network congestions, same call drops, high call rates andeverything else too.

It is definitely okay to rebrand, but we would urge AirTel to spend some amount of money and most importantly time to rebrand and rework on their services. That will bringsmile to their consumer¶s faces.

How do you like this new logo and all new rebranding stuff??

New Logo of Airtel:-

Airtel is going to spend around INR3 billion (USD67 million) on rebranding of itsoperations in Indian market and International Market.next week the new logo will be publish officially it is expected. Airtel has speeded its business in 15 African units.Which is adopted from Kuwait-based Zain Group in June 2010.

For the rebranding of Airtel¶s new logo company will spend Rs. 300 Crores. the newidentity of the brand will be transparent all across India, Shri Lanka, Bangladesh andSeychelles.



New Avatar of Airtel Logo

R eason To change Logo of Airtel:-

Bharti Airtel is a largest mobile service provider company in India, Sri Lanka,Bangladesh and Seychelles. After global acquisition with Zain Telecom (African telecom

company) Airtel felt the need to change its logo. Airtel is going to be a multi billioncompany worldwide. It is expected that the capital µA¶ will be replaced in the Airtel logo.The Red color will be the prominent color in the new logo of Airtel. It is going to changein supervision of advertising agency J Walter Thompson also known as JWT. It is firsttime after 15 years when company is going to change its logo completely.

Airtel Launched New Logo , Bharti Airtel New Logo , Airtel Logo 2010

, Airtel 3G Video .

India¶s largest GSM Mobile service

operator Bharti Airtel today officially announced the launch of its New Global Logo.

The most popular telecom service provider Bharti Airtel has changed its logo andunveiled a new one for new international identity. The company will be spending over Rs. 300 Crores globally to change the brand identity. The new brand identity will beunveiled all across India, Africa, Sri Lanka, Bangladesh, and Seychelles.

Apart from the above announcement, Airtel today demonstrated its capabilities of 3G

services in an event in New Delhi. Sunil Bharti Mittal, Chairman and Managing Director of Bharti Airtel , made the first 3G video call to its brand ambassador Shahrukh Khan from

the Airtel 3G Network.

The Bharti Airtel also plans change the design of its recharge vouchers and publicitymaterials. The Airtel¶s re-branding is done by the agency J Walter Thompson. The change in the brand follows theacquisition of Zain¶s operations in Africa by India¶s Bharti Airtel (BA) in June this year in a $10.7 billion deal.



R elated Searches : Airtel 2010,Airtel logo,Airtel logo

online, Airtel 3g,Airtel new logo,Airtel global logo.

Airtel set to change look with new logoBS Reporters / New Delhi November 18, 2010, 0:37 IST

The country¶s largest mobile service provider Bharti Airtel is all set to overhaul its look and come forth in a new avatar tomorrow.

According to people close to the development, the company is undertaking a mammothmakeover exercise, which will involve unveiling of a new logo and the investment couldrun into hundreds of crores. The re-designed logo would be launched for Indian as well asoverseas operations to bring synergy among the company's business ventures.

Click here to visit SME Buzz

Also Read

Related Stories News Now

- Telenor targets positive Indiacash flow by 2014

- No 3G war, but margin worryremains

- Bharti targets 100 million Africausers in two years

- Spectrum controversy not toaffect telecom growth: Mittal

- Trading desk

- Bharti Airtel: Troubled times

Also Read

Related Stories

News Now

- Markets tumble on Korean jitters

- Zinc futures shed 1.51% on weak overseas trend- Tilaknagar buys Goa distiller

- News Corp to buy education tech co for $360 mn

- Refined soya oil futures soften on profit booking

More



Earlier this year, the company had acquired African operations of Kuwait's Zain Group in15 countries at an enterprise value of $10.7 billion. Bharti had already said it will launchAirtel's brand in Africa around October/November this year.

The acquisition added about 40 million mobile phone users from African countries to

Bharti Airtel's subscriber base of over 130 million. The company has wireless operationsacross 18 countries - India, Sri Lanka, Bangladesh and 15 countries in Africa.

The logo will also feature a swoosh along with the brand name 'airtel'. Red wouldcontinue to be the dominant colour. The whole re-branding exercise is being carried out by J Walter Thompson (JWT). The new logo would also feature on recharge vouchersand publicity materials of the company.

When contacted, Bharti officials did not respond to the query.

Bharti, in 2004, had announced bringing all its services under the flagship Airtel brand.

Mobile, landline and broadband services were brought together under one roof of Airtel.

bharti airtel unveiled its new logo

Documents