I N P R I N T. O N L I N E . I N P E R S O N .

MEDIA KIT // 2020

subprimenews.com

bhphreport.com

Auto Finance News

MEET OUR TEAM

Nick Zulovich Senior Editornzulovich@cherokeemediagroup.com800-608-7500, ext. 137

Steve Leslie Publishersleslie@cherokeemediagroup.com800-608-7500, ext. 156

Jessica Johnson Publisherjjohnson@cherokeemediagroup.com800-608-7500, ext. 144

Bill Zadeits Group Publisherbzadeits@cherokeemediagroup.com800-608-7500, ext. 117

Amanda Dunlap Publisheradunlap@cherokeemediagroup.com800-608-7500, ext. 121

Cherise Klug Media Managercklug@cherokeemediagroup.com800-608-7500, ext. 130

Kelly Tyndall Advertising Coordinatorktyndall@cherokeemediagroup.com800-608-7500, ext. 118

301 Cascade Pointe Lane, Cary, NC 27513 800-608-7500 | 919-674-6020 | 919-674-6027 (FAX)

subprimenews.com // bhphreport.com

Cherokee Media Group (CMG) is the publisher of leading business-to-business media brands for the auto remarketing, auto finance

and used-car industry in the United States and Canada. CMG has delivered news to this industry for over 25 years; reaching franchised

and independent dealers, remarketers, auctions, OEM executives, captives, independent finance companies, banks and more.

CMG also produces a number of conferences that bring together the automotive and auto-finance industries to address the trends

impacting the retail, finance, repossession and wholesale sectors.

IN PRINT. 3

SubPrime Auto Finance News/BHPH Report, a property of Cherokee Media Group, keeps readers informed on best practices, trends and changes in order to remain profitable.

READ BY:PUBLISHED 6 TIMES ANNUALLY DISTRIBUTION OF:

Independent Dealers

Franchised Dealers

BHPH Dealers

Subprime Lenders

Independent Finance Companies

Captives

Banks

Auctions

Service and Ancillary Product Provider

45,000 Desks & Inboxes

20,000 Digital

30,000 Print

4

AD UNIT 1X 3X 6X

Full Page* $6,265 $5,510 $5,185

Spread* $9,400 see ad rep for rates

Junior Page $5,080 $4,430 $4,105

Junior Page Spread $7,620 see ad rep for rates

1/2 Page - Horizontal/Vertical $3,780 $3,345 $3,130

1/2 Page Horizontal Spread** $7,560 see ad rep for rates

1/4 Page - Square/Horizontal/Vertical $2,050 $1,835 $1,725

1/8 Page - Horizontal/Vertical $1,185 $1,075 $970

Front Cover Wrap $17,500 see ad rep for rates

Post-It Note $10,000 see ad rep for rates

Cover Peel $2,500 + full-page ad in same issue

Gatefold $20,000 see ad rep for rates

Print Edition Sponsor $12,500 see ad rep for rates

RATE INFORMATION

» Rates are 4-color

» Back Cover: additional 25%

» All Spreads: additional 25%

» Sequential Pages or Special Placement: additional 25%

» Inside Cover: additional 15%

PRINT ADVERTISING

IN PRINT.4

IN PRINT. 5

FILE SPECIFICATIONS

» CMYK digital artwork, 300 DPI

» High-resolution PDF, TIF, EPS and JPEG files.

» Please include all fonts and graphics if needed.

» If color is critical, a certified color accurate proof can be submitted.

We cannot be responsible for color variations and quality on files submitted not following these guidelines.

* Spreads and full-page ads have an 1/8” (.125”) bleed on each side; live area is 1/4” (.25”) inside trim.

