bi final ppt

8/12/2019 BI Final Ppt

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Aggregate

Data

Database, Data Mart, Data

Warehouse, ETL Tools,

Integration Tools

Present

Data

Enrich

Data

Inform a

Decision

Reporting Tools,

Dashboards, Static

Reports, Mobile Reporting,

OLAP Cubes

Add Context to Create

Information, Descriptive

Statistics, Benchmarks,

Variance to Plan or LY

Decisions are Fact-based

and Data-driven



Time

With Business Intelligence, we can get data to you in a timely manner.

Making Business

Decisions is a Balance

Data Opinion

(aka Best Professional

Judgment)

In the absence of business intelligence, business decisions are often made

by the HiPPO.



Amazon.com and NetFlix

Collaborative Filtering tries to predict other items acustomer may want to purchase based on what’s in their

shopping cart and the purchasing behaviors of other

customers



What Is Text Analytics?

…turning unstructured customer comments intoactionable insights

…finding portion in text data that will improve our

business

From Wikipedia:

… a set of linguistic, statistical, and machine learning

techniques that model and structure the information

content of textual sources for business intelligence,exploratory data analysis, research, or investigation



Share information efficiently and effectively with people

across your organization -

BI makes it easy for everyone- from decision-makers to functionalteams- to access and analyze up-to-date information anytime,

anywhere. Everyone throughout the company can make better

decisions, faster.

Empower your people –

Providing employees with access toanalytical data that is readily available and understandable allows

them to work more effectively and support the overall business

strategy

Providing scalability and flexibility –

Many companies rely solely on the most widely used BI tool, the

Excel spreadsheet. While Excel offers many useful features such

as graphs, charts, which assist in decision-making



What is Information Governance?

Information Governance

•Data Stewardship

•Data Quality

•Data Governance

•Master Data Management

•Data Stewards for Master Data “Hubs”

•Customer, Vendor, Product, Location, Employee, G/L Accounts

PREVENTS

Garbage

In

Garbage

Out

BY

ENCOMPASSING

•Report Governance

•Metric Governance

CREATING SIGNIFICANT

BUSINESS VALUE



• BI s/w helps organizations organize and analyze data to

make better decisions.• This could include internal data from company

departments as well as data from external sources, such

as marketing data services, social media channels or

even management information.

BI software can be divided into three broad

application categories:

1. Data management tools

2. Data discovery applications

3. Reporting tools

BI software



Data management tools help clean-up “dirty data”, organize

information by providing format and structure, and preparedatabases for analyses.

Data Management Tools

Functionality Description

Data Quality

• Maintain clean, standardized and error-free data.

• Standardization is especially important for BI implementations

that integrate data from diverse sources.

• Data quality management ensures that later analyses are

correct and can lead to improvements within the business.

Extract,

Transform, and

Load (ETL)

• Collects data from outside sources, transforms it and then loads

the compiled data into the target system.

• BI uses ETL tools to normalize data for useful analysis.



Data Discovery Applications


Data Mining

• Sorts through large amounts of data to identify new or unknown patterns.

• It is the first step that other processes rely on, such as predictive analytics.

• Data mining helps point users in the right direction for further analysis by

providing an automated method of discovering previously-neglected trends.

OnlineAnalytical

Processing

• Enables users to quickly analyze multidimensional data from different

perspectives.

• It is typically made up of three analytical operations:1. Data consolidation

2. Data sorting and classification (drill-down)

3. Analysis of data from a particular perspective.

Predictive

Analytics

• Analyzes current and historical data to make predictions about future risks and

opportunities.

Semantic

and Text

Analytics

• Extracts and interprets large volumes of text to identify patterns, relationships

and sentiment. For example, the popularity of social media has made text

analytics valuable to companies with a large social footprint.

• Understanding semantic trends is a powerful tool for organizations evaluating

purchase intent or customer satisfaction among users of these channels.



Reporting Tools


Visualizations

• Helps users create advanced graphical representations of datavia simple user interfaces.

• The ability to visualize information in a graphical format can help

users understand data in a more insightful way.

• In addition, new interactive tools can provide teams the ability to

both analyze and manipulate reports in real time.

Dashboards

• Dashboards typically highlight key performance indicators (KPIs),

which help managers focus on the metrics that are most

important to them.

