RequestContinued support of

Provitalization Plan and aligned strategies

Individual participation in Community Perception Survey of Downtown

“Word out”Importance of survey

Insight & Expertise

Decision to focus on two main eventsSummer & Winter (Hometown Christmas)

PLUS two main promotional campaignsTargeting out of town populationAddressing knowledge gap with at-home

population

Business Retention

and Expansion

Community

Perceptions of

Downtown

Gathering of “business intelligence” “An ongoing cooperative

effort between business, local government, agencies, other organizations and people in the community with the purpose of identifying opportunities and actions to assist local businesses in expansion, the retention and creation of jobs and the diversification of the local economic base, as well as the implementation of defined actions to improve the local business climate.”

One on one interviews with 50-100 downtown businesses BR+E tool developed by the provincial government Adapted to unique conditions

Addresses Recommendation #1: Encouraging Economic Development involves the strategies of: Strategy 1.1: Prepare current downtown commercial

analysis. Strategy 1.2: Recruit downtown commercial investment.

Example of tool items Business inventory

Own/rent, utilities, square footage, employees, primary products

Business Vision

Do you have plans to EXPAND or MOVE your business in the next year? (Mark ALL that apply) I plan to open an additional

location downtown. I plan to open an additional

location outside of downtown. I plan to expand my business

at the current location. I plan to move to a new

location downtown I plan to move to a new

location outside of downtown I don’t have any plans for

changes. I plan to close.

With your business in mind, what specific RETAIL stores would you like to see locate in downtown Kincardine. Please list up to three retail store categories. (If helpful, include the names of local or national chains, franchises, or independent local businesses)

 BUSINESS SYNERGY

COPY APPENDED

Identified gap in community knowledge and investment in downtown retailers & services

Improve communicationBuild on vested interest in downtown

AddressesStrategy #2.5 of the Provitalization Plan

Determining and Accessing Community Perceptions of downtown

Successful precedents (e.g., Goderich)

Distribution

Major Stakeholder

s (hard copy)

Community Groups and

Organizations (hard copy)

Survey Monkey

FacebookEma

il

Press releas

e

Website Linkage

Project Task Time Frame

Development of BR+E Survey + Community Perceptions Survey

COMPLETED

Post Tools on Survey Monkey COMPLETED

Administer BR+E Feb.-Mar.

Release and Collect Community Perceptions Feb.-Mar.

Analysis and Report Mar.-Apr.

Presentation May

NOTE: All funds from Futures are to be spent by March 31, 2010

RequestContinued support of

Provitalization Plan and aligned strategies

Individual participation in Community Perception Survey of Downtown

“Word out”Importance of survey

Insight & Expertise