** 1/2-page horizontal spread has a bleed on left, right and bottom

SPREAD*

Trim Size: 20.875” x 12.5”

Bleed Size: 21.125” x 12.75”

FULL PAGE*

Trim Size: 10.4375” x 12.5”

Bleed Size: 10.6875” x 12.75”

1/2 PAGE VERTICAL

4.875” x

11.625”

1/4 PAGE VERTICAL

2.375” x 11.625”

1/8 PAGE VERTICAL

2.375” x 5.75” 1/4 PAGE

SQUARE

4.875” x 5.75”

1/2 PAGE HORIZONTAL SPREAD**

20.875” x 6.1871”

1/2 PAGE HORIZONTAL

9.875” x 5.75”

JUNIOR PAGE

7.375” x 9”

JUNIOR PAGE SPREAD

15.25” x 9”

1/8 PAGE HORIZONTAL

4.875” x 2.75”

1/4 PAGE HORIZONTAL 9.875” x 2.75”

READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS

www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry

1 COVER WRAP

ROUND

1

CAT201800037

Autotrader new version

Cox Automotive

0.125" x 0.25"

4.66" x 12.5"

0.125" x 0.125"

None

None

None

Cyan, Magenta, Yellow, Black

APPROVALS

Creative Director

AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Sam Jones

CC 2017InDesign INITIALS DATE

Job No.

Job Name

Client

Live/Safety

Flat/Trim

Bleed

Folded Size

Gutter

Panel Sizes

Fonts: Chalet (NewYorkNineteenSixty)

3-14-2018 2:12 PMDate

Images: GoTo_background_orange.eps (CMYK; 483 ppi), GoTo_Stacked.ai, Autotrader_GoTo_h_rev.ai, CAT170029_YourGoTo_white.ai, CA-CMYK-Inline_1C-Gray.eps

3-14-2018 2:12 PMFile Saved

Colors

CAT201800037_Autotrader_GO-TO_Ad1_AutoRemarketing_Coverwrap.inddFile Name

FONTS USED WITHIN THIS FILE ARE FOR OUTPUT ONLY BY THE END PRINTER/VENDOR. CHANGES TO COPY MAY REQUIRE FONT LICENSING AND PRINTERS/VENDORS ARE SOLELY RESPONSIBLE FOR ANY LICENSING COSTS REQUIRED.

Christine NotermannPage Artist

NonePrinted At

Nobody’s got you covered

like your

Introducing the completely redesigned Autotrader.

S:4.41"

S:12"

T:4.66"

T:12.5"

B:4.91"

B:12.75"

CAT201800037_Autotrader_GO-TO_Ad1_AutoRemarketing_Coverwrap.indd 1 3/14/18 2:12 PM

1 COVER WRAP

ROUND

1

CAT201800037

Autotrader new version

Cox Automotive

0.125" x 0.25"

4.66" x 12.5"

0.125" x 0.125"

None

None

None

Cyan, Magenta, Yellow, Black

APPROVALS

Creative Director

AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Sam Jones

CC 2017InDesign INITIALS DATE

Job No.

Job Name

Client

Live/Safety

Flat/Trim

Bleed

Folded Size

Gutter

Panel Sizes

Fonts: Chalet (LondonNineteenSixty, NewYor-kNineteenSixty)

3-14-2018 2:12 PMDate

Images: GoTo_background_orange.eps (CMYK; 401 ppi, 402 ppi), Autotrader_GoTo_h_rev.ai, CAT201800037_GettyImages-172376779 RF_COMPwScreen_0314.psd (CMYK; 516 ppi), CA-CMYK-Inline_1C-Gray.eps

3-14-2018 2:12 PMFile Saved

Colors

CAT201800037_Autotrader_GO-TO_Ad1_AutoRemarketing_Coverwrap.inddFile Name

FONTS USED WITHIN THIS FILE ARE FOR OUTPUT ONLY BY THE END PRINTER/VENDOR. CHANGES TO COPY MAY REQUIRE FONT LICENSING AND PRINTERS/VENDORS ARE SOLELY RESPONSIBLE FOR ANY LICENSING COSTS REQUIRED.

Christine NotermannPage Artist

NonePrinted At

© 2018 Cox Automotive, Inc. All Rights Reserved. Autotrader is a registered trademark of TPI Holdings, Inc. used under exclusive license.

Your GO-TO for more leads and engagement.

