Slide 1

Whats Next for Oracle BI Applications

Florian SchoutenBI Apps Product Management

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#1The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.Safe Harbor StatementsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Oracle Analytic ApplicationsProduct FamilyTransactional BI

Single Source, single functionPart of the Cloud applicationReal-time analysisConfigurableBuilt on BI Foundation SuiteAvailable for Fusion ApplicationsPlanned: Taleo, RightNow, EloquaBI Applications

Multi-source and cross-functionalIndependent DeploymentWarehouse-based analysisConfigurable and customizableBuilt on BI Foundation SuiteAvailable for on premise Oracle AppsPlanned: Connectors to Cloud AppsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Business Analytics in Oracle Fusion Apps

Unique FeaturesPre-integrated content for lines of business including finance, HCM, supply chain, procurement, projects, sales & marketing Modular designEngineered as a single system with single UIBenefitsEnables decisions with relevant insight in context of business processCombines real time, historic & forward looking data

Role-Based Analytics Served within the Context of Business Processes

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Oracle BI Applications Product FamilyRapid Performance InsightCRM ANALYTICSORACLE BUSINESS INTELLIGENCE FOUNDATIONAND OTHER OPERATIONAL AND ANALYTIC SOURCESSOURCE ADAPTERS:

SALESPipeline AnalysisForecast AccuracyUp-sell/Cross-sellCycle TimesLead ConversionSales Team EffectivenessMARKETINGCampaign EffectivenessCustomer InsightProduct PropensityMarket Basket AnalysisCampaign ROISERVICE & CONTACT CENTERService EffectivenessCustomer SatisfactionResolution RatesService Rep EfficiencyService CostService TrendsPRICEPrice SegmentsPrice Waterfall AnalysisDeal Life CycleDeal Desk Analysis Product Pricing PerformanceLOYALTYMember DemographicsMembership TrendsPromotion CostPromotion EffectivenessPoints AnalysisERP ANALYTICSFINANCIALSGeneral LedgerAccounts ReceivableAccounts PayableFixed AssetsProfitabilityExpense ManagementPROCUREMENT & SPENDDirect & Ind SpendSourcingBuyer ProductivityContract ComplianceSupplier Perf.Purch. Cycle TimeEmployee ExpenseSUPPLY CHAIN & ORDER MGMTRevenue & BacklogInventory AnalysisFulfillment StatusCustomer StatusOrder Cycle TimeBOM AnalysisPROJECTSProject Funding and BudgetProduct CostProject RevenueProject BillingProject ProfitabilityResource MgmtHUMAN RESOURCESEmp ProductivityCompensationTalent ManagementRecruiting AnalysisLearning AnalysisWorkforce ProfileTime & LaborMANUFACTURINGPlan to ProduceWork OrdersInventory and WIPQuality, Resource UsageBill of MaterialCosting KanbanENTERPRISE ASSETMANAGEMENTMaintenance HistoryMaintenance CostingAsset GenealogyBreakdown & Preventive QualityInventory STUDENT INFORMATIONAdmissions and RecruitingStudent RecordsStudent FinancialsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#5Pre-Built Analytic Warehouse1.Business Analytics WarehouseOver 300 star schemas Designed for analysis and reporting 2.Role-Based DashboardsBest Practice Metrics3.4.Over 10,000 metrics Additional pre-defined calculationsBased on best practicesPre-mapped integration Fusion, EBS, PSFT, SEBL , JDE, IBMRole-based Security

Over 500 Dashboards and PagesOver 3,000 reportsAcross Lines of BusinessCertified Application IntegrationOracle BI Apps: Deeper than DashboardsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#6TopicsBI Applications Recent Releases

Customer Success

Roadmap & Strategic Themes

Q & ACopyright 2013, Oracle and/or its affiliates. All rights reserved.#

Summary of Release BI Applications 11.1.1.7.1 New Content EnhancementsNew Data IntegrationNew TCO ToolsNew Applications & AdaptersNew OBIEE 11.1.1.7

Oracle Data IntegratorOracle GoldenGateStudent Information AnalyticsPrice Analytics for EBS

GUI Based ConfigurationFunctional Setup ToolFinancials: Fixed Assets, Budgetary AnalysisHR: Time & Labor, Payroll AnalysisProjects: Resource Management, GL reconciliationCRM: Service Contracts, Price Analytics for EBSProcurement & Spend :SourcingSupply Chain: Costing, Inventory Aging & Cycle CountsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#8New Applications and Content EnhancementsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Insight into Student Success & Institutional PerformanceNew analytics module offering with integrated view of admissions and recruiting, student records and student financials Summary level KPIs with drill down capabilities to identify exceptionsCross-functional analysis capabilities with Financial Analytics, Procurement & Spend Analytics, HR Analytics and other BI AppsCertified for PeopleSoft Campus Solutions 9.0 Bundle#25Oracle Student Information Analytics

