bhoja air lines

7/31/2019 Bhoja Air Lines

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Assignment

Of

Brand Management

Bhoja Airlines

Sir. Noor-ul-Mohsin

Muhammad Hassan Bhutta MBE-09-72

MBA (Evening)

6th Semester

INSTITUTE OF MANAGEMENT SCIENCES

BAHAUDDIN ZAKARIYA UNIVERSITY,

MULTAN.


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IntroductionThere are some exploratory factor analysis revealed seven brand satisfaction dimensions which

are tangibles, price, core service, reputation, publicity, word-of-mouth, and employee. A

researcher defined brand as a name, term, sign, symbol, design, or any combination of these

concepts, used to identify the goods and services of a seller. In the Airline service industry, the

brand name is the companys name, unlike having individual branding for tangible products.

Therefore, in the airlines industry, we may sometimes find that the corporate image of the airline

company is the airlines brand. These are some aspects regarding brand positing point of view

that create a positive brand image in the mind of the customers, these are price, core service,

feeling, reputation, employee, word-of-mouth, service cape, publicity, and advertising. And these

factors can be affecting negatively if as a marketer we ignore these aspects.

Bhoja Brand PositioningFrom day one, Bhoja has set out to be an innovative, modern, and customer-oriented provider

of high quality air travel services. Their brand positioning is that of a leading, international and

quality airline serving the global community, but for current scenario they are operating

domestically.

In regards to Bhoja customer segments, Today, air travel is affordable and accessible, and for

Bhoja the whole world is their oyster. All customers are important to Bhoja, and they strive to

provide them with the best possible value for their money, regardless of which class passengers

travel in. However, theyve always considered the frequent business traveler the people who

literally fly to work- as pivotal to our marketing strategy. Bhoja airline is building anoperational and service approach of a truly global provider, delivering high quality service and

boasting one of the industrys youngest and most advanced fleet that is winning it loyal

customers worldwide.

Brand positioning StrategiesThere are some strategies that may be the right ways of doing the things effectively. Some of are

given as follows:


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Deliver an outstanding service for customers at every touch point

They aim to provide the best global connectivity for their customers. They will build their

presence in the top tier global cities, either directly or through our expanding network of airline

partnerships.

Grow their presence in key global cities

Karachi is our home city, the emotional and financial heart of our business. To support this, they

will look to influence government policy decisions, and work with the airport owners on the

continued development of the infrastructure.

Build on their leading position in all over the world

Airline revenue streams will always be the core of our business. They will explore how we can

develop new products and services which exploit our assets and capabilities, and meet the needs

of our core customers and enhance loyalty.

Meet their customers needs and improve margins through new revenue

streams

Long haul premium customers are key to their profitability. They will use their deep

understanding of what is required to be their airline of choice to drive our design choices on

product, network and service. They will also maintain a strong presence in the cargo, economy

and short haul segments, which play a critical supporting role.

Bhoja Action plans:Their business plan is built around their Global Premium Airline strategy, and defines in detail

both what they need to achieve as a business, and how they need to work together. The plan is

structured around five key themes like Colleagues, Customer, Performance, Excellence and

Partnerships:

ColleaguesWhat they do to improve how they work together and how they develop our people so that they

are a high-performing organization.

Customer

What they do to deliver an outstanding experience for all our customers. They will carefully

monitor opportunities to adjust capacity as economic conditions allow, and they anticipate less


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need to reduce flying outside the peak periods. They will ensure structural changes in the cost

base are maintained by keeping controllable costs flat even as business conditions improve.

Performance

They will build on record-breaking levels of operational performance through continuousimprovement of the way we plan and control the operation, including laying the foundations for

improvements to a number of our operational systems.

Excellence

They improve continuously Subject to regulatory approval; they will implement a Joint Business

Agreement with other airline companies to, deliver a range of customer benefits. The agreement

will significantly extend the connections they offer, improve flight schedules, and deliver

enhanced frequent flyer benefits, improved customer service and better disruption management.

Partnerships

They saw huge commitment to the success of PIA and Shaheen Airways right across the

Company, including high levels of volunteering to support the operation through disruption. In

2013/14 they will look to build on this in a number of ways. They will work to boost the

engagement right across the Company, rallying our colleagues with a drive towards ever greater

customer service. They will continue to make targeted investments to improve the way we

manage their talent, with the focus this year on the development of their front-line leaders.


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Apology LetterDear customers,

Bhoja Airlines deeply regrets this most unfortunate incident and expresses their heartfelt

condolences to all the members of the families who have been affected and all efforts are

underway with everything at our disposal. It was a gross oversight for which we accept full

responsibility. To remedy this situation, we have already fixed our original error. We try our best

not to make mistakes, but when they happen, we try our best to fix them.

We hope that this will make amends for the mistakes that were made. Rest assured that your

unfortunate experience has helped us identify a major problem in our current scenario, which has

now been fixed.

If you have any questions about this issue, please contact us at 111-246-247

[email protected] .

And, on behalf of all of us, we are truly sorry!

Sincerely,

Bhoja Airlines
mailto:[email protected]:[email protected]:[email protected]

bhoja air lines

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