Your GO-TO for clear-cut sales attribution.

Your GO-TO for accelerating shoppers into signatures.

With over 20 years experience, and an exciting year ahead, nobody has more to offer dealers than Autotrader.

Get going with your GO-TO today.

From search to sold, your GO-TO has got your back.

YourNewGOTO.com

S:4.41"

S:12"

T:4.66"

T:12.5"

B:4.91"

B:12.75"CAT201800037_Autotrader_GO-TO_Ad1_AutoRemarketing_Coverwrap.indd 2 3/14/18 2:13 PM

PREMIUM ADVERTISINGFront Cover Wrap

Outside Flap Specs: 4.66” x 8.8125” .125” bleed on all sides

Outside Cover Wrap Inside Cover Wrap

Inside Flap Specs: 4.66” x 12.5” .125” bleed on all sides

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Cover Page 1

Full-Page Specs: Trim Size: 10.4375” x 12.5”Bleed Size: 10.6875” x 12.75”

Spread Specs: Trim Size: 20.875” x 12.5” Bleed Size: 21.125” x 12.75”

GatefoldThree pages of art as seen below.

IN PRINT. 7

IN PARTNERSHIP SINCE 2016

NRCNAT

IO

NAL REMARKETING

CONFERENCE+

USED CARWEEK 2017NOVEMBER 13-17 . LA QUINTA . CA

PRESENTED BY

Early bird registration is now open! Register by October 13 to save.www.usedcarweek.biz

Previously known as the CPO Forum, Pre-Owned Con will expand beyond certified pre-owned to address the overall used-car market.

ALL

ACCE

SS

1ST B

LOCK

Nov

. 13

- 17 N

ov. 1

3 - 1

5 Previously known as the SubPrime Forum, Auto Fin Con will focus on the full-spectrum of auto financing in theused-car market.

Previously known as the Re3 Conference, Repo Con will focus on solving pain-point issues for managing repossessions, recoveries and regulations.

The combined National Remarketing Conference / NAAA Convention will feature the traditional NAAA Convention schedule in conjunction with NRC’s educational sessions.

IN PARTNERSHIP SINCE 2016

NRCNAT

IO

NAL REMARKETING

CONFERENCE+

2ND B

LOCK

Nov

. 14

- 17

A new and improved experience that gives you the flexibility to

personalize your agenda and take advantage of cross-learning opportunities.

Page 2 Page 3

PLUS! Extended networking breaks in the expo hall featuring over 50 vendors and service providers,

all happening at a gorgeous oasis located in Palm Springs, California.

Register by October 13th to save $300.www.usedcarweek.biz

Can’t Miss Experiences !

Monday Night Football Evening ReceptionMonday, Nov. 13 at 5 p.m.

NAAA President’s PartyThursday, Nov. 16 at 9 p.m.

Inaugural Used Car Awards LuncheonTuesday, Nov. 14 at 12 p.m.

Evening ReceptionTuesday, Nov. 14 at 4 p.m.

Annual 5K Fun RunWednesday, Nov. 15 at 7 a.m.

Evening ReceptionWednesday, Nov. 15 at 5:15 p.m.

Best Auto Auctions BreakfastThursday, Nov. 16 at 7:30 a.m.

Auto Auctions of Tomorrow: Planning for Changing Times Featuring Keynote Speakers

Thomas Frey,DaVinci Institute

Glenn Mercer,GM Automotive LLC

Thursday, Nov. 16 at 8:45 a.m.

Auto Remarketing’s 40 Under 40 Awards LuncheonThursday, Nov. 16 at 12:15 p.m.

Evening Reception Thursday, Nov. 16 at 4:00 p.m.

Black Book Cocktail ReceptionThursday, Nov. 16 at 6 p.m.

NAAA Presidential GalaThursday, Nov. 16 at 7 p.m.

sponsored by

sponsored by

Auction Insurance Agency Opening Luncheon kicking o� NRC/NAAA Convention

Featuring Keynote Speaker Captain Scott Kelly, NASA Astronaut

Wednesday, Nov. 15 at 11:30 a.m.

sponsored by

IN PRINT.8

Vehicle location sightings for 10 VINs. Better than GPS.

