BI Licensing February 2016

• Licensing Structure

• Authorized User (Administrator) + Authorized User OR PVU (User roles)

• RequirementsMinimum 1 Administrator+ User Roles (optionally)

• Example: 3 Cognos Analytic Administrator Authorized User

20 Cognos Analytic Authorized User

200 PVU Information Distribution

Business Intelligence 10.2.1

Overview

• Move from 15 individual roles to 4 roles for standard sales

• Drive competitive differentiation by creating a premium Business Intelligence offering

• Migrate current entitlements to new license model in Passport Advantage Only

Information

Consumption

IT Role Business Roles

Forward Looking Analytic Architect Information

Distribution

Analytic User

Analytic Explorer

Analytic Administrator

Enterprise Role

BI Advanced User

Go-to-Market for Cognos BI

• 3 Agenda’s – Enterprise Deployment, Traditional BI, FLBI• FLBI Role can be sold as an add-on in traditional BI deals or within existing customers• BI Advanced Role will still have the same license restrictions

Add-On’s

BI FLBIForward Looking Analytics

Architect (AU)

Information Distribution(PVU)

Analytics User(AU / PVU)

Analytics Explorer(AU / PVU)

Analytics Administrator (AU)

ELA BI BI Advanced (AU / PVU)*

*Restricted Part

BI Analytic Explorer

AUPVU

•BI Analytic User•Framework Manager•Transformer•CAFÉ•ICAS Write-back

BI Analytic User

AUPVU

•Cognos Workspace Advanced•Cognos Workspace•Cognos Insight•Mobile•Cognos BI for MS Office•Legacy Studios

• Report Studio• Event Studio• Query Studio• Analysis Studio

BI Analytic Administrator

AU

•BI Analytic Explorer•Administration•Performance Tuning•SDK•BI Patterns (incl with 10.2.2)

Information

Distribution

AUPVU

•Non-prompted static reports via the web or mobile consumption. Incl push and pull capability as well as point in time data•Active Report Consumption

IT Based Role ConsumptionLOB User Roles

Forward Looking

Analytical Architect

AU

•BI Analytic Administrator•IBM Cognos Analytic Server (ICAS) 560pvu•SPSS Modeler (limited use BI)

BI Advanced User

AUPVU

•Fixed Ratio of BI Analytic Admins•BI Analytic User + Report Studio•PowerPlay•Excludes: SDK, ICAS Write-back, CAFÉ, SPSS Modeler•Require IBM approval

FLBI Role

Enterprise User Role

Deliver more capability at a lower cost of ownership

IBM Cognos Analytic Server for BI (ICAS for BI)

� Adds TM1 capabilities to existing BI deployments (Legacy and New Roles) at an economical price

ICAS for BI = $50/PVU vs. ICAS = $212/ PVU

� Maximum of 560 PVUs

� Supports the use of Cognos Insight for doing data and business discovery then sharing to broad audience

� BI Users and BI Architect will be able to use Cognos Insight to create and publish models

� BI Architect will be able to use Performance Modeler to administer TM1 security and content created by BI Users

License Evolution and Withdrawal – Analysis Roles

• S&S costs will remain the same after the license evolution is complete

• License evolution is PPA only• Customers in FCT must migrate to PPA

to get new roles• BI User and BI Architect are being

renamed and functionality will align with new offerings

• Consumer Role: Legacy role remains and offers a trade-up to higher roles

Advanced Business Author

Professional Author

Enhanced Consumer

Business Analyst

Business Author

Administrator

Analytic User

Analytic Administrator

Consumer(license role remains)

Professional

Analytic Explorer

Forward Looking

Analytic ArchitectBI Architect

BI User

BI Advanced(license role remains)

• S&S costs will remain the same after the license evolution is complete

• License evolution is PPA only• Customers in FCT must migrate to PPA to

get new roles• BI User and BI Architect are being renamed

and functionality will align with new offerings

• Consumer Role: Legacy role remains and offers a trade-up to higher roles

• AU versions of Remote Recipient, will remain as is and we will support add-on sales.

Mobile Consumer

(PVU only)

Active Report Recipient

(PVU only)

Recipient

(PVU only)

Information Distribution

(PVU only)

Remote Recipient

(PVU only)

Consumer

License Evolution and Withdrawal –Consumption Roles

Upsell/Trade-up Opportunities

• Trade up for each role has clear definition with out overlapping capabilities

• Trade-ups for BI Advance to have individual parts rather than tiers

• Consumer trade-up maintained through Q1 2015 during transition

Analytic User

BI Consumer

Analytic Explorer

Information Distribution (PVU)

Analytic Administrator

Forward Looking Analytic Architect

PVU ONLY

Cognos BI Capability Matrix

NEW – Forward Looking Business Intelligence Role

• FLBI helps organizations

– Guide tomorrow’s behavior by leveraging today's data

– Visualize predictive measures in order to be proactive vs. reactive in decision making

– Evaluate impact of decisions prior to execution with what if analysis

– Consistently share information broadly throughout organization wherever and whenever using (Mobile, Web, Office Integration)

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