The barcode and price are hidden, as they do not need to be seen by the audience. By the time the audience look for and find the price, they will already have been lured in by the front cover and therefore the price of the publication will not affect their decision to buy it.

The very popular Justin Bieber is used as the magazine’s main image. He is smiling which makes him look friendly. Direct address is also achieved within the image with Justin making eye contact with the audience. This attracts the target audience to the front cover of the magazine and makes them feel that Justin is personally appealing to and communicating with them, another thing that would lure them in and make them feel wanted. Justin wears a beige and black collared denim-look jacket with a white T-shirt and a gold chain as an accessory. This is a very casual look that will allow the readership to relate to him better and that creates the impression that Justin is relaxed posing for the readers of ‘We Love Pop’. The choice of costume also helps to create a representation of him as a fashionable, on-trend celebrity, heightening the audience’s admiration of him.