Some restrictions apply.

Find Your Vehicles…for Free!

10freeVINs.com

Post-It Note

Specs: 3” x 3” .125” bleed on all sides

Corners are rounded. White or yellow paper available.

*Post It Note page positioning may appear different than shown.

Front Cover Peel

Available to select advertisers who also purchase a full-page ad in the same print edition of SubPrime Auto Finance News.

Cover Peel size, including bleeds, is 5.25i x 5.25i

Gray area is hidden behind the fake peel.

Trim line

Bleed

Trim line Bleed

Live area is a 3i x 3.5i triangle in the lower right of ad.

Please keep all text with this area.

Cover Peel Specifications

Cover Peel Example

Total size including bleeds: 5.25” x 5.25”Live area: 3” x 3.5” triangle in the lower right of ad

Bleed is very important on the right and bottom of art work. Please keep text .125” from right and bottom trim.

IN PRINT. 9

Print Edition Sponsor Package

Package includes:

• Logo on the cover.

• Logo on feature section pages.

• Full-page ad adjacent to the section opening.

Logo on cover

Full-page ad to the left of the special section

Logo on all feature pages of the special section

FULL PAGE*

Trim Size: 10.4375” x 12.5”

Bleed Size: 10.6875” x 12.75”

SPONSORSHIP PACKAGE PER ISSUE $12,500

EDIT

ORIA

L CA

LEN

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JANUARY/FEBRUARY Ad Materials Due: January 28 The Collections and Compliance Issue: Top Regulatory Actions and Guidance We reach out to experts who will discuss best practices to complete difficult tasks while maintaining adherence to federal and state mandates.

MARCH/APRIL Ad Materials Due: March 17 Top Market Trends: From the Lens of Data Providers We turn to leading data providers to chart the finance companies that are holding market share and other providers enjoying significant growth.

IN PRINT.10

IN PRINT. 11

JUNE/JULY/AUGUST Ad Materials Due: July 7 Special Finance 175: The Most Power Companies in the Industry We highlight the firms that flourish in the segment where often the most risk resides.

Special Advertising Section Companies selected for the Special Finance 175 feature can take advantage of a profile that includes your company logo and 150 words describing your services and solutions.

NOVEMBER/DECEMBER Ad Materials Due: October 20 Onsite issue for Used Car Week Event date: November 16th Get your sneak peek at what’s in store for Auto Fin Con and Repo Con.

Special Advertising Section Used Car Week sponsors and exhibitors can leverage the strength of a full page space to include both marketing creative and address what the industry needs to know about your company.

SEPTEMBER/OCTOBER Ad Materials Due: August 25 NIADA Conference Issue We visit with the leadership of this organization that serves businesses catering to the consumers who often need assistance in securing valuable transportation.

DIGI

TAL

ADVE

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S U B P R I M E N E W S . C O M

W E B S I T E | M O B I L E | E - N E W S | C U S T O M M A R K E T I N G

Cherokee Media Group is committed to excellence in automotive industry news and information services. We’ve brought that excellence into the world of digital media publishing. From our email marketing

service to our website, we have a digital advertising solution for you that generates measurable results.

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B H P H R E P O R T. C O M

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» Presentation Page (9.5” x 11.5”)

The presentation page is an ad that runs to the left of the front cover of the digital edition. Please submit a 300 dpi, CMYK, PDF for all ads. If the ad is animated, please submit a SWF file in addition to the PDF. Only Flash animation is accepted. If animated, the first frame of the ad cannot be blank. Tracking URLs for Flash ads must be embedded in the file. There is no maximum file size, but the ad should be as small as possible for optimal page loading.

» Skyscraper ad (120px x 600px)

The skyscraper displays in the right margin of the digital edition. These ads can be submitted as PNG, JPG, GIF or SWF. If animated, the first frame of the ad cannot be blank. A static image must be submitted with the animated file. Tracking URLs for Flash ads must be embedded in the file. There is no maximum file size, but the ad should be as small as possible for optimal page loading.

