bhel company details
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Bharat Heavy Electricals
Limited
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Introduction
BHELs Portfolio
Vision and Mission
Structure of BHEL
Departments of BHEL
Culture of BHEL
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*Established in 1964 one of the largestengineering and manufacturing firm
*16 manufacturing divisions
*2 repair units
*4 regional offices
*8 service centers
*15 regional centers
*150 project sites across India and abroad
*Steam Turbines ( up to 500MW) , steamgenerators (up to 500MW) , Gas turbines (up
to 260MW)
*Annual Profit 2012-13 : Rs 6,485 crore
*Total No. of Employees : 46,2743
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Single Source
for Multiple
Solutions ofInfrastructure &
Industrial
Sectors of the
Economy
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Official goals
*VISION: A global engineering enterprise providing
solutions for a better tomorrow.
*MISSION: Providing sustainable business solutions
in the field of Energy, Industry and
Infrastructure.
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Tall structure*Specialized tasks
*Strict hierarchy, many rules
*Vertical communication and reporting systems
*Centralized decision making
OrganizationHierarchy
Executives
- Chairman, Directors, ED, GM,AGM, Sr. DGM, DGM, Manager,
Engineer
Non Executives
- Workers, Artisans6
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DEPARTMENTS
PRODUCTION
INFORMATIONTECHNOLOGY
MARKETINGHUMAN
RESOURCE
FINANCE
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*Set of norms, values and guiding beliefs, and
understanding that is shared by the members of
the organization and taught to the new members
as the correct way to feel, think and behave.
*Acts as
*Internal Integrator
*External Integrator
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Bureaucratic Culture
Tall Hierarchy
Diff. dept. for financial control, decision mechanism, information
management and reward systems
Promotion, Rewards,
Retirement
Articles over
intranet and BHELmagazines
Seniors are the
decision takers
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StrategyActions a company plans in response to or anticipation of
changes in its external environment.
Structure
Basis for specialization and co-ordination influenced
primarily by strategy and by organization size and
diversity.
Systems
Formal and informal procedures that support the strategy
and structure. (Systems are more powerful than they are
given credit)
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Strength
Strong engineering base
Modern technology
Huge customer base
More than 190 products
Deliver high quality products atcompetitive price
Weakness
Inability to provide to give suppliers
credit, soft loans
Self financing of power projects
Longer delivery cycles compared to
international competitors
Lacks effective marketing infrastructure
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Opportunity
Huge demand of power & growth
Ageing power plants need more
service and spare parts
Cost competitiveness & potentialexport opportunities
Threats
Increased competition domestic
and international companies Foreign competitors rapidly
spending on promotion tactics
Global leaders entry in Market
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Balanced scorecard approach
Customer Satisfaction and retention
Short term & Long term financial performance15
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*Development of futuristic technologies Clean Coal
Technology, Nano Technology, Fuel Cells,
Superconductivity and thin film solar cells etc.
*BHEL's investment in R&D is amongst the largest in the
corporate sector in India (Rs. 1162 Cr. for FY11-12)*Patents and copyrights @ 1 per day (1,786 patents and
copyrights filed)
*Only Indian Public Sector Enterprise figuring in 'The
Global Innovation 1000' of Booz & Co.
*CII-Thompson Reuters Innovation Award 2010 in the 'Hi-
tech Corporate' category
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*CSR Areas Approved by BHEL
Board of Directors
EnvironmentProtection &
EnergyConservation
Education &Promotion of
Talent
HealthManagement
InfrastructuralDevelopment
Adoption ofVillages &
CommunityDevelopment
Adoption of ITIs &Skill Development
InstitutesVocational Training
Disaster/ CalamityManagement
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