1Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

SAFE CYCLING DESIGN MANUAL V0 PROJECT VISIONING WORKSHOP EMBARQ

Istanbul15th. September 2014

Bubi® or Not to Be?

Péter Dalos

Operations Officer

2Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Preparing and launching MOL Bubi

Bubi® or Not to Be?

• The Budapest bike-sharing scheme• Business modell

• Innovative technologies • Bicycle firendly urban planning

• Bicycle friendly transport development• Campaigning/promotion

• Tackling security and vandalism

3Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

• 15 km2 service area• 1100 bikes• 76 docking stations

• Investment: 3.5 mEUR• EU co-funding: 85 %• Operation: ~ 1m EUR/year

MOL ”Bubi”(Budapest Bike)

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4Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Vendor

Business modell of

System integration

Branding Sponsor

Operation Közbringa Ltd.

5Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

• Touch screen• Board computer• Electronic lock• Hire by App/QR code• Paypass• Solar panel• GPS• Extra stand• Surveillance system• Maintenance vehicles: stringbike with pedelec

4th generation features

6Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

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Board Computer

• RFID card• Pinpad (mobile+code)• App+QR

• Intelligent bicycle• Easy access

7Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

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Innovative maintenance vehicle

• Customer service• Fare structure• Signposting• Passenger info• Route planner• Surveillance

• Transport policy• Traffic management

• Branding• Marketing • Communication

• Legislation

PT Integration

9Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

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Customer service

10Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Fare structure

11Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

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Passenger information

12Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Short history

• Concept (2008)• Desk research (2009)• Feasibility studies (2009-2011)• Market research (2010)• Information Days (2011-12)• Technical specification (2012)• Public procurement (2013)• Implementation (2014 Jan-Apr)• Planned Launch (2014 Apr)• Pilot test (2014 Apr-Sep)• Launch (8th Sep)

13Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Setting the right target

Feasibility study• Financial sources• Organizational

issues• CEE specialties• Target market• Operation model• Feasibility issues

Supplier selection

Desk research

Market research

Information days

1. T-Systems (Nextbike+Csepel)

2. Eurobus (Smoove+DB)

Bidding procedure

Keys to success

• Vision/Concept• Integrated approach• Collecting information

(neverending learning process)

• Setting the right target• Involving all stakeholders• Targetting the right

market• Learning from mistakes

(reacting instantly)spiltmilkmoms.com

17Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Cycling-friendly transport policy

10% modal share of cycling by 2020

Áron Halász

• Bicycle route network development, (capacitive, safe and comfortable)

• Bike-friendly inner city, ”light” measures

• Interchange development (bike+public transport)

• Information, services and promotion

Budget for the next 4 years:

800 000 € / year average

Cycling Strategy of Budapest

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Road space for cycling transport

2,4 km new cycle lane 10 sections (6,5 km) bus+bike lane advisory cycle lanes

50 sections (12 km) contraflow 5 bike boxes

So far…

No „rocket science”

Source: Budapest Cycling Concept Photo: Péter Dalos

Bike-friendly ”Bubi” area9 districts

100 sections of one-way streets

60 signalised junctions

32 sections of main roads

22 zones

with awareness raising campaign

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22Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

„Road diet”

23Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

? Segregation = Discrimination Integration = Improving traffic behavior Capacity : Modal shift Traffic safety : „Slowth” Urban life quality : Walking&cycling

New planning mindset

2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION

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„Dumb mobility”

2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION

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Old school

Vision: false!

2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION

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Societal challenge

28Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Mindset changing

29Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

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Different point of view

30Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Share the road

31Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Facts vs. False beliefs

32Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

Photo: Áron Halász

Marketing & communication

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36Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

peter.dalos@bkk.hu

www.mobile2020.eu