» Exclusive leaderboard ad (728px x 90px)

The exclusive leaderboard ad will appear on the digital magazine delivery email. These ads can be submitted as JPG or GIF. We cannot accept Flash animation for this ad. If sending an animated GIF, please be sure to create with desired number of repetitions as well as a properly branded final frame. The first frame of the animated GIF cannot be blank. Maximum file size: 700KB.

1

2

3

Digital Magazine Sponsor Package

1

3

SPONSORSHIP PACKAGE PER ISSUE $5,500

2

DIGITAL ADVERTISING

ONLINE.14

Home Page Content Page

5

2

4

1

3

AD UNIT SIZE (PX) RATES

1. Super Leaderboard 970 x 90 $150/cpm

2. Medium Rectangle 300 x 250 $150/cpm

3. Medium Rectangle (in content)

300 x 250 $150/cpm

4. Filmstrip (up to 5 slides)

300 x 600 $150/cpm

5. Horizontal Bar 728 x 90 $150/cpm

6. Interstitial* 800 x 600 $750/day

7. Slide In* 300 x 250 $700/week

8. Page Takeover*See ad rep for details

$1,000/day

Auto Finance News

*See page 16 for examples.

ONLINE. 15

Home Page Content Page

2

4

1

3

AD UNIT SIZE (PX) RATES

1. Super Leaderboard 970 x 90 $150/cpm

2. Medium Rectangle 300 x 250 $150/cpm

3. Medium Rectangle (in content)

300 x 250 $150/cpm

4. Filmstrip (up to 5 slides)

300 x 600 $150/cpm

5. Horizontal Bar 728 x 90 $150/cpm

6. Interstitial* 800 x 600 $500/day

7. Slide In* 300 x 250 $450/week

8. Page Takeover*See ad rep for details

$750/day

The News Media of the Pre-Owned Industry

*See page 16 for examples.

16 ONLINE.

File Requirements

You will be automatically redirected to SubPrimeNews.com in 4 seconds

Continue to SubPrimeNews.com now

6

AUTO FIN JOURNAL

Interstitial

Slide In

File type: JPG or GIF. If file type is Flash, the advertiser must provide a static image for browsers that do not support Flash. File sizes below are Max.

Website ads file sizes (max):

• Super Leaderboard – file size: 40KB

• Medium Rectangle – file size: 40KB

• Medium Rectangle In Content – file size: 40KB

• Filmstrip – (static or animated gif) file size: 100KB

• Horizontal Bar – Same as Leaderboard

• Page Takeover – See ad rep for details

• Interstitial (static or animated gif) – file size: 80KB

• Slide In – 40KB

• Page Takeover – See ad rep for details

» For more specialized ads (i.e. pushdown), IAB recommends 10 business days to assemble and test final ad unit provided all assets are fully functional and built according to spec.

» For ad demonstrations and other details, see the IAB guidelines here: www.iab.net guidelines/508676/508767/displayguidelines

Page Takeover

8

8

8

7

AUTO FIN JOURNAL

AUTO FIN JOURNAL

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ONLINE. 17

SubPrimeNews.com maintains a mobile optimized version.

This mobile-friendly and adaptable site is designed to keep our readers informed as they access the leading content in the subprime marketplace from their mobile device.

An average of 35% of our website content is currently viewed via mobile device on subprimenews.com.

File Requirements» File type: JPG or GIF. If file type is Flash, the advertiser must provide a static image for browsers that do not support Flash.

AD UNIT SIZE (PX) RATES

1. Leaderboard 320 x 170 $200/cpm

2. In-Content 300 x 250 $150/cpm

3. Scroll 300 x 250 $100/cpm

Mobile Optimized Site

1

2 3

EMAIL NEWSLETTER

Email Newsletters allow Cherokee Media Group to put the most current automotive industry news and information in front of key audiences. Our newsletters are only sent to subscribers, so advertisers can be certain that their message is getting to the right consumers.