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#10Financial Analytics Whats New in 11.1.1.7.1Fixed Assets AnalysisComplete lifecycle of assets from acquisitions, capitalization to retirementsBudgetary Control AnalysisProviding insight into expense & revenue budgets including analysis of budgeted amounts, encumbrances, expenditures, funds available, overspending, and recognized revenues. Summary level analysis with drill-down to transactional details.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#11HR AnalyticsWhats New in 11.1.1.7.1Time and Labor AnalysisProvide insight into timecard status, timeliness of submission, productive time and estimated costPayroll AnalysisAnalyze pay run transactions including earnings, deductions, taxes and special balancesHeadcount Gain & Loss Subject Area Track headcount movement by supervisor hierarchyAdded Leave Accrual to Absence subject areaETL Adaptor to PeopleSoft Global Payroll

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Project AnalyticsWhats New in 11.1.1.7.1Resource Management analysis Providing visibility into project requirements, trending, utilization, competencies and alignmentReconciliation of project sub-ledger and General LedgerAssist project accountants in reconciling differences between the two ledgers for cost and revenue transactions.Perspective based dashboardsOptimized Project Analytics user interface that orients the content around specific user perspectives (optional layout)

.Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Oracle Procurement and Spend Analytics Whats New in 11.1.1.7.1New comprehensive Sourcing Business Process that includes negotiations, awards, savings and performancePre-built ETL Adapters for EBS and PeopleSoftNew Dashboard

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Supply Chain and Order Management AnalyticsEnhanced Inventory AnalysisProviding deep insight into Inventory Cycle Count, Inventory Aging, Inventory Expiration/Obsolescence tracking and Inventory balances and transaction details at lot levelItem Cost History AnalysisInsight into historical cost of Supply Chain related itemsWhats New in 11.1.1.7.1

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#CRM AnalyticsWhats New in 11.1.1.7.1Price AnalyticsEBS added to the list of supported sources, customers now have a ready means to assess pricing performance and arrest revenue and margin leakageRobust price waterfall analysis possible with the new Waterfall viewSales Analytics Indirect ForecastingForecasting analysis is now possible when submissions are made up a forecast hierarchy that is outside of the reporting hierarchyService AnalyticsEBS Support for Service Contracts

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#16Next Generation Data Integration

Oracle Data Integrator providesIn-database E-LT Transformation vs. E-T-LBest in class performance, scalability, availabilityLightweight deployment for lower TCOFaster time-to-value through declarative design

Oracle Golden Gate option for BI AppsReduce load on source system by streaming data continuously into persistent store in the DWMore reliable change data capture and delete supportEnables near real time DW refresh

BI Apps 11.1.1.7.1 with Oracle Data Integrator and Golden Gate

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#17Main Points: ODI-EE is a the strategic ETL tool from Oracle; its ELT based which is unique in the industry, it combines the offering from both ODI and OWB.

Oracle Data Integrator Enterprise Edition delivers unique next-generation Extract Load and Transform (E-LT) technology that improves performance, reduces data integration costs, even across heterogeneous systems. Oracle Data Integrator offers the productivity of a declarative design approach, as well as the benefits of an active integration platform for seamless batch and real-time integration. In addition, Knowledge Modules provide modularity, flexibility, and extensibility.

Oracle Data Integrator Enterprise Edition is optimized for Oracle Database to provide real-time data warehousing with advanced ETL/ELT and data modeling. Oracle Data Integration Enterprise Edition, a foundational component to the Oracle Data Integration Suite is Oracle Fusion Middleware's strategic data integration offering; which has emerged from combining the best of both Oracle Data Integrator (ODI) and Oracle Warehouse Builder (OWB) into a single unified product offering

ODI is SimplerSpeed Project Delivery and Time to Value with ODI

Development Productivity40% Efficiency Gains

Environment Setup (ex: BI Apps)33-50% Less Complex

Number of Setup Steps10Number of Servers3Number of connections7Number of Setup Steps7Number of Servers1Number of connections3

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#We believe ODI is the easiest to use ETL tool on the planet.

ODI enables ETL developers to be much more efficient in their ETL projects. Because ODI uses set-based SQL (for the performance benefits), the mapping and transformation design can be defined more declaratively than conventional ETL tools that use procedural transformation logic after all, SQL itself is the quintessential declarative programming language.