• Dashboards are often browser-based, making them easily

accessible by anyone with permissions.

Report Writers

• Allows users to design and generate custom reports.• Many CRM and ERP systems include built-in report writing tools,

but users can also purchase stand-alone applications, such as

Crystal Reports.

• This is especially helpful for organizations that continually modify

analyses and need to generate new reports, quickly.



Role of BI in diff dept. of organization• Sales: BI is all about process improvement, analyzing the time length or duration

inside a broad number of customer opportunities, then finding the best path and

best practices. Managers can use BI to gain specific insight into the sales pipeline.

• Marketing: A marketing dept needs the ability to analyze, promotional yields and

fine-tune spending to get the biggest ROI. BI can provide the marketing team with

the insights it needs to determine where marketing money is best spent.

• Finance and Accounting: For finance and accounting dept, BI is all about processimprovement. BI structures the company's internal data to improve the process.

• Human Resources: It help HR dept track & manage things like employee turnover

and which candidate pools tend to yield the best candidates.

• Inventory: Many businesses already use some form of BI to monitor andautomatically adjust inventory levels. BI can help figure out how fast is that inventory

turning.

• Companywide: BI brings people together collaboratively. With BI, everyone can

look at the data and work together to resolve issues and improve business

processes.



In-Memory Computing Data in a data warehouse are structured as multidimensional

data cubes.

•Concepts in Enterprise Resource Planning, Fourth Edition •20



---Both SAP’s and Oracle’s in-memory solutions are designed to

analyze “big data”

---It is an amount of data that is now available for BI use from

all the available sources, including:

ERP systems

Web sites corporate databases

scientific research

Twitter

other social networking applications.

BI analytics was the top technology priority for CIOs in 2012

•Concepts in Enterprise Resource Planning, Fourth Edition •22



---Business Objects was acquired by SAP in a "friendlytakeover" completed in 2008. At its completion, SAP

announced the release of nine packages, combining

solutions from both companies in various groupings that are

being sold by the sales departments of both companies aswell. The packages fall into three categories

• performance optimization applications.

• business intelligence platform packages.

• and packages geared to small and midsized companies.



SAP Business Intelligence (BI) framework



SAP SOLUTIONS

•The combination of SAP and Business Objects formed the largest installedbase in the market, with an estimated 46,000 customers.

•However, even before its acquisition of Business Objects, SAP began to

expand its BI capabilities via acquisition.

• Additionally, the company continues to market another BI product line.

SAP's Business Intelligence software package is a component of the

company's NetWeaver platform, which also includes an enterprise portal,

tools for integrating SAP software with barcode readers and Bluetooth

devices, and data management software, as well as tools for custom

application development.



•Oracle's BI focus is based on its Business Intelligence Suite. This

product line comprises Oracle BI Suite Enterprise Edition Plus, Oracle

BI Standard Edition One, and Oracle BI Oracle Publisher (formerly

XML Publisher), an enterprise reporting solution for authoring,

managing, and delivering highly formatted documents.

•The company includes another product in with those pertaining to BI:

Oracle's Real-Time Decisions (RTD) platform combines both rules and

predictive analytics, enabling real-time intelligence via a high-

performance transactional server. This server automatically rendersdecisions within a business process and creates actionable

intelligence from data flowing through the process in real time.



•Oracle Business Intelligence (BI) Tools and Technology

•Oracle Business Intelligence Standard Edition One

•Oracle Business Intelligence Mobile

•Oracle Exalytics In-Memory Machine

•Oracle Business Intelligence for Analyzing Big Data

•Oracle Business Intelligence Foundation Suite

•Oracle Business Intelligence Enterprise Edition 11g



MOBILE ACCESS

•Some companies are building wireless access and alerting into

their products in order to allow the growing numbers of mobile

workers to keep abreast of critical business issues from their

handheld devices. BusinessObjects Mobile, for example, allows

viewing and manipulating reports from BusinessObjects XI viamobile devices such as Blackberry or Windows Mobile.

•Cognos Go! Mobile offers wireless access to Cognos BI data via a

mobile client. SAP's offering includes the capability to publishinformation to an intranet portal or mobile device. And Microsoft is

touting mobile device support to its BI products by third parties.