Targeted Email Newsletters

SUBPRIME NEWS UPDATESubPrime News Update brings readers the latest news in the subprime auto finance industry and links to subprimenews.com. It is delivered every Monday, Wednesday and Friday to over 20,000 subscribers.

» 1 Leaderboard

» 3 Horizontal Bars

» 2 Medium Rectangles

ROTATING BANNERS

1

2

3

AD UNIT SIZE (PX) POSITION RATE

1. Leaderboard 728x90 Top Banner $3,000/mo.

2. Horizontal Bar 728x90 Rotating Banners $2,500/mo.

3. Medium Rectangle 300 x 250 Rotating In-Content $2,500/mo.

Subprime Extra E-Newsletter

1

2

3

AD UNIT SIZE (PX) POSITION RATE

1. Horizontal Bar 728x90 Banner 1 $2,500/mo.

2. Medium Rectangle 300x250 In-Content $2,500/mo.

3. Horizontal Bar 728x90 Banner 2 $2,500/mo.

The SubPrime Extra highlights major news stories in the SubPrime market as they develop. Readers can count on news they can use — without waiting for the next newsletter.

These high-interest bulletins are delivered at least two times a week to over 20,000 subscribers.

ONLINE.18

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File Requirements

BHPH Report NewsBHPH Report News highlights major news stories in the BHPH industry. It’s delivered every Tuesday and Thursday to our over 18,000 subscribers.

Repo ReportRepo Report covers this growing market with contributed content as well as news briefs. It is delivered every Wednesday to more than 17,500 subscribers.

» Maximum file size is 700K for JPG or GIF.

» We cannot accept Flash animation in these ads.

» If sending an animated GIF, please be sure to create with desired number of repetitions as well as creating a properly branded final frame.

» Please ensure that the first frame for animated GIF email placements contains your branding message. In some email clients (such as Outlook 2007) only the first frame of an animated GIF will come through. In order to reach audiences in all email clients, the first ad frame must include this information.

» Please provide target URL.

Includes a 728x90 & 728x300 $3,500/MTH

EXCLUSIVE SPONSORSHIP

PODCAST

Your weekly dose of auto-industry news and conversation with top executives, specifically tailored for the used-car side of the business. Subscribe today via iTunes or Google Play.

Verbal company mention at beginning and during the podcast.

Exclusive leaderboard ad on podcast website page

SPONSORSHIP OPPORTUNITY PER MONTH - $5,500

ONLINE.20

WEBINAR

By hosting an exclusive webinar, you provide the topic, presenters and presentation materials. Cherokee Media Group will manage the process and help promote the event.

With an exclusive webinar, you receive the following:» Custom marketing campaign

» 45-minute presentation with a 15-minute Q&A session.» Full data on all registrations (not just attendees!). This includes names, company,

title phone number, email address and any questions asked during webinar.» Post event metric reporting on marketing campaign.» Archived webinars on subprimenews.com and bhphreport.com.

EXCLUSIVE WEBINAR - $6,500

ONLINE. 21

CUSTOM EMAIL MARKETINGLet SubPrime Auto Finance News or BHPH Report deliver your exclusive message to our subscribers.

Custom emails are a great alternative to direct ‘snail mail’ marketing as they are delivered in a timely, measurable manner.

» $4,500 per email

» Maximum of 80 characters for the subject line

» Format: HTML

» Maximum File Size: 200KB (html + images)

Custom Email Marketing» Recommended width: 500-700 pixels

» Use inline CSS only

» All content must reside BETWEEN <body> and </body>

» Image formats allowed: GIF or JPG only

» All graphics must be 72 dpi

» Text: Maximum of 300 words

» If hosting the images on the S&A Cherokee Web server, be sure to provide all images

22 ONLINE.

LIVE

EVE

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23IN PERSON.U N I T I N G T H E I N D U S T R Y

SAVE THE DATENovember 16-20, 2020WESTIN KIERLAND RESORT & SPA, SCOTTSDALE, AZ