But beyond the theory for why it works, ODI is just easier to do development with. Oracle customers, industry analysts and independent reviews of ODI all confirm that it is very easy to get started with even the most complicated data warehouse ETL jobs.

Likewise, ODI gives the simplest production deployment architecture of any ETL tool.

Since ODI doesnt require dedicated servers or complex architectures for scaling out, ODI can give the highest performance with the smallest footprint in the datacenter. In Oracles own replacement of Informatica in the Oracle Business Intelligence Analytic Applications, we have reduced the setup steps and deployment complexity by 50% These savings are passed directly to Oracle customers, and any ODI customer can experience the same results compared to conventional ETL tools like Informatica or IBM DataStage.BI Apps DW ETL Architecture + SDS

Optimized ETL for local SDSPersistent storeOptimized for Incremental ETLCaptures deletesGenerated based on a customers BI Apps deployment Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Validations:Exadata Performance Data Full Load SDE x3 faster using SDS and BI Apps enhanced KM.Customer Demand SunGuard using custom OGG solution for Financials and achieving 15 min ETL

19Features and BenefitsGolden Gate SDS OptionDrastically Reduced Impact on Source SystemBI Applications with Golden GateDrastically Reduced ETL RuntimesMore Reliable Change Data Capture and Delete SupportDedicated Copy of Source Tables in BI Apps DW Near-zero impact of ongoing extraction

No ETL batch load windows required

Full reload without touching the source

Consistent CDC approach regardless of source

Hard deletes in source generate Golden Gate events Transformations and star loads all local in BI Apps DW schema Near real time ETL possible 24/7 deployments Ability to change indexes, add views

Perfect source for real-time reporting requirementsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#20BI Applications Configuration Manager

Administrative UI to manage system config for your BI Applications

Global parametersLanguage setupCurrency setupExtract dates

Ability to export and import configuration from file

Copyright 2012, Oracle and/or its affiliates. All rights reserved.#21New Certifications Since Last Release in MaySourceBI Apps 7.9.6.4BI Apps 11.1.1.7.1PeopleSoft 9.2E-Business Suite 12.2Certification planned for next BI Apps releaseCERTIFIEDCERTIFIEDCERTIFIEDCopyright 2013, Oracle and/or its affiliates. All rights reserved.#OBIEE 11.1.1.7Office Integration ImprovementsBI Presentation Catalog in Smart ViewSmart View 11.1.2.2 replaces the existing Oracle BI Add-in as the primary Office applicationFull support for BI dashboard page and report promptsEnhanced security including single sign-on

Export Dashboards &Dashboard ContentExport Report in Native Excel & PowerPoint formats (2003, 2007+)Export Dashboard or Dashboard page; Dashboard pages appear as separate Excel worksheets

BI View Creation in Smart ViewAnswers View creation from ExcelSave in Excel or as an Answers ViewPublish and save in the OBIEE Web CatalogOBI Data is accessible to other Smart View providers (e.g. Planning, HFM, DM)Copyright 2013, Oracle and/or its affiliates. All rights reserved.#23Comprehensive Mobile AnalyticsExtend Oracle BI to mobile devices smartphones, tablets automatically with no additional developmentNew Optimized for touch-gestures, interactionsNew Location IntelligenceNew Offline supportNew Enhanced containerized security via BI Mobile Security ToolkitNew self-service capability allowing business users to create and distribute mobile appsUsers build targeted business apps with zero-codingStunning, interactive apps in minutesBI Mobile HDIT Controlled Managed Consistent

BI Mobile App DesignerPurpose Built Analytical Apps

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#24

#Copyright 2013, Oracle and/or its affiliates. All rights reserved.TopicsBI Applications Recent Releases

Customer Success

Roadmap & Strategic Themes

Q & ACopyright 2013, Oracle and/or its affiliates. All rights reserved.#

Over 500 new logos again in FY2013Across all industries and regionsNearly half of customers license 3 or more BI ApplicationsLive deployments supporting the largest Oracle ERP deployments in the world

Broad Adoption ContinuesKey Trends and Product MomentumOracle BI Applications

Customer speakers at OpenWorld 2013 from:

Copyright 2012, Oracle and/or its affiliates. All rights reserved.#Can mention go-lives:

Jacksonville Electric Authority (mid Sep)Wells Fargo (mid Oct)BMNY (next week)Red Hat (mid Oct)Visa (next week)