ENTERPRISE INFORMATION PORTALS

• Increasingly, information from disparate and disconnected

systems is being accumulated and presented through

enterprise portals, which are accessible via ordinary desktop

browsers. A portal can provide decision makers with a real-

time, customized view of the business, thereby providing theability to manage key processes.

• Delivery over a Web interface improves ease-of-use, which is

a significant decision criterion for organizations that areevaluating business intelligence solutions.



Business Intelligence in Automobile industry

• Today, auto manufacturers are under significantpressure to streamline operations.

• Gone are the days when auto manufacturers couldprotect their markets from foreign competition throughgovernment tariffs.

• Since the 1980s, American automobile manufacturershave been operating at a 10% profit margin (5% aftertaxes).



• However, the financial arms of the automanufacturers experienced significant pushback

from old-time brand managers, and the speed of thenecessary change has been insufficient.

• The results of the higher cost of money significantly

affected the already low profit margin to the pointwhere GM had to take a loan from the government.

• These upheavals have inspired companies to take

advantage of business intelligence for automanufacturers as they streamline their operations tothe point where they can be competitive in the worldmarket once again.



How BI is used in Automobile Industry

• Today, Sales forecasting plays a key role for eachbusiness in this competitive environment. The forecastingof sales data in automobile industry has become aprimary concern to predict the accuracy in future sales.

• This work addresses the problem of monthly salesforecasting in automobile industry (maruti car).

• Here, forecasted values used as input variable to obtainthe final accurate sales forecast.



• In the current scenario of tight economy, wastage is

something no one can afford. Manufacturing industrieslike Automobile face this problem severely.

• BI can help with effective planning and stockmanagement resulting in better warehousing and stockinvestments. Managing required stock materials andproviding it as and when needed becomes a challenge ifwe plan to save on warehousing costs.

• Business Intelligence can provide with analytics & reportsthat can help reaching optimization in manufacturing.



• Marketing & Sales are benefitted beyond limits with use

of Business Intelligence. From the insights into customerbehavior to analyzing current market trends to newproduct development, marketing teams can rely largelyon BI solutions.

• Finance & Accounts is another key business function thatcan be benefitted with BI. The Financial Analytics &Reporting solutions can provide with quality of data whichis of high importance. Also, it makes the reporting process

easier and faster resulting in enhanced decision making.



Example Experian Automotive

• Experian Automotive launched Velocity(SM) at the National

Automobile Dealers Association (NADA) convention. Velocity is anonline business intelligence tool that combines extensive automotivedata with advanced analytics, enabling automotive professionals tobetter understand the market, the vehicles that are selling and thepeople who are buying them. Velocity's unique combination of dataand analytics empowers users to quickly gain actionable insights andmake profitable decisions.

• For example, if a manufacturer wants to check on their retail networkperformance in a particular state, they can quickly retrieve salesregistration data showing how all their dealerships perform againstcompetitors statewide. They can then review how retailers areperforming against their key performance indicators. If a particularregion is behind selling a certain model, a campaign can bedeveloped to specifically boost sales of that model in that targetedarea. The entire data review and analysis can be performed in just a

matter of minutes.



• "Velocity is a powerful step forward in Experian

Automotives ability to give our client's real-time access tothe tools that will help them make better and moreprofitable decisions . The integrated approach todiscovering what is happening at the retail level, why it ishappening and how challenges can be addressed

separates Velocity from simple analysis and data tools.“

• Volvo was the first manufacturer to put Velocity to useand has already benefited from its quick and in-depth

insights into key markets.



• "Understanding changes in the automotive market,identifying vehicle trends and gaining insight into thebuying behavior of potential customers is information thatevery automotive manufacturer needs to be effective,"said Tassos Panas, executive vice president of VolvoCars of North America.

• "Through Experian Automotive's Velocity platform, wehave access to a never-before-seen combination ofinformation and insights that allow us to increase ourcompetitive edge in the marketplace."



CONCLUSION

• Business intelligence today is used in almost every kindof organization, let it be software, hardware, automobiles ,oil refinery etc.

• The use of BI has increased the profit rate of thecompanies by a great margin.

• It improves the customer relationship & thus theproductivity of the entire organization.

• The use of BI has provided a great boon to organization &modern world.

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