27Total Economic Impact ofOracle BI Apps

Validated BenefitsLower Procurement Spend - 5% lower procurement costs in Year 1 of the study and increased to 7% in Year 2.Accounts Payable Savings - Savings of more than $1 million per year by the third year of the studyIT and business labor savings - Apps created efficiencies in both the IT and business sides of the organization. Lower Inventory Working Capital 15% reduction in inventory for the affected product categoriesIncreased gross sales and prices- 0.3% increase in average sales price and 0.4% lift in sales at affected parts of the organization

Based onCommissioned Study Conducted by Forrester Consulting

97% ROI with a 20 Months Payback Period*Source: The Total Economic Impact of Oracle BI Applications," commissioned studyconducted by Forrester Consulting on behalf of Oracle, October 2012.

*Composite Organization Three-Year Risk-Adjusted ROI

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#

New Book!Oracle Business Intelligence Applications: Deliver Value Through Rapid ImplementationsAvailable for sale at Amazon and at the Oracle Bookstore during OOW 2013 Shows how to justify, configure, customize, and extend OBIA

Architecture walkthrough - from dashboard to data source - and best practices for maximizing the powerful features of each application. Find out about stakeholders critical to project approval and success.Copyright 2013, Oracle and/or its affiliates. All rights reserved.#TopicsBI Applications Recent Releases

Customer Success

Roadmap & Strategic Themes

Q & ACopyright 2013, Oracle and/or its affiliates. All rights reserved.#BI ApplicationsDeliver integrated analytics supporting Oracles Cloud AppsOTBI for Fusion, Taleo, Rightnow, EloquaCloud Adapters to support coexistence and cross-functional analysisBI Apps DW as a bridge between on premise and cloud sourcesAdd functional coverage and lower TCO to increase appeal of the suiteModule completion, new source adaptersExpanded value proposition through new analysis typesEssbase for what-if analysis ,Endeca for unstructured analysis, Advanced Analytics for predictive metrics

Key Strategic ThemesCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Cloud AnalyticsOTBI: Business user self service reporting & analysis Real time, transaction level detailEmbedded cloud delivery, reflecting customer extensionsLeverages full set of Oracle BI tools for rich capabilitiesAvailable for Fusion, in process for Taleo, Rightnow, EloquaInvestments:Increase coverage to expose all attributes and functional areasImprove task-driven embedded help, documentation and trainingSimplify user interface, align terminology and UI concepts with Apps

Key InvestmentsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Oracle Cloud to BI Applications ConnectorReplicates hosted data from cloud environment to on-premiseOperates identically to all other data sources (via OBIA SDS)Loads data into OBIA SDS tables to support standard OBIA ETL processing into OBIA Data WarehousePlanned availabilityFusion Sales, HCM, ERPRightNow & TaleoEloquaOverviewOBIEEODIOBIA DWEBSJDEPSFTFusionOracle CloudCustomer On-Premise EnvironmentFusionSDSCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Continued Traditional Investments Data Lineage Analysis Allows customers and implementers to track lineage from source to target

ETL Validation Utility Provides scripts and validation reports comparing source and target data

Cost of Ownership ImprovementsContent RefreshUser-based research driving dashboard redesign, targeted mobile applications for key rolesContent EnhancementsProcurement & Spend for JDE, more Manufacturing, EAM, Student, Talent Management coverage

.Copyright 2013, Oracle and/or its affiliates. All rights reserved.#And What About Informatica?Investment with OBIA and Informatica are secure

Oracle is committed to supporting the Informatica / OBIA installed base and launched BI Applications 7.9.6.4 in January of 2013.

Oracle plans to introduce an Informatica version of 11g in CY 14

Customer choice: continue on Informatica or migrate to ODI if and when you like

Thousands of Installed Base CustomersCopyright 2013, Oracle and/or its affiliates. All rights reserved.#35Oracle BI ApplicationsCurrent Releases and RoadmapFor Applications Unlimited customersETL with InformaticaNew Manufacturing AnalyticsNew Enterprise Asset Management AnalyticsNew SLA support for EBS R12 (patch)

For SAP customersETL with ODIFin, Proc & Spend, Supply Chain Analytics

For Application Unlimited customersETL with ODINew Student Information AnalyticsNew Golden Gate optionNew content in all major products

Fusion & AU: release alignmentODI and Informatica : release alignment

New content: Talent Management, PLM Analytics integration, EAM enhancements, Student Analytics enhancements, EVM

New adapters: Procurement & Spend Analytics for JDE, Manufacturing Analytics for JDE, Supply Chain & Order Management Analytics for PeopleSoft

New cloud adapters: Adapters to Fusion CRM, HCM & ERP Cloud Services, Taleo adapter

Cost of Ownership Improvements: Data Lineage, ETL Validation, platform support

Endeca Extensions

BI Applications as Oracle Cloud Service

New content/modules: Continue to fill key content gaps based on customer demand

New cloud adapters: RightNow adapter, Eloqua adapter

Unstructured/big data analytic applications e.g. Customer 360

Continue user experience redesign by leveraging BI Foundation Suite platform developments incl Mobile App Designer

Additional cost of ownership improvements

BI Apps 7.9.6.4January 2013Whats Next0-12 month planning cycleFuture DirectionsPost 12 month planning cycleBI Apps 7.9.7.2September 2012BI Apps 11.1.1.7.1May 2013Copyright 2013, Oracle and/or its affiliates. All rights reserved.#36Whats Planned: Higher Value Prebuilt AnalyticsHR domain as exampleOTBI(real-time operational analysis & reporting) HR Analytics(historical analysis on structured metrics) TodayOTBI(real-time operational analysis & reporting) HR Analytics(historical analysis on structured metrics) Predictive Metrics(smarter KPIs)

Operational Modeling(domain specific forecasting and performance mgmt) Essbase ExtensionsHow many should I hire to meet projected demand?Endeca ExtensionsWhy is attrition in the Midwest spiking?Workforce Sentiment(unstructured analysis of surveys and reviews)

Advanced Analytics ExtensionsWill more training increase employee productivity and by how much?FutureCopyright 2013, Oracle and/or its affiliates. All rights reserved.#BI Applications Integration to EndecaCombine the power of BI Applications with Endeca Discovery to explore unstructured data with structured contextSelected Examples

OverviewHR AnalyticsExplore absence reasons following a spike in overtime to identify preventative measuresProject AnalyticsExplore cost and margin for specific tasks to improve estimates for a related projectEnterprise Asset Management AnalyticsAnalyze failure reasons based on free form comments to identify common failure causes# | 2011 Oracle Corporation Proprietary and Confidential

38Oracle BI Apps Endeca EnhancementsMaximize value of customers existing investments in OBIA models40+ new high-value unstructured fields loaded from source systems into the BI warehouse150+ packaged ODI Interfaces create Endeca Data Domains from BI Applications Subject AreasSample Endeca Applications to highlight key discovery use cases Harnessing power of Enterprise Models

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Under Non-Disclosure AgreementUnstructured Additions to Subject AreasEnterprise Asset Management. Asset - Failure CommentsFinancials. GL Adjustment Reason, AP Invoice Comments, AR Invoice Comments / Expense ReasonHCM. Learning Mgmt Learning Objective / Purpose / Intended Audience, Employee Event Absence Reason / Requestor Comments, Recruitment Hire Comments, Time & Labor Timecard CommentsManufacturing. Production Scrap Reason, Work Order Job NotesMarketing. Campaign Response Response Notes / Campaign Notes / Response Survey, Leads Qualification Comments / Customer Notes / Product Description / Customer ProjectProcurement/Spend. Expenses Justification / Adjustment / Description, Supplier Negotiation Notes / Disqualify Reason, Purchase Order Line Item / Header DescriptionsProjects. Project Project Description /Task DescriptionSales. Opportunity Lead Reject Reason / Won-Lost Reason / Close Reason / Competitor Threat DescriptionService. Agreement Cancel ReasonSupply Chain/Order Mgmt. Customer Return Return ReasonCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Under Non-Disclosure AgreementSample App Project Performance

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Under Non-Disclosure AgreementSample App Manufacturing

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Under Non-Disclosure AgreementCustomer 360o Big Data Analytic ApplicationProduct ConceptSingle 360o view of customers across all channels Hybrid between traditional DW and Big Data using Hadoop-based infrastructureCustomer event model can be extended with other organization specific, relevant sources of customer information (social, web activity, promotion responses, loyalty)Foundation for more intelligent CRM business processes in marketing, sales, service, pricing & brand management

Scalable customer event modelIdentity resolution & other enrichmentReal-time query services

Service InteractionsMarketing ResponsesSocial, Web ActivityAny Other Customer DataAggregationPopulate DW Aggregate analysis & historical trends

Real-time customer profiles, alerts and recommendations embedded in CRM, eCommerce

APIsOracle ConfidentialQuestions

444444The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.Safe Harbor StatementsGraphic Section Divider

Copyright 2013, Oracle and/or its affiliates. All rights reserved.#47